# Fivestars Reviews **Vendor:** SumUp.com **Category:** [Loyalty Management Software](https://www.g2.com/categories/loyalty-management) **Average Rating:** 4.1/5.0 **Total Reviews:** 21 ## About Fivestars Fivestars is an all-in-one marketing platform that combines easy-to-use technology, customizable rewards and promotions, and automation. Reach new customers via SMS, email, and our mobile app and get them coming back—it’s marketing made easy so local businesses can compete against big box stores! ## Fivestars Pros & Cons **What users dislike:** - Users are frustrated by **limited rewards** and issues with occasional text blocking, impacting their experience with Fivestars. (1 reviews) - Users find the **limited rewards** and occasional text blocking frustrating and unsatisfactory in their experience. (1 reviews) ## Fivestars Reviews ### 1. "***SMALL BUSINESSES BUYER BEWARE*** **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Fivestars?** It used to work. They used to have customer service. **What do you dislike about Fivestars?** ***SMALL BUSINESSES BUYER BEWARE*** For context, I’m a first time small business owner. I have 7 employees, I’ve now owned my business for 18 months. I’ve paid myself $0 dollars putting my employees and vendor relationships first. In April 2024, I bought my first business. At the time, the business used “FiveStars” as a customer loyalty system. I had no immediate plans to change the system as I did not want to disrupt the customer experience in the ownership transition. I was under a month to month contract.h contracts Somewhere in the summer of 2024, the parent company of SumUp started forcing all month to month contracts into annual contracts. As a new business owner, locking myself into annual contracts for a software that doesn’t require upfront services (ie. Design, hardware costs, etc) doesn’t make much sense to me. I began looking at other platforms and found that FiveStars was as outdated as any technology solution on the market. They have made little to no UX/UI updates and have no intention to improve the platform. Long story short, I did not have enough time to pull the trigger on a new platform with such short notice FiveStars provided me. Fast forward one year, my annual contract apparently “auto-renewed.” I called a few weeks after the auto-renewal to cancel (why did I wait? Well, a school shooting occurred across the street from my store and it dramatically impacted my business. 2 kids died, priorities changed.) When I reached out to cancel and explain my intent to change platforms and explain the devastation of our neighborhood, he was flexible and offered to bill us $20 a month for two months while we transition. Afterward, we could fully cancel. I agreed that the transition would be helpful and I was grateful. NOW IT GETS UGLY! My previous billing statement of $300 billed to my account two months after our discussion. I immediately called my rep (John) to remind him of our agreement to cancel. He and his entire team said “I am under contract for 10 more months” at $300 per month. I reminded them of our conversation two months prior about the impact to our business, etc. They reverted on what they said and are FORCING me to pay another $300 a month for 10 more months. I’ve asked to talk to a manager or director on several occasions and every rep says “I cannot do that.” “I am not allowed to.” The rep, John, even recommended that submitting a chargeback was going to be a more successful and efficient route to get my money back. How sad. RUN AWAY. RUN FAR, FAR AWAY. FiveStars, whose model is to support small businesses, clearly knows nothing about running a small business themselves. They've provided zero incentive whatsoever for me to reconsider that platform in the future. I’ve wasted enough time speaking with them and writing this message, but my hope is that I save the next small business owner hours of time and stress to find one of the many alternatives to FiveStars. **What problems is Fivestars solving and how is that benefiting you?** None. They invest no dollars into developing this product. It hasn't changed in the two years I've been a customer after many specific product requests. ### 2. Good for In-Store Retention, but Limited Functionality **Rating:** 2.0/5.0 stars **Reviewed by:** Melinda M. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2026 **What do you like best about Fivestars?** Good for in-store retention but isn't able to reach customers who do not have a mobile phone or customers who shop with online pick up. **What do you dislike about Fivestars?** I dislike that rewards are limited and that occasionally texts get blocked. **What problems is Fivestars solving and how is that benefiting you?** Customer retention ### 3. Pretty Cool **Rating:** 5.0/5.0 stars **Reviewed by:** Jake N. | Receptionist , Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Fivestars?** Fivestars is a very neat little rewards program that we use at our company. It is easy for customers to manage their points and see what kinds of rewards they can redeem with those points. The purple color scheme is also very sleek looking (and a huge plus for me as it's my personal favorite color). **What do you dislike about Fivestars?** It's a rewards program, there's nothing to dislike here. Unlike other rewards programs that might harass you through phone calls or too many emails, Fivestars is very classy and simple. The only thing that I can think of that could use improvement is that there's no real way to integrate it fully into our system to use them simultaneously so sometimes things are missed. **Recommendations to others considering Fivestars:** Do you like rewards programs that don't hound you everyday? Fivestars is a very classy program that respects its clientele and is super user friendly. Give it a shot! **What problems is Fivestars solving and how is that benefiting you?** Our customers get one point for every dollar they spend through Fivestars, so they very much enjoy it. We encourage all of our regular customers to sign up for it as it doesn't cost them anything and it only benefits them in the long run. It's very easy to add or deduct points from customer profiles when needed. ### 4. very easy to use and efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Robin K. | Insurance Broker, Enterprise (> 1000 emp.) **Reviewed Date:** August 28, 2020 **What do you like best about Fivestars?** so easy to use and have a gift card sent **What do you dislike about Fivestars?** I did not dislike anything, I received an email that I received a gift card from my employer and went on the site and accepted. **Recommendations to others considering Fivestars:** I would recommend to companies, it was easy to use and I would say the employer would find it easier as well to send by email rather than send something out to employees by mail. **What problems is Fivestars solving and how is that benefiting you?** I did not encounter any problems with the site, the benefit was being able to access so many options for my gift card ### 5. The software to maintain a direct connection with customers **Rating:** 4.5/5.0 stars **Reviewed by:** Alfred C. B. | Web Designer, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** June 19, 2019 **What do you like best about Fivestars?** I really like this system because it allows me to maintain and in turn earn the loyalty of my clients through promotions and services for all those who come to have our VIP membership, this system is only available in mobile application and has a great interface that is very Easy to use. With this system I can have a much more direct connection with my clients, being able to give in detail the duration of my promotions, as well as the time of offers in my business. It also has many other things that can help to win many more customers. **What do you dislike about Fivestars?** I do not like certain things of this system, for example one of them is that sometimes I do not want to open the page or I load extremely slow the application on my mobile device and the second the slow response of the customer service team. I hope you can resolve these details soon. **Recommendations to others considering Fivestars:** Honestly this system has been able to adapt to the rhythm of my business, leaving us all amazed. I definitely recommend this system a lot. **What problems is Fivestars solving and how is that benefiting you?** Thanks to this system I have been able to get a better organization regarding the time of promotions and offers, in turn it has allowed my business to increase sales while keeping customers happy and pending our offers. We have been able to establish coupons with this system and be able to send them to customers for future purchases. In summary, I can say that this system has given an incredible oxygenation to the relationships with my clients, this effect has even been so positive that I have gained a greater number of new clients breaking sales records month after month. ### 6. Amazing Rewards Program **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Fivestars?** Fivestars has a very sleek and visually appealing design that our staff and clients absolutely love! It's very easy to enter in a customers points on the checkout side. It's also very easy for the customer to enter their phone number to see what kinds of rewards they're eligible for with the points they have available **What do you dislike about Fivestars?** The only real problem I've encountered with Fivestars is that there's no history of previous point additions. For example, someone could come in and claim their points weren't added to Fivestar three days ago at checkout and there isn't any real easy way to confirm that **Recommendations to others considering Fivestars:** You can't really go wrong, it's a rewards program so for every dollar you spend, you get a little something back in return! Who wouldn't want that? **What problems is Fivestars solving and how is that benefiting you?** It acts as a rewards program, so it encourages clients to keep coming back to use our facility! Whether the points get them free pictures of their pet for the day or a few dollars off of their reservation, Fivestars is something we suggest all of our customers to sign up for. ### 7. Really lacking in features **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2020 **What do you like best about Fivestars?** A customer can enroll without downloading an app or giving up an email address **What do you dislike about Fivestars?** Very few POS integrations, so it's hard to reward much of anything except visits. Also, your customer base is shared with your competitors. **What problems is Fivestars solving and how is that benefiting you?** None. I left the app. ### 8. An easy way to get minimal rewards **Rating:** 4.0/5.0 stars **Reviewed by:** Melina D. | Assistant Coach, Cross Country and Track & Field, Sports, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2018 **What do you like best about Fivestars?** I like that Fivestars only requires typing in my phone number at checkout...no more missing out on points because I forgot my loyalty number or punch card! The reward offers that pop up on my phone at random times from some of the restaurants I "follow" on the app are great (occasionally, but usually aren't so great that they convince me to make a trip to the business)! **What do you dislike about Fivestars?** Most businesses' rewards systems are slow in accumulating points. I get a lot of offers from nearby businesses that I linked into my app, but the promos usually aren't worth a trip. It seems like there are many loyalty apps, and I wish there was a streamlined way to organize all of them, so that they don't take up more app space on my phone. **Recommendations to others considering Fivestars:** There's no harm in downloading the app, but don't expect generous rewards. You will need to visit most businesses on the app many times before you rack up enough points to redeem a reward. **What problems is Fivestars solving and how is that benefiting you?** Fivestars helps build customer loyalty and encourages customers to try new menu items for which they sometimes receive offers. The most beneficial aspects for me is that I can see how close I am to a reward at any time (without going into the store) and the app also eliminates the need for the customer to remember their loyalty/punch card. Checkout with Fivestars is very easy and quick. ### 9. Fivestar App **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2019 **What do you like best about Fivestars?** I can easily see all of my awards for each store , and list/keep track of each customers rewards.It shows maps as well so that you can easily see the businesses surrounding yours too. The app automatically shows you what deals are in the users area, which is very eye catching. **What do you dislike about Fivestars?** Sometimes loads slowly when I'm connected to wifi. Other than that, no dislikes as an app user and as someone who uses the app for business/work related issues. **Recommendations to others considering Fivestars:** I think that fivestars is a slightly underrated app, with so many businesses already having their own app that shows rewards and extra discounts. **What problems is Fivestars solving and how is that benefiting you?** Really just better organization , specifically incorporating more apps into our business . We also had an issue where customers were wanting to see what deals we had going at the time, so this made it easier to just list them out for them . Also, maps are useful for showing exactly where you're located ### 10. Fivestars is a great rewards platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Fivestars?** Fivestars rewards me for eating at restaurants. They send me coupons to use at restaurants and points to use toward future purchases. **What do you dislike about Fivestars?** There is nothing I dislike about the company Fivestars. **Recommendations to others considering Fivestars:** Fivestars helps businesses and individuals save money. It's an easy platform to use because you just have to tell the business your phone number when it's time to pay. **What problems is Fivestars solving and how is that benefiting you?** Fivestars saves me money when I go out to eat. I get points for all my purchases and can use my points to get money off my next purchases. Fivestars also sends coupons good toward future purchases, such as 15% off and $5 off a $25 purchase. This helps to save money when using the business card for purchases. ### 11. Five Stars for Five Stars **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2019 **What do you like best about Fivestars?** As a consumer, carrying around punch cards is not practical. Five stars has a way where using your phone number, your points are logged digitally, you can track and don't have to worry about keeping the punch card. **What do you dislike about Fivestars?** I've ran into instances where the system will be down and then I didn't get my points that day. **What problems is Fivestars solving and how is that benefiting you?** While not a business owner using Fivestars I can say from a consumer standpoint it solves that issue of customers forgetting their punch cards. ### 12. This is the marketing platform you need. **Rating:** 4.5/5.0 stars **Reviewed by:** jim b. | manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2019 **What do you like best about Fivestars?** We needed an all in one marketing platform and found this and all problems were solved. It is very helpful with promotions and increasing our business by using it. **What do you dislike about Fivestars?** Nothing I dislike up to this point in time. Sometimes there are little glitches but the always get smoothed out. **Recommendations to others considering Fivestars:** none **What problems is Fivestars solving and how is that benefiting you?** We just needed a marketing platform that would serve our business needs. This is it !!! Now all transactions are turned into relationships ! ### 13. Great deals. direct to you! **Rating:** 4.5/5.0 stars **Reviewed by:** Brett L. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Fivestars?** I love that the deals are sent right in my notifications and I can click and be taken right to that company and deals. **What do you dislike about Fivestars?** Sometimes the deals dont always match my interest. **Recommendations to others considering Fivestars:** If you're looking for great deals then this is a great App for you to use in your local or traveling area. **What problems is Fivestars solving and how is that benefiting you?** Just money saved! ### 14. Great local discount and store locator **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2018 **What do you like best about Fivestars?** You have the in app option to search places or categories within you’re vacinity or anywhere close by! This search brings up available discounts, deals, coupons, and shows you the location of those places on the map. **What do you dislike about Fivestars?** The only thing that takes a minute to get used to is the app opening straight to the map instead of a home screen. **What problems is Fivestars solving and how is that benefiting you?** Fivestars helps create a visual of local stores with access to location and categorized search. It’s very beneficial to customers in need in specific areas they may not be familiar with. ### 15. Fivestars was very easy to use and implement **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Fivestars?** The software and loyalty process was very easy with five stars, we utilize their system and services with select hospitality clients **What do you dislike about Fivestars?** Was a bit pricier than competing services but the customer support was very good **Recommendations to others considering Fivestars:** Very easy to use and setup, customer service has been excellent thus far **What problems is Fivestars solving and how is that benefiting you?** We are finding that our hospitality clients are seeing great returns and foot traffic because of the engagement and loyalty functions of the five stars system ### 16. Fivestars offers great discounts and targets it to your location and interests **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2019 **What do you like best about Fivestars?** I like that Fivestars gives me notifications about deals for places i've been before. **What do you dislike about Fivestars?** I dislike that not every place uses Fivestars so we need to remember to put in our phone numbers when we go to a place that does use Fivestars. **What problems is Fivestars solving and how is that benefiting you?** We use Fivestars to help discount food items for meetings. ### 17. Fivestars **Rating:** 5.0/5.0 stars **Reviewed by:** Shawna L. | Receptionist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2019 **What do you like best about Fivestars?** We love that we can see our rewards on the app **What do you dislike about Fivestars?** There is nothing that we dislike about this app. **What problems is Fivestars solving and how is that benefiting you?** None ### 18. A pleasant surprise **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Biotechnology | Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2019 **What do you like best about Fivestars?** Really didn't think this would deliver but by gosh it did. **What do you dislike about Fivestars?** Marketing needs to be improved. Make it clearer what it can do. **What problems is Fivestars solving and how is that benefiting you?** The marketing team has streamlined processes and the campaigns hae been thick and fast. ### 19. Good **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2019 **What do you like best about Fivestars?** good to have lot of discount options user friendly **What do you dislike about Fivestars?** not many stores are associatede currently **What problems is Fivestars solving and how is that benefiting you?** not any business problem specifically. Benefits are its user friendly and deals are good ### 20. Amazingly Beneficial to Sales **Rating:** 5.0/5.0 stars **Reviewed by:** Kim D. | Store Manager, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2018 **What do you like best about Fivestars?** I love that I can run a promotion day-of and bring people in on a slow day. If it’s raining or slow for some other reason, I send a “flash sale” text message out and it truly saves the day! **What do you dislike about Fivestars?** I don’t really have any complaints. The only issues I’ve ever had have been quickly and easily solved by their tech supprort team, so I have nothing to dislike. **What problems is Fivestars solving and how is that benefiting you?** I am able to track customer sign-ins and create promotions to add sales traction to our slowest days ### 21. Convenient **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2018 **What do you like best about Fivestars?** I like that it give you discounts and you can work your way up to it **What do you dislike about Fivestars?** I dont like that it's very limited to places you can go **What problems is Fivestars solving and how is that benefiting you?** Buying in bulk and getting discounts ## Fivestars Discussions - [What's the best way to remind customers?](https://www.g2.com/discussions/33188-what-s-the-best-way-to-remind-customers) - [View Fivestars pricing details and edition comparison](https://www.g2.com/products/fivestars/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-16+07%3A06%3A21+-0500&secure%5Bsession_id%5D=ef39ec5c-db36-45ae-bed5-fbd5fe60076a&secure%5Btoken%5D=9028653600d4b7154725c7ad62b17577193a139d3657c5b4cc72f5b527d0ea6f&format=llm_user) ## Fivestars Features **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top Fivestars Alternatives - [Smile.io](https://www.g2.com/products/smile-io/reviews) - 4.6/5.0 (433 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (582 reviews) - [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) - 4.6/5.0 (583 reviews)