--- title: Cybba Reviews meta_title: 'Cybba Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Cybba works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 8 scale: '5' date_modified: '2026-06-22' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Cybba Reviews **Vendor:** Cybba **Category:** [Email Marketing Software](https://www.g2.com/categories/email-marketing) **Average Rating:** 4.5/5.0 **Total Reviews:** 8 ## About Cybba Founded in 2017, Cybba is a performance-driven marketing technology company headquartered in Boston, MA, with additional offices in São Paulo and Mexico City. With a team of 50 specialists, we help brands transform advertising investments into measurable business outcomes across the entire customer journey. Cybba delivers full-funnel digital advertising through a combination of programmatic media execution, advanced analytics, and a unified AWS-powered Data Management Platform. Our platform consolidates impressions, clicks, store visits, and sales into one clear view, enabling transparent reporting and more informed decision-making. By pairing media activation with deep measurement expertise, Cybba makes advertising accountable. We help marketers connect digital behavior to real-world results, optimize toward meaningful outcomes, and drive higher ROI across every channel. Learn more at cybba.com. ## Cybba Pros & Cons **What users like:** - Users commend Cybba's **exceptional customer support** , highlighting their responsiveness and innovative solutions that enhance campaign performance. (4 reviews) - Users value the **helpful account management** from Cybba, praising their responsiveness and innovative solutions for campaign success. (4 reviews) - Users praise Cybba for its **seamless campaign management** , enhancing efficiency and ensuring consistent messaging across channels. (3 reviews) - Users commend the **excellent account management** of Cybba, highlighting responsive support and innovative solutions for campaign success. (2 reviews) - Users appreciate Cybba's **seamless collaboration** across channels, enhancing efficiency and improving campaign performance significantly. (2 reviews) - Users praise the **exceptional creativity** of Cybba, highlighting their tailored and effective marketing campaigns. (2 reviews) - Users highlight the **ease of use** of Cybba, streamlining remarketing efforts across channels for enhanced efficiency. (2 reviews) - Targeting (2 reviews) - Audience Management (1 reviews) - Communication (1 reviews) **What users dislike:** - Users observe **account management issues** in Cybba, highlighting a need for improved reporting and proactive problem detection. (1 reviews) - Users find that the **dashboard issues** in Cybba require attention for improved consistency and faster problem detection. (1 reviews) - Users feel that the **difficult reporting** process in Cybba hinders timely issue detection and overall efficiency. (1 reviews) - Users feel that **poor customer support** in Cybba leads to delayed issue resolution and missed early detection of problems. (1 reviews) - Users find that the **reporting and QA process needs improvement** , highlighting issues with consistency and early detection. (1 reviews) ## Cybba Reviews ### 1. Integrated Campaigns with Room for QA Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Tyler H. **Reviewed Date:** November 25, 2025 **What do you like best about Cybba?** I love how Cybba seamlessly connects remarketing efforts across various channels, which has significantly enhanced my efficiency and the overall performance of our campaigns. This integrated approach allows us to coordinate messaging, timing, and audience targeting for both email and onsite display remarketing without the hassle of juggling multiple systems. It's incredibly beneficial in ensuring a consistent borrower experience and effectively advancing users further down the funnel. I also truly appreciate the hands-on and responsive nature of Cybba's account management team. They are incredibly helpful and quick to address any issues that arise, adding immense value to our use of the platform. **What do you dislike about Cybba?** I find that the reporting and QA process in Cybba needs improvement. While the dashboard is comprehensive and useful, it sometimes lacks consistency. When issues arise, I often notice them first instead of the account management team. Although they rectify any problems quickly, the QA process should be more robust to detect issues earlier. It would be beneficial to have built-in automated QA checks or alerts to flag potential discrepancies early, like sudden drops in impressions, email sends, or conversion tracking, to help troubleshoot faster and avoid performance gaps before they impact results. **What problems is Cybba solving and how is that benefiting you?** I use Cybba to tackle form abandonment and improve marketing efficiency by coordinating remarketing efforts across channels, ensuring consistent messaging and effectively moving users down the funnel. It simplifies managing email and onsite display retargeting, enhancing campaign performance. ### 2. Terrific Account Managers with Innovative, Goal-Focused Solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle D. | Sr. Director of Marketing & PR, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2026 **What do you like best about Cybba?** The account managers I've worked with have been terrific. They each have extensive knowledge of their products and deliver excellent service. They are innovative and creative in proposing solutions to meet our goals and campaign targets. **What do you dislike about Cybba?** There's nothing that comes to mind; they've been terrific partners. **What problems is Cybba solving and how is that benefiting you?** We primarily use Cybba for Digital Audio in select markets. This tactic enables us to reach a different audience demographic than other marketing tactics. ### 3. Cybba is able to capture and layer the data points I am looking for in one easy to use dashboard. **Rating:** 5.0/5.0 stars **Reviewed by:** Garrett V. | Lead Account Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Cybba?** The Cybaa team is agile and able to help refine and build the audience and campaign to speak to pinpointed audiences. After working with many digital agencies in my career, I have come to really appreciate the transparency and their ability to go beyond the digital to make campaigns successful. Super responsive customer support has always made communications efficient. **What do you dislike about Cybba?** No downside....they are one of the best in the industry. **What problems is Cybba solving and how is that benefiting you?** Cybaa is deeply invested in understanding and reaching the target audience for my clients. ### 4. Great partner **Rating:** 5.0/5.0 stars **Reviewed by:** Chris C. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Cybba?** Very responsive to our clients needs. Creative team is amazing. **What do you dislike about Cybba?** None so far, been great to work with the Cybba team **What problems is Cybba solving and how is that benefiting you?** Cart and site abandonment. Cybba improves ecom conversion rates at a very affordable ROAS ### 5. Review to do **Rating:** 4.0/5.0 stars **Reviewed by:** Kimberly R. | Logistics manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2025 **What do you like best about Cybba?** The overall concept of the product and how it is easy to use **What do you dislike about Cybba?** Nothing in particular really comes to mind **What problems is Cybba solving and how is that benefiting you?** Helping promote business ### 6. Converts Potential Customers Into Buyers **Rating:** 4.5/5.0 stars **Reviewed by:** Gabriela L. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2023 **What do you like best about Cybba?** Cybba gets the attention of potential customers and keeps them interested by sending customized messages when it's most appropriate, using methods like emails, ads on websites, and messages that appear on the website itself. It uses information about how customers behave and what they like to make sure the messages businesses send are useful and work well. **What do you dislike about Cybba?** The cost is too steep for small enterprises. **What problems is Cybba solving and how is that benefiting you?** Cybba addresses issues like cart abandonment, low conversion rates, and poor marketing campaign returns. It increases conversions, boosts customer engagement, and improves marketing ROI. ### 7. Cybba provided terrific strategic and tactical management which produced profitable campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Jeffrey L. | Director, JewishBoston.com, Philanthropy, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Cybba?** They're extremely creative and know digital marketing - tactics and strategy - extremely well. They can support both full funnel campaigns and specific areas very well. Their account support is fantastic. I've used them at multiple companies and they provided campaigns which weren't cookie-cutter but rather tailored to our individual objectives. Bottom line is they produced highly profitable campaigns. I highly recommend them for not their digital marketing and martech solutions. **What do you dislike about Cybba?** There's nothing I can think of which would be a negative to using them. **What problems is Cybba solving and how is that benefiting you?** We needed to run integrated performance marketing campaigns. By leveraging their martech and digital campaigns they produced highly profitable campaigns. They utilized tactics we never could've managed on our own. ### 8. Good **Rating:** 3.5/5.0 stars **Reviewed by:** Felipe Patrick d. | HR Analist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2021 **What do you like best about Cybba?** It's layout! It's very modern and refined. With the features to customize for the clients. I use my marketing with this software and it's greater than the above **What do you dislike about Cybba?** It could be more faster, sometimes it's a little bit frozen but it's a common thing in software. They should make it faster in the environment for the user!!!!! **What problems is Cybba solving and how is that benefiting you?** It's saving much time in our work! It's way more easier with the tool provided by them. that way I can spend more time in other activies and it's improving a lot my day - [View Cybba pricing details and edition comparison](https://www.g2.com/products/cybba/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-24+02%3A11%3A57+-0500&secure%5Bsession_id%5D=9d6355d8-fcaf-4717-892e-cd4962b2ca10&secure%5Btoken%5D=d0b528d6e7479074156dfaf7cf1bec0297018a198faf5ca935f488821ed561a7&format=llm_user) ## Cybba Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Channel Functionality** - Display Functionality **Data Integration** - 1st-Party Data Integration - 2nd-Party Data Integration - 3rd-Party Data Integration - Offline Data Integration - Mobile Data Integration - Data Export Tools **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards - Custom Reports **Agentic AI - Display Advertising** - Adaptive Learning **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - Data Permissions - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Internationalization **Reporting & Analytics** - A/B Testing - Basic Reporting **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Generative AI** - AI Text Generation - AI Text Summarization **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - E-Commerce Integration **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Cybba Alternatives - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (755 reviews) - [Saleshandy](https://www.g2.com/products/saleshandy/reviews) - 4.6/5.0 (778 reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) - 4.5/5.0 (1,048 reviews)