I like the ease of use that Klaviyo has. I also value all the metrics it provides me to see how the campaigns are performing, and finally, the integrations they have with other platforms like Shopify. Review collected by and hosted on G2.com.

There are times when the delivery rate is not so good, and sometimes the team can't tell me why it is. As for Gmail, it doesn't have good sending rates, and I would like you to give me a solution to improve all that, like giving me IPs that work better. Review collected by and hosted on G2.com.

Klaviyo's dashboards and functions are so user friendly. Even if you don't know exactly where something is, you can usually find it pretty quickly because of how well everything is laid out. The audience segmentation tools are amazing and it's easy to make attractive flows, even as a beginner.

They have a ton of documentation that is easy accessible if you don't know how to do something and customer support is fast and friendly when you do run into an issue! Review collected by and hosted on G2.com.

I love that they are adding so many new features, but I wish I could better know how they function before we invest the money and time to implement them. (Loyalty, Reviews, etc) Review collected by and hosted on G2.com.

From our financial service operation perspective, Klaviyo stands out most for its mature audience grouping capability and built-in privacy control mechanisms that fit regulated businesses perfectly. We are able to divide our investor clients accurately based on actual investment portfolios, risk appetite and client service cycles, so we can deliver targeted market insights and service reminders instead of widespread irrelevant emails. The platform keeps full records of user subscription choices and every outbound communication trail, which fully satisfies GDPR, MiFID II and local BaFin supervision demands, and largely cuts down our workload when sorting out audit materials. Its easy-to-use editing module also lets our team quickly finish polishing and arranging compliant financial notification content. Review collected by and hosted on G2.com.

There are not enough professionally designed email templates suitable for financial industry scenarios. It cannot achieve stable one-click data linkage with our in-house client management system, so we have to spend extra time on manual data supplementation. It is not convenient to set up pre-release content review rules for financial marketing content. Meanwhile, its local statistical analysis reports cannot fully match the data sorting standards used in German financial institutions, requiring extra rearrangement before submitting audit documents. Review collected by and hosted on G2.com.

Klaviyo is the backbone of how we run retention for DACH ecommerce brands. The Shopify integration is deep enough that we can build segments and flows on real customer behaviour without stitching tools together. Flow builder, segmentation, and the predictive analytics layer (expected next order date, CLV, churn risk) are what we lean on every day. The Klaviyo MCP has changed how we work as well, we can pull performance, build segments, and check flows directly from our AI stack across all client accounts in one place. For an agency, that compounds fast. Review collected by and hosted on G2.com.

Pricing scales aggressively with active profile count, which makes the math painful for brands sitting on large lapsed segments they haven't activated yet. The AI features are uneven, some are genuinely useful, others feel half-shipped and gated behind higher tiers. WhatsApp still has to be solved through a third party in Europe (we use Chatarmin), which means more integration glue than I'd like. And reporting flexibility is limited enough that we end up building our own dashboards on top of the data anyway. Review collected by and hosted on G2.com.

I use Klaviyo for marketing automation and love how it makes launching campaigns efficient, especially targeting my registered users and prospects who have interacted with my website. The hyper-personalization feature is phenomenal, outperforming other tools I've tried like Constant Contact and Mailchimp. I also appreciate the ability to launch further campaigns based on user behavior without losing track, which is crucial for reaching a wide audience efficiently and economically. The RFM matrix helps me easily determine which customers are likely to make orders, which simplifies my marketing strategy significantly. The initial setup was quick; it took just an hour to implement key flows and launch them, which is a big time-saver. I also use it with other platforms like Shopify and my website, and I find Klaviyo integrates very smoothly with these and other tools, like Adobe. Additionally, the new features they're launching, even in beta, are impressive, such as the campaign auditing feature that provides targeted prospect numbers even before we launch campaigns. Review collected by and hosted on G2.com.

No, the beta version for live campaing audit is a real saviour Review collected by and hosted on G2.com.

Drag and drop builder, very intuitive, I can get my emails out without knowing coding. It is fairly priced IMO (I can see how people would think klaviyo is expensive, but we are able to generate a good ROI from the tool). It integrates really well with shopify, we have a bunch of automations enabled. The dashboard has good reports/insights that can be shared with management. Review collected by and hosted on G2.com.

Some known issues with klaviyo (from my own experience and folks I talk to), klaviyo is known to miss-attribute the revenue. Basically any order that goes out within a small window of your email going out, even if it came from a different channel altogether, klaviyo tracks it as it's own. So we always need to go back and look at further insights on shopify to see if klaviyo had anything to do with that order. And open rates aren't exactly a metric we would rely on (but this is more about apple/privacy filters than klaviyo I suppose) Review collected by and hosted on G2.com.

I like how intuitive Klaviyo is, especially in allowing us to manage multiple brands separately. We can easily create our own segments, email templates, and flows. The data is robust, and I appreciate being able to see reports within a campaign or flow or across all data. I also like the deliverability metrics. The new portfolio feature to view all brands and the addition of email template folders are great improvements. Review collected by and hosted on G2.com.

I'd say for one, when I'm copying over flows/email templates, all the assets within the email carry over too. I wish there was a folder for album. Setting up the events by integrating only certain aspects to Salesforce was a bit cumbersome. Because Klaviyo is very ecommerce heavy, as a lead generation company, setting up events based on lead journey rather than actions taken was a learning curve. After integrating with Salesforce, there were some confusions that took a while with dev teams. Review collected by and hosted on G2.com.

I love how easy it is to build emails, and I also really appreciate how useful the forms feature is. Another thing I like is that they’re always adding new, genuinely helpful features, like reviews and landing pages, which keeps the platform feeling fresh and improving over time. Review collected by and hosted on G2.com.

As a non-direct-to-consumer website, it would be helpful if Klaviyo were better tailored to that model so we don’t have to see metrics like 0 sales, 0 transactions, and similar data that isn’t relevant for us. Review collected by and hosted on G2.com.

I really value the segmentation data and the analytics dashboard in Klaviyo. They help us understand how well our email campaigns are performing and identify which customers to contact and when. The analytics dashboard is particularly impressive because it shows us whether our campaigns are working, points out our weak spots, and helps us spot opportunities. The segmentation feature allows us to send messages to more customers at the right time without sticking to a strict schedule, which is really valuable for us. Additionally, the deeper integration with Shopify and the ease of use were major advantages for us, especially compared to Mailchimp. I also found that the initial setup of Klaviyo was extremely easy, thanks to the wizard-driven onboarding that allowed us to import our existing list and synchronize with Shopify effortlessly.. Review collected by and hosted on G2.com.

I think probably the only challenge that we've really encountered is with the actual email builder, which is a little bit more on the basic side. It would be better for us if it was more powerful. Review collected by and hosted on G2.com.

I really appreciate that Klaviyo integrates everything into one platform, so all my lists, including email, review, and customer lists, are in the same area. It has powerful segmentation capabilities where I can create highly detailed dynamic segments using limited conditions, which is quite advantageous. The automation flows are strong, with some pre-built options, but I can also create my own, making it effective for re-engaging customers who haven’t returned yet. The ease of setup was great; even though it's best for mid to large commerce brands, we had no issues as a smaller brand. Review collected by and hosted on G2.com.

The AI-powered features are a work in progress. They're doing good, but there's something lacking; it's not understanding exactly what I'm asking. I have to double-check things more often, which starts to slow me down rather than just making the content myself. Review collected by and hosted on G2.com.