GWI Reviews & Product Details

I use GWI to gather data and insights on the UAE and KSA markets to integrate into our media strategy at our agency. It helps us represent research credibly and explore top-ranking media platforms for selected audiences. I like that I can go deeper by layering different data points to create specialized audiences, which helps uncover deeper insights. Crosstabs work best for me. Lorenzo, our account manager, provided great support during the initial setup. Review collected by and hosted on G2.com.

The questions are quite culturally and contextually limited when it comes to the UAE and the Middle East in particular. No questions on Ramadan or Eid and the UAE-specialized consumer. Or even questions on who visits the UAE, and specific things the UAE-based consumer buys (what kind of jewelry not just jewelry in general, for example). Review collected by and hosted on G2.com.

I really like the ease of use in the cross tabs within GWI. I find it particularly valuable to be able to search characteristics and see what questions are related to that search. The initial setup was fairly easy, and I use GWI for creating audiences and seeing how they interact with media. It's also useful for sourcing data. Review collected by and hosted on G2.com.

I find the 3D data handling a bit cumbersome, as it often requires multiple downloads when dealing with a wave of survey by question by audience. Plus, when I'm downloading data with multiple metrics, the question only shows up in the top row. This makes filtering in Excel awkward. Review collected by and hosted on G2.com.

I like the idea of being able to "cross anything with anything," that is, I like that it puts so many data points in such an intuitive and easy-to-use interface and the fact that they can be used so flexibly. Also, compared to tools I used previously, like TGI Choices, GWI represented a great upgrade in my experience. I also find that the initial setup was very easy. I think the learning curve was simply getting used to "building audiences." Review collected by and hosted on G2.com.

Sometimes I have wished there was a bit more depth in the data points for my country. In the data points for the United States, I have seen deeper data points that Mexico does not have. It has happened to me on several occasions that the exact depth of data I need does not exist for Mexico. Review collected by and hosted on G2.com.

The rich datasets, the easy of use and the constant adding of new featres. The customer support is just great - very supportive and aways on time. Review collected by and hosted on G2.com.

Auto generated short insights need improvement. Review collected by and hosted on G2.com.

I like that GWI is very intuitive and allows me to generate consumer insights instantly. I enjoy the function crosstabs because I can drag and drop my audiences and questions, which helps save time. It saves me time because I can quickly generate insights and dive deeper by combining audiences and questions within crosstabs. The initial setup was very easy, and the customer success manager was very helpful. Review collected by and hosted on G2.com.

The Core database cannot be connected with the Sports database. Review collected by and hosted on G2.com.

I really like the copy and paste option in GWI and its clear layout, which contribute to faster workflows and make everything easier to understand. I also find the initial setup to be very easy. Review collected by and hosted on G2.com.

I find that when questions aren't asked in certain countries, it can limit the data. Review collected by and hosted on G2.com.

I like that it is very intuitive, with a very good user experience and design, that definitions can be dragged by blocks, that it quickly gives you universes and quick findings, that it is a very extensive catalog, and that everything is very standardized between waves and the reports it generates. Review collected by and hosted on G2.com.

I think that during construction it's very easy to want to modify something and it's not so simple to make any changes in the audience. When consuming information, I always have to download the Excel file; it would be better if the consumption could be done within the platform, something like graphs, being able to mount them on pre-designed templates, etc. Review collected by and hosted on G2.com.

I like being able to have research datasets handy with GWI, and the instant insights and AI features help me search more effectively among several datasets. Review collected by and hosted on G2.com.

I think more granular industry categories and B2B work segments would be useful. Review collected by and hosted on G2.com.

I find GWI's global audience set super useful for our global clients. I think the crosstabs are good and easy to use. Also, the initial setup of GWI was easy. Review collected by and hosted on G2.com.

I think there are lots of data points missing and the GWI Kids stops too young. Review collected by and hosted on G2.com.

For many years I used the Kantar equivalent and this is so much better. The data is richer and the web interface is decades ahead of what Kantar has managed to put together after spending decades and millions on the project. Plus the prices are better and customer service too! Review collected by and hosted on G2.com.

It still has a bit of a US bias and data on other countries sometimes run into sample sizes issues. Review collected by and hosted on G2.com.