--- title: Emma Reviews meta\_title: 'Emma Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 560 reviews by the users' company size, role or industry to find out how Emma works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 560 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Emma Reviews & Product Details Visit Website Emma is a powerful email marketing platform designed to help organizations automate and personalize campaigns while maintaining brand consistency across teams, locations, and departments. Built with an intuitive interface, Emma enables marketers, especially in higher education, nonprofits, franchises, and growing businesses, to create high-impact engagement with minimal effort. Seamlessly integrating with existing tech stacks, Emma ensures every campaign stays consistent, compliant, and on-brand through robust controls, flexible user permissions, and reliable integrations. Backed by over 20 years of combined expertise, the Emma team supports customers at every stage with on-demand training, guided tutorials, and strategic insights—empowering teams to streamline workflows, maximize value, and drive stronger results. * * * Product Website Emma Seller [Marigold](https://www.g2.com/sellers/marigold-a8361ce6-777b-44ee-9300-b69d5ed350d6) Discussions [Emma Community](https://www.g2.com/products/emma/discuss) Languages Supported English Solution Type All-in-One Overview by Lori Farrell (Senior Customer Marketing Manager | Aspiring Author) Show More ## Pricing Pricing provided by Emma. ### Emma Lite $105.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/emma/pricing) ## Emma Integrations (56) What do users say about integrations? Verified by Emma [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Amilia SmartRec ](https://www.g2.com/products/amilia-amilia-smartrec/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") BentoBox ](https://www.g2.com/products/bentobox/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Blackbaud Raiser's Edge NXT ](https://www.g2.com/products/blackbaud-raiser-s-edge-nxt/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar 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VV Vivek V. Enterprise Solutions Architect Small-Business (50 or fewer emp.) 3/11/2021 "Emma helps user design email campaigns and review their performance" 3.5/5 What do you like best about Emma? getting track of history of email campaign's is easy. you can see the list view about a year back. account activity metrics you can see at high level like 100 K volume of emails were sent. Review collected by and hosted on G2.com. What do you dislike about Emma? I was a technical person, i felt managing this in excel , outlook by microsoft is better and cheap. I don't want to discourage Emma, i felt having CRM system and sales and marketing tools like linkedin, insideview can help with a combination. keep track of emails you are targetting andwrite a script to have count of incoming and outgoing should be simple from coding perspective. Review collected by and hosted on G2.com. Recommendations to others considering Emma: If you can office 365, salesforce and other tools like sales and marketing products - you can build your self something like emma. Review collected by and hosted on G2.com. What problems is Emma solving and how is that benefiting you? Usually ui and metrics is what value it add's. i feel others can be done with our usual tool set. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") UH Verified User in Higher Education Small-Business (50 or fewer emp.) 12/20/2021 "Too little too late" 3/5 What do you like best about Emma? The method in which it is formatted is adequate but not user friendly Review collected by and hosted on G2.com. What do you dislike about Emma? most of the platform is clunky and dated. It could use a serious interface update Review collected by and hosted on G2.com. What problems is Emma solving and how is that benefiting you? The biggest complaint I have is externally the emails set are moved to spam Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") UH Verified User in Higher Education Enterprise (\> 1000 emp.) 12/2/2021 "Mass email software" 4/5 What do you like best about Emma? I like being able to decentralize the ability to send mass emails. Review collected by and hosted on G2.com. What do you dislike about Emma? It may be a system setup, but it purges email addresses nightly that are not identified as the primary email. Review collected by and hosted on G2.com. What problems is Emma solving and how is that benefiting you? It has been great to decentralize the process and allow the end-user to have control. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") UH Verified User in Higher Education Mid-Market (51-1000 emp.) 4/22/2021 "Best move our team made!" 4.5/5 What do you like best about Emma? I will not name who we switched to Emma from, but switching to Emma was the best move our organization made. It is so much easier to use than the previous email marketing platform we used. Before, everyone was getting frustrated with how the platform was difficult to use and difficult to navigate, that the first email that we sent once we moved to Emma was like a dream. The way Emma works, the way we can send out emails to our alumni and donor base, was something we haven't seen before. If you aren't considering switching platforms, I highly recommend that you consider checking Emma out. Review collected by and hosted on G2.com. What do you dislike about Emma? This is one of the very few platforms that I have zero complaints about; I have nothing negative to say about Emma. Review collected by and hosted on G2.com. Recommendations to others considering Emma: I highly recommend that you at least consider talking with the Emma team. I had a wonderful experience with this platform, and I firmly believe your team will too! Review collected by and hosted on G2.com. What problems is Emma solving and how is that benefiting you? Everything! Customizable, easy to use, you don't have to use coding to use Emma. Best platform on the market. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Kristin C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristin C.") KC Kristin C. Director of Ph.D. Admissions Mid-Market (51-1000 emp.) 11/6/2020 "Great Program for Email Marketing" 5/5 What do you like best about Emma? Very user friendly. You don't need years of marketing experience to create a great campaign. Also includes lots of features: delayed sending, the ability to create specific audiences and groups, test subjects and analytics, copying past campaigns, keeps track of all errors and those who have unsubscribed, click and drag, great photo library. Also has an Insights tab so that you can continue to keep track of how all your campaigns have been doing--what has worked and what hasn't. Emma includes a lot of great features that I haven't found with other similar programs. During my time in higher education, I think that I've used every email campaign software that there is, and Emma is by far my favorite. As a whole, our company has had a lot of success with this program and will continue to use it in the future. Review collected by and hosted on G2.com. What do you dislike about Emma? Sometimes the editing/moving features can be a little touchy, and I do wish I was able to reopen the campaign that has already been sent without having to copy it. When I'm working within one group, I also have to always go back and click what group I'm adding people to. I wish it automatically selected the group once I hit "save and add another". Overall, though, these aren't complaints that would deter me from the program. Review collected by and hosted on G2.com. Recommendations to others considering Emma: Definitely give it a try. You won't be sorry. It's a great program with a lot of great features. I've really enjoyed being able to test different subject lines. This has helped me decide what is going to be more successful in the future. I am also able to easily upload contacts from Microsoft Excel to add to my audience, then divide those into certain groups. We also have multiple people that use the program via one account, and we are easily able to keep track of our own campaigns. Emma also gives you a rating based on opens/clicks, etc., so that you can improve your future campaigns. I can say that I've definitely been able to reach new customers just by using Emma. I use it every month to reach my potential customers, and I get responses every single month. It's been the best tool during this pandemic. I recommend it to everyone in my position. Review collected by and hosted on G2.com. What problems is Emma solving and how is that benefiting you? During the pandemic, we have turned to e-marketing to fulfill our marketing and outreach needs. I have been able to successfully reach a lot of new students using this tool. I can also easily keep track of who no longer wants to receive our information and test subject lines to see which one reaches the most people/yields the most opens and clicks. Being able to track this information has been a great help. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Breanna S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Breanna S.") BS Breanna S. Small-Business (50 or fewer emp.) 1/8/2021 "Did not stay with Emma." 1.5/5 What do you like best about Emma? I like how easy it is to configure an email. Uploading pictures is easy enough. Duplicating past campaigns is simple. Day to day use was never a problem. Review collected by and hosted on G2.com. What do you dislike about Emma? They do not have enough in place to keep your newsletter from being compromised by spam. My newsletter got mass dumps of random emails and I had to get a new admin email because of this. I ended up switching to Constant Contact who also has better social media integration. Creating sign-up forms is way too difficult with Emma. Review collected by and hosted on G2.com. What problems is Emma solving and how is that benefiting you? Emma ended up creating more problems than it solved. I had to do a lot of clean up after my newsletter was compromised. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Primary/Secondary Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Primary/Secondary Education") UP Verified User in Primary/Secondary Education Mid-Market (51-1000 emp.) 9/2/2021 "emma makes it easy to analyze email campaigns" 4/5 What do you like best about Emma? The platform is pretty easy to use for both smaller and larger campaigns. Review collected by and hosted on G2.com. What do you dislike about Emma? Extracting data from the api for specific campaigns could be easier. The pay structure may not work for you depending on the combination of users/emails you plan to send out. Review collected by and hosted on G2.com. What problems is Emma solving and how is that benefiting you? We use emma to send internal and external email campaigns including weekly and monthly office memos, announcements and reminders for events, donation campaigns, etc. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") EN Verified User in Non-Profit Organization Management Small-Business (50 or fewer emp.) 4/23/2021 "Sophisticated Email Platform for Small to Mid-size businesses" 4/5 What do you like best about Emma? I like the ability to use dynamic content to provide users with customized emails based on various user attributes. Review collected by and hosted on G2.com. What do you dislike about Emma? I dislike that the Subject line field is too restrictive, while it is a best practice to limit it's length, I feel that this should be up to the marketer to adjust as needed. Review collected by and hosted on G2.com. What problems is Emma solving and how is that benefiting you? I send emails in 3 different languages and they helped us to create a custom footer with dynamic content so that the footers were displayed in the readers language. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Tina G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tina G.") TG Tina G. Curriculum Developer/Trainer Enterprise (\> 1000 emp.) 3/29/2021 "Emma has made my job communicating to my customers so valuable!" 5/5 What do you like best about Emma? Customer Support is extremely superior to many other development tools I have used in the past. Review collected by and hosted on G2.com. What do you dislike about Emma? I really have not found anything I don't like. That is the honest truth. Review collected by and hosted on G2.com. What problems is Emma solving and how is that benefiting you? By using Emma to send my emails, newsletters and landing pages, I am able to get metrics that are so valuable. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") AN Verified User in Non-Profit Organization Management Small-Business (50 or fewer emp.) 9/17/2021 "Emma for Nonprofits" 3.5/5 What do you like best about Emma? Syncs with other systems like salesforce, user friendly, easy to use Review collected by and hosted on G2.com. What do you dislike about Emma? Very glitchy when designing emails and templates, cost Review collected by and hosted on G2.com. What problems is Emma solving and how is that benefiting you? Quickly reaching our email list, easily created and usable templates, syncs with our salesforce database to see donor/partner involvement in our users Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Emma? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Emma ](https://www.g2.com/products/emma/discussions/new) GU Guest User What is Emma Email Marketing? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-emma-email-marketing) ![YONATHAN M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "YONATHAN M.") YM YONATHAN MENDOZA • Last activity over 6 years ago WILL THEY CORRECT THE ERRORS THAT THE PLATFORM HAS? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/15545-a-corregira-n-fallos-que-tiene-la-plataforma) [ View all Discussions ](https://www.g2.com/products/emma/discuss) ## Pricing Options Pricing provided by Emma. ### Emma Lite $105.00 Per Month ### Emma Corporate Contact Us ### Emma for Teams $205.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/emma/pricing) Emma Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image") Intuit Mailchimp Email... 4.3/5(12,984) [ Compare Now ](https://www.g2.com/compare/emma-vs-intuit-mailchimp-email-marketing) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9c177b894e6ccce4e4b166036320ab88/constant-contact.jpg "Product Avatar Image") Constant Contact 4.1/5(7,426) [ Compare Now ](https://www.g2.com/compare/constant-contact-vs-emma) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_75ab972d2f2d35ee8320e0db083c0a22/campaign-monitor%282%29.png "Product Avatar Image") Campaign Monitor 4.1/5(731) [ Compare Now ](https://www.g2.com/compare/campaign-monitor-vs-emma) ##### ##### Emma Features Integration Data Import & Export Tools Integration APIs Breadth of Partner Applications Email Marketing Email and Mobile Preview Manage Email Lists High-Volume Sending Reporting & Analytics A/B Testing Basic Reporting [ View More Features ](https://www.g2.com/products/emma/features) ## Top-Rated Alternatives [ ![GetResponse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GetResponse") GetResponse 4.3/5(1,140) ](https://www.g2.com/products/getresponse/reviews) [ ![Intuit Mailchimp Email Marketing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Intuit Mailchimp Email Marketing") Intuit Mailchimp Email Marketing 4.3/5(12,984) ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) [ ![Constant Contact](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Constant Contact") Constant Contact 4.1/5(7,426) ](https://www.g2.com/products/constant-contact/reviews) [ View All Alternatives ](https://www.g2.com/products/emma/competitors/alternatives) ##### Categories on G2 [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Email Deliverability](https://www.g2.com/categories/email-deliverability)[Landing Page Builders](https://www.g2.com/categories/landing-page-builders) [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Email Deliverability](https://www.g2.com/categories/email-deliverability)[Landing Page Builders](https://www.g2.com/categories/landing-page-builders)[Email Marketing](https://www.g2.com/categories/email-marketing)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[Personalization](https://www.g2.com/categories/personalization)[Transactional Email](https://www.g2.com/categories/transactional-email)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[Email Testing](https://www.g2.com/categories/email-testing) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Is Citrix DaaS actually worth it for virtual desktop infrastructure (VDI) for teams needing both ease of use and enterprise-grade security?](https://www.g2.com/discussions/is-citrix-daas-actually-worth-it-for-virtual-desktop-infrastructure-vdi-for-teams-needing-both-ease-of-use-and-enterprise-grade-security)[Most recommended demo automation tool for SaaS companies](https://www.g2.com/discussions/most-recommended-demo-automation-tool-for-saas-companies)[What desktop search vendors support natural language search across emails and scattered cloud drives?](https://www.g2.com/discussions/what-desktop-search-vendors-support-natural-language-search-across-emails-and-scattered-cloud-drives) [What content curation tools are most trusted by content operations managers in media and education based on user reviews?](https://www.g2.com/discussions/what-content-curation-tools-are-most-trusted-by-content-operations-managers-in-media-and-education-based-on-user-reviews)[Which AEM platforms are worth using for a remote-first company managing devices across multiple countries without relying on VPN or on-site IT presence for patches?](https://www.g2.com/discussions/which-aem-platforms-are-worth-using-for-a-remote-first-company-managing-devices-across-multiple-countries-without-relying-on-vpn-or-on-site-it-presence-for-patches)[Pros and Cons Details](https://www.g2.com/products/emma/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)