GWI Features

Delivers in-depth, actionable insights on audience demographics, interests, affinities, and behaviors

Identifies or creates customer profiles and personas

Offers tools for building custom audience segments

Identifies and visualizes how audience segments relate to one another

Offers customizable dashboards and reports

Allows users to visualize and interact with data to gain deeper insights

Allows users to drill down or slice and dice audience data with filters

Integrates with marketing software to assist with the creation of targeted marketing campaigns

Allows users to export audience data into different formats

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Supports various research types: brand tracking, concept testing, CX, campaign evaluation, journey mapping.

Adjusts templates, quotas, norms, language, and structure for different markets, verticals, and geographies.

Suggests logic paths, mitigates bias (order, fatigue), and optimizes question flow.

Enables users to build surveys with branching, quotas, randomization without needing vendor support.

Dynamically generates follow-up questions during survey based on respondent answers to deepen insight.

Survey design technique that directs respondents to different questions based on their previous answers

Capability of a software or system to make decisions and perform actions based on specified conditions

Supports multiple sourcing modes: panels, open links, partner audiences.

Allows uploading of first-party customer / CRM lists for sampling or recontact.

Gives access to pre-profiled consumer panels for targeting.

Receive data and information in real time

Enables launching, collecting, and closing studies quickly (hours to days) for agile insights.

Implements checks (fraud, attention, logic, cleaning) during collection to ensure data reliability.

Supports surveys via mobile, SMS, app, web, adapting delivery to device and context.

Automates summary, trend detection, clustering, and insights generation.

Supports qualitative methods like open-text, video, or discussion feedback.

Offers benchmarks, industry norms, comparative analytics.

Use AI to generate content in the form of text, images, videos, etc.

Provides interactive dashboards, narrative visualizations, and embedding into external systems or BI tools.

Allows embedding insight modules, export to other systems, push-to BI or product dashboards.

Enables team collaboration, commenting, version control, and stakeholder review flows.

Set up connections to third-party platforms to improve business processes

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Alter the layout and content of reports

Tailored or customizable questions for more targeted and relevant data collection

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Gauge satisfaction and receive information for improvement and success

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Track and document all activities across devices, networks, and other systems

Search and filter data across systems to locate required information by entering keywords or certain criteria

Review data from past periods to reveal recurring tendencies and predict future performance

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Active reporting of data and metrics

Market research conducted via in-person interviews

Manage sample of audience for conducting market research surveys

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Process of dividing customers into groups based on common characteristics

Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access

View and track pertinent metrics to find patterns and gain insights from data

Manage and support multiple languages

Graphical representation of data

Observe and track the demand, usage, progress or quality of a system, product, or user

Assemble applications and processes by dragging over and arranging pre-built components

Ability of websites, web applications, or mobile applications to function without an active internet connection

Import and export data to and from software applications

Customize data fields to support various needs and use cases

Market research conducted via telephone

Create, save, and re-purpose templates for emails, forms, etc.

Timed notification for any upcoming task, deadline, appointment, or activity

Interact with data visualization elements, such as charts and graphs, to drill down into data

Analyze and gain insights into data in real-time

Add customized logos and colors to align with company branding

Conduct and manage panel discussions for the purpose of market research

Pre-written repository of questions that can be reused within a course or for assessment or interviews

Market research conducted via paper

Compare key metrics for the business against prominent players in the industry

Application programming interface that allows for integration with other systems/databases

Allow users to access multiple services after entering their login credentials once

Create and administer polls and surveys

Pre-designed layouts that can be customized to match preferences and requirements

Define levels of authorization for access to specific files or systems

Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service

Manage, store and organize emails within the system or via third-party apps

Apply statistical/mathematical models to sets of data

Reminders sent via email

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users