
I run a digital marketing agency and I assist my clients with paid ads on Google and Meta. Some of the clients are B2B clients and traffic quality is what matters the most. Lead intelligence tool allows us to have a better insight where people are actually coming from (which companies) which helps my clients with their outbound sales but it's also a great tool from the perspective of assessing the traffic quality.
Also, the tool is really easy to use and implement. It comes down to connecting other platforms and adding one script to the website. Review collected by and hosted on G2.com.
Some reports may take a bit longer to load. Not a major issue but can be improved. Review collected by and hosted on G2.com.

