High Social Reviews & Product Details

So instead of posting individual pieces by hand and then tracking which do well manually, I spend most of my time going over schedules or looking at metrics for engagement. Messy mixes of manual checks on TikTok plus spreadsheets were replaced by High Social. The dashboard makes weekly performance results easy to check, tasks continue running even after content for mid-cycle editing is still underway; a subtle but very valuable feature. Your read on system performance Each month instead of broken down by minor tasks into six-week chunks. Review collected by and hosted on G2.com.

There is still some difficulty in reporting. When clients ask for specific metrics that are very minute, I still have to manually export and massage data. It takes a little to figure out where certain settings are located; especially on initial use for new users Review collected by and hosted on G2.com.

We needed to make a good case for foot traffic and sales generation for our retail partners for our “Death to Plastic” summer campaign. I engaged High Social with our geo-targeted strategy to grow our TikTok following in specific DMAs where we secured promotional endcaps in the major grocery chains.

The strongest point of the geo-fencing was its accuracy. We gained a national audience but also concentrated follower density in markets where our in-store displays were live (i.e. Denver and Austin). This has allowed me to say to our retail buyers: “We grew our TikTok following by 52% in your market during the promotion, directly promoting your store,” which is quite an impactful localized KPI! Moreover, the organic and automated growth is consistent enough that we had fresh and relevant local social proof present to us throughout the entire duration of the campaign flight, keeping my field teams and buyers engaged. Review collected by and hosted on G2.com.

The major strategic gap is the failure to follow a true closed-loop from follower to purchase. While I can demonstrate follower growth in a market and link it with a sales increase from that market, I cannot attribute a specific sale to a specific viewer. If retail media networks or purchase data platforms (like IRI or Nielsen) would deepen, you can shift this from top-of-funnel to bottom-line measurement.

Also, since campaigns have a set lifespan, using contracts that allow for this flexibility would be better than monthly or annual contracts. The ability to ramp up geo-targeting for a 6-8 week promotion and then scale back would align better with the cyclical nature of shopper marketing. Review collected by and hosted on G2.com.

We wanted the ISF to be recognized as the smart, forward-thinking choice on emerging platforms and to appeal to the younger generation of security leaders. Ten months ago, we implemented High Social for the growth of our organizational account. It was essential to be able to target by professional interest and affiliation.

Our concentration is on users who follow eminent security analysts, niche cybersecurity news pages and professional organizations.

Quality growth was consistent from the service. By channeling our Social Media Marketing efforts towards such actual followers, we are able to gain followers in Canada who are genuinely interested in enterprise security. This is proven by various engagements our content provides them, which includes supply chain risk and security governance. The proliferation extended the distribution of main pieces of content, such as summaries of our annual “Threat Horizon” reports. Thanks to the autonomy, my small team was able to focus on important content creation instead of community growth. Review collected by and hosted on G2.com.

Was this article helpful? In which way? Please specify in brief! Export citation From a marketing_management point of view, not being able to segment or tag the audience in the platform is a limitation. We implement campaigns for various membership levels (Corporate vs Individual) and geographical occasions. If we could know which followers were gained through which targeting parameters, we could communicate better and measure campaign-level ROI in an effective manner.

According to data, we do see a growth in our followers but without analysing this data manually against our marketing automation (HubSpot) we cannot conclude that all these followers sign up for webinars or enquiry about memberships. Having a more integrated view will strengthen its case as a channel for leads. Review collected by and hosted on G2.com.

I centered on presenting creating content towards IT decision-makers and security professionals instead of a general audience. I have been using High Social for nine months in order to grow my professional account. Being able to target by professional interests was critical. I targeted people who follow industry analysts, competing security vendors and cloud security and threat hunting topics.

Once it was installed it ran in the background all the time. It was a time-efficient one as it wasnt something that required daily time from me. Furthermore, I got to create more content for attack simulations or real-world security challenges. The development was consistent and meaningful. I started seeing security architects and managers following me which is just the kind of public I wanted to reach. As I started posting more of the zero-trust framework themed content my follower engagement and rates increased. Review collected by and hosted on G2.com.

From a sales and marketing point of view, the primary limitation is that it is not integrated with CRM. The new engagement metrics and followers are separate from my sales pipeline in Salesforce. In order to comprehend if this activity can have an impact on opportunities, I have to manually track the connections that I make. This is obviously not scalable. Besides, this is a solid targeting. It achieves what it sets out to do. The analytics, however, could give more detail about gained audience professional seniority or company size. If I understood whether followers came from enterprise accounts or SMBs account manager, I would tailor my content strategy. Review collected by and hosted on G2.com.

The client was aiming for 25,000 targeted followers in the first six months to co-incide with the launch of a new product. High Social went through a vendor review process. The setup process was clear. We specified the audience with the client: consumers interested in clean beauty, certain dermatologists and rival brands.

Once set up, the service was self-sustaining. This was key since there wasn’t spare time among the client’s marketing team, whose priorities lay elsewhere in content production. Weekly performance reports came to me which I included in my project status updates. The accrual of followers was steady and reached the prespecified target, which directly contributed to the success criteria of the project. Review collected by and hosted on G2.com.

The primary issue from a project management aspect was the integration of data. High Social’s growth metrics lived in isolation to the client’s other performance data in tools such as Google Analytics and Shopify. To better report the full effects of the effort, I had to compile data from different sources by hand. A method to plug or off load the data more cleanly would help oversight.

The first audience targeting had to be very finely tuned. The initial two weeks resulted in attracting friends that are not part of what I need, so had to retune and rebrief with the team. Review collected by and hosted on G2.com.

Most social growth services are made for B2C, and it was really hard to find one that could wrap its head around a vertical like enterprise cybersecurity. We introduced High Social 10 months in the past to develop our channel (@senseon. security). Our targeted onboarding was indeed key, we didn’t run ads against “tech” but against users following specific cybersecurity news accounts, competitors like CrowdStrike and influencers in the DevSecOps space. The AI was great at charting this professional graph and bringing me useful followers.

The self-service, fire-and-forget model was right in line with a startup’s lack of resources. Just as my marketing lead was dedicated to producing high-level content around everything there is on API security, in parallel High Social worked behind the scenes making sure these gems get in front of practitioners that they will attract. That translated to people that actually replied with technical questions etc., turning our channel into a lead generation board. The fixed-cost model also yielded consistent CAC in this channel, which is very useful for financial modeling. Review collected by and hosted on G2.com.

The biggest missing piece for a data-driven CEO is the absence of connection to our marketing tech stack. Growth in High Social as a lead doesn’t connect with the activity of that lead in our CRM (HubSpot) or intent data platforms. You can't manually tie a pipeline opportunity back to a TikTok follower, so that’s a blind spot in our ROI math.

Also, as much as I love targeting options, we need more in-depth audience insights. What other technographics, if any?) and seniority levels are our most active followers will provide invaluable insight for both product & content strategy. Review collected by and hosted on G2.com.

More to the point, we had an aptly-situated rooftop bar at The Marina, our coastal property which needed to be portrayed as the city’s finest place for a cocktail at sundown. Six months ago, I launched High Social with the thought to target local community and young professionals within 15km radius including luxury travellers, competing bars and lifestyle influencers. The geo-targeting was surgical. And we did not end up with generic followers; but, well, would you look at that — exactly the crowd that frequents our bar on weekends.

The main thing was that the AI had a mind of its own. This way my little team and I could focus on pushing what we do best our drinks to die for and views to make your heart race in stunning videos while High Social pulled out all the stops to get those clips seen by fresh local eyes, around the clock. And the effect could be quantified: a 42 percent bump in “I saw you on TikTok!” cites in bar initiatives over the course of four months. It was our answer to the problem of how we grow, and do so in a scale-able, fully automated way. Review collected by and hosted on G2.com.

The primary Crunchbase operational asymmetry is the absence of CRM data outward integration. I'm being detracted from this because I do know our follower increases in High Social and what reservation source codes they use in our PMS, but I have to go and manually connect the data together so that it can show ROI to my GM. If we could have a real-time interface our hotel’s CRM or POS data it would become a revenue system, rather than just a marketing tool.

Also, this makes creating multiple High Social accounts for a multi-property group disconnected. A centralised dashboard to see how a group's hotels perform on TikTok would give me the strategic overview I need at group level. Review collected by and hosted on G2.com.

The problem is, when you’re bootstrapping a new hot sauce or snack line, you can’t sit around waiting for organic magic to happen. For our most recent launch — a line of spicy gourmet nuts — I wanted to have an audience going into TikTok (@whatevernuts) before we’d finalized the packaging. It was just the right gas for High Social’s speed and tactical targeting. As we set up, we described our ideal muncher in the room — people who are into home cooking shows, specific food influencers (hello @spiceology), and competitors in the better-for-you snack space.

The AI-facilitated growth was instantaneous, attracting followers that were not simply numbers. They were real people that created their own recipe videos using our product before we were available at scale. This user generated content (UGC) was easily our most powerful marketing asset. The fixed-cost model, and visibility of it, would also be crucial for a startup; I’d now know exactly what my monthly spend was on audience growth as opposed to the variable (and often opaque) figures that can go into influencer gifting or broad paid buys Review collected by and hosted on G2.com.

Most difficult for an entrepreneur is attribution and scalability. High Social was great building the first 10k-50k, but directly correlating that growth to e-commerce sales on Shopify needed me to manually tag UTMs and look back at what happened. I'd love to be able to have High Social integrate in some way with Shopify so that we could track the journey from follower > customer.

Oh, and I’ve love even better audience insight tools — targeting is great. Since I'm planning line extensions (snacksI moving to nuts, crackerse), knowing other interests of my follower base (fitness, travel) would be amazing R&D intelligence. The service is a tremendous growth engine but could be an even better business intelligence partner. Review collected by and hosted on G2.com.

Marketing spend should behave like an investment would in a boardroom and investment likes to be predictable and have clear KPI’s attached to it. I started suggesting High Social to my portfolio companies about 18 months ago as a focused way to build incremental, base-level audiences on TikTok. Key to both their strategy and the quality of what they offer is clarity: They are not a generic social media manager, but one very specific growth engine for one platform. This emphasis enables better ROI tracking.

The service's performance is consistent. At a developer tools startup that I advised, we went into High Social because our ideal audience was engineering leaders. By focusing on interests in certain GitHub repos, tech conferences and competitor tools, they built a very relevant follower base of over 25k in just six months. This audience quickly became the best launch channel for their beta, fueling some 40% of early signups. The algorithmic, hands-off operation is a great fit for cash-strapped startups looking to show traction to investors. Review collected by and hosted on G2.com.

The primary strategic deficiency is a lack of enterprise-class integration and analytics. For a startup ready to scale, it’s valuable in that the data from High Social would need to integrate with your central marketing data warehouse or BI tool (like Snowflake or Tableau) so it can correlate against LTV and CAC calculations. The current reporting is siloed.

Also, as a business person, I appreciate clear market intelligence. I’d also love to see High Social share more of these aggregated, anonymized insights into what targeting strategies are holding water across other B2B SaaS companies, not just my own. That would raise their offering beyond the tactical weapon as strategic intelligence partner. Review collected by and hosted on G2.com.

Unlike most consumer-facing B2C growth tools, we wanted a service that knew how to reach a professional, niche audience on TikTok. We are working with [Name of Service, e.g., High Social] for the last eight month to support our main account (@firstlinesoftware). The onboarding strategy there was consultative – we created target audience clusters based on interest in #digital transformation, #CTO and followers of top tech publications.

The true worth was seen in our integrated campaigns. For instance, with a push for our “AI Strategy” service, the follower growth that was specifically targeted magnified our explainer video series. We had 52 percent higher engagement on those videos versus our organic posts, attributed entirely to the more relevant audience.” The granular geo-targeting enabled us to target growth in areas where we were also running simultaneous LinkedIn ad campaigns, which achieved strong multi-touchpoint impact. From a client empowerment perspective, the steady increase in followers allows our sales team to share respectable social proof during pitches. Review collected by and hosted on G2.com.

The primary deficiency is the inability to native sync/integrate with our ABM (Account Based Marketing) software. So we still capture follower data, but it means that I can’t use a standard enrichment set up for leads in our CRM who engage with our TikTok and were originally sourced to us through this growth service. This results in a manual reconciliation.

When you’re a global company, creating growth for around the world (DACH / NA / APAC) means different contracts and dashboards. A consolidated business-wide dashboard view with region level performance splits would be a big step up. While the AI targeting works, I’d love more clarity in audience insights reporting—tell me which of the interest clusters (like “cloud computing” vs. “IoT”) really has my most engaged followers. Review collected by and hosted on G2.com.