(3) areas where Firebrand really shined for us was (1) content strategy and planning (2) campaign execution and campaign reporting (3) simply caring deeply, thinking critically with us, taking the time to interview and talk with specialists from within our four walls, and helping us craft unique content that converted well.
Overall, they are pros, fun to work with, generous with their time, and they get results.
When you are under the hood with them to research keywords, ad spend, what messaging is working in market, how to pivot if something can perform better, how to shift ad dollars based on data and trends ... they really, really shined.
Led by Morgan, their founder, he is a calming, thoughtful, engaged, and smart leader. He hires well and it's clear his team both likes him and they are accountable to each other, which shows up in how were accountable to us. Review collected by and hosted on G2.com.
We didn't experience downsides. The type of work we were doing and putting out to market had innate risk. Will it work? Will that messaging resonate? Do we have the right targets in mind and have we nailed their actual pain points?
None of that comes without trying and diving into what the data says. Review collected by and hosted on G2.com.
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Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.
