[ Iterable Reviews ](https://www.g2.com/products/iterable/reviews) [ Iterable Reviews ](https://www.g2.com/products/iterable/reviews) # Iterable Features ##### ## Integration (4) Data Import & Export Tools (Based on 342 Iterable reviews and verified by the G2 Product R&D team.) Ability to input, modify and extract data from the application in bulk through a structured file. Integration APIs (Based on 339 Iterable reviews and verified by the G2 Product R&D team.) Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. Breadth of Partner Applications (Based on 280 Iterable reviews and verified by the G2 Product R&D team.) To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Show More ##### ## Platform (17) Customization (Based on 337 Iterable reviews and verified by the G2 Product R&D team.) System provides sufficient customization to meet business requirements Workflow Capability (Based on 340 Iterable reviews and verified by the G2 Product R&D team.) Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. User, Role, and Access Management (Based on 336 Iterable reviews and verified by the G2 Product R&D team.) Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Internationalization (224 reviewers of Iterable have provided feedback on this feature.) Enables users to view and transact business with the same content in multiple languages and currencies. Sandbox / Test Environments (Based on 309 Iterable reviews and verified by the G2 Product R&D team.) Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. Performance and Reliability (Based on 339 Iterable reviews and verified by the G2 Product R&D team.) Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Output Document Generation (Based on 241 Iterable reviews and verified by the G2 Product R&D team.) Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. Lead Generation Manage the process of attracting and converting business prospects into leads Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Lead Management Store information about leads or contacts and track, manage and nurture them throughout the sales process List Management Manage contacts across multiple mailing lists Mobile Access Access software remotely via mobile devices Optimization (Based on 142 Iterable reviews and verified by the G2 Product R&D team.) Optimizes marketing campaigns for mobile devices. Integrations - Mobile Marketing (This feature was mentioned in 125 Iterable reviews.) Integrates advertising/campaigns into mobile applications, games, and mobile browsers. Internationalization (Based on 111 Iterable reviews and verified by the G2 Product R&D team.) Facilitates global text message and mobile marketing campaigns. Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Third-Party Integrations Set up connections to third-party platforms to improve business processes Show More ##### ## Email Marketing (4) Building and Personalizing Emails (Based on 483 Iterable reviews and verified by the G2 Product R&D team.) Create and design emails with an editor; manage templates; personalize dynamically Sending Outbound Emails (Based on 470 Iterable reviews and verified by the G2 Product R&D team.) Create targeted lists, schedule and manage bulk email sending. Manage Email Deliverability (Based on 453 Iterable reviews and verified by the G2 Product R&D team.) Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. Automated Email Responses (Based on 399 Iterable reviews and verified by the G2 Product R&D team.) Set up automated nurturing emails based on events, online activities, and lead scores Show More ##### ## Online Marketing (8) Landing Pages and Forms (Based on 266 Iterable reviews and verified by the G2 Product R&D team.) Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. Dynamic Content (Based on 406 Iterable reviews and verified by the G2 Product R&D team.) Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. A/B Testing (Based on 449 Iterable reviews and verified by the G2 Product R&D team.) Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. Mobile Optimized (Based on 402 Iterable reviews and verified by the G2 Product R&D team.) Support mobile-optimized emails, online forms, and landing pages. Search Tracking and Optimization (Based on 271 Iterable reviews and verified by the G2 Product R&D team.) Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. Conversion Rate Optimization Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Multivariate Testing Create many versions of emails, forms, or actions and gauge which is most effective Customizable Forms Customize contracts and forms to collect specific information Show More ##### ## Lead Management (21) Marketing Lead Database (Based on 304 Iterable reviews and verified by the G2 Product R&D team.) A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. Data Quality Management (Based on 335 Iterable reviews and verified by the G2 Product R&D team.) Data quality consists of deduplication, cleansing, and appending your marketing database. Segmentation (Based on 440 Iterable reviews and verified by the G2 Product R&D team.) Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. Lead Scoring and Grading (Based on 272 Iterable reviews and verified by the G2 Product R&D team.) Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. Lead Nurturing (Based on 298 Iterable reviews and verified by the G2 Product R&D team.) Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. Email Tracking (Based on 289 Iterable reviews and verified by the G2 Product R&D team.) Track delivered, received, and opened emails Automated Alerts and Tasks (Based on 277 Iterable reviews and verified by the G2 Product R&D team.) Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. CRM Lead Integration (Based on 278 Iterable reviews and verified by the G2 Product R&D team.) Sync lead, contact, account, and opportunity information with your CRM system. Third-Party Integrations Set up connections to third-party platforms to improve business processes Real-Time Data Receive data and information in real time Social Marketing Manage campaigns and track engagement for marketing efforts across social media channels Email Marketing Create and send email blasts/campaigns Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Activity Tracking Track and document all activities across devices, networks, and other systems Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Campaign Segmentation Search Marketing Track visibility and traffic from search engines SMS Marketing Send promotional campaigns or transactional messages via text messages Website Visitor Tracking Monitor activity of individuals who visit your website using cookies Show More ##### ## Campaign Management (7) Program Management (This feature was mentioned in 295 Iterable reviews.) Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. Event / Webinar Marketing (Based on 267 Iterable reviews and verified by the G2 Product R&D team.) Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. Calendaring (As reported in 242 Iterable reviews.) Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. Budgeting (This feature was mentioned in 223 Iterable reviews.) Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Workflow Management Create, design and manage workflows for repetitive tasks Template Management Create, save, and re-purpose templates for emails, forms, etc. Show More ##### ## Social (6) Social Sharing (This feature was mentioned in 211 Iterable reviews.) Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. Social Campaigns (As reported in 211 Iterable reviews.) Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. Social Media Engagement (211 reviewers of Iterable have provided feedback on this feature.) Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. Social Media Advertising (Based on 222 Iterable reviews.) Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time Drip Campaigns Send automated marketing emails based on user actions over a predetermined period Multi-Campaign Manage multiple campaigns in one system Show More ##### ## Reporting & Analytics (11) Basic Reporting (Based on 442 Iterable reviews and verified by the G2 Product R&D team.) Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. Web Analytics (Based on 287 Iterable reviews and verified by the G2 Product R&D team.) Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. ROI Analytics (Based on 276 Iterable reviews and verified by the G2 Product R&D team.) Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. Revenue Analytics (Based on 275 Iterable reviews and verified by the G2 Product R&D team.) Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. SEO / Keyword Analytics (Based on 226 Iterable reviews and verified by the G2 Product R&D team.) Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. Behavior Analytics Track and analyze user behavior within a system or network Real-Time Analytics Analyze and gain insights into data in real-time Campaign Analytics Track and interpret campaign performance metrics Website Analytics Track and analyze information regarding website visitors Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Sales Analytics Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Show More ##### ## Analysis (10) Application Attribution (Based on 123 Iterable reviews and verified by the G2 Product R&D team.) Attributes app installs to the marketing campaigns and media sources that drove it. Campaign Analysis (Based on 169 Iterable reviews and verified by the G2 Product R&D team.) Measures impact and effectiveness of mobile marketing campaigns. Uninstall Tracking (Based on 112 Iterable reviews and verified by the G2 Product R&D team.) Measures user-level uninstall insights. Activity Dashboard (Based on 138 Iterable reviews and verified by the G2 Product R&D team.) Dashboard to view the status of ongoing processes, identify current incidents and track past activities Multi-Channel Attribution A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Activity Tracking Track and document all activities across devices, networks, and other systems Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Show More ##### ## Campaigns (21) Proximity Marketing (As reported in 112 Iterable reviews.) Collects geo-location data on mobile users to customize relevant campaigns. Alerts/Notifications (Based on 145 Iterable reviews and verified by the G2 Product R&D team.) Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Bulk SMS (Based on 123 Iterable reviews and verified by the G2 Product R&D team.) Provides templates for mass mobile messaging campaigns Two-Way Text Messaging (Based on 100 Iterable reviews and verified by the G2 Product R&D team.) Facilitates two-way text messaging to encourage consumer engagement and loyalty Email Campaigns (Based on 166 Iterable reviews and verified by the G2 Product R&D team.) Personalizes and optimizes email mobile marketing campaigns. Audience Segmentation (Based on 164 Iterable reviews and verified by the G2 Product R&D team.) Identifies the most granular audience segments based on actions, inactions, and user properties. Campaign Segmentation Group campaigns by project, client, or campaign for better management. Drip Campaigns Send automated marketing emails based on user actions over a predetermined period Multi-Campaign Manage multiple campaigns in one system Email Marketing Create and send email blasts/campaigns Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Location-Based Marketing SMS Marketing Send promotional campaigns or transactional messages via text messages Real-Time Notifications Notifications that are delivered to users as soon as an event occurs Mobile Alerts Notifications via mobile devices Customize (157 reviewers of Iterable have provided feedback on this feature.) Allow users to customize their messages. Scheduling (Based on 159 Iterable reviews.) Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages Retarget (As reported in 143 Iterable reviews.) Retarget your messages based on previous user engagement. Segmentation (167 reviewers of Iterable have provided feedback on this feature.) Segment audience based on device type, location, demographics, customer behavior, etc. Triggered Notifications (Based on 165 Iterable reviews.) Automate notifications based on user behavior Customer Segmentation Process of dividing customers into groups based on common characteristics Show More ##### ## Engagement (2) Coupons and Promotions (Based on 108 Iterable reviews and verified by the G2 Product R&D team.) Sends out coupons and promotions to reward and entice mobile device users. Social Promotion Market event via social media tools Show More ##### ## Analytics (3) Campaign Performance (As reported in 169 Iterable reviews.) Track and report on performance metrics and conversions Audience Insights (Based on 159 Iterable reviews.) Report on audience demographics and engagement Drip Campaigns Send automated marketing emails based on user actions over a predetermined period Show More ##### ## Segmentation (2) A/B Testing (43 reviewers of Iterable have provided feedback on this feature.) Provides native A/B testing for content and campaigns. Customer Profiles (42 reviewers of Iterable have provided feedback on this feature.) Allows users to build and analyze customer profiles. Show More ##### ## Targeting (2) Behavioral Targeting (44 reviewers of Iterable have provided feedback on this feature.) Presents messaging depending on customer behavior. Contextual Targeting (38 reviewers of Iterable have provided feedback on this feature.) Presents messaging depending on customer context. Show More ##### ## Triggered Content (3) Geofencing (This feature was mentioned in 32 Iterable reviews.) Content triggered by customer's given geolocation. Triggered Emails (43 reviewers of Iterable have provided feedback on this feature.) Emails triggered by customer activity or behavior. Triggered Messages (Based on 41 Iterable reviews.) Messages triggered by customer activity or behavior. Show More ##### ## Personalized Content (3) Recommendation Engine (This feature was mentioned in 35 Iterable reviews.) Provides recommendations based on customer metrics. Personalized Discounts (Based on 31 Iterable reviews.) Calculates and presents customized discounts. Website Personalization (28 reviewers of Iterable have provided feedback on this feature.) Personalizes web experiences and presented content based on customer metrics. Show More ##### ## Templates (4) Text and Themes (As reported in 16 Iterable reviews.) Allow users to edit text and themes on email templates Stock Images (As reported in 14 Iterable reviews.) Provide a library of stock images to use for emails Proofing (This feature was mentioned in 15 Iterable reviews.) Offer email proofing capabilities Mobile Responsive (As reported in 15 Iterable reviews.) Provide mobile responsive email templates Show More ##### ## Edit (3) Pre-Made (As reported in 15 Iterable reviews.) Offer pre-made email templates Build (As reported in 17 Iterable reviews.) Allow users to create their own email templates HTML (Based on 16 Iterable reviews.) Use drag-and-drop HTML editing to create email templates Show More ##### ## Logistics (4) Analytics (This feature was mentioned in 16 Iterable reviews.) Provide analytics reporting so that users can see how their campaigns perform Issues (Based on 13 Iterable reviews.) Allow for users to identify potential issues that would stop their emails from sending Integrations (This feature was mentioned in 13 Iterable reviews.) Integrate with email software or email marketing and marketing automation platforms Shareable Link (Based on 14 Iterable reviews.) Ability to share email templates via a link to collect feedback on the created emails easily Show More ##### ## Text Messaging (13) Bulk SMS (As reported in 30 Iterable reviews.) Enables users to send mass text message campaigns Two-Way Text Messaging (As reported in 26 Iterable reviews.) Facilitates two-way text messaging to encourage consumer engagement and loyalty Text Scheduler (Based on 28 Iterable reviews.) Provides the ability to schedule single or bulk text messages to recipients on a specific date and time Automatic Replies (Based on 25 Iterable reviews.) Provides automatic text message replies to recipients Automatic URL Shortening (Based on 25 Iterable reviews.) Provides automatic URL shortening to use less characters via text MMS Marketing (Based on 24 Iterable reviews.) Sends out multimedia via text messages, such as coupons, pictures, and audio Personalization (As reported in 26 Iterable reviews.) Offers features for personalizing text messages based on customer information or past behavior Transactional SMS (Based on 25 Iterable reviews.) Allows users to establish automated workflows and triggers to deliver transactional text messages Link Shortening Shorten long links into custom or branded links SMS Messaging Send messages via SMS Scheduled Messaging Send individual or bulk text messages at predetermined times Chat/Messaging Communicate using direct chat or messages within the system 2-Way Messaging Send and receive text messages to communicate with clients or prospects in real-time Show More ##### ## Data Sourcing (7) Data Enrichment Uses external data sources to improve customer profiles. Expandability Can be updated to accept new sources and types of data. Content Marketing Can act as a content marketing platform. Multiple Devices Can engage with customers across any device with a consistent message. Email Marketing Create and send email blasts/campaigns Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Real-Time Data Receive data and information in real time Show More ##### ## Intelligence (3) Marketing Metrics Provides analysis of marketing program ROI and efficiency. Predictive Modeling Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. Recommendation Engine Uses artificial intelligence to provide suggestions based on desired outcomes. Show More ##### ## Optimization (7) A/B Testing (Based on 164 Iterable reviews.) Test variations of a push notification on a portion of users and track conversions Personalization (As reported in 165 Iterable reviews.) Personalize messages with contextual data such as customer names or product recommendations Rich Notifications (As reported in 132 Iterable reviews.) Enhance messages with images, emojis, animated gifs, or videos Integrations (147 reviewers of Iterable have provided feedback on this feature.) Integrate with third-party marketing or e-commerce software App Notifications Set-up notifications and alerts for mobile apps. SMS Notifications Set-up SMS-based notifications and alerts for mobile devices. Web Notifications Set-up notifications and alerts for web browsers and apps. Show More ##### ## Platform Basics (2) Dynamic Segmentation (This feature was mentioned in 37 Iterable reviews.) Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). Journey Optimization (As reported in 37 Iterable reviews.) Automates the testing and optimization of customer-facing messaging and campaigns. Show More ##### ## Platform Data (4) Journey Reporting (38 reviewers of Iterable have provided feedback on this feature.) Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). Trends Reporting (37 reviewers of Iterable have provided feedback on this feature.) Ability to measure product usage by feature, campaign performance by source, and other trending metrics. Dashboards (Based on 37 Iterable reviews.) Provides dashboards to combine and visualize quantitative and qualitive customer journey data. Advanced Data Filtering (Based on 36 Iterable reviews.) Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. Show More ##### ## Platform Additional Functionality (3) Journey Mapping (As reported in 34 Iterable reviews.) Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. Integrations (As reported in 32 Iterable reviews.) Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. Automated Alerts (Based on 34 Iterable reviews.) Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. Show More ##### ## SMS Platform (7) Reporting (As reported in 28 Iterable reviews.) Provides pre-built or customizable performance reports Marketing Automation (Based on 28 Iterable reviews.) Automate workflows and trigger campaigns based on customer actions White Label (This feature was mentioned in 21 Iterable reviews.) Offers a white labeling service for agencies or resellers to customize platform branding Text-to-Landline (20 reviewers of Iterable have provided feedback on this feature.) Text enables landline phones so users can receive text messages sent to an existing business number Short Codes (This feature was mentioned in 23 Iterable reviews.) Provides businesses with 5- to 6-digit short codes for running text marketing campaigns API Integration (As reported in 24 Iterable reviews.) Facilitates the integration of text messaging into existing business applications through an SMS gateway API QR Codes Matrix barcode that stores information Show More ##### ## Generative AI (2) AI Text Generation (As reported in 12 Iterable reviews.) Allows users to generate text based on a text prompt. AI Text Summarization (As reported in 12 Iterable reviews.) Condenses long documents or text into a brief summary. Show More ##### ## WhatsApp Messaging - WhatsApp Marketing (6) Transactional Messages Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications Bulk WhatsApp Messaging Enables users to send mass WhatsApp marketing campaigns Conversational Messaging Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty Personalization Offers features for personalizing WhatsApp messages based on customer information or past behavior Promotional Messages Allow users to share promotions with subscribers via WhatsApp Automated Replies Provides automated WhatsApp message replies to recipients Show More ##### ## WhatsApp Business Platform - WhatsApp Marketing (4) Segmentation Deliver tailored promotions to specific audience segments API Integration Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API WhatsApp Commerce Allow customers to browse, discover, research, purchase, and complete payment in real-time Analytics Provides analytics on opt-ins, open and delivery rates, and click-throughs Show More ##### ## Agentic AI - Customer Journey Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Push Notification (4) Autonomous Task Execution (Based on 11 Iterable reviews.) Capability to perform complex tasks without constant human input Adaptive Learning (11 reviewers of Iterable have provided feedback on this feature.) Improves performance based on feedback and experience Proactive Assistance (This feature was mentioned in 12 Iterable reviews.) Anticipates needs and offers suggestions without prompting AI/Machine Learning Software program that continuously adjusts its behavior based on observed data Show More ##### ## Agentic AI - Personalization Engines (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Personalization (7) Autonomous Task Execution (15 reviewers of Iterable have provided feedback on this feature.) Capability to perform complex tasks without constant human input Cross-system Integration (Based on 16 Iterable reviews.) Works across multiple software systems or databases Adaptive Learning (As reported in 15 Iterable reviews.) Improves performance based on feedback and experience Natural Language Interaction (Based on 14 Iterable reviews.) Engages in human-like conversation for task delegation Proactive Assistance (This feature was mentioned in 14 Iterable reviews.) Anticipates needs and offers suggestions without prompting Decision Making (Based on 14 Iterable reviews.) Makes informed choices based on available data and objectives Third-Party Integrations Set up connections to third-party platforms to improve business processes Show More ##### ## Agentic AI - SMS Marketing (9) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Third-Party Integrations Set up connections to third-party platforms to improve business processes Campaign Planning Plan and strategize marketing campaigns Multi-Language Manage and support multiple languages Show More ##### ## Agentic AI - Marketing Automation (7) Autonomous Task Execution (As reported in 24 Iterable reviews.) Capability to perform complex tasks without constant human input Multi-step Planning (As reported in 23 Iterable reviews.) Ability to break down and plan multi-step processes Cross-system Integration (This feature was mentioned in 26 Iterable reviews.) Works across multiple software systems or databases Adaptive Learning (This feature was mentioned in 24 Iterable reviews.) Improves performance based on feedback and experience Proactive Assistance (As reported in 26 Iterable reviews.) Anticipates needs and offers suggestions without prompting Decision Making (This feature was mentioned in 25 Iterable reviews.) Makes informed choices based on available data and objectives Campaign Planning Plan and strategize marketing campaigns Show More ##### ## Agentic AI - Mobile Marketing (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Campaign Planning Plan and strategize marketing campaigns Show More ##### ## Agentic AI - Email Template Builder (2) Autonomous Task Execution (10 reviewers of Iterable have provided feedback on this feature.) Capability to perform complex tasks without constant human input Cross-system Integration (As reported in 10 Iterable reviews.) Works across multiple software systems or databases Show More ##### ## AI Automation - SMS Marketing (1) AI SMS Uses AI to automate audience targeting, SMS message personalization, and performance optimization. Show More ##### ## AI Content Generation - SMS Marketing (1) AI SMS Use AI to generate personalizaed SMS copy for SMS campaigns Show More ##### ## AI Personalization - Personalization (3) Predictive Recommendations Uses AI to recommend products, content, offers, or experiences based on customer behavior, preferences, and historical interactions. Audience Segmentation Uses AI to dentify and build audience segments using customer attributes, behaviors, and engagement data. Adaptive Content Use AI to dynamically adapt content for each visitor using behavioral, contextual, and customer data Show More ##### ## Additional Functionality (196) Social Promotion Market event via social media tools Customizable Branding Add customized logos and colors to align with company branding Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Live Chat Ability to chat online in real time Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels Generative AI Use AI to generate content in the form of text, images, videos, etc. Mass Texting Send messages to multiple subscribers at the same time Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Email Templates Pre-made examples and templates for emails Automated Scheduling Automatically create schedules based on business needs or employee availability and qualifications Campaign Scheduling Set campaign schedules by selecting start, pause, and end dates AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Social Media Monitoring Track activity on sites such as Facebook, Twitter, Instagram, etc. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Lead Capture Automatically identify and save contact information of potential customers Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Marketing Automation Automate workflows and trigger campaigns based on customer actions Event Triggered Actions Predefined actions automatically performed on the occurance of specific events Marketing Calendar See past and upcoming campaigns and communications in a calendar view Customizable CTAs Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Multi-Channel Communication Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Data Import/Export Import and export data to and from software applications Lead Qualification Score a lead on their quality or likelihood to buy based on certain behaviors AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Real-Time Analytics Analyze and gain insights into data in real-time Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Website Personalization Customize website features Recommendations Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement Real-Time Reporting Active reporting of data and metrics Content Analytics Behavioral Targeting Display advertising and marketing messages to users based on their browsing history and preferences Account Based Marketing Provide personalized marketing content Website Analytics Track and analyze information regarding website visitors Customer Segmentation Process of dividing customers into groups based on common characteristics Customer Profiles Record customer information, purchase history, and other notes Template Management Create, save, and re-purpose templates for emails, forms, etc. Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Customizable Branding Add customized logos and colors to align with company branding Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges API Application programming interface that allows for integration with other systems/databases Abandoned Cart Saver Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Contextual Targeting Experience Management Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Generative AI Use AI to generate content in the form of text, images, videos, etc. WYSIWYG Editor What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Multi-Campaign Manage multiple campaigns in one system Campaign Segmentation Group campaigns by project, client, or campaign for better management. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Customizable Forms Customize contracts and forms to collect specific information Email Marketing Create and send email blasts/campaigns Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) API Application programming interface that allows for integration with other systems/databases Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Communication Management Manage and track all internal and external communication conducted via calls, email, text, or chat Event Triggered Actions Predefined actions automatically performed on the occurance of specific events Multi-Language Manage and support multiple languages Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Template Management Create, save, and re-purpose templates for emails, forms, etc. Geotargeting Geographic location of visitors determines behavior of the software Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels Subscriber Management Add or remove subscribers from mailing lists Generative AI Use AI to generate content in the form of text, images, videos, etc. Visual Workflow Management Create, design, and visually represent processes within the software Authentication Verify the identity of users/devices to enable secure access Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Contact Management Manage, organize, and store contact information AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Notification Editor An editor that enables users to edit all aspects of notifications. Workflow Automation Streamlining repetitive tasks and activities through automated and predefined workflows Campaign Scheduling Set campaign schedules by selecting start, pause, and end dates Reputation Management Monitor and manage customers' perceptions about a business, product, or service Polls/Voting Enable custom polls/voting to facilitate decision-making or increase engagement Compliance Management Track and manage adherence to policies for any service, product, process, or supplier Customer Segmentation Process of dividing customers into groups based on common characteristics Landing Pages/Web Forms Create landing pages or online forms designed to capture new leads and prospects AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users API Application programming interface that allows for integration with other systems/databases Text-to-Win Messaging system designed for contests and sweepstakes Mobile Coupons Electronic coupons delivered to a mobile device that can be exchanged for a discount Natural Language Processing Process and analyze human language in text or audio form Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Drip Campaigns Send automated marketing emails based on user actions over a predetermined period Contact Management Manage, organize, and store contact information Activity Tracking Track and document all activities across devices, networks, and other systems Communication Management Manage and track all internal and external communication conducted via calls, email, text, or chat Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Keyword Tracking Track and monitor a specific set of keywords Multi-Campaign Manage multiple campaigns in one system Mass Texting Send messages to multiple subscribers at the same time Interaction Tracking Track interaction history by documenting conversations for contacts Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Consent Management Manage user consent requests and documents Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Open Rate Tracking Track the number of open emails, messages, and texts for any campaign Generative AI Use AI to generate content in the form of text, images, videos, etc. Automated Responses Automatic reply functionality for incoming messages Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Templates Sample files or documents that could be customized as needed or used as is Survey Builder Create and manage surveys Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. Real-Time Notifications Notifications that are delivered to users as soon as an event occurs Customizable Fields Customize data fields to support various needs and use cases Reminders Timed notification for any upcoming task, deadline, appointment, or activity Mobile Alerts Notifications via mobile devices Automated Scheduling Automatically create schedules based on business needs or employee availability and qualifications Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results MMS Sending/receiving messages with multimedia content like images, audio, or video over a cellular network Event Triggered Actions Predefined actions automatically performed on the occurance of specific events Mobile Keywords Unique word that contains letters or numbers that identifies specific campaigns Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Template Management Create, save, and re-purpose templates for emails, forms, etc. Autoresponders Create and automatically send premade copy in response to customer messages Survey/Poll Management Create and administer polls and surveys Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Contact Management Manage, organize, and store contact information Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels Generative AI Use AI to generate content in the form of text, images, videos, etc. API Application programming interface that allows for integration with other systems/databases A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Lead Generation Manage the process of attracting and converting business prospects into leads Data Integration Combining data from different sources and providing a unified view Customer Activity Tracking A report showing what actions customers perform Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems Campaign Segmentation Group campaigns by project, client, or campaign for better management. Lead Capture Automatically identify and save contact information of potential customers Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Real-Time Analytics Analyze and gain insights into data in real-time Email Management Manage, store and organize emails within the system or via third-party apps Lead Qualification Score a lead on their quality or likelihood to buy based on certain behaviors Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Template Management Create, save, and re-purpose templates for emails, forms, etc. Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Predictive Analytics Predict future data based on historical data sets Surveys & Feedback Gauge satisfaction and receive information for improvement and success Personalization Adjust communications based on previous interactions or personal preferences Campaign Planning Plan and strategize marketing campaigns Third-Party Integrations Set up connections to third-party platforms to improve business processes Behavioral Analytics Track and analyse user behavior within a system or network Email Tracking Track delivered, received, and opened emails Campaign Analytics Track and interpret campaign performance metrics Customer Segmentation Process of dividing customers into groups based on common characteristics Multi-Channel Communication Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Lead Management Store information about leads or contacts and track, manage and nurture them throughout the sales process Channel Management Manage various distribution channels, build relations with channel partners, and track their performance AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention GDPR Compliance Ensure compliance with the General Data Protection Regulation protocols Customer Profiles Record customer information, purchase history, and other notes Customer Database A collection of customer information such as contact details, demographics, previous interactions, etc. Multiple Data Sources Allows users to manage data from a number of sources Event Triggered Actions Predefined actions automatically performed on the occurance of specific events Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Autoresponders Create and automatically send premade copy in response to customer messages Landing Pages/Web Forms Create landing pages or online forms designed to capture new leads and prospects Campaign Analytics Track and interpret campaign performance metrics Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Campaign Scheduling Set campaign schedules by selecting start, pause, and end dates Contact Management Manage, organize, and store contact information Text-to-Win Messaging system designed for contests and sweepstakes CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Data Import/Export Import and export data to and from software applications Contextual Targeting Real-Time Data Receive data and information in real time Mobile Access Access software remotely via mobile devices API Application programming interface that allows for integration with other systems/databases Coupons Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Generative AI Use AI to generate content in the form of text, images, videos, etc. Real-Time Analytics Analyze and gain insights into data in real-time Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Event Triggered Actions Predefined actions automatically performed on the occurance of specific events Real-Time Reporting Active reporting of data and metrics Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. Customizable Branding Add customized logos and colors to align with company branding Reminders Timed notification for any upcoming task, deadline, appointment, or activity Show More ## Top-Rated Alternatives [ ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") Braze 4.5/5(1,703) ](https://www.g2.com/products/braze/reviews) [ ![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One") Insider One 4.8/5(1,415) ](https://www.g2.com/products/insider-one/reviews) [ ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/bd1c9b522032d3a05f46dab9de39c3a0/moengage.svg "MoEngage") MoEngage 4.5/5(524) ](https://www.g2.com/products/moengage/reviews) [ View All 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