# Top 10 ID5 IdentityCloud Alternatives & Competitors **Average Rating:** 3.8/5 **Total Number of Reviews:** 2 Explore the best alternatives to ID5 IdentityCloud for users who need new software features or want to try different solutions. Other important factors to consider when researching alternatives to ID5 IdentityCloud include ease of use and reliability. The best overall ID5 IdentityCloud alternative is Tealium. Other similar apps like ID5 IdentityCloud are Hightouch, Salesforce Data 360 (formerly Data Cloud), Listrak, and Treasure Data Customer Data Platform. ID5 IdentityCloud alternatives can be found in [Identity Resolution Software](https://www.g2.com/categories/identity-resolution) but may also be in [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) or [Marketing Automation Software](https://www.g2.com/categories/marketing-automation). ## Best Paid & Free Alternatives to ID5 IdentityCloud - [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) - [Listrak](https://www.g2.com/products/listrak/reviews) - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) - [33Across](https://www.g2.com/products/33across/reviews) - [Retention.com](https://www.g2.com/products/retention-com/reviews) - [LiveRamp](https://www.g2.com/products/liveramp/reviews) - [FullContact](https://www.g2.com/products/fullcontact/reviews) - [Bluecore](https://www.g2.com/products/bluecore/reviews) ## Top 10 Alternatives to ID5 IdentityCloud Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how ID5 IdentityCloud stacks up to the competition, check reviews from current & previous users in industries like Business Supplies and Equipment and Information Technology and Services, and find the best product for your business. ### 1. [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) By Tealium **Average Rating:** 4.3/5 **Total Reviews:** 479 Tealium AudienceStream™ is the market-leading Customer Data Platform, combining robust audience management and data enrichment capabilities resulting in unified customer profiles and the ability to take immediate, relevant action. Categories in common with ID5 IdentityCloud: [Identity Resolution](https://www.g2.com/categories/identity-resolution) **Compare:** [ID5 IdentityCloud vs Tealium](https://www.g2.com/compare/id5-identitycloud-vs-tealium-2026-08-12) **Compare Tealium with other alternatives:** - [Tealium vs Hightouch](https://www.g2.com/compare/hightouch-vs-tealium-2026-08-12) - [Tealium vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-tealium-2026-08-12) - [Tealium vs Listrak](https://www.g2.com/compare/listrak-vs-tealium-2026-08-12) - [Tealium vs Treasure Data Customer Data Platform](https://www.g2.com/compare/tealium-2026-08-12-vs-treasure-data-customer-data-platform) - [Tealium vs 33Across](https://www.g2.com/compare/33across-vs-tealium-2026-08-12) - [Tealium vs Retention.com](https://www.g2.com/compare/retention-com-vs-tealium-2026-08-12) - [Tealium vs LiveRamp](https://www.g2.com/compare/liveramp-vs-tealium-2026-08-12) - [Tealium vs FullContact](https://www.g2.com/compare/fullcontact-vs-tealium-2026-08-12) - [Tealium vs Bluecore](https://www.g2.com/compare/bluecore-vs-tealium-2026-08-12) ### 2. [Hightouch](https://www.g2.com/products/hightouch/reviews) By Hightouch **Average Rating:** 4.6/5 **Total Reviews:** 399 Hightouch is the easiest way to sync customer data into your tools like CRMs, email tools, and Ad networks. Sync data from any source (data warehouse, spreadsheets) to 70+ tools, using SQL or a point-and-click UI, without relying on favors from Engineering. For example, you can sync data on how leads are using your product to your CRM so that your sales reps can personalize messages and unlock product-led growth. Categories in common with ID5 IdentityCloud: [Identity Resolution](https://www.g2.com/categories/identity-resolution) **Compare:** [ID5 IdentityCloud vs Hightouch](https://www.g2.com/compare/hightouch-vs-id5-identitycloud) **Compare Hightouch with other alternatives:** - [Hightouch vs Tealium](https://www.g2.com/compare/hightouch-vs-tealium-2026-08-12) - [Hightouch vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/hightouch-vs-salesforce-data-360-formerly-data-cloud) - [Hightouch vs Listrak](https://www.g2.com/compare/hightouch-vs-listrak) - [Hightouch vs Treasure Data Customer Data Platform](https://www.g2.com/compare/hightouch-vs-treasure-data-customer-data-platform) - [Hightouch vs 33Across](https://www.g2.com/compare/33across-vs-hightouch) - [Hightouch vs Retention.com](https://www.g2.com/compare/hightouch-vs-retention-com) - [Hightouch vs LiveRamp](https://www.g2.com/compare/hightouch-vs-liveramp) - [Hightouch vs FullContact](https://www.g2.com/compare/fullcontact-vs-hightouch) - [Hightouch vs Bluecore](https://www.g2.com/compare/bluecore-vs-hightouch) ### 3. [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) By Salesforce **Average Rating:** 4.3/5 **Total Reviews:** 319 Salesforce Data Cloud unlocks the full value of your data across the enterprise, powering your Customer 360 apps, Agentforce, and amplifying your existing data lake and warehouse investments to activate real-time insights and intelligent action. Categories in common with ID5 IdentityCloud: [Identity Resolution](https://www.g2.com/categories/identity-resolution) **Compare:** [ID5 IdentityCloud vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/id5-identitycloud-vs-salesforce-data-360-formerly-data-cloud) **Compare Salesforce Data 360 (formerly Data Cloud) with other alternatives:** - [Salesforce Data 360 (formerly Data Cloud) vs Tealium](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-tealium-2026-08-12) - [Salesforce Data 360 (formerly Data Cloud) vs Hightouch](https://www.g2.com/compare/hightouch-vs-salesforce-data-360-formerly-data-cloud) - [Salesforce Data 360 (formerly Data Cloud) vs Listrak](https://www.g2.com/compare/listrak-vs-salesforce-data-360-formerly-data-cloud) - [Salesforce Data 360 (formerly Data Cloud) vs Treasure Data Customer Data Platform](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-treasure-data-customer-data-platform) - [Salesforce Data 360 (formerly Data Cloud) vs 33Across](https://www.g2.com/compare/33across-vs-salesforce-data-360-formerly-data-cloud) - [Salesforce Data 360 (formerly Data Cloud) vs Retention.com](https://www.g2.com/compare/retention-com-vs-salesforce-data-360-formerly-data-cloud) - [Salesforce Data 360 (formerly Data Cloud) vs LiveRamp](https://www.g2.com/compare/liveramp-vs-salesforce-data-360-formerly-data-cloud) - [Salesforce Data 360 (formerly Data Cloud) vs FullContact](https://www.g2.com/compare/fullcontact-vs-salesforce-data-360-formerly-data-cloud) - [Salesforce Data 360 (formerly Data Cloud) vs Bluecore](https://www.g2.com/compare/bluecore-vs-salesforce-data-360-formerly-data-cloud) ### 4. [Listrak](https://www.g2.com/products/listrak/reviews) By Listrak **Average Rating:** 4.5/5 **Total Reviews:** 306 Listrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging to power hyper-personalized customer experiences. Built for leading retailers and brands, Listrak drives measurable customer growth, maximizes efficiency, and delivers exceptional revenue results across email, SMS, push, web, and beyond. Categories in common with ID5 IdentityCloud: [Identity Resolution](https://www.g2.com/categories/identity-resolution) **Compare:** [ID5 IdentityCloud vs Listrak](https://www.g2.com/compare/id5-identitycloud-vs-listrak) **Compare Listrak with other alternatives:** - [Listrak vs Tealium](https://www.g2.com/compare/listrak-vs-tealium-2026-08-12) - [Listrak vs Hightouch](https://www.g2.com/compare/hightouch-vs-listrak) - [Listrak vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/listrak-vs-salesforce-data-360-formerly-data-cloud) - [Listrak vs Treasure Data Customer Data Platform](https://www.g2.com/compare/listrak-vs-treasure-data-customer-data-platform) - [Listrak vs 33Across](https://www.g2.com/compare/33across-vs-listrak) - [Listrak vs Retention.com](https://www.g2.com/compare/listrak-vs-retention-com) - [Listrak vs LiveRamp](https://www.g2.com/compare/listrak-vs-liveramp) - [Listrak vs FullContact](https://www.g2.com/compare/fullcontact-vs-listrak) - [Listrak vs Bluecore](https://www.g2.com/compare/bluecore-vs-listrak) ### 5. [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) By Treasure AI **Average Rating:** 4.5/5 **Total Reviews:** 165 Analytics Infrastructure. Simplified in the Cloud. Categories in common with ID5 IdentityCloud: [Identity Resolution](https://www.g2.com/categories/identity-resolution) **Compare:** [ID5 IdentityCloud vs Treasure Data Customer Data Platform](https://www.g2.com/compare/id5-identitycloud-vs-treasure-data-customer-data-platform) **Compare Treasure Data Customer Data Platform with other alternatives:** - [Treasure Data Customer Data Platform vs Tealium](https://www.g2.com/compare/tealium-2026-08-12-vs-treasure-data-customer-data-platform) - [Treasure Data Customer Data Platform vs Hightouch](https://www.g2.com/compare/hightouch-vs-treasure-data-customer-data-platform) - [Treasure Data Customer Data Platform vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-treasure-data-customer-data-platform) - [Treasure Data Customer Data Platform vs Listrak](https://www.g2.com/compare/listrak-vs-treasure-data-customer-data-platform) - [Treasure Data Customer Data Platform vs 33Across](https://www.g2.com/compare/33across-vs-treasure-data-customer-data-platform) - [Treasure Data Customer Data Platform vs Retention.com](https://www.g2.com/compare/retention-com-vs-treasure-data-customer-data-platform) - [Treasure Data Customer Data Platform vs LiveRamp](https://www.g2.com/compare/liveramp-vs-treasure-data-customer-data-platform) - [Treasure Data Customer Data Platform vs FullContact](https://www.g2.com/compare/fullcontact-vs-treasure-data-customer-data-platform) - [Treasure Data Customer Data Platform vs Bluecore](https://www.g2.com/compare/bluecore-vs-treasure-data-customer-data-platform) ### 6. [33Across](https://www.g2.com/products/33across/reviews) By 33Across **Average Rating:** 4.3/5 **Total Reviews:** 128 33Across makes the programmatic advertising ecosystem work without cookies, across supply-side platforms, demand-side platforms, publishers, data companies, agencies, and everything in between. Leading global advertisers, platforms, and publishers rely on 33Across to move past cookies and reach consumers in a simple, fair, and transparent manner. Categories in common with ID5 IdentityCloud: [Identity Resolution](https://www.g2.com/categories/identity-resolution) **Compare:** [ID5 IdentityCloud vs 33Across](https://www.g2.com/compare/33across-vs-id5-identitycloud) **Compare 33Across with other alternatives:** - [33Across vs Tealium](https://www.g2.com/compare/33across-vs-tealium-2026-08-12) - [33Across vs Hightouch](https://www.g2.com/compare/33across-vs-hightouch) - [33Across vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/33across-vs-salesforce-data-360-formerly-data-cloud) - [33Across vs Listrak](https://www.g2.com/compare/33across-vs-listrak) - [33Across vs Treasure Data Customer Data Platform](https://www.g2.com/compare/33across-vs-treasure-data-customer-data-platform) - [33Across vs Retention.com](https://www.g2.com/compare/33across-vs-retention-com) - [33Across vs LiveRamp](https://www.g2.com/compare/33across-vs-liveramp) - [33Across vs FullContact](https://www.g2.com/compare/33across-vs-fullcontact) - [33Across vs Bluecore](https://www.g2.com/compare/33across-vs-bluecore) ### 7. [Retention.com](https://www.g2.com/products/retention-com/reviews) By Retention.com **Average Rating:** 4.5/5 **Total Reviews:** 123 Capture 10x More Emails. We identify your anonymous web traffic, and get you emails you don't already have. Categories in common with ID5 IdentityCloud: [Identity Resolution](https://www.g2.com/categories/identity-resolution) **Compare:** [ID5 IdentityCloud vs Retention.com](https://www.g2.com/compare/id5-identitycloud-vs-retention-com) **Compare Retention.com with other alternatives:** - [Retention.com vs Tealium](https://www.g2.com/compare/retention-com-vs-tealium-2026-08-12) - [Retention.com vs Hightouch](https://www.g2.com/compare/hightouch-vs-retention-com) - [Retention.com vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/retention-com-vs-salesforce-data-360-formerly-data-cloud) - [Retention.com vs Listrak](https://www.g2.com/compare/listrak-vs-retention-com) - [Retention.com vs Treasure Data Customer Data Platform](https://www.g2.com/compare/retention-com-vs-treasure-data-customer-data-platform) - [Retention.com vs 33Across](https://www.g2.com/compare/33across-vs-retention-com) - [Retention.com vs LiveRamp](https://www.g2.com/compare/liveramp-vs-retention-com) - [Retention.com vs FullContact](https://www.g2.com/compare/fullcontact-vs-retention-com) - [Retention.com vs Bluecore](https://www.g2.com/compare/bluecore-vs-retention-com) ### 8. [LiveRamp](https://www.g2.com/products/liveramp/reviews) By LiveRamp **Average Rating:** 4.1/5 **Total Reviews:** 115 LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network. Its core offering is the LiveRamp Data Collaboration Platform, which includes four product portfolios: Live/Access, Live/Identity, Live/Connectivity, and Live/Insights. Built for interoperability across identifiers, platforms, partners and clouds at scale and powered by its identity resolution technology, the platform enables its customers to build enduring brand and business value by collaborating Categories in common with ID5 IdentityCloud: [Identity Resolution](https://www.g2.com/categories/identity-resolution) **Compare:** [ID5 IdentityCloud vs LiveRamp](https://www.g2.com/compare/id5-identitycloud-vs-liveramp) **Compare LiveRamp with other alternatives:** - [LiveRamp vs Tealium](https://www.g2.com/compare/liveramp-vs-tealium-2026-08-12) - [LiveRamp vs Hightouch](https://www.g2.com/compare/hightouch-vs-liveramp) - [LiveRamp vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/liveramp-vs-salesforce-data-360-formerly-data-cloud) - [LiveRamp vs Listrak](https://www.g2.com/compare/listrak-vs-liveramp) - [LiveRamp vs Treasure Data Customer Data Platform](https://www.g2.com/compare/liveramp-vs-treasure-data-customer-data-platform) - [LiveRamp vs 33Across](https://www.g2.com/compare/33across-vs-liveramp) - [LiveRamp vs Retention.com](https://www.g2.com/compare/liveramp-vs-retention-com) - [LiveRamp vs FullContact](https://www.g2.com/compare/fullcontact-vs-liveramp) - [LiveRamp vs Bluecore](https://www.g2.com/compare/bluecore-vs-liveramp) ### 9. [FullContact](https://www.g2.com/products/fullcontact/reviews) By Ziff Davis **Average Rating:** 4.3/5 **Total Reviews:** 102 Billions of person and company profiles at your fingertips. Categories in common with ID5 IdentityCloud: [Identity Resolution](https://www.g2.com/categories/identity-resolution) **Compare:** [ID5 IdentityCloud vs FullContact](https://www.g2.com/compare/fullcontact-vs-id5-identitycloud) **Compare FullContact with other alternatives:** - [FullContact vs Tealium](https://www.g2.com/compare/fullcontact-vs-tealium-2026-08-12) - [FullContact vs Hightouch](https://www.g2.com/compare/fullcontact-vs-hightouch) - [FullContact vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/fullcontact-vs-salesforce-data-360-formerly-data-cloud) - [FullContact vs Listrak](https://www.g2.com/compare/fullcontact-vs-listrak) - [FullContact vs Treasure Data Customer Data Platform](https://www.g2.com/compare/fullcontact-vs-treasure-data-customer-data-platform) - [FullContact vs 33Across](https://www.g2.com/compare/33across-vs-fullcontact) - [FullContact vs Retention.com](https://www.g2.com/compare/fullcontact-vs-retention-com) - [FullContact vs LiveRamp](https://www.g2.com/compare/fullcontact-vs-liveramp) - [FullContact vs Bluecore](https://www.g2.com/compare/bluecore-vs-fullcontact) ### 10. [Bluecore](https://www.g2.com/products/bluecore/reviews) By Bluecore **Average Rating:** 4.3/5 **Total Reviews:** 95 Bluecore enables eCommerce marketers to create and distribute personalized triggered emails with speed and precision, dynamically reacting to customer behaviors and catalog changes. Categories in common with ID5 IdentityCloud: [Identity Resolution](https://www.g2.com/categories/identity-resolution) **Compare:** [ID5 IdentityCloud vs Bluecore](https://www.g2.com/compare/bluecore-vs-id5-identitycloud) **Compare Bluecore with other alternatives:** - [Bluecore vs Tealium](https://www.g2.com/compare/bluecore-vs-tealium-2026-08-12) - [Bluecore vs Hightouch](https://www.g2.com/compare/bluecore-vs-hightouch) - [Bluecore vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/bluecore-vs-salesforce-data-360-formerly-data-cloud) - [Bluecore vs Listrak](https://www.g2.com/compare/bluecore-vs-listrak) - [Bluecore vs Treasure Data Customer Data Platform](https://www.g2.com/compare/bluecore-vs-treasure-data-customer-data-platform) - [Bluecore vs 33Across](https://www.g2.com/compare/33across-vs-bluecore) - [Bluecore vs Retention.com](https://www.g2.com/compare/bluecore-vs-retention-com) - [Bluecore vs LiveRamp](https://www.g2.com/compare/bluecore-vs-liveramp) - [Bluecore vs FullContact](https://www.g2.com/compare/bluecore-vs-fullcontact) --- ## ID5 IdentityCloud Alternatives FAQs ### How does ID5 IdentityCloud compare to Tealium Customer Data Hub? According to G2, [ID5 IdentityCloud](https://www.g2.com/products/id5-identitycloud/reviews) holds an average rating of 3.8/5 based on 2 reviews, whereas [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) has a significantly higher average rating of 4.3/5 from 475 reviews. Tealium Customer Data Hub outperforms ID5 IdentityCloud across key reviewer-rated dimensions, including Better at Meeting Requirements, More Usable, Easier to Set Up, Easier to Administer, Better at Support, and Easier to Do Business With. Users praise Tealium for its advanced real-time data unification, extensive integration ecosystem with over 1,300 connectors, robust audience segmentation, and strong data governance and privacy compliance. In contrast, ID5 IdentityCloud is noted for its privacy-by-design technology and potential for high match rates and CPM growth but is limited by difficulties in data connectivity and integration from other sources. Tealium’s platform is recognized for ease of use by 59 reviewers, real-time processing by 50 reviewers, and strong customer support by 34 reviewers. Overall, Tealium Customer Data Hub provides a more comprehensive, scalable, and user-friendly solution for customer data management and activation compared to ID5 IdentityCloud. ### What are the best alternatives to ID5 IdentityCloud? The best alternatives to ID5 IdentityCloud include [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) (4.3/5 stars from 475 reviews), [Hightouch](https://www.g2.com/products/hightouch/reviews) (4.6/5 stars from 394 reviews), [Listrak](https://www.g2.com/products/listrak/reviews) (4.5/5 stars from 305 reviews), and [Salesforce Data 360](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) (4.3/5 stars from 298 reviews). These platforms offer robust identity resolution and customer data management with higher user satisfaction and extensive integration capabilities. ### What features do alternatives offer that ID5 IdentityCloud does not? Alternatives like Tealium Customer Data Hub and Hightouch provide broad integration marketplaces and flexible data ingestion options. They also offer more extensive functionality and reach compared to competitors. ### Which Identity Resolution tools do reviewers recommend instead of ID5 IdentityCloud? Reviewers recommend [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) for its real-time data unification, over 1,000 integrations, and powerful audience segmentation, with 59 mentions of ease of use and 56 mentions of data management. [Hightouch](https://www.g2.com/products/hightouch/reviews) is praised for its ease of setup, intuitive UI, and extensive connector library, with 16 mentions of ease of use and 12 mentions of easy integration. [Listrak](https://www.g2.com/products/listrak/reviews) is favored for its advanced automation, cross-channel marketing capabilities, and strong customer support, with 30 mentions of customer support and 21 mentions of ease of use. [Salesforce Data 360](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) is highlighted for its unified real-time customer profiles, seamless integration within the Salesforce ecosystem, and ease of segment building, with 79 mentions of platform integration and 56 mentions of ease of use. These tools provide comprehensive identity resolution and data activation features that surpass ID5 IdentityCloud's capabilities. ### Why do users choose Tealium Customer Data Hub over ID5 IdentityCloud? Users choose [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) over ID5 IdentityCloud primarily due to its superior ease of use, extensive integration capabilities, and real-time data activation features. With 475 reviews averaging 4.3 stars, Tealium is favored for its ability to unify customer data from multiple sources into a single, real-time profile, enabling precise audience segmentation and personalized marketing campaigns. Reviewers highlight Tealium’s robust ecosystem of over 1,300 pre-built connectors, which simplifies integration with various marketing, analytics, and CRM tools, reducing reliance on heavy engineering. The platform’s strong support for data governance and privacy compliance (GDPR, CCPA) further enhances its appeal. Additionally, Tealium’s customer support scores 8.9, reflecting high satisfaction with responsiveness and expertise. Despite a noted steep learning curve and complex initial setup cited by 64 reviewers, the long-term operational efficiency, scalability, and comprehensive feature set justify the investment. Users also appreciate the platform’s flexibility, enabling marketers to self-serve with low-code tools and real-time audience activation without heavy IT dependency. 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