# Iterable Reviews **Vendor:** Iterable **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 824 ## About Iterable Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com. ## Iterable Pros & Cons **What users like:** - Users find Iterable to be **incredibly user-friendly** , facilitating smooth campaign setup and quick support access. (185 reviews) - Users praise Iterable's **exceptional customer support** , highlighting their helpfulness and expertise throughout the onboarding process. (120 reviews) - Users find Iterable to be **highly intuitive** , allowing for easy navigation and efficient management of complex workflows. (110 reviews) - Users appreciate the **helpful customer support** of Iterable, which enhances their onboarding and daily experience significantly. (104 reviews) - Users value the **automation capabilities** of Iterable, enabling efficient marketing communication across various channels seamlessly. (78 reviews) - Users appreciate the **powerful personalization features** of Iterable, enabling impactful messaging tailored to each subscriber. (78 reviews) - Users appreciate the **innovative features** of Iterable, enhancing personalized messaging through regular updates and reliable functionality. (72 reviews) - Journey Creation (71 reviews) - Users value the **user-friendly interface** of Iterable, which enhances their marketing efforts and efficiency significantly. (68 reviews) - Easy Setup (61 reviews) **What users dislike:** - Users highlight the **missing features** in Iterable, causing frustration and delays in campaign implementation and tracking. (92 reviews) - Users experience a **steep learning curve** with Iterable, often needing extensive support and facing unclear documentation. (79 reviews) - Users find **limited features** in Iterable, leading to tedious repetition and a lack of streamlined templates and lists. (47 reviews) - Users highlight **inconsistent conversion tracking** in Iterable, leading to challenges in performance optimization and reliable reporting. (45 reviews) - Users face **limitations in functionality** with Iterable, struggling with data structure and lacking app access for full usability. (44 reviews) - Users highlight **inadequate reporting** capabilities in Iterable, causing difficulty in tracking performance across multiple projects. (43 reviews) - Users find Iterable's interface **not intuitive** , making it challenging to complete projects and learn effectively. (40 reviews) - Poor Customer Support (38 reviews) - Users find Iterable has a **difficult learning curve** , with many technical nuances making it hard to master. (36 reviews) - Limited Customization (36 reviews) ## Iterable Reviews ### 1. Helpful and friendly team, competitive service and pricing **Rating:** 5.0/5.0 stars **Reviewed by:** Erin W. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2023 **What do you like best about Iterable?** The ability to get on the phone with our account manager is unmatched. We are always able to get a call with Lindsey when we have questions about campaign best practices or improvements. The tool is intuitive to use and easy to navigate. **What do you dislike about Iterable?** Given the limitations in UUID, the implementation was more arduous than other platforms we've used. **What problems is Iterable solving and how is that benefiting you?** Setting up programmatic, personalized email campaigns that encourage purchase at the right time. ### 2. Great Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Nitzeli G. | Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2024 **What do you like best about Iterable?** Iterable is user friendly and accomplishes our team's needs. **What do you dislike about Iterable?** Not enough segmentation/ visual analysis within the tool **What problems is Iterable solving and how is that benefiting you?** Iterable is helping us optimize and automate user journeys ### 3. Class-leading configurability and channel management **Rating:** 4.5/5.0 stars **Reviewed by:** Trevor C. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2023 **What do you like best about Iterable?** As a long-time Iterable customer, I'm impressed at how much the team has evolved their product offering over the years to offer user split experimentation, easy integrations with other leading martech platforms, and more. **What do you dislike about Iterable?** Limited customer support options -- only a set number of internal users are able to contact the support team **What problems is Iterable solving and how is that benefiting you?** Drives deep user engagement across multiple owned channels ### 4. A complete platform with great customer service~ **Rating:** 4.5/5.0 stars **Reviewed by:** Diana F. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 21, 2023 **What do you like best about Iterable?** It's a complete platform to automate your email campaigns, and you can easily create complex workflows. It has useful handlebars and features to segment and personalize the content for your email list. It has a great analytics report in which you can see a detailed breakdown of your campaign performance. Our customer success manager has guided us in navigating the platform and making the most of Iterable's features and updates. Additionally, our email deliverability consultant's meetings have helped us understand how to optimize our process to ensure every email lands in the right inbox. **What do you dislike about Iterable?** It would be great to have more triggering options to start and exit a workflow and have more drag-and-drop features to build and design the email layout on Iterable. **What problems is Iterable solving and how is that benefiting you?** Personalize our email content according to users' interests and behavior Increase our engagement and conversion rate by sending them the right email at the right time Avoid spammy practices by segmenting and refining our lists ### 5. Iterable Makes Dynamic Emailing Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Ben K. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Iterable?** Having used many different ESP's, no emailing platform has the fexlibility and segmentation options that Iterable does. The UI is slick and the personalization opportunities they give you are endless. For marketers that care about optimizing deliverability, Iterable is the ESP I reccomend. **What do you dislike about Iterable?** The setup process is extensive, but the onboarding team is extremely helpful and once you're setup it's smooth sailing. Any complaints I have had they've already improved in recent updates. **What problems is Iterable solving and how is that benefiting you?** Sending personalized emails from multiple domains at scale is nearly impossible with most ESP's, but with Iterable it's a piece of cake. Their team of deliverability experts have helped us navigate all sorts of roadblocks in the past. As email continues to evolve, it's nice knowing we have them in our corner. ### 6. Love Iterable **Rating:** 5.0/5.0 stars **Reviewed by:** Erin K. | Vertical Lead Director, Enterprise (> 1000 emp.) **Reviewed Date:** May 01, 2024 **What do you like best about Iterable?** Personalization and messaging features are out of the box and simple to use! **What do you dislike about Iterable?** Nothing that I can think of right now!!! **What problems is Iterable solving and how is that benefiting you?** Personalization at scale ### 7. Incredible Iterable **Rating:** 4.5/5.0 stars **Reviewed by:** Niya S. | Director of Subscription Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2023 **What do you like best about Iterable?** Iterable has been a great product to use for our marketing efforts. It's simple to navigate and provides an array of features fit for targeted email marketing whether daily, weekly or monthly. **What do you dislike about Iterable?** At times, there are a few discrepencies but my team appreciates that customer support is always responsive and eager to resolve any issues such as an API integration or email marketing send data points. **What problems is Iterable solving and how is that benefiting you?** Brand Affinity. Segmentation. ### 8. Great email marketing platform **Rating:** 4.5/5.0 stars **Reviewed by:** Sergio H. | Senior Email Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2023 **What do you like best about Iterable?** - The email workflow editor (journey, as Iterable calls it) is quite robust and one of Iterable’s most user-friendly and intuitive features. - The optimization feature for email campaigns is an amazing feature (Send Time Optimization, Quiet Hours, Send Rate Limit) and has proven to improve our engagement rate, as well as reduce our unsubscribe rates. - Analytics are great and you can really go granular and in-depth; however, if you want a quick overview of a group of campaigns' performance, the Messaging Insights features could have a better user experience. - Iterable also has a wide variety of features such as catalogs, data feeds, etc, which are quite useful if you’re working with big sets of data (i.e. ecommerce products) and want to personalize user experiences. - The support is great. If your plan type includes live chat support, it is quite effective and the customer support people are very friendly, effective, and well-trained. - Iterable is constantly testing and adding new features so the user experience is as good as possible. **What do you dislike about Iterable?** - The segmentation feature is great, although adding and setting a date property can be very confusing at the beginning, unlike other email marketing tools in which you can easily choose “in the last 30 days”, for example. - The Experiment (AB testing) feature for email is also a bit confusing at the beginning and requires more effort/clicks than necessary. - Overall, it's not the most user-friendly platform in the market and the adoption process may take a while, but it’s definitely a very effective one. **What problems is Iterable solving and how is that benefiting you?** Iterable has helped us achieve our email marketing goals, as well as reduce our churn rates. ### 9. Lead Performance Marketing Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Iterable?** Iterable has incredible support, they help you tackle any new challenge or goal. I love how they have embraced AI and continue to make their proudct more efficent and help my team save time. **What do you dislike about Iterable?** The reporting could be a little more robust, it is good enough for a quick check but we also use Mixpanel to dive deeper in. **What problems is Iterable solving and how is that benefiting you?** We are able to easily personalize our communications and journey with our data which is key to converting our users and providing a unique experience. We are an international company so we use iterables locale feature to send our emails across 7 different launguage as well. ### 10. Iterable is innovative and support is unmatched **Rating:** 4.5/5.0 stars **Reviewed by:** Olivia S. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2023 **What do you like best about Iterable?** What I like the most about Iterable is: 1. Our CSM, Robyn Mucasey. No matter the time or amount of emails, she always gets back to me with a thorough explanation! She makes the effort to lay out and share examples of solutions for us and she always keeps us up-to-date with the latest Iterable developments + provides use cases of how they might be helpful to us. 2. Iterable is always innovating! In the beginning, some of the tools seemed relatively limited but they've updated the experience to be more user-friendly and listen to their customer's suggestions and implement them. They've updated their workflows to include hold triggers, tile sets, sending users to other journeys based on criteria, etc. Any time we share a suggestion with Iterable, it seems like it comes to life in a relatively timely manner. 3. Customer support - sometimes it's hit or miss but for the most part, they help work through problems with you which I couldn't appreciate more. I feel like I'm working in a team that understands my end goal and helps me get there. **What do you dislike about Iterable?** 1. I think some of the reporting is limited - although there's lots of data, the lack of graphics makes it less actionable and slightly confusing. You can select a workflow to measure but it breaks it down by campaign rather than looking at it as a whole. 2. The hold tiles have a 30-day limit which is limiting. **What problems is Iterable solving and how is that benefiting you?** Iterable allows us to build comprehensive abandoned cart, post-abandoned cart, and promotional campaigns. Additionally, using the segmentation logic we're able to create upsell drips for behind-the-wheel driving, similar products, etc. ### 11. Great ESP! Helps us speak to the right people at the right time. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2022 **What do you like best about Iterable?** We use iterable to launch email blast campaigns for multiple different brands. We also use journeys for content onboarding and welcome series. Iterable is easy to use for a marketer. I would say that if you dream it, you can use iterable to build it. I absolutely love using iterable. Their support team is excellent as well. The support team is great when launching a new journey or doing more complex technical tasks. You can ask them questions or even send them a flow to take a look at to give you peace of mind and have a second set of eyes on something. **What do you dislike about Iterable?** I would say that iterable is great with all technical aspects. I will say that if something is unfamiliar with HTML or a little inexperienced, it can be a little difficult to build out. But if you ever have any questions, the Iterable support team is there to help you. I would also say that sometimes pulling specific segment analysis is a little difficult. But overall, I really love iterable's platform. **What problems is Iterable solving and how is that benefiting you?** Iterable is constantly improving its product offerings. I also feel like they are continually adding to their product offerings. They take their client's ideas and really listen to the wants and needs of their clients. Overall, I think that Iterable is a great ESP and a great company to work with. ### 12. An intuitive platform with an excellent support team. **Rating:** 4.5/5.0 stars **Reviewed by:** Marina A. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Iterable?** Iterable is an esssential tool for our marketing team. I like that it offers great documentation for those who want to learn more about the product and find ways to customize it based on their company's needs. It is user-friendly and very easy to use. The support team at Iterable is the best I have ever seen. You can always reach out to them when you need help or have questions. The great thing about Iterable is that they constantly improve the platform and offer new features. Iterable is truly the most intuitive email CRM tool which makes it a geat platform to use on a daily. **What do you dislike about Iterable?** I often find Iterable to be a bit laggy. Sometimes the software doesn't seem to respond to action. I always have to refresh the page in order for me to see the changes I've made (this usually happens when I'm working with the catalog and need to make small updates here and there). **What problems is Iterable solving and how is that benefiting you?** Iterable is solving our need for personalized emails with the help of the Catalog. It enables us to send highly targeted emails and promote our services. ### 13. User Engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2023 **What do you like best about Iterable?** I love the guidance and support our Implementation Consultant - Ashley Noble provided. She was always willing to make time to answer questions and provide any insight to support us in setting up. Our Customer Success Manager - Kelly O'Keefe has been such a gem as well. She is so responsive and is always willing to lend her time and support. Such great Iterable team members have been provided to us! The features and opportunity in Iterable are amazing as well and provides so many unique options to continually engage our users. **What do you dislike about Iterable?** Would like to have better known that the platform does require a huge lift from the engineering team as well as has the need for the individual in charge of setting up the campaigns and flows to have a technical background. Our team is very small and so our time and resources are already tight, so it would have helped to know that setting up and fully utilizing a platform such as Iterable does require a larger team or you are not able to get the full benefit that it has to offer. **What problems is Iterable solving and how is that benefiting you?** Iterable is allowing us to provide more of a personalized experience when it comes to marketing and promoting to our users. ### 14. Easy to use, set up is crucial **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Music | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2023 **What do you like best about Iterable?** Iterable is super easy to use and has many features and options to fit various types of business goals. It can be such a powerful tool to add to your MarTech suite. Also, love all the integations with other tools. **What do you dislike about Iterable?** The main thing that we struggled with Iterable was the implementation. The onboarding experience was tough for us and the implementation process wasn't super smooth. Because of that, we're still seeing the effects of that and working through cleaning up data structures. **What problems is Iterable solving and how is that benefiting you?** Its a super east to send email campaigns, automate emails, & segment our users into different audiences. ### 15. Friendly UI, knowledgeable and resourceful reps, responsive and helpful global support! **Rating:** 4.5/5.0 stars **Reviewed by:** Andy L. | Principal, Email Marketing Operations - Outbound Lifecycle, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2023 **What do you like best about Iterable?** UI is user-friendly, and creating audience segmentation/lists is intuitive, especially getting an estimated count immediately! Both customer service reps and online customer support are very knowledgeable, resourceful, and helpful, whether it's looking into specific account details, providing FAQ articles, or querying data from the backend. In addition, love that the support team is global and works around the clock, I feel like I've gotten close to a few of them and love their attitude, energy, and care. **What do you dislike about Iterable?** Although functional, there are times where I wish Iterable had more powerful and useful features, such as a more reliable way to preview emails in different clients, browsers, and devices or more ways to manipulate and analyze campaign metrics. Some of the journey and campaign design could benefit from more granular options/tiles as well, as it seems like there's been times where I'm looking for a workaround instead of using a feature the way it was intended. **What problems is Iterable solving and how is that benefiting you?** Iterable is a centralized platform for us to maintain customer/member data so we can communicate with them across multiple channels. Although we're primarily using the email channel with a hint of SMS right now, our marketing strategy is looking to expand into more of SMS, push, and in-app. ### 16. Easy to set up journeys and organise campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Louisa B. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2023 **What do you like best about Iterable?** The journey builders are very intuitive and easy to set up as flows. It's easy to organise and categorize our campaigns. **What do you dislike about Iterable?** Not having a place to host images is a bit of a pain. Also the way experiments are launched is counter-intuitive. Usually platforms allow you to 'launch' an experiment and it would just begin when the associated campaign starts sending, but on Iterable we have to time it so that we also launch the experiment just before the campaign. This is unlrealistic for anything we are scheduling ahead of time. **What problems is Iterable solving and how is that benefiting you?** We're able to easily report on multiple fairly complex journeys containing all sorts of split tests, gaining invaluable insights into our users. ### 17. Great ESP with awesome support team **Rating:** 5.0/5.0 stars **Reviewed by:** Abhishek C. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2023 **What do you like best about Iterable?** Iterable has a state of the art support team that is knowledgeable and always ready to go above and beyond. On the toolset standpoint, Iterable has a talented pool of devs and solution architects who liase with the customers regularly while delivering features. I think this is amazing whereby the builders are in direct contact with the customers' needs. They listen and deliver, which is super important from a customers' standpoint. Iterabel is also super close to our business and our requirement. They understand us and help us in whatver way possible. Lastly, their deliverability team is also very well-equipped and are good in pointing out any potential issues way ahead of time. This allows us to address issues that may have bad consequences otherwise. **What do you dislike about Iterable?** Iterable has some 3rd party integrations that provide bits and pieces of their toolset, for instance the drag and drop interface to build email. Neither the customers, nor Iterable seems to have a good understanding of their backlog and prioritizing processes. If issues pop up with these elements it is difficult to address them with proper transparency. **What problems is Iterable solving and how is that benefiting you?** Iterable has become the single-most important marketing tool that we leverage. It enabled us to set up complex automations, triggers and personalization. It integrates well with a number fo 3rd parties seamlessly, like CDP. Iterabel took away the pain in building an email from scratch, so we could put our focus on strategy rather than on execution. It also alolows our marketers to build their own emails without having a specific email-focused operations team. ### 18. User Friendly Marketing Tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa B. | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about Iterable?** Iterable is very user friendly and if you are confused about anything at all they have a ton of resources to explain it. They also offer workshops! **What do you dislike about Iterable?** i just wish the "send now" button wasnt directly beside the "schedule" button as it makes me nervous ill hit the wrong one! **What problems is Iterable solving and how is that benefiting you?** it sends out mass email campaigns to our database using dynamic lists ### 19. A partnership you won't regret **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Iterable?** Without a doubt, the teams that I've worked with. This is my second opportunity as an Iterable client. Whether it's sales, implementation, or working with the CS team, I've generally experienced wonderful partnerships that' have helped to improve our usage of Iterable's tools to scale our business goals. **What do you dislike about Iterable?** Speed of response with standard support could be improved. But I appreciate the effort to really dive into the problem statement and provide helpful workarounds where needed. **What problems is Iterable solving and how is that benefiting you?** Scaling lifecycle journeys for our various personas along with issuing out timely messages and notifications to our end users. ### 20. Iterable is extremely user-friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2023 **What do you like best about Iterable?** I like that Iterable is extremely easy to understand - even without a demo, the platform itself is pretty self-explanatroy. Additionally, they take your needs/recommendations into consideration when deploying new features and tools and the reps do a great job of answering any questions you have an keeping you updated on upcoming changes! **What do you dislike about Iterable?** I think the reporting tools could be more robust. **What problems is Iterable solving and how is that benefiting you?** Iterable allows us to send out automated emails in journeys using drag-and-drop tools, increasing efficiency and eliminating the need of HTML/CSS knowledge to craft and send emails. ### 21. Powerful email automations with a few bugs **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2023 **What do you like best about Iterable?** It's got a lot of functionality — our team can draft, test, and send messages, but also create templates, automate user journeys, and add extensive dynamic content to emails. We use the Catalog feature to customize product content in our emails, which has been useful. Our CSMs at Iterable have been consistently helpful and friendly. In the year or so that we've used Iterable, there have been several major additions and improvements to the platform. **What do you dislike about Iterable?** A few quirks with the drag & drop editor mean that many emails get drafted in the HTML or WYSIWIG editors, which are overly complicated and time-intensive for simple emails. We've also come across bugs in a few of the more complex handlebars functions that have stumped our team and our Iterable support alike. The reporting is good for static emails but is missing useful analytics for emails with dynamic content. The Catalog interface, when we need to manually make additions or changes, is clunky. **What problems is Iterable solving and how is that benefiting you?** We market different products to different segments across a wide customer base, and Iterable allows us to dynamically create those emails. It also allows us to automate common user journeys. ### 22. Iterable is for advance crm marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Kaylyn K. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2023 **What do you like best about Iterable?** Innovative staying ahead of the curve in the tech space. One of the best workflow building and segmentation tool. **What do you dislike about Iterable?** Nothing comes to mind. Often little functionality issues are solved by their team. **What problems is Iterable solving and how is that benefiting you?** Easily build multichannel marketing campaigns confidently with accurate data and ability to personalize. ### 23. Powerful tool and wonderful product support! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Restaurants | Enterprise (> 1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Iterable?** The product support is amazing, I have nothing but great things to say about working with the team at Iterable. Beginning as novice users of the platform, they are always quick to respond to questions and provide resources to further our learning. As we've ramped up usage as an organization and carried out integrations with other partners, the Iterable team has been super helpful in making things happen and helping us find solutions to our business needs. The UI is really easy to navigate and the drag and drop editors make setting up and deploying emails super simple. **What do you dislike about Iterable?** I think for marketers without coding skills there is a bit of a learning curve needed to incorporate dynamic content through the use of handlebars. I have utilized other ESPs in the past that were a bit more user friendly in that regard with more prebuilt options for dynamic customization. As a one man email team, I've often found it frustrating that it's hard to action on things I know that the platform can do without a technical resource. **What problems is Iterable solving and how is that benefiting you?** Automating email journeys and conducting A/B tests to learn more about the content that resonates best with our audience and what strategies drive the greatest returns. ### 24. Nice experience so far. **Rating:** 4.0/5.0 stars **Reviewed by:** aduka A. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2023 **What do you like best about Iterable?** Regarding Iterable's interface, I appreciate the updated layout for setting up and creating campaigns. I also like the option to create a template first and add it to a campaign or create it directly from the campaign editor. Our campaigns have also benefited from the ease of using handlebars and custom links to bring information. Customer support has been fast and accurate when we have had trouble. **What do you dislike about Iterable?** Despite the platform's user-friendliness, it might take newcomers some time to get used to all the advanced features. Perhaps more comprehensive onboarding resources would alleviate this issue. While the analytics provided are insightful and helpful, I would appreciate a better customizable dashboard. It would be great to have lists/segments performance, content performance, custom events performance, campaign comparisons, etc. I know it is a matter of the current plan we have, but I'd love it if we had more sits for support tickets request. **What problems is Iterable solving and how is that benefiting you?** For now, the marketing side of our email strategy is supported by Iterable. It has been helpful in running both successful automated and blast campaigns. Also, we have run several AB tests in order to improve engagement rates. Currently, we are in the process to implement more Iterable features such as catalogs, push notifications, and in-app messages; we are so excited! ### 25. Still the best Omnichannel tool in the business in my humble opinion **Rating:** 5.0/5.0 stars **Reviewed by:** Boris S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2023 **What do you like best about Iterable?** I've used about 15 different platforms and constantly review strong competitors to Iterable. In my view, Iterable still tops the charts. It has been built by engineers to give as much power to marketers as possible. Its segmentation system is the best I've ever seen, allowing AND/OR/NOR combinations. Its automations can trigger off any custom event or data field. Its templates are extremely versatile, allowing to inject any number of 3rd party source data into them, including solutions like Movable Ink. Iterable's machine learning game is also very strong, and continually improving. Which leads me to my top reason for recommending Iterable over any other marketing automation platform: it continually and rapidly innovates, making its product always even better than before. **What do you dislike about Iterable?** It was hard to find reasons to dislike Iterable. It is not a cheap platform, but then neither are any of its competitors. I find their new campaign reporting to be quite imperfect, but I understand they acknowledge as much and are bringing upgrades to it soon. As I pointed out earlier, whatever isn't the best, Iterable will fix quickly. **What problems is Iterable solving and how is that benefiting you?** Iterable handles all the complex business logic and triggers to lifecycle campaigns. It compiles performance statistics for the whole program. It is also our tool of choice to send out broadcast communications across multiple channels. ### 26. If you can dream it, you can build it **Rating:** 4.0/5.0 stars **Reviewed by:** Naomi E. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2023 **What do you like best about Iterable?** Highly customizeable. If you have the engineers and the tech, you can build whatever you want within Iterable. We pass through user properties, custom events and event properties that are highly individualized to our business. This allows us to build sophisticated segments and journeys unique to us. There is a lot of capability within the campaign builder, from experiments & dynamic content, to scheduling and organization. Snippets and variables are an amazing tool to make you more efficient and deliver individualized content. **What do you dislike about Iterable?** With a lot of freedom, also come a lot of things that can break. Whether it's on our end, or a bug on the Iterable side, we do often have troubleshooting. Also don't love the way journeys are setup for more innovative SMS strategies. **What problems is Iterable solving and how is that benefiting you?** Iterable allows us to automate our winning strategies for each segment. We deliver highly individualized campaigns based on the actions, behaviors and characteristics of each user. ### 27. Great ESP; helpful CS team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Iterable?** My main job duties are in excecution: of email and SMS. In both regards, Iterable works great. The powerful segmentation features make it easy to send message and pull various reporting. I'm in Iterable every day, and Iterable is miles better than the previous ESP we were using. **What do you dislike about Iterable?** I still would like the photo/content manager tool to be able to handle editing image/folder names or moving around of images into folders, as it's now starting to get out of hand. **What problems is Iterable solving and how is that benefiting you?** Iterable is our DTC engine - it's how we let our customers know what cool things were up to and about various offers available to them. ### 28. Personal, efficient, and responsive service **Rating:** 5.0/5.0 stars **Reviewed by:** Libby B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Iterable?** Iterable has grown a lot in the year that we have been using the platform - and our email strategy along with it. They frequently introduce new features that respond to customer needs; their support is quick and usually only requires a couple of emails to resolve any issues. Our Customer Success manager has gone above and beyond to help us make the most of the software. **What do you dislike about Iterable?** Iterable has a few surface level bugs that require workarounds. Duplicating campaigns too many times can insert the wrong links into campaigns. There are also some areas where the software doesn't seem to respond to action (e.g. deleting a campaign) until you refresh the page. These are minor, though. **What problems is Iterable solving and how is that benefiting you?** Iterable allows us to schedule campaigns easily and send them at the best possible time for our users through their send time optimization features. It also gives excellent visibility on key metrics, which has allowed us to make our email process more transparent to the rest of the company. This has enabled us to use email more effectively and dynamically with more teams within the business. ### 29. Overall very easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2023 **What do you like best about Iterable?** The drag and drop functions they have when creating journeys and how you can go onto a list and see the engagement of the users in that list. **What do you dislike about Iterable?** Wish there was an option to shorten down the Send Time Optimization function, so that it wouldn't have to be at least 6 hrs. **What problems is Iterable solving and how is that benefiting you?** They're making it possible for us to create awareness and to be on top of mind for our users, which leads to retention ### 30. Associate Director, Growth Platforms **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Iterable?** The customer service is great. We just came off of a migration and the implementation team was top-notch. The speed of the platform and UI is also much better than our old ESP. **What do you dislike about Iterable?** There are a few feature requests I would like to see in the near future. Foldering of lists and snippets, the ability to track individual links by assigning link names, proofing prefixes, etc. We've also experienced a bit of tech issues when it comes to running list counts, but the support team has been on top of it which is great to see! **What problems is Iterable solving and how is that benefiting you?** Data in and data out as well as speed with our level of data. ### 31. Plug and play customer campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2024 **What do you like best about Iterable?** Love the plug and play journey building.Excited about the updates coming. **What do you dislike about Iterable?** Sometimes how the data variables are organized can be intimidating especially when it looks like code. **What problems is Iterable solving and how is that benefiting you?** Future WhatsApp channel is huge for LatAm marketing! Since it's such a major channel in the region. ### 32. Good Not Great **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2023 **What do you like best about Iterable?** Really like being able to automatically port audiences in FB Audience Manager which helps us keep messaging constant based on the part of the funnel they are in. **What do you dislike about Iterable?** Reporting. You can only view reports based on when events happend and are unable to switch to when emails were sent. If you want to see the performance of certain emails over a longer period of time and you have had an account for awhile you may so hundreds of emails show up before the 5 you want to look at. Really need to have a naming convention and tagging strategy in place. It is pretty time consuming to create a report or any visualization compared to other types of platforms. **What problems is Iterable solving and how is that benefiting you?** Being able to personalize how we communicate with our prospective buyers and current customers. Their A/B test functionality is great if we want to dive into rentention metrics and see how we can increase our LTV. ### 33. Email Production Associate **Rating:** 4.0/5.0 stars **Reviewed by:** Aisha R. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2023 **What do you like best about Iterable?** User friendly, for the most part, and fantastic customer service - shoutout to Michael Ramirez who has been amazing/has gone above and beyond. **What do you dislike about Iterable?** Certain feature issues (like email clipping, jump-to links not working with email clipping). Although I believe the user experience is relatively good, I've heard from people that have used other platforms that it could be better. The drag + drop editor creates extremely heavy emails in terms of email weight. **What problems is Iterable solving and how is that benefiting you?** Building email is really simple with the drag + drop editor, however, it creates a very heavy email in terms of email weight, which limits us in terms of the quality of email we want to produce. ### 34. Good tool for email, sms, and push, but man do you pay for it. **Rating:** 2.5/5.0 stars **Reviewed by:** Logan J. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2024 **What do you like best about Iterable?** The tool does everything I would like it to. It's intuitive. Customer service is generally responsive. The training tools are very useful. **What do you dislike about Iterable?** There is a pretty steep learning curve to take full advantage of the tool. It is very expensive. **What problems is Iterable solving and how is that benefiting you?** It's a comprehensive marketing and communication platform. If they integrated social media comms I wound't need anything else (not that they should, just saying...) **Official Response from Deja Darrington:** > We're glad to hear that you find Iterable to be intuitive and that our customer service is responsive. We understand that there may be a learning curve, and we're continuously working to improve our training resources to help users take full advantage of the tool. ### 35. Iterable empowers our business with flexible & innovative automation solutions. **Rating:** 4.5/5.0 stars **Reviewed by:** Darcy B. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about Iterable?** The flexibility and capabilities of the platform make it so as long as you have the data, you can do almost anything. Email, SMS, in-app, the capabilities are endless, and with the additions to the AI suite, the platform is getting more and more innovative. **What do you dislike about Iterable?** The platform does require quite a lot of prework with development to bring in enough data to make usable, and requires consistent monitoring to ensure data continues to flow into the platform correctly. **What problems is Iterable solving and how is that benefiting you?** Iterable allows us to target both our prospective and existing customers with targeted, personalised marketing across multiple channels. It allows us to continue to plan and innovate for the future. ### 36. Great tool and easy to use for marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2023 **What do you like best about Iterable?** Iterable was very easy to pick up and user friendly for a non-technical users. In our previous platform, we had to rely completely on engineering to set up a campaign, and now there are many tools at my disposal like the drag and drop editor and the segmentation tool that I can build polished campaigns quickly. There is also extensive learning documentation and trainings which were helpful to get up to speed. The support/account management team is really friendly and nice to work with and the pricing is reasonable. **What do you dislike about Iterable?** The only downside we've experienced so far is that we cannot utilize push notifications based on the lack of unique device IDs, which allow users to opt out of push notifications per device. **What problems is Iterable solving and how is that benefiting you?** Iterable helps our team create campaigns quickly and without engineering resources. It also is a reliable platform that we trust to deploy automated journeys and manage user settings. ### 37. Iterable is solution oriented and transparent. **Rating:** 5.0/5.0 stars **Reviewed by:** Niklas F. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Iterable?** My team reports only positive things about Iterable's functionality. I, however, can judge Iterable mainly on their ability to understand and adapt to my business needs. As a manager, I value longstanding relationships with vendors. I value relationships where both sides respect and understand each other's needs. Iterable is such a partner to me. When I explained why my business needs changed, Michelle Novak and Ray Moquet found the perfect solution for us, which made me agree to extend our relationship with Iterable beyond the end of our contract. Furthermore, we will evaluate if Iterable could be the right partner in our other ventures. Finding the correct ESP is difficult these days. I have lost a lot of money making the wrong decisions. Iterable is the right partner, so this will not happen again. **What do you dislike about Iterable?** To this point, there is nothing negative that I can report about Iterable. **What problems is Iterable solving and how is that benefiting you?** Iterable enables us to target the right customers at the right time. We can reduce our opportunity costs drastically by tailor-made messaging. Also, Iterable makes sure that our messaging reaches the client's inbox. deliverability used to be our Achilles heel but not anymore. ### 38. Iterable Rocks! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2024 **What do you like best about Iterable?** I love its power - you are able to do so much with so little! Very user friendly and easy to learn. **What do you dislike about Iterable?** Sometimes there are outages - just from time to time **What problems is Iterable solving and how is that benefiting you?** Sending out emails and push marketing at lightening speed! ### 39. Powerful analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2023 **What do you like best about Iterable?** Iterable helps to acheive business goals for our lifecycle team with easy-to-use platform capabilities. We're able to execute on strategies quickly for big wins due to majority of functionalities needed already exisiting (and if not, the iterable team is great at providing alternative solutions) **What do you dislike about Iterable?** the only downside is the occasional outages which is realitively normal for most ESPs **What problems is Iterable solving and how is that benefiting you?** iterable is helping us personalize our email comms and reach users at the right moment to incite conversions ### 40. Good Product, Good Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Marc M. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Iterable?** Nice flexible data model. Ability to do SDK-less mobile messaging. They have helpful support and their product features and launches all make a ton of sense. They enable use to have a single solution for our B2C business and we have been happy customers for over 4 years. Fair pricing, good support, and generally capable and good people across the board, from their leadership, sales, and customer success. **What do you dislike about Iterable?** There is a learning curve for developing automations but frankly, it all is intuitive and makes sense. More partners and additional Zapier integrations/workflows would be helpful. Reporting is probably the biggest weakness right now. Worth reviewing to see how it suits your needs. **What problems is Iterable solving and how is that benefiting you?** Enables us to have a single solution rather than point solutions across touchpoints. I love this about them. Unified customer journeys and the ability to have access to powerful tools and more AI is really great. ### 41. Great solution for all CRM requirements **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Iterable?** Best feature is the ease with which email/SMS campaigns can be created and the amount of detailing and segmentation that is possible. **What do you dislike about Iterable?** The tool does get a little technical to use if you do not have prior experience with technical aspects **What problems is Iterable solving and how is that benefiting you?** I was as an app marketer and I need to work towards strategizing and creating CRM campaigns. Iterable is making it very easy for me to launch these campaigns. ### 42. Great platform, easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Angela I. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Iterable?** I've been using Iterable for about a year and am overall satisfied with the functionality. The platform is easy to learn, and they have launched a few recent improvements that make it more user-friendly. Any time I have a question, my success manager is very responsive and takes the time to understand my use case so that she can make suggestions. **What do you dislike about Iterable?** I need our development team to implement things in our instance more than I would like. I'd like to be able to trigger a journey using a contact's entry into a dynamic list, or branch off of calculated fields in workflows, but there are work arounds I've been able to use to get close enough to what I need. **What problems is Iterable solving and how is that benefiting you?** We're using Iterable for marketing automation for SMS and email journeys. I'm able to connect data using journeys and tag user profiles to reflect actions they're taking on our site and elsewhere. ### 43. Great tool, incredible support! **Rating:** 4.5/5.0 stars **Reviewed by:** Taylor A. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2023 **What do you like best about Iterable?** I have loved the flexibility of the tool itself and the functionality within workflows and campaigns. Our CSM Gigi is incredible and has been so supportive to this day (we've been using the tool for over a year now). The integration/API abilities are fantastic, we are able to send data points from across the business and third party tools to make highly intellegent workflows. **What do you dislike about Iterable?** While Iterable has some very helpful reporting, I think there are a few ways that this reporting could go even deeper and be a bit more clear from a high level workflow. **What problems is Iterable solving and how is that benefiting you?** It allows us to trigger different transactional and marketing workflows based on actions in our product and third party tools such as Stripe. We previously required a number of automations and workflows in our ticketing system which created a lot of additional work and follow up for our team. Iterable has helped streamline this. ### 44. Favorite platform that I use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2024 **What do you like best about Iterable?** Versatility, robustness, integration abilities. Amazing support chat **What do you dislike about Iterable?** Report functionality export and organization could be more intuitive apart from dashboard **What problems is Iterable solving and how is that benefiting you?** Iterable is offering omnichannel solutions that are allowing us to create robust email and SMS outreach ### 45. Simple, but smart CRM platform for marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Mark W. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about Iterable?** Incredibly easy to use, great support via Live Chat **What do you dislike about Iterable?** No folder management for lists, there has been increased levels of journey downtime recently **What problems is Iterable solving and how is that benefiting you?** We're able to easily contact the right customers, at the right time, using the right channel. Simplicity is key. ### 46. Very User Friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** May 01, 2024 **What do you like best about Iterable?** Iterable is very used friendly and makes it easy to create a full email journey **What do you dislike about Iterable?** Sometimes the journey filters can feel a little limited **What problems is Iterable solving and how is that benefiting you?** Trigger journeys help streamline our largest email journeys ### 47. Overall positive **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Furniture | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2023 **What do you like best about Iterable?** It's intuitive, scheduling and results are good. Customer support is fantastic, they've been incredibly helpful. **What do you dislike about Iterable?** I miss being able to access html editor in full screen since the update. The heatmap reporting leaves a bit to be desired. **What problems is Iterable solving and how is that benefiting you?** It's beneficial for our personalizations and segmentation. We're tracking more segments now than we had before and iterable has been key for that. ### 48. Powerful tool, easy to use, however has pain points for our B2B2C marketing needs. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** November 30, 2023 **What do you like best about Iterable?** Powerful multi-channel marketing with fast response times even at scale (have used platforms like Salesforce Marketing Cloud where automations would break once was in the multi-millions of users level), fairly easy learning curve **What do you dislike about Iterable?** My organization does B2B2C marketing and the flat data structure has been a detriment for client level customizations that are critical for our business needs **What problems is Iterable solving and how is that benefiting you?** Marketing at scale for B2B2C consumer marketing campaigns; direct revenue generation ### 49. Super Quick Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Brooke P. | Enterprise (> 1000 emp.) **Reviewed Date:** October 05, 2023 **What do you like best about Iterable?** The speed of the platform and the amazing customer service. **What do you dislike about Iterable?** We few product limitations but they are willing to look into ways they can find workarounds and potentially build into the platform. **What problems is Iterable solving and how is that benefiting you?** Sending quickly and of high volume. We have a lot of potential to unlock more personalization and we feel Iterable is the right tool for this need. ### 50. Full-featured marketing platform with always improving features. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Medical Practice | Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2023 **What do you like best about Iterable?** The system is very flexible when it comes to hadling data. Having the ability to reference local Catalogs, data feeds, and event data helps come up with solutions for logistic problems not thought of form the start of a project. **What do you dislike about Iterable?** Many options are only possible via the API that should be made available directly from the front-end. In my case, usually options related to exporting/editing Catalog items in bulk. **What problems is Iterable solving and how is that benefiting you?** Adaptable custom email templating has been an issue with other platforms that I have used. A combination of Catalogs, Snippets, and the ability to send truly unmolested, custom HTML has solved issues that other systems could not handle. ## Iterable Discussions - [How did you learn to use handlebars?](https://www.g2.com/discussions/27253-how-did-you-learn-to-use-handlebars) - 3 comments, 3 upvotes - [Has anyone used the "abbreviate" handlebar helper in Iterable? I keep getting an error.](https://www.g2.com/discussions/26628-has-anyone-used-the-abbreviate-handlebar-helper-in-iterable-i-keep-getting-an-error) - 1 comment, 1 upvote - [Who are some of Iterable's customers?](https://www.g2.com/discussions/3052-current-customers) - 1 comment, 1 upvote - [Does Iterable work for B2B companies?](https://www.g2.com/discussions/b2b) - 1 comment, 1 upvote - [Does Iterable support mobile?](https://www.g2.com/discussions/mobile-db7806b7-6818-4c65-b51f-ff8fc0c239e9) - 1 comment, 1 upvote - [View Iterable pricing details and edition comparison](https://www.g2.com/products/iterable/reviews?page=8§ion=pricing&secure%5Bexpires_at%5D=2026-05-13+12%3A06%3A01+-0500&secure%5Bsession_id%5D=8849909a-070d-47fe-8463-0386db7965ed&secure%5Btoken%5D=5f83e819fe3badd127e5f955af2dec0ad17dc29074b5c8eea1ae4463a7eff6e4&format=llm_user) ## Iterable Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Audienceview Unlimited](https://www.g2.com/products/audienceview-unlimited/reviews) - [Back Office](https://www.g2.com/products/buyers-edge-platform-back-office/reviews) - [BlueConic](https://www.g2.com/products/blueconic/reviews) - [Census](https://www.g2.com/products/census/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [DataGrail](https://www.g2.com/products/datagrail/reviews) - [Digioh](https://www.g2.com/products/digioh-digioh/reviews) - [Dyspatch](https://www.g2.com/products/techdrop-labs-inc-dyspatch/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Inbox Monster](https://www.g2.com/products/inbox-monster/reviews) - [Kickbox](https://www.g2.com/products/kickbox/reviews) - [KICKBOX](https://www.g2.com/products/rready-kickbox/reviews) - [Litmus](https://www.g2.com/products/litmus/reviews) - [Lob](https://www.g2.com/products/lob/reviews) - [Lytics](https://www.g2.com/products/lytics/reviews) - [Mailgun](https://www.g2.com/products/mailgun/reviews) - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Movable Ink](https://www.g2.com/products/movable-ink/reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) - [SeatGeek Enterprise](https://www.g2.com/products/seatgeek-enterprise/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Talon.One](https://www.g2.com/products/talon-one/reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - [Telnyx CPaaS](https://www.g2.com/products/telnyx-cpaas/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Iterable Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Iterable Alternatives - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,656 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,332 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (508 reviews)