HubSpot Marketing Hub Reviews & Product Details

What I like most is how tightly Marketing Hub is tied to the CRM. Workflows, lists, and contact properties all run on the same data, so automation is easy to build, and I can manage permissions and integrations (n8n, WhatsApp, etc.) from one place as admin Review collected by and hosted on G2.com.

What I dislike most is the lack of granularity in some areas. Permissions for marketing tools tend to come bundled, so I had to split a shared marketing profile into team-specific permission sets. Workflows also have gaps: for example, there's no native way to limit multiple responses in a survey flow, so I end up building workarounds with contact property flags. Some of the most useful capabilities are also locked behind higher tiers. Review collected by and hosted on G2.com.

There are so many ways to organize items and add as much detail to a contact as needed. The workflows can be confusing at first because there are so many options and moving parts, but once you get the hang of it, the world is your oyster. They also make it simple to create beautiful email templates, seemingly. The AI integrations are very helpful as well and only getting smarter. Reporting dashboards have been a nice tool to use as well Review collected by and hosted on G2.com.

There are quite a few limitations that push you to upgrade to Enterprise. The workflows can also be confusing, especially when you have to choose between deal, contact, lead, and similar options. That creates some difficulties, but the AI tool has helped significantly in navigating it. I’ve also run into glitches with the email integration: staff members often get booted, and email tracking stops working fairly often. Review collected by and hosted on G2.com.

It is an excellent repository for the data we collect, it has some serious flaws when addressing B2B businesses like ours (mainly how the customers and company entries attribute) Review collected by and hosted on G2.com.

Cost is astronomical! My company pays the bill but the costs are wild... and there is nothing more infuriating than clicking a button and being asked for more money, or a new tier that is nearly double the price... it feels like the more we use HubSpot, the deeper into a trap we go. The way deals are tracked is also geared toward B2C, there is no good way to collectively attribute deals to companies which is needed for B2B ... Also core marketing thinking is not present ... Order cadence comes to mind ... HubSpot is very 2D ... Customer hasn't ordered in 30 days = lapsed ... what about customers that historically only order in summer etc... Review collected by and hosted on G2.com.

I like that everything is very intuitive and easy to use. It is also cool that everything is pretty much in once place Review collected by and hosted on G2.com.

it seems like by default people who submit a non marketing form are added to hubspot as marketing contacts. This is annoying because it is already set up where you automatically go over the marketing cap if you accidently do it. This has happened a couple of times with clients Review collected by and hosted on G2.com.

I love how easy HubSpot Marketing Hub is to use, which makes it perfect for my whole team. As a manager, I appreciate being able to effortlessly see what my team has been working on. I also like that it's comprehensive, allowing us to do many things from building landing pages to emails in one place. The HubSpot Academy is fantastic for getting my entire team trained on the same marketing methodology, enhancing their skills and connecting them globally. Plus, the initial setup was very easy, especially with the help of a partner. Review collected by and hosted on G2.com.

I would like to have more control over the automations and more tokens to try out different AI features before having to purchase them. Review collected by and hosted on G2.com.

HubSpot is a very user friendly software for mkt automation, also is great because you are able to have everything in one place, this is a very robust tool yet easy to use. Review collected by and hosted on G2.com.

We were not able to bring HubSpot Sales as complement of MKT hub because of policies, they do not sign NDAs, just their mutual NDA and that was an obstacle for us to move on and have a more robust strategy. Review collected by and hosted on G2.com.

The HubSpot Marketing Hub is insanely robust in its feature offerings and capabilities, and yet somehow manages to be pretty easy to learn. And when I don't know how to do something, a quick search on HubSpot or Google more often than not, provides me with the answer I was looking for, allowing me to look like a total rockstar to my team :) Review collected by and hosted on G2.com.

Because the system can do SO much, it's often hard to know the full breadth of its capabilities, which can cause you to miss out on certain opportunities. One thing I do really dislike is the inability to make certain changes/updates to contact records in bulk. Not the end of the world, just frustrating and time-consuming. Review collected by and hosted on G2.com.

The all-in-one nature is the biggest win for me. Email, workflows, forms, landing pages, and reporting all live in one place, so I'm not stitching together five different tools or fighting integrations. The workflow builder is intuitive enough that I can spin up nurture sequences quickly, and having marketing activity tied directly to CRM records makes attribution and sales handoff way cleaner. List segmentation is also flexible and easy to keep organized as contact volume Review collected by and hosted on G2.com.

The pricing tiers get steep fast, and a lot of the features you actually want, like advanced reporting and automation, are locked behind higher plans. Contact-based pricing can also punish you as your database grows, even if many of those contacts aren't actively marketed to. Beyond cost, some of the reporting customization feels limited compared to dedicated analytics tools, and the email editor can be rigid when you want more design control without touching custom modules. Review collected by and hosted on G2.com.

Lo que más me gusta de HubSpot Marketing Hub es la facilidad para usarse. Incluso si no tienes idea de cómo utilizarlo, el tour guiado al principio es de mucha ayuda. Es muy intuitivo y fácil de configurar. La facilidad del setup es realmente apreciable. Review collected by and hosted on G2.com.

No es un aspecto de HubSpot Marketing Hub en sí, pero en mi caso no he encontrado una manera de rastrear nativamente cuando los padres, que hacen clic en un anuncio, llevan a su hijo a convertirse en cliente. Esto es un poco complicado porque emprendemos campañas dirigidas a padres de familia, pero al final, quien se convierte en cliente es el hijo, no hemos logrado trazar esa conversión de manera directa desde el anuncio al resultado final. Review collected by and hosted on G2.com.

I love the ease and simplicity about HubSpot Marketing Hub. It does not take long to learn your way around and it has great features that bring value and business to your brand. Review collected by and hosted on G2.com.

The only thing that I would appreciate in the future is maybe a multiple editor option (similar to Google Drive) to see who is looking at and editing email campaigns and it saving simultaneously. It can get frustrating when you are making your own edits and changes to a draft but someone has the email open on one of their tabs and you get kicked out with none of your changes saved. Review collected by and hosted on G2.com.