--- title: Foreplay Reviews meta_title: 'Foreplay Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 125 reviews by the users' company size, role or industry to find out how Foreplay works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 125 scale: '5' date_modified: '2026-07-15' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Foreplay Reviews **Vendor:** Foreplay **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 4.8/5.0 **Total Reviews:** 125 ## About Foreplay Foreplay is an all-in-one creative workflow and intelligence platform built for modern marketing teams, agencies, and performance advertisers who want to create better ads, faster. It brings together ad inspiration, competitor research, creative analytics, and production workflows into a single system. Foreplay helps teams discover what’s working across the market. Its Discovery experience and Chrome extension allow users to explore, save, and organize real ads from platforms like Meta, TikTok, and LinkedIn. With access to tens of millions of live and historical ads, teams can research competitors, spot emerging creative trends, and build Swipe Files tailored to specific brands, audiences, or campaign goals. Foreplay goes beyond inspiration with continuous competitor monitoring. Spyder automatically tracks selected brands and surfaces new ads as they launch, giving marketers real-time visibility into competitive strategy shifts, creative testing patterns, and scaling signals, without manual checking of ad libraries. On the analytics side, Foreplay’s Lens product focuses specifically on creative performance, not media buying. Lens helps teams analyze which creative concepts, hooks, formats, and messages are driving results across accounts. Unlike traditional ad analytics tools, Foreplay is not priced on ad spend and is designed to support creative decision-making, testing strategy, and performance reviews. Foreplay also accelerates execution. Teams can turn saved ads and insights into structured creative briefs, storyboards, and shareable collections, ensuring alignment between strategists, media buyers, and creative teams. Collaboration features like folders, tags, links, and team workspaces make it easy to manage inspiration and insights across multiple clients or brands. Built for speed, clarity, and scale, Foreplay is trusted by leading e-commerce brands, b2b saas, lead gen, mobile apps and agencies worldwide. By unifying inspiration, intelligence, analytics, and creative workflows in one platform, Foreplay helps teams reduce creative fatigue, improve performance, and consistently ship better ads — faster. ## Foreplay Pros & Cons **What users like:** - Users highlight the **intuitive ease of use** of Foreplay, making idea management simple and effective for creative teams. (10 reviews) - Users highlight the **efficiency** of Foreplay, as it streamlines creative processes and rapidly uncovers effective ad content. (5 reviews) - Users love Foreplay for its **time-saving capabilities** , enabling rapid discovery of effective ad creatives and boosting productivity. (5 reviews) - Users appreciate the **efficient ad management features** of Foreplay, enhancing productivity and inspiring creative content development. (3 reviews) - Users love the **huge ad library** of Foreplay, which simplifies creative research and boosts productivity significantly. (3 reviews) - Features (3 reviews) - Audience Engagement (2 reviews) - Centralized Management (2 reviews) - Innovation (2 reviews) - Intuitive (2 reviews) **What users dislike:** - Users find the price of Foreplay to be **expensive** , though some feel it offers good value for money. (7 reviews) - Users indicate that the **missing features** of Foreplay limit its effectiveness, particularly for diverse advertising needs. (2 reviews) - Users report **billing issues** with Foreplay, citing double charges and unhelpful support as major concerns. (1 reviews) - Users report occasional **error issues** with the Chrome extension for creatives, but it's usually a minor inconvenience. (1 reviews) - Users find the **limited social media integration** restricts its usefulness, particularly for those focused on diverse ad types. (1 reviews) - Poor Customer Support (1 reviews) - Subscription Issues (1 reviews) - Users experience **frequent technical issues** with IG ads and Chrome extensions, affecting reliability and functionality. (1 reviews) - Unclear Communication (1 reviews) ## Foreplay Reviews ### 1. Great When It Works, But Spyder Add-On Service is Awful **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2024 **What do you like best about Foreplay?** The tech is incredibly promising. I am amazed at how well the ad library works. **What do you dislike about Foreplay?** I signed up for their research tool, Spyder, a few months ago, and I still haven't received what I paid for. For an additional $99 a month, I am supposed to be able to monitor 10 brands. However, over the past few months, I have been unable to access 3 of the 10 brands I am paying for. I contacted customer service, and they said they are working on a new build but couldn't provide specifics. It's a huge waste of money, and I am frustrated that the service is still being sold in this broken state. It's not right, and I haven't heard back from customer service since. **What problems is Foreplay solving and how is that benefiting you?** ab library swipe files ### 2. Easy to use and saves our agency 10-20 hours per month. **Rating:** 5.0/5.0 stars **Reviewed by:** Scott E. | VP of Technology, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Foreplay?** Using their Spyder tool to keep current on competitors' ads has been a gamechanger. **What do you dislike about Foreplay?** Honestly, simply using the name in client calls and always having to pause and explain or wait for the giggles. Amazing how many C-suite execs are still junior highers at heart. **What problems is Foreplay solving and how is that benefiting you?** Competitor analysis has been the biggest win for our agency. We used to have a VA go through Meta's ad libraries for our competitors and take sreeenshots of their ads. Foreplay has been an instant win there. ### 3. Leveling up our creative strategy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2024 **What do you like best about Foreplay?** It is easy to collate multiple ad examples from many different brands and platforms to get a holistic competitor overview or lasting creative inspiration. **What do you dislike about Foreplay?** There are many spam-style health ads that are likely not being saved as a reference for anyone using Foreplay. I wish there was a report or flag to start working through the spam/false info ads that tend to be in every search. Because of this issue, I would be weary of providing access to clients in case they happen upon those ads. It is also hard to share public links with clients for them to reference. **What problems is Foreplay solving and how is that benefiting you?** Finding inspiration for new ad creative, competitive research, and industry research for clients where we can save multiple examples quickly and easily in one place. ### 4. Great Tool To Use **Rating:** 5.0/5.0 stars **Reviewed by:** Gonçalo M. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2024 **What do you like best about Foreplay?** Foreplay UI is super clean and the ad inisghts that it gives you are amazing. Being able to check ads that aren't live anymore, plus, be able to save them really helps a lot. If you want to track a page you can easily access the Ad Library through Foreplay and have everything in one place. **What do you dislike about Foreplay?** There's nothing I dislike about Foreplay. **What problems is Foreplay solving and how is that benefiting you?** helps with creativity and be able to understand wha'ts working in a specific market ### 5. The G-spot of ads - foreplay. **Rating:** 5.0/5.0 stars **Reviewed by:** Jonas Martynas T. | Performance Creative, Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Foreplay?** How quickly I can get new ideas and see what my competitors are doing. **What do you dislike about Foreplay?** That spyder is paid, the search engine could be english by default. **What problems is Foreplay solving and how is that benefiting you?** Meta ads is hard to navigate and it's way more visual. ### 6. User friendly. They always are happy to help you with anything and very responsive **Rating:** 5.0/5.0 stars **Reviewed by:** maha c. | ecommerce business owner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2023 **What do you like best about Foreplay?** aesthetic look, easy to navigate, options to create boards and seperate your ads. Very good customer service. **What do you dislike about Foreplay?** that we can save organic Twitter videos and images! **What problems is Foreplay solving and how is that benefiting you?** showing me winning ads on social media. Clean and organised. ### 7. Your only tool for saving ads and your sanity. **Rating:** 5.0/5.0 stars **Reviewed by:** David G. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2024 **What do you like best about Foreplay?** All the ads are in one place, searchability of brands, chrome extension save ads. The organization of boards. **What do you dislike about Foreplay?** More ad platforms, snapchat etc. story board feature to plan out ads in one place. target on the ads: amount spent, engagements like adspy Being priced in USD kills the Australian dollar and becomes expensive. **What problems is Foreplay solving and how is that benefiting you?** Saving ads, I used to have a bunch of google drives housing creative but that became noisy. I LOVE THE ORGANISATION of the boards ### 8. In bed I do not like foreplay but when it comes to ads, Foreplay is a must **Rating:** 5.0/5.0 stars **Reviewed by:** Alp K. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2024 **What do you like best about Foreplay?** It really make my life easier. My research and ideation processes have been significantly shortened. Foreplay helps me to create better ads. Also It provides many advantages such as being informed about advertising practices in different sectors, following my competitors, and easily following current concepts in social media advertisements. Foreplay is my new Instagram as an Advertiser. Mostly, I scroll more on foreplay than on Instagram **What do you dislike about Foreplay?** Not being able to view ad copies. Also I would like to see a category section to discover more ads in a way that suits my purpose or format or concept. **What problems is Foreplay solving and how is that benefiting you?** It helps me to discover and analyze more ads and it makes faster my research and ideation processes. ### 9. Pinterest for Marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Helena M. | Marketing Content Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Foreplay?** 1. Easy to use. 2. Playful undertones, which makes my work more enjoyable. 3. I LOVE that I can categorize my findings in boards, just like Pinterest. 4. Helps me track global campaigns and find inspiration. 5. My team and I can build boards together. **What do you dislike about Foreplay?** 1. I dislike that the customer support chat/button is hard to find on the platform. **What problems is Foreplay solving and how is that benefiting you?** Foreplay helps me find inspiration and concepts for new campaigns. ### 10. the best thing that happen to me in my ecom journey **Rating:** 5.0/5.0 stars **Reviewed by:** moran c. | Creative Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2024 **What do you like best about Foreplay?** the thing i like the most about foreplay is that i can source so many concepts and and ideas for creatives and that before i was stuggling to find ideas and how easy is to save ideas from facebook ad library straight to foreplay and i'm using it daily do gather ideas **What do you dislike about Foreplay?** honestly nothing that i can think of that i dislike **What problems is Foreplay solving and how is that benefiting you?** sourcing ideas for concepts to make ads ### 11. This app was a difference maker **Rating:** 5.0/5.0 stars **Reviewed by:** Brian G. | Director of Customer Success, Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2024 **What do you like best about Foreplay?** As a team whose compensation relies on getting results, we're constantly looking for solutions to streamline our process, allowing us to use saved time, energy and resources on other tasks. Foreplay did just that. Great for any team that needs to put high quality, high performance ads in customer's social media feeds. **What do you dislike about Foreplay?** There wasn't anything to dislike. Maybe the "experts" boards could have more recent contributions? Seems like those have been neglected. Other than that, the tool performs amazingly **What problems is Foreplay solving and how is that benefiting you?** Time. Client retention. Saving us time and allowing us to focus efforts on service instead of fulfilment is absolutely crucial. ### 12. Very usefull app to save ad creative and find new idea **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Foreplay?** I really like the fact that it works for different platforms and that I am able to see different type of ads and what other people saved on their boards. I use it almost every day and it's very easy to navigate and you can organize content accross the different creative projects we're working on. **What do you dislike about Foreplay?** I think a brand historical ads should be one of the main function available, this app would be on another level. **What problems is Foreplay solving and how is that benefiting you?** It helps us find new idea of content for ads and also organize libraries of content per project. We also use it to make reaseach in our creative worklfow. ### 13. I couldn't live without with it! **Rating:** 5.0/5.0 stars **Reviewed by:** Sammy B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2024 **What do you like best about Foreplay?** Honestly, the Boards. I have a Board for every ad type imaginable. Whenever I am coming up with ad ideas with clients i just send them a Board full of inspo. Easy as that! **What do you dislike about Foreplay?** Nothing. It's been life-changing!! I use it every single day and would not be as good with creative as I am without it! **What problems is Foreplay solving and how is that benefiting you?** Getting creative inspiration and also briefing new ideas to clients! ### 14. Our company has gained more productivity with Foreplay & better organised creative team **Rating:** 4.5/5.0 stars **Reviewed by:** Seliina J. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2024 **What do you like best about Foreplay?** Foreplay offers a range of features that can be beneficial for streamlining project management and enhancing productivity within our big teams. The customer support response is quite damn fast, providing necessary guidance when required. I'd highly recommend to everyone within SaaS products. **What do you dislike about Foreplay?** The platform, while beneficial, has a number of features that could potentially be refined to enhance user experience. New users might find the array of functions a bit slow. The learning curve associated with some advanced features demands attention, as it may slow down the integration process for some teams. **What problems is Foreplay solving and how is that benefiting you?** Organising daily tasks, managing creative teams and structuring our influencer marketing strategy. ### 15. A saving grace for creative strategists **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2024 **What do you like best about Foreplay?** Foreplay is one of the vital tools I use when it comes to servicing my clients. It helps you to gain valuable insight as to what types of ads and designs brands are running on paid social, and it includes a vast number of brands, as well as creative insights from creative industry titans. **What do you dislike about Foreplay?** Foreplay allows people to save ANYTHING, which can make it sometimes difficult to sort through the unnecessary/unwanted content, plus it sometimes slows the service down even when filtering is applied. **What problems is Foreplay solving and how is that benefiting you?** It helps me build design boards for my clients that we can use as potential ideas to test in future ads. ### 16. So helpful for creative strategists! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2024 **What do you like best about Foreplay?** I like being able to look at competitors and seeing what they are running and how long they've been running it. I use Foreplay for brainstorming and inspiration weekly and it has helped me come up with such strong ad concepts. I also really like that you can integrate it with your browser and ad things to Foreplay that you see while scrolling FB ad library! **What do you dislike about Foreplay?** I wish the brief feature allowed you to generate multiple scripts, and also not have to copy and input the same product information each time **What problems is Foreplay solving and how is that benefiting you?** It helps me come up with ad ideas for my job ### 17. Leveled-up our ad creative workflow in the agency **Rating:** 5.0/5.0 stars **Reviewed by:** Ionas Z. | Agency Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2024 **What do you like best about Foreplay?** Swipe files. We use it for fast and easy reference with ur team and our clients. Now it is our go-to for ad inspiration. **What do you dislike about Foreplay?** Save ads from IG lags frequently. Cannot strip ad copy and headline when I code embed ads to other platforms. **What problems is Foreplay solving and how is that benefiting you?** Ad Ideation for different angles. ### 18. Fantastic tool for research and collaboration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Foreplay?** It's reliable and easy to use, and works on all platforms major ad platforms. Great to send your own uploads or competitor ads to your team without using google drive **What do you dislike about Foreplay?** Can be clunky at times or errors in saving ads, although I've noticed less of a tendency of this recently. You need to be good at organizing your swipes, because searching through ads is a pain. Hopefully some AI OCR or video summation tech will make it easier to find specific video concepts. **What problems is Foreplay solving and how is that benefiting you?** Sourcing competitor ads or general concepts I would like to test for my brands ### 19. Foreplay level up our marketing agency **Rating:** 5.0/5.0 stars **Reviewed by:** Jack K. | Ecommerce Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2024 **What do you like best about Foreplay?** We use foreplay to identify top performing ads. Then, our ad strategists turn those top performing ads into ads into ads for our clients. Less time is spent designing and we launch better ads that perform better dollar for dollar. **What do you dislike about Foreplay?** Foreplay is a really silly name 😂 It's quite hard to talk to some clients about Foreplay. On the plus side, some clients love it! It could be easier to use, there could be more data points. **What problems is Foreplay solving and how is that benefiting you?** Expensive experts that spend too much time deciding what ads should look like, when the free market has already decided that for us. ### 20. Awesome tool **Rating:** 4.5/5.0 stars **Reviewed by:** Ariana Priscila L. | Digital Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Foreplay?** Awesome tool for inspiration! I can find lots of ideas and save them all in just one platform **What do you dislike about Foreplay?** I would like to be able to look for keywords and get more accurate results without needing to search for an specific brand or user **What problems is Foreplay solving and how is that benefiting you?** I'm being able to get working ideas and its been easier to communicate them to the editors ### 21. Best inspo! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2024 **What do you like best about Foreplay?** Not only to save all the ads you like in one place, but you can also discover millions of ads and get your inspiration! Easy to handle, easy to use. Thanks! **What do you dislike about Foreplay?** Not much to say here, it's easy to use, it does what it says and it's great. **What problems is Foreplay solving and how is that benefiting you?** Getting inspiration for ad creatives I am creating for my clients ### 22. Best Platform to Learn Which Ads Work and Which Ones are a Grand Slam. **Rating:** 4.5/5.0 stars **Reviewed by:** Lance A. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2024 **What do you like best about Foreplay?** Foreplay allows me to find winning ads and gives me the inspiration to create my own winning ad based on the inspiration. I love how Foreplay contains all the required tools needed to create perfect ads all in one place. This streamlines the process of making ads and saves me hours of work. **What do you dislike about Foreplay?** I don't really dislike anything about Foreplay. However I do get some problems when searching and using the filter function. But other than that, it's all good. **What problems is Foreplay solving and how is that benefiting you?** Foreplay allows me to find the best ads and model them to create awesome ads myself. ### 23. Best ideation carpet ever **Rating:** 5.0/5.0 stars **Reviewed by:** Pedro Andrés T. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Foreplay?** Creating specific boards for each client, goal, or brand. I used these every day for creating new ads and organic content. Easy to use and easy to integrate on Chrome extension! Also, great customer support clarified any doubts I had... **What do you dislike about Foreplay?** Everything works fine on my end, every function works for me! **What problems is Foreplay solving and how is that benefiting you?** Ideation for new contents ### 24. Foreplay - your ultimate inspiration hub! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2024 **What do you like best about Foreplay?** In times of creative stagnation, Foreplay emerges as the ultimate remedy. This unique platform offers a myriad of ad styles that serve as a wellspring of inspiration. When trapped in a creativity rut, Foreplay becomes the go-to source, where watching relevant ads not only revitalizes creativity but also fuels the creation of compelling content. I asked help from the customer support and they have really outdone themselves! They fixed my issue with a snap of a finger! **What do you dislike about Foreplay?** The search function could be more responsive. It could be better at giving you the results that you actually want to see but I guess putting up specific terms would really help. The AI system needs a bit more work as well! But nothing too bad that'll stop me from using Foreplay. **What problems is Foreplay solving and how is that benefiting you?** Gettting stuck in a creativity and idea rut. Helps me think of new angles and get inspiration from other relevant ads to create high performing content ### 25. The one tool our creative team can't do without **Rating:** 5.0/5.0 stars **Reviewed by:** Vicki J. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2023 **What do you like best about Foreplay?** As a small Facebok Ads agency, we've found Foreplay invaluable for staying ahead in the advertising game. Its ability to collect ads from platforms like TikTok and Facebook streamlines our market research, providing a diverse range of industry insights. The Chrome extension is particularly handy for quickly saving ads from TikTok and the Facebook Ads library. **What do you dislike about Foreplay?** The AI-powered brief generation could be more intuitive and sometime the Chrome extension doesn't quite work on the Facebook Ads library (maybe the fault of Meta and not the plugin?) **What problems is Foreplay solving and how is that benefiting you?** Foreplay is tackling the issue of efficiently collecting and organising adverts from a variety of platforms, significantly benefiting us in our market research and keeping us abreast of advertising trends. This efficiency saves us time, enhancing our creative strategy and allowing more focus on crafting competitive and innovative adverts. ### 26. Foreplay.co is a game-changer **Rating:** 4.5/5.0 stars **Reviewed by:** Rath S. | Growth Hacker, Founder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2024 **What do you like best about Foreplay?** Foreplay.co is a game-changer for managing Facebook ads. It's incredibly user-friendly, allowing for easy saving and organizing of ads for reference. Plus, the ad library is a goldmine for inspiration. Highly recommend for anyone looking to up their ad game! **What do you dislike about Foreplay?** The collaborative features and AI-powered briefs are not so useful for my team. **What problems is Foreplay solving and how is that benefiting you?** Foreplay.co has been a lifesaver for my Facebook ads! It's super handy for finding and organizing ad inspirations. The collaborative features make working with my team a breeze, and the ad library is perfect for sparking new ideas. It's definitely made my ad planning process smoother and more creative. ### 27. Awesome reachers tool **Rating:** 5.0/5.0 stars **Reviewed by:** Tobias J. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2024 **What do you like best about Foreplay?** The most helpfull thing is the amount of reasherch i can make. The sheer volyme of ads from others in the market that i can study and take knowlage from is amazing. Thanks. **What do you dislike about Foreplay?** I dislike the amount of bad ads showing in the discovery. What do i mean about that. When im scrolling foreplay i se alot of really bad ads that are not complient with Meta. Would be nice to sort them. Not sure if you can tho. **What problems is Foreplay solving and how is that benefiting you?** To find and reashers the ads market for my clients ### 28. Very good platform for finding new ideas **Rating:** 4.5/5.0 stars **Reviewed by:** Adam M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2024 **What do you like best about Foreplay?** Being able filter really easily. I like the main home page dashboard where you can see the trending ads **What do you dislike about Foreplay?** A lot of the ads are in different languages and not high quality brands consistently **What problems is Foreplay solving and how is that benefiting you?** It helps us generate more ideas as a team to be able to advertise better for our clients. ### 29. Incredible tool for ad spying **Rating:** 5.0/5.0 stars **Reviewed by:** Vlad T. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2024 **What do you like best about Foreplay?** Easy to manage ads and great tool to find new interesting niches to try **What do you dislike about Foreplay?** I would suggest a feature that would allow me to remove specific ads (from user or niche) from the Discovery view. **What problems is Foreplay solving and how is that benefiting you?** - Ads management - Spying on competitors - Spying on new trendy products and niches ### 30. Great for Ad Inspiration **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2024 **What do you like best about Foreplay?** We use it everyday at my agency for creative inspiration, especially when you're feeling the dreaded creative block. It's helped us identify new winners in the ad accounts as well as test many different style that we would not have otherwise **What do you dislike about Foreplay?** Potentially if we can see more analytics associated with ads, i.e metrics on facebook engagement and what not **What problems is Foreplay solving and how is that benefiting you?** Developing new creatives across numerous brands we help with ### 31. Couldn't work without it **Rating:** 5.0/5.0 stars **Reviewed by:** Vincent M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2024 **What do you like best about Foreplay?** Best tool to collect and organize our creative benchmark and keep up with latest trends. I created dozens of boards and folders so I can keep track of the best creatives on the market. It would have been a nightmare to do it manually without Foreplay. **What do you dislike about Foreplay?** The website may lag sometimes. UX could be a little more user friendly, but it's just a matter of time. **What problems is Foreplay solving and how is that benefiting you?** I was a nightmare to collect creatives before. Foreplay has made it easy with boards, folders and Chrome extension. ### 32. Perfect to store competitor ad creatives for inspiration **Rating:** 5.0/5.0 stars **Reviewed by:** Mansour M. | Performance Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2024 **What do you like best about Foreplay?** The chrome extension helps adding ads i see on my feed to my sampl board. **What do you dislike about Foreplay?** the pricing could be better but i don't think there is a better product out there. **What problems is Foreplay solving and how is that benefiting you?** I'm usually stuck on what kind of ads to create for our influencer marketing platform since our industry needs unique ad creative angles. foreplay let's me store ads for inspiration. ### 33. The best tool that help me to get inspired and be creative **Rating:** 5.0/5.0 stars **Reviewed by:** Ashley R. | UI UX Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Foreplay?** As a designer, I require creative inspiration, competitor research, concepts, . With Foreplay, I can have all of them and make good looking designs. **What do you dislike about Foreplay?** Not really, they are offeringg a free trial too **What problems is Foreplay solving and how is that benefiting you?** Competitor research, Doing better designs and creative briefs ### 34. Holy grail tool for marketer! **Rating:** 5.0/5.0 stars **Reviewed by:** Mark Alvin M. | Facebook Media Buyer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2024 **What do you like best about Foreplay?** It's an all in one tool for marketers from competitor research to briefing and writing script. **What do you dislike about Foreplay?** Sometime it takes time to load perhaps because of tons of ads everyday. **What problems is Foreplay solving and how is that benefiting you?** Saving time and storage on my google drive. No more tons of files for sipefile on drive. ### 35. This software has been extremely useful in my role as Head of Growth! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2024 **What do you like best about Foreplay?** The easy to use interface and how the boards can be shared so easily is what makes me love the software the most! This is my go to tool in creative arsenal. **What do you dislike about Foreplay?** The loading times for certain boards can take a while. **What problems is Foreplay solving and how is that benefiting you?** The software helps me identifty what compeitiors are doing in terms of ad creative and allows me to overcome that 'creative block' in the ideation phase when thnking of new angles/concepts to use in UGC or statics, for example. ### 36. Foreplay - Very Good **Rating:** 5.0/5.0 stars **Reviewed by:** Justin H. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2024 **What do you like best about Foreplay?** Great competitor analysis. Great for ideation. All around one of the best tools to use for any eCommerce ad creative process. **What do you dislike about Foreplay?** Doesn't allow for the ability to see performance creative on current ad account **What problems is Foreplay solving and how is that benefiting you?** Creative ideation and landing page analysis for other brands ### 37. Easy To Use for Beginners **Rating:** 4.5/5.0 stars **Reviewed by:** Mitch J. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2024 **What do you like best about Foreplay?** For beginners in digital advertising, it is a great feature that I suspect to continue using for awhile **What do you dislike about Foreplay?** So far have not came across anything I dislike **What problems is Foreplay solving and how is that benefiting you?** Allows for creative strategy easier. ### 38. Easy to use, infinite possibilities **Rating:** 5.0/5.0 stars **Reviewed by:** Francisco S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Foreplay?** Love the ability to sort through an infinite inspo for ads and to perform creative strategy **What do you dislike about Foreplay?** team collab could improve and an easy SOP for agencies and anyone to use their their 'how to' **What problems is Foreplay solving and how is that benefiting you?** Finding inspiration for creative and ad copy development ### 39. Must have! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2024 **What do you like best about Foreplay?** It is really helpful for finding inspiration for ADe. I also like the feature that I can save ADe from the FB library **What do you dislike about Foreplay?** There are none, at least not for once. Will update. **What problems is Foreplay solving and how is that benefiting you?** It makes it easier to find good creatives for your ads, and saves you a lot of time and headaches. ### 40. Incredible collaborative tool for any Performance Creative Team or Agency **Rating:** 5.0/5.0 stars **Reviewed by:** Cath L. | Performance Creative Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2023 **What do you like best about Foreplay?** Before Foreplay existed, it was painful and time-consuming to find, save, organize, and share creatives both internally and externally. 😓👎 Ever since I started using it in 2021, it's had a huge positive impactful on my Creative Strategy workflow. The Discovery feature makes creative research collaborative on an industry-level due to the fact that you're able to access what other users have been saving. 🔥 it has TONS of great features teams can utilize in different ways. I'm able to easily find great creative examples for specific concepts, and discover new ideas that I would have never thought of on my own. And being able to easily & neatly organize them in multiple boards makes me happy. 🏆 Another great thing about the Foreplay team is that they are actively building new features AND a community around their product. This is a tool that's easy to use, implement, and integrate into any Performance Creative Team workflow. No brainer, if you run ads - you need Foreplay. 🚀💯 **What do you dislike about Foreplay?** At the moment, it tends to glitch more often than not when it comes to saving content from organic Tiktok or Linkedin ads, which means I have to resort to saving content manually. Regarding the sharing feature, in the future, I am hoping the team will add the ability to toggle sharing access on and off. (As well as have a clear list of what links are actively shared so it's easy to review, kind of like in Frame.io.) **What problems is Foreplay solving and how is that benefiting you?** Problems: ❌ Manually spying on competitors ❌ Spending hours researching specific niches ❌ Saving, organizing, sharing creatives via GDrive Folders Solutions: ✅ Saves time finding top performing creative from Meta, Tiktok, etc. ✅ Easily discover creatives from specific niches ✅ Better collaboration both internally and externally ✅ Ability to save the same creative in multiple boards ### 41. The best resource for paid media buyers **Rating:** 5.0/5.0 stars **Reviewed by:** Ammeil A. | Growth Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2024 **What do you like best about Foreplay?** The search function is the best thing for me. I use it to do ad research for my clients to see what creatives are trending. I love the fact that I can see what ads the pros are saving. **What do you dislike about Foreplay?** Nothing! This platform is perfect. There's not much I can say against it. **What problems is Foreplay solving and how is that benefiting you?** Foreplay helps me see what the top trending creatives are. It helped me to understand what ads are performing best and easily share that with my clients. ### 42. Amazing, couldn't be easier **Rating:** 5.0/5.0 stars **Reviewed by:** Jamil A. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2024 **What do you like best about Foreplay?** The ability to create ad boards for your team to collaborate on. **What do you dislike about Foreplay?** There really aren't many, they even offer you a free trial. **What problems is Foreplay solving and how is that benefiting you?** Foreplay helps us stay up to date with the market and new creative ideas ### 43. Foreplay changes lives **Rating:** 5.0/5.0 stars **Reviewed by:** Ali S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2024 **What do you like best about Foreplay?** it is the only reason i am able to seamlessly do competitor research and optimize my workflow allowing my business to be profitable in paid ads **What do you dislike about Foreplay?** I wish foreplay would actually download the video when you click download and not take me to another tab where i have to click download again This would save me time **What problems is Foreplay solving and how is that benefiting you?** helps simplify the idea of competitor research ### 44. very specific usefull data **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2024 **What do you like best about Foreplay?** good UI and made for marketers. withouth too much of balast info **What do you dislike about Foreplay?** misses some ads published, not able to directly visit fb ad links **What problems is Foreplay solving and how is that benefiting you?** searching and following the trends and winning creatives formats ### 45. The best tool to collect inspiration & build briefs for ads! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2024 **What do you like best about Foreplay?** - It's easy to use - I can create boards and organise them the way I want - Very easy to set up - The company is active on social media, always ready to help you if you have any questions - I use it almost daily on Google Chrome **What do you dislike about Foreplay?** Not on Safari yet (or I'm not aware how to install it) **What problems is Foreplay solving and how is that benefiting you?** - saving ads & creating inspiration boards ### 46. A must have tool for Creative Strategists **Rating:** 5.0/5.0 stars **Reviewed by:** Alma P. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2023 **What do you like best about Foreplay?** What I love the most about Foreplay is its ability to save all my swipe files for countless campaigns as well as evergreen ads from the best DTC brands. This makes it easy for me to get inspiration from other brands, and save it all in one place. No more screenshotting, no more downloading videos and saving in folders...this is so much easier. I use this almost daily and its super easy to navigate. **What do you dislike about Foreplay?** So far I have no complaints whatsover. They have thought of everything. **What problems is Foreplay solving and how is that benefiting you?** Foreplay is solving issues of sourcing great inspiration for DTC brands. There is so much media we consume daily but now I can nicely organize ads into different categories without having to screenshot ads or even worse, download videos to save them as inspo on my desktop. ### 47. So useful! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2024 **What do you like best about Foreplay?** Love the expert boards and all the filtering capabilities. **What do you dislike about Foreplay?** Spyder is AWESOME, just wish I could use it for more companies on my current plan. **What problems is Foreplay solving and how is that benefiting you?** Before Foreplay, it was difficult to keep track of ad inspiration that I liked, especially across clients. Using boards, I'm now able to keep track of the type of content I want to produce, and how it should differ across products and industries. ### 48. Best Ad Creative Inspiration Tool Ever! **Rating:** 5.0/5.0 stars **Reviewed by:** Edward L. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2024 **What do you like best about Foreplay?** It's well-organized and suitable for media buyers. **What do you dislike about Foreplay?** I wish to have the media planning feature. **What problems is Foreplay solving and how is that benefiting you?** Don't have to scatter all the ad inspiration everywhere. ### 49. Love the product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2024 **What do you like best about Foreplay?** I like that you can save ads for an unlimited time. The support are good. **What do you dislike about Foreplay?** Nothing yet. Maybe that people can see who are saving an ad if you are under discovery. **What problems is Foreplay solving and how is that benefiting you?** II can give my customers an overview of which ads I refer them to and now I don't have to create documents with ads manager links anymore ### 50. Great software the AI search is incredble **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2024 **What do you like best about Foreplay?** The boards section where I can select angels and have better understeding about my competitors **What do you dislike about Foreplay?** That u can spy only on 2 brands in the memebership and u have to pay to spy on more i feeling 4-5 is the sweet spot between value and profitablity of the company **What problems is Foreplay solving and how is that benefiting you?** Gettiing konwledge and spy my comeptittors - [View Foreplay pricing details and edition comparison](https://www.g2.com/products/foreplay/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-16+15%3A07%3A09+-0500&secure%5Bsession_id%5D=10e0c831-7a78-4a85-9369-717b117b65ec&secure%5Btoken%5D=62e662ef3849405c4b741abdf1dbf7cac581393c21310bc6d70973a97d44f44b&format=llm_user) ## Foreplay Features **Authoring Tools** - Automated Ad Creation - Lanugage Translation **Platform Interoperability** - Close Ecosystem API **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Campaign Management** - Campaign Dashboard - Campaign Optimization - Brand Safety - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability ## Top Foreplay Alternatives - [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) - 4.3/5.0 (779 reviews) - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (427 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,911 reviews)