--- title: ID5 IdentityCloud Reviews meta_title: 'ID5 IdentityCloud Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how ID5 IdentityCloud works for a business like yours. aggregate_rating: rating_value: 3.8 review_count: 2 scale: '5' date_modified: '2026-08-17' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # ID5 IdentityCloud Reviews **Vendor:** ID5 **Category:** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution) **Average Rating:** 3.8/5.0 **Total Reviews:** 2 ## About ID5 IdentityCloud Connect With Your Audience Everywhere The ID5 ID and the ID5 Graph provide you with a complete view of users' digital footprint by resolving identity at the device, individual, and household levels, so you can address audiences and measure performance across channels. Designed to adapt to technical shifts and regulatory changes, our technology evolves to meet today's and tomorrow's identity needs, reducing fragmentation and respecting privacy at every step. ## ID5 IdentityCloud Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users find that ID5’s solution enhances **audience activation** , allowing for effective ad targeting while maintaining privacy. (1 reviews) - Users value the **effective data management** of ID5 IdentityCloud, enhancing campaign performance while respecting user privacy. (1 reviews) - Users find ID5's solution enhances **marketing campaign effectiveness** by delivering targeted ads while ensuring user privacy. (1 reviews) **What users dislike:** - Users find **integration issues** with ID5 IdentityCloud, making data connectivity from other sources challenging and frustrating. (1 reviews) - Users find ID5 IdentityCloud's **limited functionality** frustrating due to difficulties linking data from other sources. (1 reviews) ## ID5 IdentityCloud Reviews ### 1. Slowed down campaign setup and hindered efficiency **Rating:** 3.0/5.0 stars **Reviewed by:** Paola M. | Software Engineer, Business Supplies and Equipment, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** December 13, 2024 **What do you like best about ID5 IdentityCloud?** As a publisher, responsible for the data management, ID5’s solution helps me to address users effectively, while respecting their privacy. This enhances campaign effectiveness and enables me to give the right ads to the right people. **What do you dislike about ID5 IdentityCloud?** As for the fifth ID5 IdentityCloud, it is also lacking in the aspect of data connectivity. The disadvantage of the platform was that it was difficult to link data from other sources into the platform. **What problems is ID5 IdentityCloud solving and how is that benefiting you?** ID5 IdentityCloud is a comprehensive solution for user recognition which means there is no need for several integrations and disparate data sources.Integration of audience segments between different partners was not seamless and I had to spend a lot of time merging them. ### 2. Promising technology led identity management solution provider..! **Rating:** 4.5/5.0 stars **Reviewed by:** Shaunak P. | Azure Data Engineer, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 20, 2023 **What do you like best about ID5 IdentityCloud?** 1) Unique ID5 privacy-by-privacy technology is attention seeking. 2) Promotes and improves monetization while protecting your data. 3) Claims upto 100% of match rates (digital adv) 4) Can help CPMs to grow by 3 to 4x. **What do you dislike about ID5 IdentityCloud?** No downsides are identified as such, but it sounds very promising technology that's being used under the hood. Can be integrated in cookies-less env as well. **What problems is ID5 IdentityCloud solving and how is that benefiting you?** We were looking to outsource the identity infrastructure to some cloud-based provider but at a considerably lower cost, and ID5 made it possible for us. We were looking for Data Platforms integrations. A wide range of solutions were available. ID5 made it convenient for us to identify the user flow on the advs & apps. - [View ID5 IdentityCloud pricing details and edition comparison](https://www.g2.com/products/id5-identitycloud/reviews?section=pricing&secure%5Bexpires_at%5D=2026-08-26+14%3A02%3A19+-0500&secure%5Bsession_id%5D=697a73e0-ab4d-4ac5-a0a5-fb15226346c5&secure%5Btoken%5D=2a2f2547b50b13964c46fab8df2014bc3eb5b050dd5e22a346c9010f2ec17c9a&format=llm_user) ## ID5 IdentityCloud Features **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning - AI/Machine Learning ## Top ID5 IdentityCloud Alternatives - [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) - 4.3/5.0 (444 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - 4.6/5.0 (402 reviews) - [Data 360 (formerly Data Cloud)](https://www.g2.com/products/data-360-formerly-data-cloud/reviews) - 4.3/5.0 (308 reviews)