IFTTT Pricing Overview

Yes. According to G2 data, IFTTT offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features.

According to G2 data, IFTTT pricing in 2026 starts at $2.99 and can reach $8.99 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the IFTTT's official pricing page for the most current details.

According to G2 reviewers, IFTTT's pricing is best suited for small business owners, solo entrepreneurs, and individual professionals managing multiple digital tools. The overwhelming majority of G2 reviews come from small businesses across industries including marketing, media production, consulting, and design, who find the Pro or Pro+ tiers ideal for social media automation, workflow integration, and task management. G2 reviewers in mid-market companies also use IFTTT effectively for social media synchronization and internal notifications. The free tier suits casual personal users or those just exploring automation, while Pro+ is recommended for small business owners needing unlimited applets, AI services, and multi-account connectivity without enterprise-level costs.

IFTTT's free tier limits users to just 2 applets with standard speeds and no access to multi-action workflows, webhooks, or exclusive triggers. G2 reviewers frequently note this cap as a significant constraint, with several describing the free plan as too restrictive for serious use. IFTTT's Pro plan at $2.99/month raises the applet limit to 20 and unlocks multi-action applets, webhooks, Twitter integrations, and customer support. IFTTT's Pro+ plan at $8.99/month removes applet limits entirely and adds AI services, multiple account connections, filter code, and prioritized support. G2 users consistently identify multi-action applets and webhooks as the features most driving upgrades from free to paid.

G2 reviewers broadly consider IFTTT good value, particularly given its low paid tier pricing. The Pro plan at $2.99/month and Pro+ at $8.99/month are frequently praised as affordable compared to competitors like Zapier, which multiple G2 reviewers cite by name. However, several G2 users flag that IFTTT's free tier has become increasingly restrictive over time, pushing casual users toward paid plans sooner than expected. A few reviewers in the Furniture and Industrial Automation industries specifically called out pricing increases and reduced free-tier access as concerns. Overall, the consensus among G2 reviewers is that IFTTT's pricing delivers strong value for the automation capabilities provided, especially for small businesses.