I like that IFTTT offers dozens of connected services, including some that are available only there, like Day One. It's very cheap, which adds to its value for me. The setup is very simple and fast; I just connect services and build the flow. It's great for building workflow automations and connecting a few services into one if-then workflow.

One feature I really find to be outstanding is it’s flexibility for the everyday user, weather it’s simple saving of emails to cloud storage or more complex automation using multiple platforms IFTT caters to every user level and has so many different applications and options to use.

The platform supports over 1000 popular apps and smart home devices, making it possible to automate workflows across business, productivity, and home environments. The interface is intuitive, allowing for the creation of custom “applets” that link triggers and actions between different services. IFTTT’s mobile apps for iOS and Android are robust and provide useful features like location-based triggers, custom notifications, and widgets. The platform also allows for more advanced automations through filter code, queries, multiple actions, and integration with Webhooks for custom workflows. Integration with AI services, such as content creation and summarization, expands its utility for content and marketing teams.