Lefty Features

Based on 55 Lefty reviews. Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.

Based on 54 Lefty reviews. Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.

Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests. 56 reviewers of Lefty have provided feedback on this feature.

Based on 54 Lefty reviews. Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.

As reported in 56 Lefty reviews. Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.

Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work. This feature was mentioned in 53 Lefty reviews.

Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work. This feature was mentioned in 57 Lefty reviews.

Based on 57 Lefty reviews. Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.

As reported in 54 Lefty reviews. Import and export lists of influencers and brand advocates with detailed profiles and contact information.

As reported in 46 Lefty reviews. Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission.

Based on 47 Lefty reviews. Provides features for compensating influencers for their work.

As reported in 45 Lefty reviews. Supports social commerce capabilites such as shoppable content.

Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking. 42 reviewers of Lefty have provided feedback on this feature.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives