Almost at every client meeting, we hear this question: "Yes, but reviews, can't we manage them? Can't we delete them if they aren't good?" or even "no, I don't want reviews".
Precisely, that's somewhat the purpose of comments left by clients, the fact of giving their opinion (which remains personal and quite subjective depending on the case) so that people who wish to use your services can know what your former clients think of you. Now let's try to see what we can and cannot do, and what we should and should not do. Review collected by and hosted on G2.com.
These reviews represent more than just a modern form of consumerism: because they are not based on a logic of opposition and confrontation but on a logic of collaboration between consumers and companies and on the creation of shared values. This is why everything suggests that this form of exogenous communication is developing and will be sustained in the medium term, as this model works perfectly on self-regulation. Perhaps a point to improve... Review collected by and hosted on G2.com.
