--- title: Fivestars Reviews meta_title: 'Fivestars Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 21 reviews by the users' company size, role or industry to find out how Fivestars works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 21 scale: '5' date_modified: '2026-08-07' parent_category: name: Demand Generation url: https://www.g2.com/categories/demand-generation --- # Fivestars Reviews **Vendor:** SumUp.com **Category:** [Loyalty Management Software](https://www.g2.com/categories/loyalty-management) **Average Rating:** 4.1/5.0 **Total Reviews:** 21 ## About Fivestars Fivestars is an all-in-one marketing platform that combines easy-to-use technology, customizable rewards and promotions, and automation. Reach new customers via SMS, email, and our mobile app and get them coming back—it’s marketing made easy so local businesses can compete against big box stores! ## Fivestars Pros & Cons **What users dislike:** - Users are frustrated by **email issues** , including blocked communications that hinder their experience with Fivestars. (1 reviews) - Users are frustrated by the **limited rewards** and occasional text message issues affecting their experience with Fivestars. (1 reviews) ## Fivestars Reviews ### 1. "***SMALL BUSINESSES BUYER BEWARE*** **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Fivestars?** It used to work. They used to have customer service. **What do you dislike about Fivestars?** ***SMALL BUSINESSES BUYER BEWARE*** For context, I’m a first time small business owner. I have 7 employees, I’ve now owned my business for 18 months. I’ve paid myself $0 dollars putting my employees and vendor relationships first. In April 2024, I bought my first business. At the time, the business used “FiveStars” as a customer loyalty system. I had no immediate plans to change the system as I did not want to disrupt the customer experience in the ownership transition. I was under a month to month contract.h contracts Somewhere in the summer of 2024, the parent company of SumUp started forcing all month to month contracts into annual contracts. As a new business owner, locking myself into annual contracts for a software that doesn’t require upfront services (ie. Design, hardware costs, etc) doesn’t make much sense to me. I began looking at other platforms and found that FiveStars was as outdated as any technology solution on the market. They have made little to no UX/UI updates and have no intention to improve the platform. Long story short, I did not have enough time to pull the trigger on a new platform with such short notice FiveStars provided me. Fast forward one year, my annual contract apparently “auto-renewed.” I called a few weeks after the auto-renewal to cancel (why did I wait? Well, a school shooting occurred across the street from my store and it dramatically impacted my business. 2 kids died, priorities changed.) When I reached out to cancel and explain my intent to change platforms and explain the devastation of our neighborhood, he was flexible and offered to bill us $20 a month for two months while we transition. Afterward, we could fully cancel. I agreed that the transition would be helpful and I was grateful. NOW IT GETS UGLY! My previous billing statement of $300 billed to my account two months after our discussion. I immediately called my rep (John) to remind him of our agreement to cancel. He and his entire team said “I am under contract for 10 more months” at $300 per month. I reminded them of our conversation two months prior about the impact to our business, etc. They reverted on what they said and are FORCING me to pay another $300 a month for 10 more months. I’ve asked to talk to a manager or director on several occasions and every rep says “I cannot do that.” “I am not allowed to.” The rep, John, even recommended that submitting a chargeback was going to be a more successful and efficient route to get my money back. How sad. RUN AWAY. RUN FAR, FAR AWAY. FiveStars, whose model is to support small businesses, clearly knows nothing about running a small business themselves. They've provided zero incentive whatsoever for me to reconsider that platform in the future. I’ve wasted enough time speaking with them and writing this message, but my hope is that I save the next small business owner hours of time and stress to find one of the many alternatives to FiveStars. **What problems is Fivestars solving and how is that benefiting you?** None. They invest no dollars into developing this product. It hasn't changed in the two years I've been a customer after many specific product requests. ## Fivestars Discussions - [What's the best way to remind customers?](https://www.g2.com/discussions/33188-what-s-the-best-way-to-remind-customers) - [View Fivestars pricing details and edition comparison](https://www.g2.com/products/fivestars/reviews?filters%5Bnps_score%5D%5B%5D=1§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+09%3A49%3A47+-0500&secure%5Bsession_id%5D=76ef1c7e-2d63-40b0-9747-e3c80934d20b&secure%5Btoken%5D=53a00b9f76f0d02cd3d15fab54ede4f95a53edcdd5199d1fed80c5c2026a5d3e&format=llm_user) ## Fivestars Features **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations - Gift Card Management - Membership Management - Discount Management - Survey/Poll Management - Rewards Management - Promotions Management - eCommerce Management - Campaign Management - Communication Management **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Additional Functionality** - Customizable Templates - AI Copilot - Transaction History - SMS Marketing - Referral Tracking - Customizable Branding - Customer Surveys - Member Portal - Campaign Planning - Client Portal - Loyalty Program - Email Marketing - Customer History - Activity Dashboard - Performance Metrics - Multi-Campaign - Engagement Tracking - Customer Profiles - Social Promotion - Customer Segmentation - Customer Database - API - Point of Sale (POS) - Generative AI - Multi-Channel Marketing - Customer Activity Tracking ## Top Fivestars Alternatives - [Smile.io](https://www.g2.com/products/smile-io/reviews) - 4.6/5.0 (454 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (618 reviews) - [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) - 4.6/5.0 (610 reviews)