# Top 10 Google Analytics for G Suite Alternatives & Competitors **Average Rating:** 4.5/5 **Total Number of Reviews:** 121 The Google Workspace for Marketing Software solutions below are the most common alternatives that users and reviewers compare with Google Analytics for G Suite. Other important factors to consider when researching alternatives to Google Analytics for G Suite include time data and user interface. The best overall Google Analytics for G Suite alternative is Supermetrics. Other similar apps like Google Analytics for G Suite are Dataslayer.ai, Adverity, Porter, and Coefficient. Google Analytics for G Suite alternatives can be found in [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing) but may also be in [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) or [ETL Tools](https://www.g2.com/categories/etl-tools). ## Best Paid & Free Alternatives to Google Analytics for G Suite - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) - [Porter](https://www.g2.com/products/porter-metrics-porter/reviews) - [Coefficient](https://www.g2.com/products/coefficient/reviews) - [Business Hangouts for G Suite](https://www.g2.com/products/business-hangouts-for-g-suite/reviews) - [Power My Analytics](https://www.g2.com/products/power-my-analytics/reviews) - [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) - [Mergo](https://www.g2.com/products/mergo/reviews) - [Simplebooklet PDF Flipbook](https://www.g2.com/products/simplebooklet-pdf-flipbook/reviews) ## Top 10 Alternatives to Google Analytics for G Suite Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Google Analytics for G Suite stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Retail, and Consumer Goods, and find the best product for your business. ### 1. [Supermetrics](https://www.g2.com/products/supermetrics/reviews) By Supermetrics **Average Rating:** 4.4/5 **Total Reviews:** 824 Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 15% of global ad spend is reported through Supermetrics. Reviewers say compared to Google Analytics for G Suite, Supermetrics is: - Slower to reach roi - More expensive - More usable Categories in common with Google Analytics for G Suite: [Google Workspace for Marketing](https://www.g2.com/categories/google-workspace-for-marketing) **Compare:** [Google Analytics for G Suite vs Supermetrics](https://www.g2.com/compare/google-analytics-for-g-suite-vs-supermetrics) **Compare Supermetrics with other alternatives:** - [Supermetrics vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-supermetrics) - [Supermetrics vs Adverity](https://www.g2.com/compare/adverity-vs-supermetrics) - [Supermetrics vs Porter](https://www.g2.com/compare/porter-metrics-porter-vs-supermetrics) - [Supermetrics vs Coefficient](https://www.g2.com/compare/coefficient-vs-supermetrics) - [Supermetrics vs Business Hangouts for G Suite](https://www.g2.com/compare/business-hangouts-for-g-suite-vs-supermetrics) - [Supermetrics vs Power My Analytics](https://www.g2.com/compare/power-my-analytics-vs-supermetrics) - [Supermetrics vs Windsor.ai](https://www.g2.com/compare/supermetrics-vs-windsor-ai) - [Supermetrics vs Mergo](https://www.g2.com/compare/mergo-vs-supermetrics) - [Supermetrics vs Simplebooklet PDF Flipbook](https://www.g2.com/compare/simplebooklet-pdf-flipbook-vs-supermetrics) ### 2. [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) By Softpoint Consultores **Average Rating:** 4.8/5 **Total Reviews:** 311 Dataslayer.ai is a reporting automation tool that helps digital marketers pull all their PPC, SEO, social and web analytics data into one place including spreadsheets and data visualization platforms for reporting and analysis. Dataslayer.ai imports data from Google Ads, Google Analytics, Facebook, LinkedIn, YouTube, and many more. Reviewers say compared to Google Analytics for G Suite, Dataslayer.ai is: - Better at support - Slower to reach roi - More usable Categories in common with Google Analytics for G Suite: [Google Workspace for Marketing](https://www.g2.com/categories/google-workspace-for-marketing) **Compare:** [Google Analytics for G Suite vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-google-analytics-for-g-suite) **Compare Dataslayer.ai with other alternatives:** - [Dataslayer.ai vs Supermetrics](https://www.g2.com/compare/dataslayer-ai-vs-supermetrics) - [Dataslayer.ai vs Adverity](https://www.g2.com/compare/adverity-vs-dataslayer-ai) - [Dataslayer.ai vs Porter](https://www.g2.com/compare/dataslayer-ai-vs-porter-metrics-porter) - [Dataslayer.ai vs Coefficient](https://www.g2.com/compare/coefficient-vs-dataslayer-ai) - [Dataslayer.ai vs Business Hangouts for G Suite](https://www.g2.com/compare/business-hangouts-for-g-suite-vs-dataslayer-ai) - [Dataslayer.ai vs Power My Analytics](https://www.g2.com/compare/dataslayer-ai-vs-power-my-analytics) - [Dataslayer.ai vs Windsor.ai](https://www.g2.com/compare/dataslayer-ai-vs-windsor-ai) - [Dataslayer.ai vs Mergo](https://www.g2.com/compare/dataslayer-ai-vs-mergo) - [Dataslayer.ai vs Simplebooklet PDF Flipbook](https://www.g2.com/compare/dataslayer-ai-vs-simplebooklet-pdf-flipbook) ### 3. [Adverity](https://www.g2.com/products/adverity/reviews) By Adverity GmbH **Average Rating:** 4.4/5 **Total Reviews:** 326 Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance, and utilization of data at scale. Reviewers say compared to Google Analytics for G Suite, Adverity is: - Slower to reach roi - Better at support - Easier to do business with Categories in common with Google Analytics for G Suite: [Google Workspace for Marketing](https://www.g2.com/categories/google-workspace-for-marketing) **Compare:** [Google Analytics for G Suite vs Adverity](https://www.g2.com/compare/adverity-vs-google-analytics-for-g-suite) **Compare Adverity with other alternatives:** - [Adverity vs Supermetrics](https://www.g2.com/compare/adverity-vs-supermetrics) - [Adverity vs Dataslayer.ai](https://www.g2.com/compare/adverity-vs-dataslayer-ai) - [Adverity vs Porter](https://www.g2.com/compare/adverity-vs-porter-metrics-porter) - [Adverity vs Coefficient](https://www.g2.com/compare/adverity-vs-coefficient) - [Adverity vs Business Hangouts for G Suite](https://www.g2.com/compare/adverity-vs-business-hangouts-for-g-suite) - [Adverity vs Power My Analytics](https://www.g2.com/compare/adverity-vs-power-my-analytics) - [Adverity vs Windsor.ai](https://www.g2.com/compare/adverity-vs-windsor-ai) - [Adverity vs Mergo](https://www.g2.com/compare/adverity-vs-mergo) - [Adverity vs Simplebooklet PDF Flipbook](https://www.g2.com/compare/adverity-vs-simplebooklet-pdf-flipbook) ### 4. [Porter](https://www.g2.com/products/porter-metrics-porter/reviews) By Porter Metrics **Average Rating:** 4.6/5 **Total Reviews:** 277 Porter Metrics does report automation for SMBs with no coding skills by letting them connect their everyday apps to their reporting tools, like Google Data Studio and Google Sheets to enable streamlined data visualization. Porter does data reporting process extremely simple and at a fair price. Reviewers say compared to Google Analytics for G Suite, Porter is: - More usable - More expensive - Better at support Categories in common with Google Analytics for G Suite: [Google Workspace for Marketing](https://www.g2.com/categories/google-workspace-for-marketing) **Compare:** [Google Analytics for G Suite vs Porter](https://www.g2.com/compare/google-analytics-for-g-suite-vs-porter-metrics-porter) **Compare Porter with other alternatives:** - [Porter vs Supermetrics](https://www.g2.com/compare/porter-metrics-porter-vs-supermetrics) - [Porter vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-porter-metrics-porter) - [Porter vs Adverity](https://www.g2.com/compare/adverity-vs-porter-metrics-porter) - [Porter vs Coefficient](https://www.g2.com/compare/coefficient-vs-porter-metrics-porter) - [Porter vs Business Hangouts for G Suite](https://www.g2.com/compare/business-hangouts-for-g-suite-vs-porter-metrics-porter) - [Porter vs Power My Analytics](https://www.g2.com/compare/porter-metrics-porter-vs-power-my-analytics) - [Porter vs Windsor.ai](https://www.g2.com/compare/porter-metrics-porter-vs-windsor-ai) - [Porter vs Mergo](https://www.g2.com/compare/mergo-vs-porter-metrics-porter) - [Porter vs Simplebooklet PDF Flipbook](https://www.g2.com/compare/porter-metrics-porter-vs-simplebooklet-pdf-flipbook) ### 5. [Coefficient](https://www.g2.com/products/coefficient/reviews) By Coefficient **Average Rating:** 4.7/5 **Total Reviews:** 198 Coefficient is a sidebar app for Google Sheets. Coefficient connects to any data source, imports live data into Google Sheets, automates spreadsheet workflows, and exports data into your business systems. Reviewers say compared to Google Analytics for G Suite, Coefficient is: - More usable - Better at support - Easier to set up Categories in common with Google Analytics for G Suite: [Google Workspace for Marketing](https://www.g2.com/categories/google-workspace-for-marketing) **Compare:** [Google Analytics for G Suite vs Coefficient](https://www.g2.com/compare/coefficient-vs-google-analytics-for-g-suite) **Compare Coefficient with other alternatives:** - [Coefficient vs Supermetrics](https://www.g2.com/compare/coefficient-vs-supermetrics) - [Coefficient vs Dataslayer.ai](https://www.g2.com/compare/coefficient-vs-dataslayer-ai) - [Coefficient vs Adverity](https://www.g2.com/compare/adverity-vs-coefficient) - [Coefficient vs Porter](https://www.g2.com/compare/coefficient-vs-porter-metrics-porter) - [Coefficient vs Business Hangouts for G Suite](https://www.g2.com/compare/business-hangouts-for-g-suite-vs-coefficient) - [Coefficient vs Power My Analytics](https://www.g2.com/compare/coefficient-vs-power-my-analytics) - [Coefficient vs Windsor.ai](https://www.g2.com/compare/coefficient-vs-windsor-ai) - [Coefficient vs Mergo](https://www.g2.com/compare/coefficient-vs-mergo) - [Coefficient vs Simplebooklet PDF Flipbook](https://www.g2.com/compare/coefficient-vs-simplebooklet-pdf-flipbook) ### 6. [Business Hangouts for G Suite](https://www.g2.com/products/business-hangouts-for-g-suite/reviews) By Business Hangouts **Average Rating:** 4.4/5 **Total Reviews:** 53 Business Hangouts brings Webinars and Webcasts to Google Apps for Enterprises, Schools, Marketers and Government. Reviewers say compared to Google Analytics for G Suite, Business Hangouts for G Suite is: - Easier to set up - More usable - Better at support Categories in common with Google Analytics for G Suite: [Google Workspace for Marketing](https://www.g2.com/categories/google-workspace-for-marketing) **Compare:** [Google Analytics for G Suite vs Business Hangouts for G Suite](https://www.g2.com/compare/business-hangouts-for-g-suite-vs-google-analytics-for-g-suite) **Compare Business Hangouts for G Suite with other alternatives:** - [Business Hangouts for G Suite vs Supermetrics](https://www.g2.com/compare/business-hangouts-for-g-suite-vs-supermetrics) - [Business Hangouts for G Suite vs Dataslayer.ai](https://www.g2.com/compare/business-hangouts-for-g-suite-vs-dataslayer-ai) - [Business Hangouts for G Suite vs Adverity](https://www.g2.com/compare/adverity-vs-business-hangouts-for-g-suite) - [Business Hangouts for G Suite vs Porter](https://www.g2.com/compare/business-hangouts-for-g-suite-vs-porter-metrics-porter) - [Business Hangouts for G Suite vs Coefficient](https://www.g2.com/compare/business-hangouts-for-g-suite-vs-coefficient) - [Business Hangouts for G Suite vs Power My Analytics](https://www.g2.com/compare/business-hangouts-for-g-suite-vs-power-my-analytics) - [Business Hangouts for G Suite vs Windsor.ai](https://www.g2.com/compare/business-hangouts-for-g-suite-vs-windsor-ai) - [Business Hangouts for G Suite vs Mergo](https://www.g2.com/compare/business-hangouts-for-g-suite-vs-mergo) - [Business Hangouts for G Suite vs Simplebooklet PDF Flipbook](https://www.g2.com/compare/business-hangouts-for-g-suite-vs-simplebooklet-pdf-flipbook) ### 7. [Power My Analytics](https://www.g2.com/products/power-my-analytics/reviews) By Power My Analytics **Average Rating:** 4.5/5 **Total Reviews:** 83 The Power My Analytics platform automates your data collection so you can focus on taking action. With our connectors and call tracking, you are always up-to-date and with complete data integrity. Reviewers say compared to Google Analytics for G Suite, Power My Analytics is: - Slower to reach roi - More usable - More expensive Categories in common with Google Analytics for G Suite: [Google Workspace for Marketing](https://www.g2.com/categories/google-workspace-for-marketing) **Compare:** [Google Analytics for G Suite vs Power My Analytics](https://www.g2.com/compare/google-analytics-for-g-suite-vs-power-my-analytics) **Compare Power My Analytics with other alternatives:** - [Power My Analytics vs Supermetrics](https://www.g2.com/compare/power-my-analytics-vs-supermetrics) - [Power My Analytics vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-power-my-analytics) - [Power My Analytics vs Adverity](https://www.g2.com/compare/adverity-vs-power-my-analytics) - [Power My Analytics vs Porter](https://www.g2.com/compare/porter-metrics-porter-vs-power-my-analytics) - [Power My Analytics vs Coefficient](https://www.g2.com/compare/coefficient-vs-power-my-analytics) - [Power My Analytics vs Business Hangouts for G Suite](https://www.g2.com/compare/business-hangouts-for-g-suite-vs-power-my-analytics) - [Power My Analytics vs Windsor.ai](https://www.g2.com/compare/power-my-analytics-vs-windsor-ai) - [Power My Analytics vs Mergo](https://www.g2.com/compare/mergo-vs-power-my-analytics) - [Power My Analytics vs Simplebooklet PDF Flipbook](https://www.g2.com/compare/power-my-analytics-vs-simplebooklet-pdf-flipbook) ### 8. [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) By Windsor.ai **Average Rating:** 4.4/5 **Total Reviews:** 90 Windsor.ai delivers fully automated connectors that stream marketing, sales, and web-analytics data from your favorite cloud apps directly into any warehouse, BI tool, or spreadsheet. Designed for analysts, data engineers and growth teams who need fast, reliable data centralization—without babysitting pipelines or writing ETL code—Windsor.ai frees you to focus on uncovering insights and accelerating business impact. Reviewers say compared to Google Analytics for G Suite, Windsor.ai is: - Better at support - Easier to do business with - More usable Categories in common with Google Analytics for G Suite: [Google Workspace for Marketing](https://www.g2.com/categories/google-workspace-for-marketing) **Compare:** [Google Analytics for G Suite vs Windsor.ai](https://www.g2.com/compare/google-analytics-for-g-suite-vs-windsor-ai) **Compare Windsor.ai with other alternatives:** - [Windsor.ai vs Supermetrics](https://www.g2.com/compare/supermetrics-vs-windsor-ai) - [Windsor.ai vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-windsor-ai) - [Windsor.ai vs Adverity](https://www.g2.com/compare/adverity-vs-windsor-ai) - [Windsor.ai vs Porter](https://www.g2.com/compare/porter-metrics-porter-vs-windsor-ai) - [Windsor.ai vs Coefficient](https://www.g2.com/compare/coefficient-vs-windsor-ai) - [Windsor.ai vs Business Hangouts for G Suite](https://www.g2.com/compare/business-hangouts-for-g-suite-vs-windsor-ai) - [Windsor.ai vs Power My Analytics](https://www.g2.com/compare/power-my-analytics-vs-windsor-ai) - [Windsor.ai vs Mergo](https://www.g2.com/compare/mergo-vs-windsor-ai) - [Windsor.ai vs Simplebooklet PDF Flipbook](https://www.g2.com/compare/simplebooklet-pdf-flipbook-vs-windsor-ai) ### 9. [Mergo](https://www.g2.com/products/mergo/reviews) By Scriptit **Average Rating:** 4.3/5 **Total Reviews:** 20 Mergo is the 1st email campaign tool built on the new generation of Google add-ons ⭐ Mergo is an add-on available on Google Sheets, Google Docs and Gmail ✔️ With Mergo, you can: - Send personalized emails in bulk in no time to hundreds of recipients - Send a test email to yourself so you can preview it - Automatically import your contacts from Google Contacts in a Sheets - Track all email opens, clicks, responses, bounces, unsubscribes in real time directly from your Google Sheets - Add an unsubscribe link to your mail - Add CC and/or BCC recipients to each email - Schedule your mail merge at a specific date and time - Send mail merges with personalized attachments to each recipient - Send emails from a different email address that has been previously set up as alias in Gmail, or a different reply-to so you don’t miss any responses - Turn Google Docs into Gmail drafts Reviewers say compared to Google Analytics for G Suite, Mergo is: - More usable - Easier to set up - Better at support Categories in common with Google Analytics for G Suite: [Google Workspace for Marketing](https://www.g2.com/categories/google-workspace-for-marketing) **Compare:** [Google Analytics for G Suite vs Mergo](https://www.g2.com/compare/google-analytics-for-g-suite-vs-mergo) **Compare Mergo with other alternatives:** - [Mergo vs Supermetrics](https://www.g2.com/compare/mergo-vs-supermetrics) - [Mergo vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-mergo) - [Mergo vs Adverity](https://www.g2.com/compare/adverity-vs-mergo) - [Mergo vs Porter](https://www.g2.com/compare/mergo-vs-porter-metrics-porter) - [Mergo vs Coefficient](https://www.g2.com/compare/coefficient-vs-mergo) - [Mergo vs Business Hangouts for G Suite](https://www.g2.com/compare/business-hangouts-for-g-suite-vs-mergo) - [Mergo vs Power My Analytics](https://www.g2.com/compare/mergo-vs-power-my-analytics) - [Mergo vs Windsor.ai](https://www.g2.com/compare/mergo-vs-windsor-ai) - [Mergo vs Simplebooklet PDF Flipbook](https://www.g2.com/compare/mergo-vs-simplebooklet-pdf-flipbook) ### 10. [Simplebooklet PDF Flipbook](https://www.g2.com/products/simplebooklet-pdf-flipbook/reviews) By Simplebooklet **Average Rating:** 4.5/5 **Total Reviews:** 13 Simplebooklet makes flipbooklets from your Google Docs, Slides, Sheets, and PDFs you can publish, post, pin, tweet, share, embed, print, email, and more from a dedicated, easy to remember URL. Reviewers say compared to Google Analytics for G Suite, Simplebooklet PDF Flipbook is: - Better at support - More usable Categories in common with Google Analytics for G Suite: [Google Workspace for Marketing](https://www.g2.com/categories/google-workspace-for-marketing) **Compare:** [Google Analytics for G Suite vs Simplebooklet PDF Flipbook](https://www.g2.com/compare/google-analytics-for-g-suite-vs-simplebooklet-pdf-flipbook) **Compare Simplebooklet PDF Flipbook with other alternatives:** - [Simplebooklet PDF Flipbook vs Supermetrics](https://www.g2.com/compare/simplebooklet-pdf-flipbook-vs-supermetrics) - [Simplebooklet PDF Flipbook vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-simplebooklet-pdf-flipbook) - [Simplebooklet PDF Flipbook vs Adverity](https://www.g2.com/compare/adverity-vs-simplebooklet-pdf-flipbook) - [Simplebooklet PDF Flipbook vs Porter](https://www.g2.com/compare/porter-metrics-porter-vs-simplebooklet-pdf-flipbook) - [Simplebooklet PDF Flipbook vs Coefficient](https://www.g2.com/compare/coefficient-vs-simplebooklet-pdf-flipbook) - [Simplebooklet PDF Flipbook vs Business Hangouts for G Suite](https://www.g2.com/compare/business-hangouts-for-g-suite-vs-simplebooklet-pdf-flipbook) - [Simplebooklet PDF Flipbook vs Power My Analytics](https://www.g2.com/compare/power-my-analytics-vs-simplebooklet-pdf-flipbook) - [Simplebooklet PDF Flipbook vs Windsor.ai](https://www.g2.com/compare/simplebooklet-pdf-flipbook-vs-windsor-ai) - [Simplebooklet PDF Flipbook vs Mergo](https://www.g2.com/compare/mergo-vs-simplebooklet-pdf-flipbook) --- ## Google Analytics for G Suite Alternatives FAQs ### What are the best alternatives to Google Analytics for G Suite in 2026? Top alternatives include [Supermetrics](https://www.g2.com/products/supermetrics/reviews) (4.4/5 stars, 823 reviews), [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) (4.8/5 stars, 307 reviews), [Adverity](https://www.g2.com/products/adverity/reviews) (4.4/5 stars, 268 reviews), [Porter](https://www.g2.com/products/porter-metrics-porter/reviews) (4.6/5 stars, 229 reviews), and [Coefficient](https://www.g2.com/products/coefficient/reviews) (4.7/5 stars, 185 reviews). These platforms excel in ease of use, extensive integrations, automation, and customer support, offering more flexible and scalable marketing data management solutions than Google Analytics for G Suite. ### What features do alternatives offer that Google Analytics for G Suite does not? Google Analytics for G Suite lacks advanced real-time data processing, comprehensive automation for report generation, and seamless integration with a wide variety of marketing platforms without coding. ### Which Google Workspace for Marketing tools do reviewers recommend instead of Google Analytics for G Suite? Reviewers recommend [Supermetrics](https://www.g2.com/products/supermetrics/reviews) for its extensive connectors and automation capabilities, [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) for its affordability, ease of use, and excellent customer support, and [Adverity](https://www.g2.com/products/adverity/reviews) for its powerful data integration, transformation, and enterprise-level flexibility. For SMBs and agencies seeking simple report automation, [Porter](https://www.g2.com/products/porter-metrics-porter/reviews) is highly recommended, while [Coefficient](https://www.g2.com/products/coefficient/reviews) is favored for seamless live data integration into Google Sheets and Salesforce. These tools address Google Analytics for G Suite’s limitations in data complexity, real-time insights, and ease of administration, making them preferred choices for marketing analytics within Google Workspace environments. ### How does Google Analytics for G Suite compare to Supermetrics? According to G2 data, [Google Analytics for G Suite](https://www.g2.com/products/google-analytics-for-g-suite/reviews) holds a slightly higher average rating of 4.5 out of 5 across 120 reviews compared to Supermetrics' 4.4 out of 5 from 823 reviews. Google Analytics for G Suite scores higher in key reviewer-rated dimensions such as Better at Meeting Requirements (8.9 vs 8.5, a 0.4-point lead), Easier to Admin (9.0 vs 8.0, a 1.0-point lead), and Easier to Do Business With (8.8 vs 8.2, a 0.6-point lead). Conversely, Supermetrics leads marginally in More Usable (8.2 vs 8.1, 0.1-point lead) and Easier to Set Up (8.2 vs 8.1, 0.1-point lead). Both products have comparable scores in Better at Support (8.1 vs 7.8, 0.3-point lead for Google Analytics). User reviews highlight Google Analytics for G Suite's strong reporting capabilities, real-time insights, and integration with Google tools, while noting a steeper learning curve and occasional data inaccuracies. Supermetrics is praised for its ease of use, extensive integrations, automation, and customer support. ### Why do users choose Supermetrics over Google Analytics for G Suite? Users choose [Supermetrics](https://www.g2.com/products/supermetrics/reviews) over Google Analytics for G Suite primarily for its ease of use and extensive integration capabilities. With 24 mentions of ease of use and 23 mentions of integrations, Supermetrics simplifies data consolidation from multiple marketing platforms into unified dashboards, saving significant time and reducing manual effort. Its automation features and reliable connectors to tools like Google Sheets and Looker Studio enable efficient, scheduled data refreshes, which users find invaluable for daily reporting workflows. Additionally, 14 mentions of customer support emphasize responsive and helpful service, enhancing user experience. Despite a higher cost noted in 13 reviews, users appreciate Supermetrics’ ability to streamline complex multi-channel reporting and its flexibility in customizing reports. 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