--- title: Google Analytics for G Suite Reviews meta_title: 'Google Analytics for G Suite Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 121 reviews by the users' company size, role or industry to find out how Google Analytics for G Suite works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 121 scale: '5' date_modified: '2026-07-18' parent_category: name: Marketplace Apps url: https://www.g2.com/categories/marketplace-apps --- # Google Analytics for G Suite Reviews **Vendor:** Google **Category:** [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing) **Average Rating:** 4.5/5.0 **Total Reviews:** 121 ## About Google Analytics for G Suite The Google Analytics spreadsheet add-on brings you the power of the Google Analytics API combined with the power of data manipulation in Google Spreadsheets. ## Google Analytics for G Suite Pros & Cons **What users like:** - Users value the **flexibility and great metrics** of Google Analytics for G Suite in enhancing their marketing strategies. (1 reviews) - Users find the **ease of use** of Google Analytics for G Suite impressive, particularly with G-Sheets integration. (1 reviews) - Users appreciate the **detailed traffic insights** of Google Analytics for G Suite, enhancing their ability to track conversions easily. (1 reviews) - Users value the **flexibility** of Google Analytics for G Suite, enhancing their marketing strategy with detailed metrics. (1 reviews) - Users value the **flexibility and great metrics** of Google Analytics for G Suite in shaping their marketing strategies. (1 reviews) - Integrations (1 reviews) - Setup Ease (1 reviews) - Useful (1 reviews) **What users dislike:** - Users struggle with **data inaccuracy** , unable to identify keywords driving organic traffic in Google Analytics for G Suite. (1 reviews) - Users find **data management issues** in Google Analytics for G Suite, particularly with handling large or complex operations. (1 reviews) ## Google Analytics for G Suite Reviews ### 1. Great Way to Understand Who Your Audience Is **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** June 19, 2019 **What do you like best about Google Analytics for G Suite?** You can literally find out anything about any user with GA. This has really helped our organization understand what types of audiences we want to target as well as how we can nurture these relationships and turn leads into customers. **What do you dislike about Google Analytics for G Suite?** Can be a little difficult to use and it’s very easy to get lost in GA if you don’t know how to navigate around the platform. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Helping us better understand users who visit our site and who we want to advertise to ### 2. Better decision making with more accurate stats **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about Google Analytics for G Suite?** Google Analytics for G Suite basically gives you all the data and stats you need to know where you are heading in terms of your website. It is a very powerful tool which provides you with backend information you can't capture elsewhere. It offers so many filtering options one can name and very simple and self-descriptive interfaces which are rich in graphs and charts. Within our company, we mainly use Google Analytics to measure the performance of clients website and to see where we can improve them to see better results such as the bounce rates etc. It greatly helps in reporting as well. It also offers browser-specific plugins which are very convenient to use. I always use other Google products so I highly prefer using Google Analytics rather than going back and forth with different brands as this is far more convenient and reliable. **What do you dislike about Google Analytics for G Suite?** There are so many options, a LOT actually and sometimes it can be quite overwhelming what to do and what not to do when you just start with Google Analytics. I would appreciate simpler tutorials, especially for beginners. Also even though most small and medium scale websites with relatively lower traffic can use the free version, for websites expecting a higher traffic it would be a pretty expensive cost to have Google Analytics premium version. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** SImply said, Google Analytics is the backbone when it comes to decision making with regards to client-websites. it allows my teams to focus on which areas to improve in terms of website enhancements, SEO and content marketing, Google Analytics provides us with clear and accurate stats and data to help with decision making. ### 3. Complete tool in the cloud **Rating:** 4.5/5.0 stars **Reviewed by:** Alberto G. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2018 **What do you like best about Google Analytics for G Suite?** G Suite is a package of cloud-based services that can provide your company or educational center with a completely new way of working together online; not only with email and chat services, but also through video conferencing, social networks, real-time document collaboration, and much more. You just have to sign up for a G Suite account and provide the domain name you want to use with Google's services. Once you have proven to us that you own the domain, you and your team can start using Gmail, Calendar, Google Drive, and other main G Suite services, as well as additional services like Google+, Hangouts, Blogger, among many others from the company. **What do you dislike about Google Analytics for G Suite?** At the beginning, most of the services appear to be activated for all your users, something that is later observed not to be the case. Apart from this small fact, for now I couldn't point out any kind of inconvenience in its use. **Recommendations to others considering Google Analytics for G Suite:** Essential **What problems is Google Analytics for G Suite solving and how is that benefiting you?** As an administrator of your G Suite account, you will enjoy a new way to manage your users' services from the cloud; it's as easy as adding users to your account, activating their email, and letting them start using the services. Additionally, it easily allows you to take advantage of the additional controls over the security and data of your users that G Suite provides. ### 4. Very easy to use, makes data analysis easy. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2019 **What do you like best about Google Analytics for G Suite?** I love the ease of use! Once you figure it out, it's very easy to use. There are also many different ways to view data and filter. **What do you dislike about Google Analytics for G Suite?** In order to stay Google Analytics certified, you have to retake the test every year. It's pretty lengthy, so it would be nice if the certification lasted for more than one year! Sometimes there are too many options on this as well, making it a bit complicated. **Recommendations to others considering Google Analytics for G Suite:** Get certified! It will make everything a lot easier. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** We are able to pull data in various different ways. Working with clients, we always needed to show them the hard data from several different perspectives, views, etc. and this makes it easy! ### 5. very good experience. **Rating:** 1.0/5.0 stars **Reviewed by:** Monica V. | Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2019 **What do you like best about Google Analytics for G Suite?** i enjoy the fact that I am able to track all my information whenever i post.It allows me to stay organized and up to date/ **What do you dislike about Google Analytics for G Suite?** i hate that it makes me set a date frame every time the page refreshes itself. it is slow and sometimes inaccurate **What problems is Google Analytics for G Suite solving and how is that benefiting you?** i am trying to keep track of my open rates and who views my pages and how long they view them for. ### 6. Extremely useful! All the information you want sorted exactly how YOU need to see it! **Rating:** 3.5/5.0 stars **Reviewed by:** Melissa C. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2018 **What do you like best about Google Analytics for G Suite?** I like the numerous ways I can customize my homepage and dashboard with the extremely specific information I need. **What do you dislike about Google Analytics for G Suite?** It's not the easiest to navigate and takes a while to set up due to the numerous filtering options. It would be nice to completely remove or hide the attributes that I will never use. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** The number of potential clients along with the reason they contacted me helps me to know which products are in higher demand so that I can decide whether to focus more on the high-demand items or focus on promoting the items that are less in demand. Also helps me to know where the majority of my audience is located; how they find my website; and where they spend the most time on my site. ### 7. Google analytics is super helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2019 **What do you like best about Google Analytics for G Suite?** It's so helpful for keeping track of traffic on my sites (personal and professional) **What do you dislike about Google Analytics for G Suite?** It's overwhelming and confusing sometimes. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** I love to see how many people visit my site and at what times of the day. ### 8. There's nothing else like it **Rating:** 5.0/5.0 stars **Reviewed by:** Rorie R. | Project & Events Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2018 **What do you like best about Google Analytics for G Suite?** There's nothing else like Google Analytics to monitor and track a site's growth or traffic. For bloggers, Squarespace at least has their own integrated version, but for everyone else you HAVE to use Google's metric tracking service. Google is hands down the most user-friendly platform ever and their analytics service is amazing. The language is easy to understand and they have short explanations if you hover over a keyword you don't understand. **What do you dislike about Google Analytics for G Suite?** Switching between accounts can be a pain, sometimes you'll get kicked out of an account but that only happens if you aren't paying attention to who you're signed in as. **Recommendations to others considering Google Analytics for G Suite:** Take an intro course to understand the verbage they use but after that it'll all make sense and you'll really get to know your audience better without ever having to KNOW them. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** I track visits, conversions, bounce rate, etc. using Google Analytics. It helps me understand my audience for my blog and also potential clients for my 9-5 job. ### 9. Google Analytics Review **Rating:** 5.0/5.0 stars **Reviewed by:** Catherine C. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2018 **What do you like best about Google Analytics for G Suite?** I love everything about this tool. It's easy to read and understand for myself and my team. It makes it seamless to see how the data has changed over time as well as to see what specific factors may have brought those changes. It also provides suggestions to help bring about more positive change as well. **What do you dislike about Google Analytics for G Suite?** There really isn't anything to dislike about this tool. **Recommendations to others considering Google Analytics for G Suite:** Definitely make the switch to Google Analytics. Google is one of the most powerful analytics and data companies on the internet and having access to this tool is absolutely invaluable. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** I am tracking our website interactions and social media accounts. ### 10. Recommended tool to understand your customers and products **Rating:** 4.5/5.0 stars **Reviewed by:** Janvir A. | Cadet Engineer, Mechanical or Industrial Engineering, Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2018 **What do you like best about Google Analytics for G Suite?** Were able to analyze the demographic of our customers and clients. What color/hue they preferred to, which area needed the most of our supplies and so on. **What do you dislike about Google Analytics for G Suite?** Interface is too good to be true which becomes a bit confusing at first for someone whose not familiarize with it. You really need to study this in order to understand and maximize the given data also. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** We fully understand our demands and edge of our product. ### 11. Super intuitive and easy to use, for a pro or a newbie! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2018 **What do you like best about Google Analytics for G Suite?** I like how much information it let’s you collect and how complex it is, while at the same time having a very basic dashboard to interact with. It’s super user friendly and when I first started I could use just its basic functions then slowly build up to using all its features. **What do you dislike about Google Analytics for G Suite?** When I first started using it I found that some of the more complex features weren’t explained thoroughly and I had to figure them out myself. More ‘tips’ and program ‘how to’s’ would have been helpful. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** I’m able to see where the business’s web pages is and isn’t performing. We’ve dropped entire products funnels (that we thought were genius) after being able to get the data that they weren’t performing as we’d hoped. ### 12. Pretty Good **Rating:** 2.5/5.0 stars **Reviewed by:** Preston M. | Pastor, Religious Institutions, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2018 **What do you like best about Google Analytics for G Suite?** Love the break down I get to see all the visits we get. I also love to see what browser and device. This is all super helpful so we can better target our people! **What do you dislike about Google Analytics for G Suite?** It can be confusing at times. I just wish it was a little simple. **Recommendations to others considering Google Analytics for G Suite:** I think just having some training videos on your own site would be nice because some people are visual. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** We are able to look at and see how we can be better in our marketing. ### 13. Google Analytics for All **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2018 **What do you like best about Google Analytics for G Suite?** Google is constantly working towards adding additional metrics and details to analytics. You can easily find data from a variety of sources including demographics, real-time, acquisition, conversions and more. The graphs are easy to read. **What do you dislike about Google Analytics for G Suite?** There is nothing I dislike about Google analytics at this time. All of the details I need are always provided. **Recommendations to others considering Google Analytics for G Suite:** Highly valuable for any organization. If you are interested in identifying exactly what your prospects and customers are looking for, this is the program for you. Easily see form submissions, inquiries, user flow, bounce rates, time on site, and the number of unique visitors. Google Analytics is absolutely vital. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Improving SEO, understanding the buyer's behavior on each page. We can see what content is most popular, allowing us to focus on what our target audience wants to see. During peak times, you can see how many people are on the site actively and where they are located. One of the most useful features has been the behavior flow for visitors so we know where people are entering the site, and what is peaking their interest most. ### 14. The cream of the crop, and the price can't be beat! **Rating:** 5.0/5.0 stars **Reviewed by:** Caleb D. | Owner, Telecommunications, Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2018 **What do you like best about Google Analytics for G Suite?** Where should i start? I love the fact that Google provides such amazing & powerful analytics for FREE! I'm glad that my shopping cart platform already had an integration for this so I could simply plug in a few details and be up and running. **What do you dislike about Google Analytics for G Suite?** The mobile app is nice to have as a quick reference, however the app and the website are laid out differently and sometimes its confusing going from one to the other. **Recommendations to others considering Google Analytics for G Suite:** Don't wait, get analytics setup on your site as fast as you can! **What problems is Google Analytics for G Suite solving and how is that benefiting you?** At a moments notice we are able to see real time traffic, this allows us to monitor sales campaigns as soon as they are sent out. ### 15. Best Analytics Suite **Rating:** 4.5/5.0 stars **Reviewed by:** Jonathan "Jono" D. | Chief Executive Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 04, 2018 **What do you like best about Google Analytics for G Suite?** Ease of use, but also powerful. I use GA for major ecommerce clients and find it way more user friendly than any other analytics platform. It is easy to figure out where everything is. **What do you dislike about Google Analytics for G Suite?** It is part of Google, so although it is a great product there is always a worry that Google has too much power. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Ability to look into data across our site and how particular campaigns are performing. ### 16. Good for power user who needs in depth reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Alex S. | Founder - CEO, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Google Analytics for G Suite?** We use this for many customers in order to have more control over the user's account beyond the normal workflow. **What do you dislike about Google Analytics for G Suite?** It would be best to seamlessly connect metrics with actions such as messages and/or what the user would see on the next visit without having to fully program this in. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Clarity into where customers are coming from, how they use the product and what types of preferences they have while on the site. ### 17. Best free analytics software **Rating:** 5.0/5.0 stars **Reviewed by:** Aurora A. | Digital Marketing Consultant, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2018 **What do you like best about Google Analytics for G Suite?** It's free and they're always updating this software. **What do you dislike about Google Analytics for G Suite?** The software isn't friendly for beginners. There's a learning curve involved. **Recommendations to others considering Google Analytics for G Suite:** It's the best free analytics software considering that Google serves a lot more people compared to other search engines. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** We're trying to determine where our traffic is coming from and if we are targeting the right audience. ### 18. Very good website tracking info **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2018 **What do you like best about Google Analytics for G Suite?** The best part is we can see how people got to our website to get quotes **What do you dislike about Google Analytics for G Suite?** Nothing at all. This works better than anything others have suggested **What problems is Google Analytics for G Suite solving and how is that benefiting you?** No problems, just want to see how people are finding our business ### 19. Work well, they've been around the longest **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2018 **What do you like best about Google Analytics for G Suite?** It's almost the standard go to analytics of the industry. They are getting better and better to with allowing their free data mining tools to hook into analytics **What do you dislike about Google Analytics for G Suite?** It's fairly complex to lear at first, but after watching a butch of tutorials you can manage it. **Recommendations to others considering Google Analytics for G Suite:** Watch some tutorials before jumping in. There are better ways to set things up. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** We have found which days of the week users visit etc. Where most people are dropping off. It's super important to have "something there" when key actions are happening and google does a good job. ### 20. Solid platform for managing Web analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2018 **What do you like best about Google Analytics for G Suite?** Ability to look at each of our pages analytics to review on a quarterly basis **What do you dislike about Google Analytics for G Suite?** We have quite a large site so it can be a bit convoluted when narrowing down the analytics **Recommendations to others considering Google Analytics for G Suite:** Try to get your entire team on board before attempting to implement Google Analytics for G Suite. This would have likely made our go at it much smoother **What problems is Google Analytics for G Suite solving and how is that benefiting you?** More easily informing our advertisers about views and we're more easily able to compare quarter-over-quarter ### 21. The standard for analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2018 **What do you like best about Google Analytics for G Suite?** great UI, really interesting filtering options **What do you dislike about Google Analytics for G Suite?** some things are more complex than would be ideal **What problems is Google Analytics for G Suite solving and how is that benefiting you?** segmenting website traffic ## Google Analytics for G Suite Discussions - [What is your experience with Google Analytics for G Suite in tracking and analyzing your organization's performance?](https://www.g2.com/discussions/what-is-your-experience-with-google-analytics-for-g-suite-in-tracking-and-analyzing-your-organization-s-performance) - 1 comment - [What is Google Analytics for G Suite used for?](https://www.g2.com/discussions/what-is-google-analytics-for-g-suite-used-for) - 1 comment - [View Google Analytics for G Suite pricing details and edition comparison](https://www.g2.com/products/google-analytics-for-g-suite/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-02+18%3A27%3A08+-0500&secure%5Bsession_id%5D=85c1009b-e011-4b5c-ba87-63fb56f51154&secure%5Btoken%5D=0d07476605e50afc5a343239e76006ee647528e2889348b0b2e8b8fa34e3f1a5&format=llm_user) ## Google Analytics for G Suite Integrations - [Google Ads](https://www.g2.com/products/google-ads/reviews) ## Google Analytics for G Suite Features **Agentic AI - Google Workspace for Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration ## Top Google Analytics for G Suite Alternatives - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - 4.4/5.0 (816 reviews) - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) - 4.8/5.0 (308 reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) - 4.4/5.0 (315 reviews)