Compare IFTTT and Zapier 
Featured Products
At a Glance
Market Segments
Small-Business (71.7% of reviews)
Small-Business (71.5% of reviews)
Entry-Level Pricing
Free
Free
IFTTT
Star Rating
(116)4.5 out of 5
Market Segments
Small-Business (71.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansZapier
Star Rating
(1,990)4.5 out of 5
Market Segments
Small-Business (71.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Zapier excels in overall user satisfaction, boasting a significantly higher G2 Score compared to IFTTT. Users appreciate its practical applications, such as automating hiring processes, which transforms previously manual tasks into streamlined workflows.
- Users say that while both platforms offer free entry-level options, Zapier's extensive library of integrations and user-friendly interface makes it a preferred choice for small businesses looking to automate complex tasks. Reviewers highlight how easy it is to create automations that cater to both beginners and advanced users.
- Reviewers mention that IFTTT shines in its simplicity and affordability, making it a great option for everyday users who want to connect various services quickly. Its intuitive interface allows users to build custom “applets” effortlessly, which is particularly appealing for those looking to automate basic tasks.
- According to verified reviews, Zapier's implementation process is praised for its quick setup and intuitive onboarding, which helps users get started without a steep learning curve. In contrast, some IFTTT users have noted that while the setup is simple, it may not always meet more complex automation needs.
- Users highlight that both platforms offer strong support for integrations, but Zapier's real-time integration capabilities are particularly noted for their effectiveness. Reviewers appreciate how Zapier can control a wide range of applications seamlessly, enhancing productivity across various business functions.
- G2 reviewers indicate that while IFTTT has a strong focus on smart home devices and personal automation, Zapier's broader market presence and higher volume of recent reviews suggest it is more reliable for businesses seeking robust automation solutions. Users have found Zapier to be a valuable partner in their business operations, enhancing their overall workflow efficiency.
Pricing
Entry-Level Pricing
IFTTT
Free
Free
Get started with automation.
- 2 Applets
- Standard Applet speeds
- DIY or use published Applets
Zapier
Free
Free
For individuals starting out with automation.
- 1-to-1 automations
- Unlimited Zaps (Zap = automated workflow)
- Visual editor
Free Trial
IFTTT
Free Trial is available
Zapier
Free Trial is available
Ratings
Meets Requirements
8.7
100
9.0
1,675
Ease of Use
8.9
100
8.6
1,706
Ease of Setup
8.2
22
8.6
1,192
Ease of Admin
8.9
19
8.8
770
Quality of Support
8.4
45
8.4
1,389
Has the product been a good partner in doing business?
9.0
16
8.8
721
Product Direction (% positive)
7.9
99
8.9
1,620
Features by Category
Development
8.2
21
9.1
709
8.0
5
8.3
361
|
Verified
Not enough data
9.0
463
|
Verified
9.2
6
9.2
501
|
Verified
9.0
5
8.5
368
|
Verified
9.3
5
8.7
352
Not enough data
8.0
318
Management
9.3
5
8.7
381
|
Verified
8.3
5
8.5
381
|
Verified
Not enough data
8.6
362
|
Verified
Not enough data
8.6
352
|
Verified
9.0
5
8.4
324
Security
Not enough data
8.7
328
|
Verified
Not enough data
8.8
331
|
Verified
8.3
5
8.7
322
|
Verified
Integration Options
9.3
5
8.7
320
|
Verified
8.0
5
8.4
314
|
Verified
Not enough data
8.0
308
|
Verified
Not enough data
8.0
292
|
Verified
Deployment
Not enough data
8.1
291
8.6
6
8.6
303
Customization - AI Agent Builders
Not enough data
8.5
43
Not enough data
8.5
40
Not enough data
8.2
39
Functionality - AI Agent Builders
Not enough data
8.5
41
Not enough data
8.2
39
Not enough data
8.2
37
Not enough data
7.9
37
Data and Analytics - AI Agent Builders
Not enough data
7.8
38
Not enough data
7.6
36
Not enough data
8.0
35
Integration - AI Agent Builders
Not enough data
8.9
43
Not enough data
8.7
38
Not enough data
8.7
36
Not enough data
8.7
42
Workflow Design & Integration - AI Orchestration
Not enough data
8.4
24
Not enough data
9.2
25
Not enough data
8.4
26
Not enough data
8.8
25
Not enough data
8.0
23
Not enough data
8.2
23
Performance Optimization & Analytics - AI Orchestration
Not enough data
7.2
23
Not enough data
7.2
24
Not enough data
7.5
23
Not enough data
7.0
23
Not enough data
7.1
23
Not enough data
7.3
22
Governance & Compliance Controls - AI Orchestration
Not enough data
7.3
22
Not enough data
7.2
22
Not enough data
7.6
22
Not enough data
7.3
21
Not enough data
7.3
22
Agentic AI - Productivity Bots
Not enough data
8.3
106
Not enough data
8.8
114
Not enough data
7.6
89
Not enough data
7.6
92
Categories
Categories
Shared Categories
IFTTT and Zapier are categorized as API Marketplace and iPaaS
Unique Categories
IFTTT has no unique categories
Reviews
Reviewers' Company Size
IFTTT
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zapier
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
12.4%
Information Technology and Services
11.5%
Internet
5.3%
Writing and Editing
5.3%
Design
5.3%
Other
60.2%
Marketing and Advertising
16.6%
Information Technology and Services
10.1%
Computer Software
9.4%
Real Estate
3.9%
Financial Services
3.8%
Other
56.3%
Alternatives
Discussions
Can we publish all of our services at the same time?
1 Comment
Official Response from IFTTT
Yes, you may publish one or more service and Applets at the same time, depending on your needs.Read more
IFTTT has no more discussions with answers
What is Zapier used for?
3 Comments
BD
To connect different services that a business may use. It also allows you gives you more time by automating processes. Read more
What is the best way to implement this system in a small business?
3 Comments
G2
The implementation of this tool would not be tough. We took around 2 weeks to automate using Zapier.
Read more
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