--- title: GrowthLoop Reviews meta_title: 'GrowthLoop Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 111 reviews by the users' company size, role or industry to find out how GrowthLoop works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 111 scale: '5' date_modified: '2026-07-12' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # GrowthLoop Reviews **Vendor:** GrowthLoop (Flywheel Software) **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.7/5.0 **Total Reviews:** 111 ## About GrowthLoop GrowthLoop is an agentic Composable CDP. It drives compound marketing growth by accelerating the marketing cycle, using Agentic AI powered by your first-party data. It accelerates today’s slow marketing cycles, where manual processes are required to build audiences, customer journeys, channel plans and performance reports, leading to slow iterations and slow growth. GrowthLoop’s Agentic AI uses an organization’s first-party data – their customer, business and marketing data – to: Propose audiences, customer journeys and channels for campaigns Execute those campaigns under marketing’s direction. Learn from the performance data and continuously improve. Marketing controls this process: it sets objectives up front, and approves and edits recommendations throughout. We call this ‘Compound Marketing.’ With compound marketing, CMOs improve and accelerate their marketing cycles with agentic AI trained on their first-party data - leading to fast iterations and rapidly compounding growth. Join thousands of enterprise marketers & data teams who trust GrowthLoop and compound marketing to accelerate their growth. Learn more at GrowthLoop.com ## GrowthLoop Pros & Cons **What users like:** - Users praise the **excellent customer support** from GrowthLoop, highlighting their responsiveness and willingness to implement requested features. (11 reviews) - Users find GrowthLoop incredibly **easy to use** , enabling quick training and efficient data management for non-technical teams. (8 reviews) - Users value the **time efficiency** of GrowthLoop, significantly reducing campaign setup from an hour to under 10 minutes. (7 reviews) - Users value the **easy creation** of lists and seamless data integration that enhance their workflow efficiency. (6 reviews) - Users commend the **outstanding support** and adaptability of GrowthLoop, streamlining audience creation and accelerating marketing efforts. (5 reviews) - Analytics (4 reviews) - Customer Engagement (4 reviews) - Data Management (4 reviews) - Data Segmentation (4 reviews) - Users appreciate the **ease of audience creation and segmentation** with GrowthLoop, enhancing their marketing personalization efforts efficiently. (4 reviews) **What users dislike:** - Users experience **slow performance** , with occasional lags impacting workflows and delays in syncing campaigns effectively. (5 reviews) - Users find the **data granularity lacking** , making it difficult to obtain detailed insights for refining strategies effectively. (3 reviews) - Users experience **error reporting issues** with no notifications for filter failures, affecting audience volumes and efficiency. (3 reviews) - Users face **integration difficulties** with GrowthLoop, which complicates connecting data systems and delays functionality. (3 reviews) - Users find the **learning curve challenging** due to tricky configurations and lack of guidance on best practices. (3 reviews) - Upload (3 reviews) - Filtering Issues (2 reviews) - Users find the **insufficient information** on dataset setups and guidance limits effective utilization of GrowthLoop. (2 reviews) - Integration Issues (2 reviews) - Limited Customization (2 reviews) ## GrowthLoop Reviews ### 1. Effortless Audience Targeting with GrowthLoop **Rating:** 5.0/5.0 stars **Reviewed by:** Litin B. | Senior Consultant - Analytics, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2024 **What do you like best about GrowthLoop?** GrowthLoop excels at simplifying data exploration and audience targeting. It allows our marketing team to apply complex logic without needing deep technical expertise, streamlining our processes. The support from the GrowthLoop team has been outstanding, with their flexibility and commitment to meeting our business needs making the implementation smooth and effective. **What do you dislike about GrowthLoop?** There’s little to criticize. While the initial rollout had a few minor challenges, the GrowthLoop team was quick to address them, providing excellent communication and regular updates. **What problems is GrowthLoop solving and how is that benefiting you?** GrowthLoop has automated our audience selection and data syncing processes, saving us significant time and resources. By eliminating manual tasks and integrating seamlessly with our data warehouse, it has enhanced our efficiency and allowed us to focus on more strategic initiatives. ### 2. Simple, easy and efficient tool for creating Audience. **Rating:** 5.0/5.0 stars **Reviewed by:** Anitha K. | Data Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2024 **What do you like best about GrowthLoop?** This is very user friendly for both Marketing team and backend developers team. I like the User trait featuer and Personalised field option which is very good to personalize the Advertiser counts based on the requirement for each campaign. **What do you dislike about GrowthLoop?** Very rarley the dataset takes sometime to refresh, but they also have the refresh option for the user to refresh. **What problems is GrowthLoop solving and how is that benefiting you?** It is used to create campaings to target our customers. We can do customize set of audience for each campaign. ### 3. GrowthLoop has been a great partner since day 1! **Rating:** 5.0/5.0 stars **Reviewed by:** Maria H. | Director of Marketing Intelligence, Enterprise (> 1000 emp.) **Reviewed Date:** August 15, 2024 **What do you like best about GrowthLoop?** I appreciate their innovative thinking and transparency. They've also been a great team to work with overall. GrowthLoop is also easy to use and implement and has been super easy to integrate into our model. **What do you dislike about GrowthLoop?** I can't think of any downsides really. I would only warn others to understand their solution, what's out of the box with them, vs what may be custom and take a bit more time (understandably). **What problems is GrowthLoop solving and how is that benefiting you?** Helping with our omnichannel engine solution in health sciences ### 4. Seamless audience sizing - A marketer's dream tool **Rating:** 4.0/5.0 stars **Reviewed by:** Raquel P. | Enterprise (> 1000 emp.) **Reviewed Date:** March 22, 2024 **What do you like best about GrowthLoop?** Growthloop has by far been the best product in our team's toolkit to helped us scope audience size of email campaigns. I'm a big fan of the interface and how audience totals are viewable in real-time with the addition of each selected field. In the past we relied on data across various sources to attempt identify campaign opportunitity size. This has now been streamlined exclusively through the Growthloop tool which has saved significant time and effort and reliance on other teams. **What do you dislike about GrowthLoop?** It can sometimes be a challenge to know which field to include when building a net new audience (often similar options). A deeper integration with our team's data dictionary would be a helpful integration. **What problems is GrowthLoop solving and how is that benefiting you?** Growthloop empowers marketers in a way that has historically been unsupported. With this tool, marketers can quickly view the potential reach of their strategic email efforts, allowing them access to the data to confidently move in the most impactful direction. ### 5. Audience Builder: Seamless, Powerful, and Intuitive! **Rating:** 5.0/5.0 stars **Reviewed by:** Gabriel G. | Data Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2024 **What do you like best about GrowthLoop?** The platform offers a seamless experience when creating and managing audiences, allowing us to segment with precision and speed. The integration with our Data Warehouse was incredibly easy and painless. **What do you dislike about GrowthLoop?** Honestly, there isn’t not to dislike about GrowthLoop, this tool help us a lot! **What problems is GrowthLoop solving and how is that benefiting you?** GrowthLoop is helping us solve the challenge of efficiently managing and segmenting large audiences across various campaigns. Before using it, building precise audience segments was a time-consuming and often manual process. With GrowthLoop, we can automate much of that work. ### 6. GrowthLoop x CHG: A Match Made In Orchestration Heaven **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2024 **What do you like best about GrowthLoop?** I have really appreciated how collaborative the team has been not only on what is currently offered in GrowthLoop but brainstorming on how we can both grow together and leverage some amazing work that GrowthLoop has in development. **What do you dislike about GrowthLoop?** We have had some issues as far as being able to rename fields once established in GrowthLoop initially however the team was able to help us troubleshoot this. **What problems is GrowthLoop solving and how is that benefiting you?** We are using GrowthLoop to create specific targeted audiences to send various email campaigns to. As well as creating customer journeys. ### 7. Audience builder for marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** August 14, 2024 **What do you like best about GrowthLoop?** GrowthLoop's Audience Builder tool has been an invaluable asset in enabling non-technical users to create their own targeted email audience list in just a few clicks. The tool's intuitive interface and comprehensive data points make it easy to create highly targeted segments. It eliminates the need for a data specialist or analyst to write highly complex data queries and instead handles this on the back-end so that marketers can quickly do it themselves. The ability to layer various criteria and export detailed audience insights is a powerful tool that can streamline audience segmentation processes, saving time and ultimately contributing to marketing teams' success. In my experience working with the GrowthLoop team, they are very kind and personable and have a results-oriented mindset that will ensure ease of transition/implementation. **What do you dislike about GrowthLoop?** Cannot think of any from a Marketer's POV **What problems is GrowthLoop solving and how is that benefiting you?** Daily audience file creation and automated email campaign launches ### 8. Extremely attentive and helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Josh G. | Manager of Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2024 **What do you like best about GrowthLoop?** I enjoyed how attentive and helpful they were through all our projects. Any time we encountered an issue, we never had to wait long before hearing back and talking through a potential solution. Nolan on the team always ensured we were taken care of and provided best practices for us to incorporate. **What do you dislike about GrowthLoop?** I don't have anything that comes to mind in terms of dislikes **What problems is GrowthLoop solving and how is that benefiting you?** They are helping empower our power users to utilize our database for marketing and outreach, while alleviating the reliance on the technical team to get them what they need. ### 9. Growthloop Empowers Marketers with Seamless Data Activation and Audience Targeting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2024 **What do you like best about GrowthLoop?** Key features of GrowthLoop include an intuitive audience segmentation tool that enables marketers to create complex audience groups without needing extensive technical skills, saving both time and resources. Its cross-channel journey builder also allows businesses to design personalized marketing campaigns across various customer touchpoints, improving engagement and customer experience. GrowthLoop's integration with generative AI assists users in refining campaign strategies by offering tailored insights and audience suggestions, making it accessible to non-technical team members **What do you dislike about GrowthLoop?** Occasional performance lags which can slow down the workflows **What problems is GrowthLoop solving and how is that benefiting you?** Growthloop has been a user-friendly interface and high adaptive, which allows for swift audience creation and segmentation ### 10. GrowthLoop is the tool shed for marketers! Easily compile data to build audiences and automation. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2024 **What do you like best about GrowthLoop?** GrowthLoop provides many features. I utilized Audiences and Syncs the most during my time as an active user. GrowthLoop empowers users to compile different data sets and create detailed audiences and export those audiences to different destinations including ESPs, CRMs, social platforms and more. I crafted detailed audiences where I leveraged data including purchases, behaviors, propensities and more. I used GrowthLoop constantly/daily to create audiences for lead gen, emails, in-app notifications, paid social and more. I was one of their top users where I built over 300 audiences and top exporter. Working with my team, we were able to build out audiences for different segments for the organization. It was pretty easy for the team to build any tables we needed to create the audiences we needed just had to let them know what fields were needed. We were able to combine different types of data. We even created a specific table to create records in our CRM when the table would update reducing manual time inputting records into the CRM. One of my favorite features of GrowthLoop was the ability to duplicate audiences. This function allowed me to be more efficient as well as consistent when segmenting. Another feature I found valuable was the tags function. You are able to segment based on tags and this helped me organize my audiences. My customer success manager, Nolan, was pivotal for our success in set up, optimization and testing. I had the opportunity to have a call with the product team where I went through my day to day tasks within GrowthLoop and some of the features I’d like to see to help me with my daily workflow. The team was extremely attentive and I felt my voice was not only heard but valued. I’m very confident GrowthLoop will take my feedback and execute some of the requests. They are continuously making updates and enhancements to make it easier to connect data with different platforms enabling companies to be more successful by creating more revenue but more importantly providing a better experience for customers and marketers. **What do you dislike about GrowthLoop?** When using Syncs, we would encounter errors when pushing data into our ESP or CRM. When I was an active user, we weren’t able to see the errors directly and Nolan had to share the error codes with me. However, they have said they are working to display errors to customers. One item I think needs to be addressed (maybe out of their hands), when using Iterable they aren’t able to map current fields and new fields are created. However, Iterable doesn’t allow the merging or renaming of new fields so we had to create new fields and Iterable has a limit of fields. It would be great if there was a mapping function between GrowthLoop and Iterable. **What problems is GrowthLoop solving and how is that benefiting you?** One of the challenges we faced was getting lead gen form submissions into our CRM. We used GrowthLoop to push the form submissions from our data warehouse to GrowthLoop into our CRM. This was done through Syncs. Our sales team prior were manually inputting leads but with syncs we were able to get form submissions into our CRM. This was a game changer for us and super valuable for our team especially when we would receive hundreds/thousands of submissions for specific events.. In addition, I was able to create new records within our CRM automatically by pulling tables that were updated with events. This reduced manual inputting into our CRM. ### 11. Audience Builder Review **Rating:** 4.0/5.0 stars **Reviewed by:** Yasemin A. | Product Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about GrowthLoop?** Very easy to use and replicate for new events. The feautures of the tool really makes it easy for us to input details for new events via replicating an existing one. **What do you dislike about GrowthLoop?** Sometimes the company I search does not show up. I have to either refresh or wait for a while for the system to find the company I am looking for. Also the "company list" interface is not the best one. Especially scrolling down feature... **What problems is GrowthLoop solving and how is that benefiting you?** It helps our lives with reporting for our events. ### 12. GrowthLoop has been an incredible partner and tool for our organization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2024 **What do you like best about GrowthLoop?** The Growthloop team is AMAZING -- they're always willing to listen, learn, and build solutions that help our team The tool easily connects to our datawarehouse, and the interface is very user friendly The team is constantly improving & iterating - they're never satisified with the current offerings, no matter how great they are! **What do you dislike about GrowthLoop?** Nothing -- everything we've brought to Growthloop, they've worked towards a solution **What problems is GrowthLoop solving and how is that benefiting you?** Targeting at scale Avoiding queries & list pulling Activating learnings across our organization Bringing different department communications together ### 13. Helps to create a specific audience for a successful B2B market event. Super easy to use! **Rating:** 5.0/5.0 stars **Reviewed by:** Michael D. | B2B Event Production, Enterprise (> 1000 emp.) **Reviewed Date:** August 13, 2024 **What do you like best about GrowthLoop?** It has an easy-to-use user interface. You can use it to access an extremely large database and extract specific data from it extremely quickly. It is extremely helpful for B2B events to reach the right audience! The goals are easier to achieve with the tool. **What do you dislike about GrowthLoop?** So far I have not noticed any negative points! :) **What problems is GrowthLoop solving and how is that benefiting you?** It collects large amounts of data in a database anThere was no database that we could use before. We had to put together the right audience manually. Now we can export an audience within a few minutes using the database.d can selectively output the data. ### 14. Great tool **Rating:** 5.0/5.0 stars **Reviewed by:** Sophie P. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2024 **What do you like best about GrowthLoop?** GrowthLoop Audience Builder is easy to use, the team are really helpful and things are completed quickly. Really appreciate the use of this platform, it provides all the information we need to complete our email campaigns. I use this platform regularly and i have not stumbled across any issues yet. **What do you dislike about GrowthLoop?** I have not came across anything that i dislike yet. **What problems is GrowthLoop solving and how is that benefiting you?** It is providing the audiences which i require. ### 15. Positive experience and excellent support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2024 **What do you like best about GrowthLoop?** Customer service - direct pipeline to their account managers who have a good grasp of what product developments are soon to be released. Strong integrations with both data warehouses (for easy data import) and marketing partners (for sending audience segments for marketing/activation). Easy implementation process to get set up. **What do you dislike about GrowthLoop?** UI is still in the works, however they have been very diligent about recognizing current things that don't work/are confusing and amending them. Still a growing company but I really can't complain about much other than their UI being somewhat clunky to use at times. **What problems is GrowthLoop solving and how is that benefiting you?** Segmenting and activating on our first party audiences. ### 16. Great tool for audience building **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 27, 2024 **What do you like best about GrowthLoop?** I am able to create audience lists myself and feel more confident in the data. The tool is user-friendly and I like being able to replicate audience lists for similar campaigns. **What do you dislike about GrowthLoop?** There's no notification when a filter is not working, which can impact audience volumes. **What problems is GrowthLoop solving and how is that benefiting you?** Growthloop helps automate audience requests and also syncs customer data to ensure confidence in the lists. ### 17. Refined targeting and improved campaign relevance **Rating:** 5.0/5.0 stars **Reviewed by:** Vena D. | Program management (TVC), Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2024 **What do you like best about GrowthLoop?** The audience builder is user-friendly and makes it simple to filter audiences based on segmentation **What do you dislike about GrowthLoop?** The filtering process could be simplified to save time **What problems is GrowthLoop solving and how is that benefiting you?** The audience builder has significantly streamlined our workflow. We no longer struggle with incomplete seller data, and the improved targeting accuracy has freed up considerable time for the team. ### 18. Quick, effective, easy **Rating:** 5.0/5.0 stars **Reviewed by:** Larissa S. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 07, 2024 **What do you like best about GrowthLoop?** I use growthloop daily. I scope audience sizes, explore new opportunities, QA data feeds, reference campaign overlap, use it to supplement gap analysis. The tool is intuitive, with built-in definitions and real-time audience sizes, so any guesswork in targeting has been replaced with quick and easy access. I'm saving weeks upon weeks of submitting analysis and data requests for exploration and list builds. **What do you dislike about GrowthLoop?** The combination of and/or logic could be more detailed than it currently is. I'd like to build more complex statements. You also need solid documentation for this tool to work. When building, be sure every field has exact/precise definitions in your tool to save headaches later. **What problems is GrowthLoop solving and how is that benefiting you?** More features are being added that improve my experience (eg, looking at audience list overlap). Keep going in that direction! ### 19. Key, strategic product to help drive the business! **Rating:** 5.0/5.0 stars **Reviewed by:** Diana F. | Product Operation Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 16, 2024 **What do you like best about GrowthLoop?** The people, the team is smart, helpful and solution oriented. They always help us find ways to solve for our business needs **What do you dislike about GrowthLoop?** Nothing, love working with the team. Thanks GL! **What problems is GrowthLoop solving and how is that benefiting you?** Audience targeting ### 20. Essential data solution for marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 09, 2024 **What do you like best about GrowthLoop?** The team does a lot of great work to ensure our audience dev tools are updated and easy to use for non technical users. They also collect feedback regularly and iterate to improve the experience for us on the marketing side, which helps us deliver better results for our customers. **What do you dislike about GrowthLoop?** Only dislike would be that our team had a super nuanced ask and were not able to utilize the tools to address it in the past . However, the team made time to incorporate our feedback, and the issue has now been resolved! The team does a great job of actioning against any negative outcomes. **What problems is GrowthLoop solving and how is that benefiting you?** Audience dev, targeting to ensure we are reaching the right customers at the right time, is made far simpler with GrowthLoop. ### 21. Audience Builder tool enables marketers to understand their target audience at high level **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 09, 2024 **What do you like best about GrowthLoop?** Audience Builder is an accessible tool that requires no code, with intuitive prompts and filtering. I especially like the preview of the Audience Report on the righthand panel. **What do you dislike about GrowthLoop?** For marketers that are not as tech-savvy / are not as familiar with the underlying data sources, it would be helpful to include more helper text or link to data dictionaries/ resources. And to know how often the data is refreshed. This is a small thing, but regarding the Event Code, it is confusing to know which code to input from EventHub or OMC (and within OMC, event code or session code). **What problems is GrowthLoop solving and how is that benefiting you?** Audience Builder allows me to see my targeted book of business (list of customers) and their respective team assignments and product info. ### 22. Audience and Journey Creation **Rating:** 4.0/5.0 stars **Reviewed by:** Matthew V. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2024 **What do you like best about GrowthLoop?** Growthloop makes it user friendly and quick process to create audiences that would normally take us hours to create ourselves through writing complex queries. Growthloop makes exporting to different destinations, such as Sailthru, Facebook, Twitter, etc very easy. We no longer need to export a csv file then import it to the tool. **What do you dislike about GrowthLoop?** The downside is trying to teach people how to use GrowthLoop. There is a lot in the tool and a lot of different data points you can segment on. Once you learn how to use the tool people see how powerful it is when using it for marketing. **What problems is GrowthLoop solving and how is that benefiting you?** The biggest problem GrowthLoop has been able to solve for us is automating our fan journeys that span across multiple platforms, such as SMS, EMAIL, and CRM. Another problem GrowthLoop has solved is the time it takes us to push the audiences we segment out to different platforms. We have went from taking two weeks on a segment to a couple days with just the click of a few buttons. ### 23. Effective Audience Building Tool for Marketing Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Lingtong L. | sr marketing manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2024 **What do you like best about GrowthLoop?** - ease of use - simplifies the process of creating audience lists - good supporting staffs **What do you dislike about GrowthLoop?** The only inconvience for me is I can't export the file and have to rely on a supporting staff to export for me. **What problems is GrowthLoop solving and how is that benefiting you?** build the audience lists quickly ### 24. Exceptional Support and Seamless Experience with GrowthLoop **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2024 **What do you like best about GrowthLoop?** I recently worked with GrowthLoop to set up the audience for a marketing email, and it was a fantastic experience. The engineers, James Gilson, and the entire team were incredibly supportive and helpful throughout the process. Their expertise and dedication ensured everything went smoothly, and we achieved our goals efficiently. I highly recommend GrowthLoop for their outstanding service and professionalism **What do you dislike about GrowthLoop?** there isn’t much to dislike about GrowthLoop. **What problems is GrowthLoop solving and how is that benefiting you?** GrowthLoop is solving the challenge of efficiently targeting the right audience for our marketing campaigns ### 25. Simple, WYSIWYG, one-stop-show for audience sizing **Rating:** 5.0/5.0 stars **Reviewed by:** Victoria V. | Enterprise (> 1000 emp.) **Reviewed Date:** December 28, 2023 **What do you like best about GrowthLoop?** We use multiple MAPs and GrowthLoop allows us to democratize audience scoping and opportunity sizing for all marketers, and then export the results quickly and easily to the desired platform. It's been really helpful for reducing concerns about which leads were captured in an audience build, since the campaign requestor now has ownership of that audience. From an end user perspective, it has been a breeze to implement in our data environment, and even simpler to integrate the exports with our MAPs. The GrowthLoop team themselves have been amazing to work with. They are more like team members than vendors, and I never have to wait long for help and suppport when I have questions or user-error issues **What do you dislike about GrowthLoop?** I have not always been able to get at the audience I am trying to target, but honestly that may well be more of an internal data (and internal terminology) issue than a GrowthLoop issue. **What problems is GrowthLoop solving and how is that benefiting you?** GrowthLoop is allowing all marketers at my company the ability to build and refine campaign audiences - and speaking as someone who occasionally builds email programs, it is really nice to shift ownership and targeting to the people who are designing campaigns and setting goals. ### 26. Growth Loop **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) **Reviewed Date:** December 04, 2024 **What do you like best about GrowthLoop?** Growthloop support is excellent! The team is very knowledgable and always willing to assist. **What do you dislike about GrowthLoop?** When creating filters in journeys the UI tends to be a little buggy. Especially when you are adding complex logic with multiple ands and ors. **What problems is GrowthLoop solving and how is that benefiting you?** GrowthLoop helps solve complex criteria in our campaigns. ### 27. Making a complex data stack simplifed for non-technical users! **Rating:** 5.0/5.0 stars **Reviewed by:** Tara M. | Enterprise (> 1000 emp.) **Reviewed Date:** December 13, 2023 **What do you like best about GrowthLoop?** Not only is the tooling and interface easy to use, the GrowthLoop team has the best customer support out there! It's super easy (and enjoyable) to collaborate with the team and ensure our Audience Builder is set up for success with our marketers & agencies. They are always willing to jam with us on ways to improve the builder and it's been so wonderful to work with such an awesome team. **What do you dislike about GrowthLoop?** Nothing to report here. We're looking forward to using the tool more frequently in the coming year. **What problems is GrowthLoop solving and how is that benefiting you?** Our company has hundreds of data sources & signals where marketers are currently required to tap into Analytics & Engineers to get the output they need. GrowthLoop easily ingested our data and provided the capability for marketers to play around with the data sets and create marketing strategies for their upcoming campaigns. Marketers can also now easily deploy these audiences into specific channels (both owned and paid). ### 28. Product Marketer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2024 **What do you like best about GrowthLoop?** GrowthLoop has played a key part in creating audiences lists for all our events. The tool is very easy to use and like how easy it is to integrate with the other tools. A lot of the features on the tools are very intuative. **What do you dislike about GrowthLoop?** No dislikes come to mind at this moment. **What problems is GrowthLoop solving and how is that benefiting you?** The tool they created for us makes it easy to segment audiences at the company level and see an audience report breakdown. ### 29. Opportunity sizing made easy **Rating:** 4.5/5.0 stars **Reviewed by:** Sophie Z. | Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2023 **What do you like best about GrowthLoop?** Far and away the most helpful and impactful thing about using GrowthLoop is the ability to scope audience sizes for future campaigns. This helps marketers to quickly determine 1.) If we are missing data within the tool that we want to segment our audience and 2.) If the targetable audience is big enough to make an impact on our OKRs. Previously, it was the marketer's responsibility to scope the audience by either finding the appropriate point of contact on the product team that could share the data source or sign-up for office hours with the analytics or other mar-tech adjacent team and ask for support. This could take days if not weeks, adding time to an already lengthy campaign building process. With GrowthLoop, marketers don't have to be devs or engs to handle compile complex data sets in order to get answers about our audiences. **What do you dislike about GrowthLoop?** Similar to other reviews, I find the user interface to not always be intuitive especially when it comes to building a new audience. Typically, I'll just create a copy of an existing audinece I keep as a test. **What problems is GrowthLoop solving and how is that benefiting you?** GrowthLoop is helping to solve the issue of too many data sources. When data lives in multiple places and people are using different sources to solve for the same problem, it just creates more problems. GrowthLoop and the supporting team have helped exponentially to reduce that issue by working with us marketers as well as our product teams to identify the most accurate sources for different data points and consolidate them into the tool. So we can spend less time focusing on how the sausage was made and more time on launching or optimizing our campaigns to drive key results. ### 30. GrowthLoop Audience Builder is a great tool to build audiences **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2024 **What do you like best about GrowthLoop?** Growthloop Audience buider is user-friendly, easy to implement, and integrates well with other destinations. It has a rich feature set, and frequently used by marketers for campaign audience creation. **What do you dislike about GrowthLoop?** Any lag in syncing with external destinations could slow down campaign execution. **What problems is GrowthLoop solving and how is that benefiting you?** This tool helps my team easily create auidences for marketers. ### 31. Easy Audience Exports **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2024 **What do you like best about GrowthLoop?** It is very easy to export audiences from GrowthLoop to our platforms. **What do you dislike about GrowthLoop?** Would appreciate more intuitive filters. **What problems is GrowthLoop solving and how is that benefiting you?** Audience building and exports ### 32. GrowthLoop simplifies our email marketing strategy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2024 **What do you like best about GrowthLoop?** The ability to have our data lists import into our email marketing platform on a schedule cadence. **What do you dislike about GrowthLoop?** It would be nice to have the abilitly to see actual lists of contacts within GL and search indivdual records. **What problems is GrowthLoop solving and how is that benefiting you?** We can dynamically load in audiences based on if they have purchased tickets to a show, attended a show, etc. It will automatically pull in new contacts that reach the requirements and we can then add those lists into an email marketing journey. ### 33. Awesome platform with amazing customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2024 **What do you like best about GrowthLoop?** The growthloop ui is exteremly user friendly and it has been extermely easy for our analytics and marketing team to build out and export audiences. Anytime we have run into any issues the growthloop team has been quick to respond and have turned around a solution in lighting speed! **What do you dislike about GrowthLoop?** No downsides that we have run into yet they have been exteremly easy to work with and are always willing to lend a hand at the drop of a hat! **What problems is GrowthLoop solving and how is that benefiting you?** Growthloop has helped us cut out the lead list building for our analytics team and given our marketing team alot more freedom in targeting specific segments of our database of customers. ### 34. Enables marketers to do more with data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Utilities | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2024 **What do you like best about GrowthLoop?** Frequency of use, transform & aggregate data in a quick amount of time. Numerous features including Sync and Model enable non-technical marketers to set up and automate campaigns. **What do you dislike about GrowthLoop?** UI is easy to use, although, there a few bugs to work out but in due time **What problems is GrowthLoop solving and how is that benefiting you?** Manage data flowing through Braze ### 35. Building a comprehensive data foundation for effective audience targeting and client book analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2024 **What do you like best about GrowthLoop?** Accelerated client segmentation and analysis through a centralized platform, eliminating manual data gathering and improving marketing team efficiency. **What do you dislike about GrowthLoop?** It would be great if this can integrate product adoption data to align with our OKRs. **What problems is GrowthLoop solving and how is that benefiting you?** Customer segmentation data ### 36. Audience Builder Facilitates Marketers in many ways **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 09, 2024 **What do you like best about GrowthLoop?** The best thing about the Audience builder tool is the simplicity of utilizing the tool to associate with information. The tool enables Marketers/users to choose and estimate target audience for analysis and reporting purposes. It is a time-saving solution. **What do you dislike about GrowthLoop?** Nothing specific that would make a negetic impact of Flywheel product **What problems is GrowthLoop solving and how is that benefiting you?** We are using Audience Builder for enterprise details. The tool allows marketers the capability to independently select data and determine the size. ### 37. Audience Segmentation tools **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about GrowthLoop?** What I like best about GrowthLoop is its powerful audience segmentation, enabling precise targeting and personalization to ensure the right people are invited to the right events. The intuitive interface and robust analytics provide valuable insights, and its seamless integration with our internal tools makes it easier for event owners to gain insights. The overall platfrom is easy to use. Also the support provided for this tools is amazing!. **What do you dislike about GrowthLoop?** Nothing were exicted of what the futere may bring us. **What problems is GrowthLoop solving and how is that benefiting you?** Audeince Segmentation - getting the right people at the right event ### 38. Excellent Customer Service, Ease to Use, and Makes 1P Data actionable! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2024 **What do you like best about GrowthLoop?** The customer service is amazing! Nolan is such a huge help in getting us into a actionable state where we can use our data to grown our business. **What do you dislike about GrowthLoop?** I think the biggest challenge we face is getting up and running which required tech work on our end. **What problems is GrowthLoop solving and how is that benefiting you?** Making our database actionable and useful! ### 39. Great product and support from team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2024 **What do you like best about GrowthLoop?** The Growthloop product has been super helpful for our unique targeting use cases and saving time. In addition, the team has been super helpful and responsive in customizing the outputs to better leverage our data set. The UI is simple to understand and use. **What do you dislike about GrowthLoop?** Nothing to input here, the team is quick to act on feedback. **What problems is GrowthLoop solving and how is that benefiting you?** Targeting the right audiences so we can be more efficient. ### 40. Audience Builder **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 15, 2024 **What do you like best about GrowthLoop?** Audience Builder is a great tool, that easily lets you pull the Audiences you need via a few clicks. Great Interface, lots of options for filtering to create the tailored Audience Group for your Event. **What do you dislike about GrowthLoop?** Preselected Audience Groups you can choose from **What problems is GrowthLoop solving and how is that benefiting you?** Selecting the right Target Audience Groups for our Events ### 41. Excellent to exporting audience data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** August 09, 2024 **What do you like best about GrowthLoop?** The tool helps us identify the target audience for the events we manage. **What do you dislike about GrowthLoop?** There is nothing I can say at this time. **What problems is GrowthLoop solving and how is that benefiting you?** Optimizing our targeting strategies to ensure we reach the most relevant audiences, allowing us to maximize efficiency and effectiveness in our campaigns. ### 42. Impact **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2024 **What do you like best about GrowthLoop?** Harnessing the potential to enhance efficiency and expedite processes. Also, the level of support has been amazing from their team. **What do you dislike about GrowthLoop?** Can't think of anything at this time as Growthloop is meeting our business needs at this time. **What problems is GrowthLoop solving and how is that benefiting you?** To facilitate the automation of potential customers to the sales team. ### 43. GrowthLoop increases the complexity of our implementations **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew D. | Customer Data Platform Architect, Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about GrowthLoop?** Growthloop has provided an ideal medium for modifying data prior to the tramission to a number of endpoints. The flexibility of the underlying code allows for the implementation of highly complex technical requirements, which has made GrowthLoop a unique asset in many uses where other technologies haven't been able to meet our demands. The team that we work with at GrowthLoop has been incredibly supportive as we move through unique implementations, assisting in every stage of the process from conceptualization, to model design, to final setup prior to launches. In addition, the tool's user interface provides an accessible endpoint for low-code users to be able to interface with our stored data which has been very useful. **What do you dislike about GrowthLoop?** I have no major elements that I dislike. As GrowthLoop continues its development, I hope to see elements in the user interface built out to allow for greater insights into the dataflow from within the interfact itself - but this does not currently detract from the experience as it stands now. **What problems is GrowthLoop solving and how is that benefiting you?** GrowthLoop helps us solve problems where the complexity of arranging data is high. Where out of the box solutions lack the tailored ability to meet sophisticated business requirements, and where there are a lot of moving elements across multiple sources of data. Where joining this data together requires orchestration of dispirate datasources, GrowthLoop has proved to be very useful in meeting this challenge due to the botique nature of derived solutions. This allows us to meet the demands of our stakeholders, even when the technical challenges are high - resulting in solutions that are ahead of the curve, and capable of complex tasks that were previously thought of as impractical to implement. ### 44. Audience Builder Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 09, 2024 **What do you like best about GrowthLoop?** The Audience Builder platform is really easy to use **What do you dislike about GrowthLoop?** Some of the countries on the tool are mapped to multiple subregions which is very confusing **What problems is GrowthLoop solving and how is that benefiting you?** Audience Builder tool helps us to view and download customers from various segments and subregions ### 45. Great platform, great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2024 **What do you like best about GrowthLoop?** Love how quickly and diligiantly our rep works to assist in solving challenges **What do you dislike about GrowthLoop?** No apparent dislikes, we have run into a few issues here and there, but they have always been resolved **What problems is GrowthLoop solving and how is that benefiting you?** Growthloop helps us segment and organize our audience to activate on ### 46. Easy to export target company list **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2024 **What do you like best about GrowthLoop?** UI looks simple and clean, can quickly find how to filter **What do you dislike about GrowthLoop?** the clumns/functions will be updated w/o notifications **What problems is GrowthLoop solving and how is that benefiting you?** I can pull out NAL comany list for each quater by audience builder. ### 47. Audience Segmentation & Fan Journey Creations **Rating:** 5.0/5.0 stars **Reviewed by:** Damian A. | Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2023 **What do you like best about GrowthLoop?** FlyWheel has given us an easy interface to make complicated audiences. We no longer have to write long queries, export an excel file, and import it into our communication tools. With FlyWheel, you can do this with just a few clicks of a button. Flywheel also constantly communicates with us and responds within 24-48 hours whenever we have an issue. **What do you dislike about GrowthLoop?** The hard part is getting your marketing teams to understand how to use the FlyWheel interface and making them feel confident in the data. It can be overwhelming for a marketer at first, but the benefits are endless once they figure it out. **What problems is GrowthLoop solving and how is that benefiting you?** We can start automated fan journeys across multiple communication platforms. We can identify customers that interact with emails and then send them to the sales staff for a call or send them to our SMS platform and even target them with social media ads, all with a few clicks. We no longer have massive delays when creating audiences, saving our analytics team a ton of time for audience segmentation. ### 48. Flywheel has changed the way Marketers interact with Marketing Data **Rating:** 5.0/5.0 stars **Reviewed by:** Ranjith R. | Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2023 **What do you like best about GrowthLoop?** What I like most about the Flywheel product is the ease of using the tool to interact with data in the data warehouse. The tool empowers marketers to select and size audiences for marketing campaigns without the pain of writing SQL queries. As the tool operates directly on top of our Data warehouse the data is also fresh **What do you dislike about GrowthLoop?** I don't have anything that I would call a dislike. The user experience part of the tool can be improved. For example, The back button takes to the old audience builder. We can remove the back arrow to avoid confusion **What problems is GrowthLoop solving and how is that benefiting you?** We are using Flywheel for selecting and sizing the audience for Marketing use case. We also use the tool for syncing data from Snowflake to Marketo (reverse ETL). Marketers are now able to self-serve audience selection and audience sizing. Earlier, it took weeks for marketers to work with the Analytics and engineering teams to build an audience. Now , with the availability of Audience Builder, the time it takes to select an audience has decreased by days instead of weeks. ### 49. Segmentation simplified **Rating:** 4.5/5.0 stars **Reviewed by:** Giovanni P. | Specialista in marketing digitale, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2023 **What do you like best about GrowthLoop?** Easy to use for non technical people, fast, gives you lots of destination for your segments, and makes it easy to keep your auiences updated. Support is really helpful and quite fast. **What do you dislike about GrowthLoop?** Right now I don't have downsides using the software **What problems is GrowthLoop solving and how is that benefiting you?** We have a large DB on big query, and we wanted to use the data to create audiences in different destination, without aving to costantly do manual updates. GrowthLoop is connected with Facebook ads and with Salesforce marketing cloud, to create audiences that are then managed in the two platforms. ### 50. Good partners in analytics and audience segmentation. **Rating:** 3.5/5.0 stars **Reviewed by:** Andy B. | Enterprise (> 1000 emp.) **Reviewed Date:** September 28, 2023 **What do you like best about GrowthLoop?** The team members I've worked with directly are all highly skilled and knowledgeable. The tools they support us with have been integral for our marketing campaigns. **What do you dislike about GrowthLoop?** Not much to report for this on the tool side. **What problems is GrowthLoop solving and how is that benefiting you?** Creating audience segments for marketing campaigns. - [View GrowthLoop pricing details and edition comparison](https://www.g2.com/products/growthloop/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-13+13%3A48%3A06+-0500&secure%5Bsession_id%5D=7e4d3315-2990-489f-b8ea-2a85388917f5&secure%5Btoken%5D=d761dec1aefca9cd2e09095546c503c695cc2fdac42c1394e99476566f1c5461&format=llm_user) ## GrowthLoop Integrations - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [dbt](https://www.g2.com/products/dbt/reviews) - [Fivetran](https://www.g2.com/products/fivetran/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) - [LiveRamp](https://www.g2.com/products/liveramp/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) ## GrowthLoop Features **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Data Management ** - Data Modeling - Auditing - Observability - Data mapping - Reporting **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Functionality** - Debugging - Workflow Automations - Notifications - API Integrations - Programmed trigger of data sync - Incremental data sync - Data audit **Security** - Security Compliance - Data Encryption **Generative AI** - AI Text Generation ## Top GrowthLoop Alternatives - [Hightouch](https://www.g2.com/products/hightouch/reviews) - 4.6/5.0 (399 reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (555 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,390 reviews)