So instead of posting individual pieces by hand and then tracking which do well manually, I spend most of my time going over schedules or looking at metrics for engagement. Messy mixes of manual checks on TikTok plus spreadsheets were replaced by High Social. The dashboard makes weekly performance results easy to check, tasks continue running even after content for mid-cycle editing is still underway; a subtle but very valuable feature. Your read on system performance Each month instead of broken down by minor tasks into six-week chunks.

We needed to make a good case for foot traffic and sales generation for our retail partners for our “Death to Plastic” summer campaign. I engaged High Social with our geo-targeted strategy to grow our TikTok following in specific DMAs where we secured promotional endcaps in the major grocery chains. The strongest point of the geo-fencing was its accuracy. We gained a national audience but also concentrated follower density in markets where our in-store displays were live (i.e. Denver and Austin). This has allowed me to say to our retail buyers: “We grew our TikTok following by 52% in your market during the promotion, directly promoting your store,” which is quite an impactful localized KPI! Moreover, the organic and automated growth is consistent enough that we had fresh and relevant local social proof present to us throughout the entire duration of the campaign flight, keeping my field teams and buyers engaged.

We wanted the ISF to be recognized as the smart, forward-thinking choice on emerging platforms and to appeal to the younger generation of security leaders. Ten months ago, we implemented High Social for the growth of our organizational account. It was essential to be able to target by professional interest and affiliation. Our concentration is on users who follow eminent security analysts, niche cybersecurity news pages and professional organizations. Quality growth was consistent from the service. By channeling our Social Media Marketing efforts towards such actual followers, we are able to gain followers in Canada who are genuinely interested in enterprise security. This is proven by various engagements our content provides them, which includes supply chain risk and security governance. The proliferation extended the distribution of main pieces of content, such as summaries of our annual “Threat Horizon” reports. Thanks to the autonomy, my small team was able to focus on important content creation instead of community growth.