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 ![Cybba](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_def9179e2bd1a8ab02d618f36800c363/cybba.png "Cybba")
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# Cybba Discussions

cybba.io is Cybba's advertising and measurement platform. It brings programmatic media, audience data, campaign reporting, and location measurement into one login. Clients use it directly or through Cybba's managed service team. Cybba was founded in 2017 and is headquartered in Boston, with offices in São Paulo and Mexico City. Media and campaign analytics Programmatic display and retargeting, with impressions, clicks, and conversions reported in one view. Audience data A data management layer built on AWS that combines first-party, partner, and third-party data and sends audience segments to DSPs and other buying platforms. Location Intelligence Measures how many people physically visit a place, how long they stay, when they come, and where they travel from. It works for a brand's own locations and needs nothing installed at the location: no hardware, no app, no code. Teams use it to see which sites perform, how demand moves through the day and week, and how far customers travel to reach a location. Trade Area views group visitors into distance bands around each location and show a coverage indicator for each one. A visit heat map shows where visits concentrate within a location. Figures are measured estimates built from a sample of mobile devices and scaled against census population data. Data updates daily and is intended for comparing locations, days, and trends, not as a door count. Ask Gretel An AI assistant inside cybba.io that answers questions about a client's own Location Intelligence data in plain language. Visit Attribution A separate measurement service for paid media. It compares people exposed to a campaign against a control group to estimate the visits the campaign caused, reported as incremental visits, visit lift, and Cost Per Incremental Visit (CPIV). Visit Attribution reporting is kept separate from Location Intelligence. Data and privacy Location data is licensed from privacy-compliant third-party providers operating under their own consent frameworks. Reporting is aggregated at the location level. Learn more at cybba.com.

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