edrone Features

Ability to input, modify and extract data from the application in bulk through a structured file.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

System provides sufficient customization to meet business requirements

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Enables users to view and transact business with the same content in multiple languages and currencies.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Manage the process of attracting and converting business prospects into leads

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Manage contacts across multiple mailing lists

Access software remotely via mobile devices

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Provides features to allow scaling for large organizations.

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Alerts marketer of the performance of particular campaigns.

Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage advertised inventory that is featured and tracked across marketing campaigns

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Store, manage, and track all electronic documents in a centralized location

Create, save, and store files

Create, design and manage workflows for repetitive tasks

Manage, store and organize emails within the system or via third-party apps

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Track and manage schedules and meetings via an integrated calendar

Create, manage and track all task activities and progression

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Specify or track the date/time a project, task, etc., is due for completion

Manage contact details and communication with clients

Plan and coordinate all the resources, costs and time needed to execute assignments

Ability to define a custom domain from which emails are sent.

Ability to use a dedicated IP for deliverability.

Availability and quality of documentation for API, code library, implementation, and set up.

Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.

Tracks emails sent and delivery rates and compiles them into standard reports.

Provides features and infrastructure to allow scaling for large organizations.

Emails are consistently received and software performs reliably.

Create, design and manage workflows for repetitive tasks

Manage contacts across multiple mailing lists

Create, save, and re-purpose templates for emails, forms, etc.

Manage, store and organize emails within the system or via third-party apps

Process of managing customer subscription lifecycle for a recurring service or a product

Track the amount of clicks on individual products to measure campaign results

Create and design emails with an editor; manage templates; personalize dynamically

Create targeted lists, schedule and manage bulk email sending.

Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Set up automated nurturing emails based on events, online activities, and lead scores

Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

Support mobile-optimized emails, online forms, and landing pages.

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Create many versions of emails, forms, or actions and gauge which is most effective

Customize contracts and forms to collect specific information

A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

Data quality consists of deduplication, cleansing, and appending your marketing database.

Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Track delivered, received, and opened emails

Set up connections to third-party platforms to improve business processes

Receive data and information in real time

Manage campaigns and track engagement for marketing efforts across social media channels

Create and send email blasts/campaigns

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Track and document all activities across devices, networks, and other systems

Tracks metrics that provide insight into how a user interacts with any interface or product

Track visibility and traffic from search engines

Send promotional campaigns or transactional messages via text messages

Monitor activity of individuals who visit your website using cookies

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Create, design and manage workflows for repetitive tasks

Create, save, and re-purpose templates for emails, forms, etc.

Overview of all media purchases and campaigns in a single interface.

Enables marketer to set metrics by which their campaigns are automatically optimized.

Allows marketer to set a limit on how many times a consumer sees their ad.

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Tools offered for creating and optimizing creative components of campaigns.

Allows for ads to be placed in mobile apps.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Ads that target individuals who have previously interacted with a brand or visited a specific website

Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

Send automated marketing emails based on user actions over a predetermined period

Manage multiple campaigns in one system

Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

Track and analyze user behavior within a system or network

Analyze and gain insights into data in real-time

Track and interpret campaign performance metrics

Track and analyze information regarding website visitors

Interact with data visualization elements, such as charts and graphs, to drill down into data

Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.)

Product functionality for social advertising.

Able to target desired audiences based on demographics and behavior variables.

Able to retarget previous impressions to your site across the web to increase conversion rates.

Able to tailor ads based on consumer general region, state or designated market area (DMA).

Able to match the marketer's ad with specific content on a site or page.

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.

Quantity and quality of preset email templates for administrators to construct their own emails.

Able to customize the unsubscribe templates, handler, and tracking.

Able to segment transactional emails based on their purpose.

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Send automated marketing emails based on user actions over a predetermined period

Process of dividing customers into groups based on common characteristics

The ability to store large quantities of data for analysis within the platform itself.

Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.

Integrations with other software tools in order to fascilitate the exchange of data collected by various software.

The ability to integrate with a variety of e-commerce software in order to share data and functionality.

A means to display relevant reports and other data in one, easily accessible place.

Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Integrates with popular CRMs and email marketing software

Integrates with e-commerce platforms

Monitor the behavior of website and online store visitors

Ability to target website visitors based on behavioral patterns

Adapt the selling process to each visitor, including content and pricing

Provide a library of templates for various purposes such as website engagement or e-commerce

Allows users to customize templates and use them on multiple channels easily

Track the performance of different versions of templates and suggest optimizations

Recommend products based on order history and online behavior

Provide custom content to website visitors based on their online behavior

Deliver messages targeted at buyers who are about to leave an online store

Optimize search based on the role of the user or inventory availability

Machine learning or artificial intelligence that powers the personalization features of the platform.

Tools to automatically recommend products to a customer based on their viewing or purchasing history.

The ability to test various configurations and recommendations to determine which are most successful with customers.

Tools to create personalized messaging based on customer data collected from purchases or viewing history.

Integrate personalized content and recommendations on websites

Define customized email templates which are sent automatically

Include personalization features that are mobile-friendly and responsive

Data collected and analyzed by the platform delivered in an easily digestible format.

Reports and other relevant data housed in a single, easy-to-navigate location.

Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful.

Tools to track the success of various marketing campaigns in order to optimize marketing efforts.

The ability to collect and analyze customer data in order to determine which demographics make up a customer base.

Predictions of future behavior based on past and present data.

The ability to analyze and visually represent relevant data collected from an e-commerce store and e-merchandising tool.

Data collected from customers that can be used to better refine merchandising efforts to entice similar customers.

The ability to create and customize marketing campaigns based on user data.

Easily digestible visual representations of data collected by the platform.

Data collected from customers to be analyzed by analytics tools or other e-commerce software.

The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.

Products recommended to customers based on their purchasing or viewing history.

A search function to help customers easily find products in an online store.

Provides pre-designed themes and templates for pop-up messages

Offers a variety of different pop-ups such as opt-in forms, welcome mats, top bars, CTAs, etc.

Allows users to customize pop-up designs through a drag-and-drop editor or other no-code interface

Pop-ups are optimized to display correctly on mobile devices

Ability to target specific visitors based on referrer, geo-location, cookies, or previous history

Ability to trigger time-based or behavior-based pop-up campaigns

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Set up connections to third-party platforms to improve business processes

Capability to perform complex tasks without constant human input

Anticipates needs and offers suggestions without prompting

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Plan and strategize marketing campaigns

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Uses AI to recommend products, content, offers, or experiences based on customer behavior, preferences, and historical interactions.

Uses AI to dentify and build audience segments using customer attributes, behaviors, and engagement data.

Use AI to dynamically adapt content for each visitor using behavioral, contextual, and customer data

Market event via social media tools

Add customized logos and colors to align with company branding

Observe and track the demand, usage, progress or quality of a system, product, or user

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Ability to chat online in real time

Visualize and analyze customer experience across all touchpoints and channels

Use AI to generate content in the form of text, images, videos, etc.

Send messages to multiple subscribers at the same time

Assemble applications and processes by dragging over and arranging pre-built components

Pre-made examples and templates for emails

Automatically create schedules based on business needs or employee availability and qualifications

Set campaign schedules by selecting start, pause, and end dates

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Automatically identify and save contact information of potential customers

Pre-designed layouts that can be customized to match preferences and requirements

Automate workflows and trigger campaigns based on customer actions

Predefined actions automatically performed on the occurance of specific events

See past and upcoming campaigns and communications in a calendar view

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Import and export data to and from software applications

Score a lead on their quality or likelihood to buy based on certain behaviors

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Tracks metrics that provide insight into how a user interacts with any interface or product

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Interact with data visualization elements, such as charts and graphs, to drill down into data

Analyze and gain insights into data in real-time

Track visitors'/audience's responses across web pages and other optimized content

Customize website features

Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement

Active reporting of data and metrics

Display advertising and marketing messages to users based on their browsing history and preferences

Provide personalized marketing content

Track and analyze information regarding website visitors

Process of dividing customers into groups based on common characteristics

Record customer information, purchase history, and other notes

Create, save, and re-purpose templates for emails, forms, etc.

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Add customized logos and colors to align with company branding

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout

Assemble applications and processes by dragging over and arranging pre-built components

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Use AI to generate content in the form of text, images, videos, etc.

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

View and track pertinent metrics to find patterns and gain insights from data

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Manage multiple campaigns in one system

Group campaigns by project, client, or campaign for better management.

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Customize contracts and forms to collect specific information

Create and send email blasts/campaigns

Set up connections to third-party platforms to improve business processes

Add customized logos and colors to align with company branding

Ability to oversee and optimize the operations of a mail server

Use AI to generate content in the form of text, images, videos, etc.

Access software remotely via mobile devices

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Receive data and information in real time

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Assemble applications and processes by dragging over and arranging pre-built components

Determines the location of a device using GPS or an IP address

Predefined actions automatically performed on the occurance of specific events

Internet standard communication protocol to transmit electronic mails

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Track and interpret campaign performance metrics

Send messages via SMS

Customize contracts and forms to collect specific information

Create and automatically send premade copy in response to customer messages

Create and send email blasts/campaigns

Personalize text messages using templates and custom fields

View and track pertinent metrics to find patterns and gain insights from data

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Customize data fields to support various needs and use cases

Set campaign schedules by selecting start, pause, and end dates