---
title: CreatorIQ Reviews
meta_title: 'CreatorIQ Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 581 reviews by the users' company size, role or industry
  to find out how CreatorIQ works for a business like yours.
aggregate_rating:
  rating_value: 4.6
  review_count: 581
  scale: '5'
date_modified: '2026-08-05'
parent_category:
  name: Social Media Marketing
  url: https://www.g2.com/categories/social-media-marketing
---

# CreatorIQ Reviews
**Vendor:** CreatorIQ  
**Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)  
**Average Rating:** 4.6/5.0  
**Total Reviews:** 581
## About CreatorIQ
CreatorIQ is the AI-native operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies—including Burson, Delta Air Lines, Google, LVMH, Nestlé, and Sephora—CreatorIQ unifies creator marketing across paid, owned, earned, commerce, and community into one seamless, enterprise-grade ecosystem. With industry-leading intelligence infrastructure, rigorous compliance and security standards, and integrations with Meta, Snapchat, TikTok, YouTube, and more, CreatorIQ empowers brands and agencies to harness the creator economy as a strategic growth engine. Learn more at www.creatoriq.com and follow us on LinkedIn and Instagram.



## CreatorIQ Pros & Cons
**What users like:**

- Users appreciate the **clear overview of influencer performance** in CreatorIQ, enhancing tracking and impact measurement. (8 reviews)
- Users value the **frequent updates and detailed reporting** of CreatorIQ, enhancing their ability to analyze creator performance. (8 reviews)
- Users highly value the **helpful customer support** in CreatorIQ, ensuring smooth navigation and effective campaign management. (7 reviews)
- Users appreciate the **clear overview of influencer performance and campaign insights** that simplifies tracking results and measuring impact. (6 reviews)
- Users appreciate the **ease of use** of CreatorIQ, benefiting from customizable tools and seamless campaign management. (6 reviews)
- Users value the **advanced influencer management** features of CreatorIQ, enhancing campaign efficiency and creator relationships. (6 reviews)
- Users love the **intuitive interface** of CreatorIQ, which simplifies reporting and management of influencer campaigns. (5 reviews)
- Helpful (4 reviews)
- Users value the **comprehensive metrics tracking** in CreatorIQ, providing clear insights into influencer performance and campaign results. (4 reviews)
- Success Achievement (3 reviews)

**What users dislike:**

- Users find the **complexity of data management** in CreatorIQ hinders usability and complicates task execution. (4 reviews)
- Users experience **technical issues** with outdated analytics and glitches, impacting data access and workflow efficiency. (4 reviews)
- Users note the **inadequate sourcing of new creators** , affecting the ease of finding relevant content on the platform. (3 reviews)
- Users find **bulk selection issues** and manual processes in campaign management frustrating, complicating their workflow. (2 reviews)
- Users report frequent **creator issues** with navigation, data accuracy, and limited efficiency in sourcing creators on CreatorIQ. (2 reviews)
- Users find the **insufficient information** on sourcing new creators limits their experience on CreatorIQ. (2 reviews)
- Users often face **navigation issues** with CreatorIQ, resulting in a clunky experience and inefficient workflow. (2 reviews)
- Users experience **payment issues** with delays and lack of proactive notifications, relying on creators to report problems. (2 reviews)
- Users find the **reporting inadequate** , often lacking depth and freshness, affecting their ability to serve clients effectively. (2 reviews)
- Users find the **search functionality challenging** , causing frustration in content discovery despite promised improvements. (2 reviews)

## CreatorIQ Reviews
  ### 1. Director, Influencer + PR

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 05, 2020

**What do you like best about CreatorIQ?**

Tracking influencer posts, managing lists of influencers + mailings

**What do you dislike about CreatorIQ?**

Tagging is sometimes inaccurate if multiple mailings are going out around the same time which can be tedious. Some of the filter/list exporting process is not so user-friendly...

**What problems is CreatorIQ solving and how is that benefiting you?**

List management, mailing tracking, influencer performance, who to work with and not work with again

  ### 2. The TRIBE platform has put the brand on the map as a player in the social space!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 08, 2020

**What do you like best about CreatorIQ?**

Being able to see who is talking about the brand in real time and being able to analyse and measure the conversation

**What do you dislike about CreatorIQ?**

To become a top 10 brand on TRIBE, for some brands this could mean deviating from the strategy and just targeting big hitting influencers. For some brands, being in the top 10 doesn't reflect the brand and its successes. I don't always see rank as a true measure of success, although it can be a helpful guide

**Recommendations to others considering CreatorIQ:**

Utilise the support of your account manager and all of the report that the team at TRIBE share, they are really insightful and can help build and strengthen your social strategy

**What problems is CreatorIQ solving and how is that benefiting you?**

We are able to capture those true brand fans but also spot the opportunities to convert

  ### 3. The best way to track your influence strategy!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Théo V. | Junior Communication & PR Project Manager (Erborian), Small-Business (50 or fewer emp.)

**Reviewed Date:** May 27, 2020

**What do you like best about CreatorIQ?**

EMV Calculation really clear 
The new add-on ambassador 
You can easily track several campaigns
Tiktok and Instagram Stories tracking is also available ! 
The platform is continusly updated

**What do you dislike about CreatorIQ?**

Quite nothing : Tribe is simple to use and you allow you to track perfectly your influencer strategy

**Recommendations to others considering CreatorIQ:**

Use the platform daily to be sure to improve it day by day.

**What problems is CreatorIQ solving and how is that benefiting you?**

Influencers data bases are bigger and bigger, and you can't track each post/story/video one by one. Track allows you to gain a lot of time and to create simple reporting thanks to EMV calculation.

  ### 4. Amazing platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 17, 2020

**What do you like best about CreatorIQ?**

Discovery platform that works for even the most niche talent asks.

**What do you dislike about CreatorIQ?**

The updated interface is a bit more complicated than the last and took a bit of adjusting to

**What problems is CreatorIQ solving and how is that benefiting you?**

Provides demo information, analytics, engagement rate and solves issues of manually searching for talent

  ### 5. Tribe Dynamics Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Kelly M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 26, 2020

**What do you like best about CreatorIQ?**

Knowing the EMV of your ambassadors has been key. It's important to see our ambassador value and how we use our marketing budgets wisely. Also, knowing EMV for instagram stories has been extremely important as we have noticed a lot of content if pushed through this media outlet rather than the feed.

**What do you dislike about CreatorIQ?**

Being limited on the number of ambassadors in the system. I wish it also pulled all of our consumer details rather than just those that have been inputted into the system.

**Recommendations to others considering CreatorIQ:**

If only it had the capability to make the Instagram feed shoppable (track real conversions) and no limitations to ambassador count.

**What problems is CreatorIQ solving and how is that benefiting you?**

How/where/with who we should be spending our money. Through analyzing past campaigns we are able to determine future campaigns thanks to EMV and engagement rate.

  ### 6. Best Influencer Marketing Platform on the Market!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Amanda L. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 27, 2020

**What do you like best about CreatorIQ?**

Tribe Dynamics will help take your influencer strategy to the next level with user-friendly tools to build influencer relationships and marketing campaigns. Their analytical capabilities and tools make it easy to gauge the ROI on your efforts, as well as stay ahead of industry trends and competitive activity.

**What do you dislike about CreatorIQ?**

Nothing specific, but would love the capability to search for influencers within the larger database based on keywords, locations, audience, etc.

**What problems is CreatorIQ solving and how is that benefiting you?**

We have been able to justify spend on influencer campaigns and partnerships based on accurate data, as well as quickly shift initiatives if needed based on analytics. Also, we have discovered so many authentic, engaged fans of the brand who are already talking about us - from micro to mega - and build long-term relationships with these people.

  ### 7. Everything a small team needs for reporting

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 26, 2020

**What do you like best about CreatorIQ?**

- The reports and capture of content
- Competitive data
- boards for specific projects helps my team stay organized 
- View on who is posting for us and who is falling behind 
- Monthly reports 
- EVM is a new tool boohoo is using to measure content. The US team is viewing brand awareness as a new KPI which we have found EVM useful

**What do you dislike about CreatorIQ?**

- Needs more info on demographics of influencers - follower age, location, etc
- A more visual report would be nice to have

**Recommendations to others considering CreatorIQ:**

This platform puts all your excel sheets into one!

**What problems is CreatorIQ solving and how is that benefiting you?**

- Tiktok! Working on getting insights to this platform. 
- Problems on pain points are solved easily through the chat box
- Would like to see influencer birthdays in here

  ### 8. CreatorIQ has helped us gain new business and save time!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Maya H. | Social Media and Influencer Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 23, 2020

**What do you like best about CreatorIQ?**

Before CreatorIQ, I was using Microsoft excel and my email to manage and connect with influencers. It was time consuming and hard to keep track of. The management of that alone didn't allow time for strategic planning. With CreatorIQ, I have all of my creators in one place and allows me to easily track and engage with them on a personal level without becoming overwhelmed. I can create reports to share on a weekly basis with some of our major retailers and it helps our business tremendously. We look, think and ACT like experienced marketers. It's amazing!

**What do you dislike about CreatorIQ?**

My only downside for CreatorIQ is the brand affinities, I wish there were a few more of our retailers on there but I think overtime the problem will fix itself. However, my account leads Stephanie and Yoojin were extremely helpful when it came to customization and problem solving for my brands.

**Recommendations to others considering CreatorIQ:**

CreatorIQ is a great tool for selling the idea of an influencer program to top executives. Many people don't understand the value of an influencer program, but if done strategically it could bring in great brand awareness and even a few sales.

**What problems is CreatorIQ solving and how is that benefiting you?**

We used to out source our macro influencer program to another company. It ate up A LOT of our budget but with CreatorIQ we've brought back that program in house! I feel confident enough to cast these influencers, manage their contracts and content and execute a campaign all through CreatorIQ. We've now decided to launch our new national campaign this year through CreatorIQ. We've been holding off on this for years but finally got the go ahead!!

  ### 9. CreatorIQ has made my job much easier

**Rating:** 4.5/5.0 stars

**Reviewed by:** Allison H. | Brand Ambassador Director, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 26, 2020

**What do you like best about CreatorIQ?**

CreatorIQ is an excellent platform for anyone trying to manage a group of creators and run campaigns with them. Not only that, but the team is extremely supportive, responsive and open to making adjustments to meet their clients' needs, which is awesome. The platform is constantly evolving and improving, and the team is more than willing to share their expertise in the areas of social media, influencer marketing and campaign management.

**What do you dislike about CreatorIQ?**

While the team is ready and able to help all the time, there are glitches on the platform that are still being worked out.

**What problems is CreatorIQ solving and how is that benefiting you?**

CreatorIQ has become a CRM for our network of creators, allowing us to track information important for our long-term partnerships with creators. The campaign tracking and reporting features have allowed us to quickly compile data on our efforts.

  ### 10. It's super easy to use, with clear information

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nikola B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 03, 2020

**What do you like best about CreatorIQ?**

The engagement rate is very useful, how Tribe suggests influencers that might work for our brand that we are not following yet, how you can track campaigns

**What do you dislike about CreatorIQ?**

It doesn't catch the stories without the brand tags

**Recommendations to others considering CreatorIQ:**

It makes it so much easier tracking all the coverage, as there's so many influencers out there now. It's very useful in seeing whether certain influencers work for your brand and generate great results.

**What problems is CreatorIQ solving and how is that benefiting you?**

It determines whether we should continue working with certain influencers by analysing their engagement

  ### 11. Great for gathering influencer posts for IGS!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 26, 2020

**What do you like best about CreatorIQ?**

I love that you're able to download IGS so easily and that the program collects stories. The IGS download in super high resolution so you're able to repost the content onto your feed for reposting purposes. The interface is also super user friendly and provides a lot of interesting metrics.

**What do you dislike about CreatorIQ?**

There's not much to dislike from an influencer marketing perspective. The program is pretty robust, but as someone who's in an organic social media role it's a bit more limiting. Again, the platform is meant to assist on influencer marketing.

**What problems is CreatorIQ solving and how is that benefiting you?**

The main way I work with Tribe Dynamics is to collect IGS and some in-feed content to repost on our Instagram. It's been super helpful in finding specific stories through campaigns.

  ### 12. Service is incredibly quick and always on point. Truly appreciate the team at Tribe

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 08, 2020

**What do you like best about CreatorIQ?**

How the tracking and analytics are all in one place for our team to be able to cross check. We also love how everything is easily accessible for ease of searching, creating campaigns, etc.

**What do you dislike about CreatorIQ?**

Unfortunately the tracking is not consistent with our manual tracking from times when influencers do not tag the brand in all of the frames of the IG stories. Now I know that is truly hard to combat, so it is understandable.

**Recommendations to others considering CreatorIQ:**

I would definitely recommend using Tribe to reduce your manual tracking. Having the influencer analytics all in one place is really helpful and organizing through Tribe makes things easier for influencer campaigns as well.

**What problems is CreatorIQ solving and how is that benefiting you?**

Creating a space where we are able to track our influencers posting but also have our analytics all in one place. Because we are still working with Tribe and making it our own as we are a couple months in, we are working to use it to save time on our end from our manual tracking because we are overlapping on most of the tracking at the moment. Our hopes is to be able to use Tribe for our tracking solely while manually adding the posts/frames that were not tagged.

  ### 13. Awesome experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 12, 2020

**What do you like best about CreatorIQ?**

It has so much useful data for usage. So much info to play around with.

**What do you dislike about CreatorIQ?**

Nothing. Its quite perfect. There is so much info.

**What problems is CreatorIQ solving and how is that benefiting you?**

It has a good User Interface for my daily usage.

  ### 14. Highly recommend

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 04, 2021

**What do you like best about CreatorIQ?**

Influencer social coverage and campaigns

**What do you dislike about CreatorIQ?**

Sometimes doesn't pull all influencer posts

**What problems is CreatorIQ solving and how is that benefiting you?**

Campaign measurements and success tracking

  ### 15. Great first experience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Georgie D. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 02, 2020

**What do you like best about CreatorIQ?**

Many tools all in one platform
Discovery tool has been useful for internal campaigns and research
Being able to track workflow with each influencer 
Influencer data kept in one place - e.g. address / contact / costs
Influencer selection process and discovery (similar creator function)

**What do you dislike about CreatorIQ?**

Still in phase of learning how to use the platform. Setting up campaigns with different individual budgets and different deliverables  per influencer feels quite manual but sure will get used to it.

**Recommendations to others considering CreatorIQ:**

Understand the solution you are trying to solve as it offers a lot of different services and has a number of functionalities

**What problems is CreatorIQ solving and how is that benefiting you?**

Ability to track all external metrics from campaigns, allowing us to scale the program
Sharing unique tracking codes and links still manual

  ### 16. It helps me track coverage efficiently

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 05, 2020

**What do you like best about CreatorIQ?**

I like how it tracks all the posts that contain the hashtag I submitted

**What do you dislike about CreatorIQ?**

It is quite difficult to find new influencers to reach out to in the Korean market.

**Recommendations to others considering CreatorIQ:**

If you want to track your influencers efficiently and have to calculate EMV, I would definitely recommend Tribe Dynamics.

**What problems is CreatorIQ solving and how is that benefiting you?**

It is easy to track the influencers I am seeding and have seeded. Its great that I can write down their preference, skintype etc.

  ### 17. Easy to track content, however still manual work needed

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 05, 2020

**What do you like best about CreatorIQ?**

The screenshots of stories are useful and how it back tracks per the date you set

**What do you dislike about CreatorIQ?**

There aren't many filter options and only tracks tagged stories - manual work still needed to ensure you are capturing all content

**Recommendations to others considering CreatorIQ:**

Spend 5 minutes a day manually tracking and noting stories to ensure all content is captured. Or ensure all influencers  are taggings and hashtagging all IG stories.

**What problems is CreatorIQ solving and how is that benefiting you?**

Time spent, we are able to work smarter

  ### 18. Great Service - Would definitely recommend!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marie B. | Senior Project Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 02, 2020

**What do you like best about CreatorIQ?**

I like the fact that you can add influencers, build one-sheets and wrap up reports as these are the functions I use CreatorIQ daily for. I also very much like the fact that on top of all the information they give you right of the bat, you are able to customise your profiles and reports to showcase exactly what you are looking for.

**What do you dislike about CreatorIQ?**

CreatorIQ has always worked very smoothly for me so there is nothing that I don't really like about this.

**Recommendations to others considering CreatorIQ:**

Make sure you use the customising tool of the websites, this will allow you to elevate all your reports

**What problems is CreatorIQ solving and how is that benefiting you?**

Being able to put together one-sheets that help us support our campaign pitches in a quick and efficient way.

  ### 19. Saving Time, Organizing Mentions & Tracking Lists

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 26, 2020

**What do you like best about CreatorIQ?**

I love that we can automatically track campaigns and new launches! We set our campaigns, tag influencers and then watch our brand moments all in one easy dashboard. Before, we had to constantly check individual profiles and track on a spreadsheet.

**What do you dislike about CreatorIQ?**

There are so many great features that wouldn't have discovered on my own! Love that our account manager spends so much time educating us on the platform and how we can leverage it to accomplish our big picture goals.

**What problems is CreatorIQ solving and how is that benefiting you?**

We are saving so much time with Tribe! We are able to tell very quickly if our PR packages were impactful and gage sentiment without worrying we will miss a mention.

  ### 20. Great end to end influencer solution!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Christie C. | Head of Influencer Talent | Social Chain Agency, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 02, 2020

**What do you like best about CreatorIQ?**

I really love the content approvals suite  that we can share with our clients  and keep everything in one place. With so much imagery, media, and copy between the influencers and clients we work on, CreatorIQ allows us to stay organized internally and externally.

**What do you dislike about CreatorIQ?**

I find that the report tracking could be a  bit more accurately up to date in real time.

**Recommendations to others considering CreatorIQ:**

Definitely one of the best influencer software in the game! Worth using if you have many team members running multiple campaigns for a range of clients.

**What problems is CreatorIQ solving and how is that benefiting you?**

Saving team's time and bandwidth has been huge. Keeping files and tracking in one place instead of sprawling our work out around spreadsheets, drive files, etc.

  ### 21. CreatorIQ makes my team look smart.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Arthur W. | Director of Integrated Experiences, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 19, 2019

**What do you like best about CreatorIQ?**

Onboarding and training for the platform was extensive but painless, and after a few hours of applying what I learned and playing around with it, I can see how intuitive and user-friendly the experience is. Although it is still a new tool for our company, the insights and capabilities we have gained so far have  significantly enhanced our knowledge base when it comes to presenting the value of influencer marketing tactics. We are psyched to have CIQ in our tech stack powering us to navigate the social media landscape as it continues to grow and evolve in 2020.

**What do you dislike about CreatorIQ?**

No complaints at all, although the output formatting for one sheets and reports could be more malleable. I understand that improvements in this area are on the way though. In any case its a minor concern.

**Recommendations to others considering CreatorIQ:**

Compare capabilities of similar platforms with price. Creator IQ has a competitive cost structure but does not sacrifice quality of function whatsoever.

**What problems is CreatorIQ solving and how is that benefiting you?**

We are able to use CIQ to add influencer components to experiential marketing campaigns in a way that is smart and measurable instead of having to "fake it to make it." It really does give our campaigns a shine that was previously missing.

  ### 22. Helpful if you know what are you looking for

**Rating:** 3.5/5.0 stars

**Reviewed by:** Urszula Z. | Influencer Relations Manager – Fabletics Europe, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 03, 2020

**What do you like best about CreatorIQ?**

I really like the statistics and tracking abilities of the tool. includes many details and useful information.

**What do you dislike about CreatorIQ?**

I find it too difficult to use the CIQ for sourcing for new influencers, although it offers that option, we barely use it.

**Recommendations to others considering CreatorIQ:**

Start with testing the tool, click around, many cool options aren't visible in the begging.  After some time it is easier to use and  you'll explore new options once you mastered the basis.

**What problems is CreatorIQ solving and how is that benefiting you?**

It makes my reviewing process much easier. I can immediately see who didn't post or who forgot to add the hashtags to their posting. With the mass campaigns I am running, I would like to save my time if possible.

  ### 23. A great tool to help agencies manage influencer marketing activities

**Rating:** 4.0/5.0 stars

**Reviewed by:** Mohamad F. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 02, 2020

**What do you like best about CreatorIQ?**

The ability to discover influencers' data and the use of IBM Watson allowing us to know where our creator's audience is without the ability to authenticate the talent. The use of Creator IQ API allows it to feed well into our internal technology

**What do you dislike about CreatorIQ?**

Requires more data from other platforms. We sometimes would like to be able to customize some parts of the platform to help us better serve some of our special clients when it comes to reporting.

**What problems is CreatorIQ solving and how is that benefiting you?**

Automating internal behavior when it comes to influencer marketing, the ability to discover influencers in a quick method and organize our creator's data in different methods to help better deliver them to our brand partners.

  ### 24. Tribe keeps me organized and on top of projects

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 26, 2020

**What do you like best about CreatorIQ?**

The Ambassador tab helps to keep me organized and evaluate ambassadors in my community. It's very helpful to have their engagement metrics pull through especially when deciding who to activate.

**What do you dislike about CreatorIQ?**

The only downfall of the platform is having to manually input address changes, email changes, or URL changes. This is not a big deal, but it would be helpful if the Ambassador could somehow update their shipping info in real time.

**Recommendations to others considering CreatorIQ:**

The platform really makes my life easier when it comes to tracking Ambassadors and specific campaigns.

**What problems is CreatorIQ solving and how is that benefiting you?**

I am solving sending duplicate packages to influencer. Sometimes, Ambassadors try to be sneaky and ask to collaborate "for the first time" but thanks to Tribe, I can track all past collaborations and am able to evaluate the previous performance of the Ambassador. This helps to keep our team organized and not re-engage with Ambassadors who are not performing.

  ### 25. Frequent CIQ user.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kendall B. | Senior Campaign Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 02, 2020

**What do you like best about CreatorIQ?**

The ability to have access to represents via the live chats is super helpful. The team is extremely responsive and timely. 
Additionally, I typically use the platform for reporting and the live report is very customizable and so easy for clients to navigate.

**What do you dislike about CreatorIQ?**

The only downside is ensuring influencers are properly linked/ their account has been re-linked every so often so the data is accurate. This is common with many platforms so not a specific downside for just CIQ!

**Recommendations to others considering CreatorIQ:**

Recommend having CIQ specialists come into your office for in-person tutorials so you are aware of all aspects that the platform offers. There are so many features to access.

**What problems is CreatorIQ solving and how is that benefiting you?**

The ease and visual appeal of the reports. Having data automatically pull in on multi-blogger campaigns with 40+ influencers is saves so much time and tedious work.
Additionally, we use CIQ as a tool to sell in programs so brands can easily reject/deny talent during the casting process. We love this aspect of the platform!

  ### 26. Convenient, time saver, efficient!!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Zoë J. | Founder, Curator & Retreat Host, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 02, 2020

**What do you like best about CreatorIQ?**

That I can easily access data about influencers and that their stats continue to update and stay correct, previously using excel spreadsheets to manage lists of influencers often meant their stats were incorrect or out of date! 

Also I love being able to manage separate lists for different campaigns and projects! It’s super convenient!

**What do you dislike about CreatorIQ?**

I find the titles of the sections sometimes a little confusing. For example when being guided through learning to use CIQ - verbally your team would say “to add this creator to your network...” etc but on CIQ it’s not called ‘network’, it’s called ‘creators’ - and at that stage I’m already looking at a list of creators - before ‘adding’ them, so it gets a little confusing when discussing with colleagues etc. 

 I feel the term ‘my network’ would be more intuitive and makes more sense for a user, when referring to the section where one adds creators. Just one example.

**What problems is CreatorIQ solving and how is that benefiting you?**

To manage multiple different lists of creators for different campaigns. We haven’t run any campaigns yet so I am yet to see if this works well! But for planning purposes it seems good so far. 

Also to get good insights and info on creators stats in a time efficient and accurate way.

  ### 27. Exceptional Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dominic V. | Influencer Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 02, 2020

**What do you like best about CreatorIQ?**

Having the ability to immediately identify the audience demographic data of an influencer is tremendously valuable. CreatorIQ gives its users rich filtering options for discovering creators across the globe so that we as a company can be as specific as we want when it comes to the niche/size/channel of the creator we are searching for. 
Within a short few minutes, we can create one-sheets for a client - with full control on what data we want to turn their attention to for emphasising the creators strengths for an upcoming campaign.
As a company who runs quite literally hundreds of influencer campaigns each quarter, the campaign management element of the platform also enables us to organise and store all aspects of each influencer campaign in an easy-to-digest manner.

**What do you dislike about CreatorIQ?**

Sometimes we do find discrepancies between the CreatorIQ influencer audience data and the direct data the influencers send to us themselves from their channel, though this is usually small.

**Recommendations to others considering CreatorIQ:**

If you're looking for ways to increase your teams efficiency and scale-up your influencer marketing, this platform has everything you need (and more) to achieve your goals

**What problems is CreatorIQ solving and how is that benefiting you?**

As most marketeers know in the influencer space, finding the right influencers (also with the right audience) can take a huge amount of time. Using CreatorIQ has without question improved our teams efficiency for this process, allowing us to scale up our number of influencer campaigns and allocate more time to processes equally as important; such as negotiating a fair deal, working with the creators to optimise the creative aspect and our post-campaign reporting.

  ### 28. Sr. Marketing Manager

**Rating:** 5.0/5.0 stars

**Reviewed by:** Christine A. | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 23, 2020

**What do you like best about CreatorIQ?**

The stats and detailed reports they provide.

**What do you dislike about CreatorIQ?**

The customization is lacking and could be improved.

**What problems is CreatorIQ solving and how is that benefiting you?**

Target influencers to work with that would be good for our social account and reviewing our competitors actions.

  ### 29. RQ Agency - CIQ Use Review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Eric F. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 26, 2020

**What do you like best about CreatorIQ?**

Our influencer marketing agency utilizes the Reporting features of CIQ on an every day basis! Prior to using CIQ, our team would manually calculate our social campaign KPIs based on industry suggested multipliers and calculations (which are ever-changing and EXTREMELY time consuming). CIQ now calculates all of our KPIs as soon as our influencers publish their posts. And we even white labeled our reports to be branded for client facing use.

**What do you dislike about CreatorIQ?**

Unfortunately, CIQ is unable to access Instagram's API for automating Instagram Story listening. But..... neither can any other social listening tool on the planet, so I guess they are par for the industry with this setback. And this is an industry wide situation caused by IG's privacy policy, so it is not CIQ's inability to perform, it is the current situation of social listening industry. With that being said, CIQ allows users to manually upload IG stories for tracking/reporting purposes and estimates KPIs, but again, this is a manual process.

**Recommendations to others considering CreatorIQ:**

Prior to selecting CIQ, we evaluated 7 additional services, and CIQ is BY FAR the best platform we identified.

**What problems is CreatorIQ solving and how is that benefiting you?**

CIQ has drastically expedited our campaign tracking, internal workflows, and reporting processes. The user interface and automated capabilities have been a major improvement to our previous workflows utilizing Google Sheets and Excel. I'll never go back!

  ### 30. Advanced Organization and Result Metrics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Caitlin M. | Digital Marketing Associate, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 26, 2020

**What do you like best about CreatorIQ?**

Creator IQ is a very helpful platform for creating social campaigns, tracking the results, and measuring its effectiveness. This platform has really helped our company determine the measurable results we need from creators/ campaigns  and then in turn relay this information to our retailers through it's reporting tools. I also really like the discovery function that allows companies to search for creators with tags being industry related, location based, size of audience, and more.

**What do you dislike about CreatorIQ?**

There are some additional features I'd like to see on this platforms (just slight modifications specific to our company). However, our account rep is very receptive and tries to find the best practices for us.

**Recommendations to others considering CreatorIQ:**

If you are currently unsatisfied with your currently tracking or reporting of campaigns, this platform is great to try out. It has more functionality than its competitors.

**What problems is CreatorIQ solving and how is that benefiting you?**

For our company we have multiple campaigns going on at the same time. CreatorIQ helps us be organized, it tracks posts for us, and once it's completed, it gives us results as opposed to our having to interrupt it. This platform is time saving and has really beneficial reporting tools as opposed to creating reporting manually. It also really has helps us identify relevant creators. This platform constantly monitors creators engagement rates/ activity to ensure they are authentic/genuine engagement rates as opposed to bots.

  ### 31. Easy to navigate!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Lauren J. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 25, 2020

**What do you like best about CreatorIQ?**

Before I was introduced to CreatorIQ, I was researching and pulling influencer data manually, which was incredibly time-consuming and counter-productive. CreatorIQ provided me with a new and improved method for influencer vetting and sharing with clients that is both seamless and impressive. Now, it's so easy for me to pull together a one-sheet for a client that only includes the data that I know they want and need - it's great to be able to adjust the settings to only focus on the information that is important and relevant to each campaign.

**What do you dislike about CreatorIQ?**

Sometimes, I can't find an influencer or group/type of influencers. I would also like to be able to handle all campaign contracting + payment to influencers via the platform.

**What problems is CreatorIQ solving and how is that benefiting you?**

As already mentioned, it has saved me so much time and energy, and compiles all the information you really need and care about into a nice presentable format that can be shared with clients.

  ### 32. Creator IQ is the best influencer platform I've used

**Rating:** 4.5/5.0 stars

**Reviewed by:** Isabella M. | Assistant Video Investor, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 25, 2020

**What do you like best about CreatorIQ?**

Creating tailored searches to fit our client's needs is easy and our representative Stephanie is very helpful/ responsive. My favorite feature is the one-sheets. The option to brand one-sheets, and include social metrics and audience profile information make them super client-friendly and a great presentation tool.

**What do you dislike about CreatorIQ?**

Communicating to creators through the platform is a challenge, as is monitoring their content.

**Recommendations to others considering CreatorIQ:**

Encourage your team/teams to play with the platform for a week or two before setting up time with your account representative for a demo. This way, you will have legitimate feedback and questions for them to be addressed and you can hit the ground running.

**What problems is CreatorIQ solving and how is that benefiting you?**

I am saving a lot of time with Creator IQ. When starting campaigns, I was manually searching influencers using Instagram and using their "suggested" feature to find more. Now, I pull large lists of brand aligned influencers and use Creator IQ's "similar creators" feature if needed, which is a much more streamline version of Instagram's "suggested"  drop-down.

  ### 33. Great product, helpful customer success team!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mariko F. | Brand Partnerships, Brand Ambassador Program Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** March 30, 2020

**What do you like best about CreatorIQ?**

Being able to authenticate an influencer's social accounts through CreatorIQ has been a huge game changer for us in terms of being able to measure the true ROI and impact of our campaigns.

**What do you dislike about CreatorIQ?**

There's a bit of a steep learning curve, but their customer success team is very supportive and always willing to help - I've been very impressed!

**What problems is CreatorIQ solving and how is that benefiting you?**

Being able to track how our influencer campaigns are performing and being able to look up an influencer's engagement metric in discovery before accessing whether they're a good fit to work with.

  ### 34. Great influencer identification & analytics platform.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 25, 2020

**What do you like best about CreatorIQ?**

Having used a variety of influencer identification & analytics platforms over the past few years, I've found that CreatorIQ is the perfect balance between influencer identification & analytics with great features such as reporting that has been incredibly useful for the array of users from our agency.

**What do you dislike about CreatorIQ?**

There are a few features in functions as the one-sheet that could improve but overall, not too many complaints.

**Recommendations to others considering CreatorIQ:**

Use the trial and lean on your account-dedicated contact for training purposes.

**What problems is CreatorIQ solving and how is that benefiting you?**

We are saving a lot of time when identifying influencers and presenting them to client & internal teams for approval.
The reporting function for individual campaigns has also proved to be an easy-to-make link that we can share with the client for efficiency purposes.
We have also reduced the number of exchanges with the influencers upon completion of campaigns and programs for analytics of their branded content.

  ### 35. The best tracking information around!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Skylar M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 26, 2020

**What do you like best about CreatorIQ?**

software interface is user-friendly and intuitive, so i can spend more time working within the platform rather than figuring out the platform

detailed and accurate reporting at the end of the campaign helps you to understand what did and didn't work and how to integrate that into future programs

smooth and fast onboarding let's you get the ball rolling on a campaign as soon as you want to which makes tight turnarounds plausible

**What do you dislike about CreatorIQ?**

i wish that the platform had more tagging options

**What problems is CreatorIQ solving and how is that benefiting you?**

-influencer tracking
-kpi evaluating
-reporting

it's made every part of my job easier.

  ### 36. My go to place for key metrics and analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Amber H. | Agent, Alternative Programming, Licensing & Digital Media, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 05, 2020

**What do you like best about CreatorIQ?**

CreatorIQ is a trusted backed system that I use regularly for my business needs and to evaluate key client metrics.  It's snapshot page and ease to toggle between platforms or even visit client social profiles makes for easy transition and navigation for data I'm looking for. If ever I need help, that chat box is just a click away.

**What do you dislike about CreatorIQ?**

As a gaming agent, I'd love to see more Twitch and Mixer data analytics.  Also I feel the way to create a onesheet could be a little easier and require less transition between the onesheet page and the talent profile page.

**Recommendations to others considering CreatorIQ:**

adding additional ananlytics for new emerging platforms such as Mixer, Caffeine, TikTok, Triller, etc

**What problems is CreatorIQ solving and how is that benefiting you?**

Not sure if I'm solving any problems per se but the benefits of the data help in client evaluation and pricing

  ### 37. Super easy content management tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 23, 2020

**What do you like best about CreatorIQ?**

The layout and user interface is super easy to navigate.

**What do you dislike about CreatorIQ?**

Very little, functionality around tiktok could be better!

**Recommendations to others considering CreatorIQ:**

Functionality around tiktok

**What problems is CreatorIQ solving and how is that benefiting you?**

Managing the vast amount of content we have and keeping it stored and tracked.

  ### 38. Loved creatorIQ!

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 12, 2020

**What do you like best about CreatorIQ?**

That you can see the demographics of influencers all over the world, it made it super helpful for campaign buildilng

**What do you dislike about CreatorIQ?**

That it was not the most user friendly thing to use, the discover page is a big overwhelming

**What problems is CreatorIQ solving and how is that benefiting you?**

finding the demographics of influencers for campaigns and partnerships

  ### 39. Tribe Dynamics is a one stop shop with a  variety of beneficial features

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 29, 2020

**What do you like best about CreatorIQ?**

Easy access to view our brand buzz, Quickly sift through content, influencer campaigns, track emv, etc

**What do you dislike about CreatorIQ?**

Currently, there isn’t anything I dislike

**What problems is CreatorIQ solving and how is that benefiting you?**

I am finding that Influencer discovery is of benefit to me and my company. It has allowed me to target influencers that speak to the brand and given us additional content.

  ### 40. Powerful Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jared L. | Marketing Specialist I, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 14, 2020

**What do you like best about CreatorIQ?**

Working with Wil, Rita and Gary has been a pleasure. Having human contact points to get everything dialed in and set up has been a huge help. The ability to collect metrics from social that previously were near impossible or took dozens of man hours is now so seamless.

**What do you dislike about CreatorIQ?**

The platform is certainly a bit daunting at first, but again with the human touch points that hurdle was easily cleared.

**What problems is CreatorIQ solving and how is that benefiting you?**

The ability to track social efforts is going to be huge for us. As mentioned many of these metrics either take hours and hours to manually collect or are a lost cause without a tool like CIQ. I cannot wait to get the most out of this platform in 2020.

  ### 41. Loved having CreatorIQ as a partner!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Gabriela G. | Brand Marketing Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 02, 2020

**What do you like best about CreatorIQ?**

Discovery tab for finding out new talent for specific campaigns
Reports tab for generating results from a specific campaign in a visual way

**What do you dislike about CreatorIQ?**

Sad that the tool was unable to read tags if used as stickers (ie: #AIRBNB)
Sometimes the authentication process for creators was tricky - many were scared they were giving the tool 100% control of their profiles
Had one case where one creator lost all their history by authenticating with CreatorIQ

**What problems is CreatorIQ solving and how is that benefiting you?**

Able to measure performance in a more efficient way for several types of projects with creators: Only On's, MarComms initiatives, local initiatives

  ### 42. Create tool for campaigns and reporting

**Rating:** 4.0/5.0 stars

**Reviewed by:** Eni A. | Digital Producer & Influencer Lead, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 02, 2020

**What do you like best about CreatorIQ?**

The tool is brilliant for setting up campaigns in minutes. Easy to monitor and approve/reject influencer posts. The reporting also compliments this area as it automatically populates a digital report using all the information from the campaign so you don't have to do much manually.

**What do you dislike about CreatorIQ?**

There are still a lot of bugs that need to be fixed, but this is expected as it's a fairly new platform and it's great to be able to   flag these whilst updates are being made.

**Recommendations to others considering CreatorIQ:**

Be sure to get training from their team before using the tool.

**What problems is CreatorIQ solving and how is that benefiting you?**

Influencer outreach, reporting

  ### 43. Creator IQ is solving a clear business need

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michael L. S. | Senior Project Lead | Talent / Creator Partnerships & Campaigns, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 26, 2020

**What do you like best about CreatorIQ?**

I really enjoy that Creator IQ thinks through every part of the process we go through working with talent and brands. It's clearly a very well thought out platform and we have enjoyed using their capabilities thus far. Also, greatly appreciate the research they do for brands.

**What do you dislike about CreatorIQ?**

It has a bit of a learning curve and can require a lot of time to learn and upkeep. I'm used to working with startups in the space, and they are definitely much bigger than that.

**What problems is CreatorIQ solving and how is that benefiting you?**

Creator IQ is solving a need for measurement and collaboration for us

  ### 44. Excellent Influencer Marketing CRM system - huge time saver and value add versus our previous tools!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tyler P. | Operations Analyst, Public Relations and Communications, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 19, 2019

**What do you like best about CreatorIQ?**

CreatorIQ was one of the easiest platforms to onboard (I regularly work on on-boarding new tools at my company of about 160 staff and it's usually not so easy). It's awesome that CIQ consolidates discovering new influencers/creators with campaign management/tracking and robust reporting, as well as the level of granularity the tool offers when searching for creators. Overall it's been great for streamlining workflows for the PR staff that work in influencer marketing. Additionally, CIQ has the largest influencer database within the industry at over 15 million Influencers!

**What do you dislike about CreatorIQ?**

There is A LOT this tool can do, and to fully utilize the capabilities you'll need to invest a good amount of time in staff learning how to navigate/use following best practice. This is unavoidable in my opinion, but something to consider if you're looking for something quick and easy to use. 

**What problems is CreatorIQ solving and how is that benefiting you?**

We've been able to consolidate a lot of the processes that go into influencer marketing within the platform. It's nice that all of the communication, agreements, etc. with influencers can be done in CIQ. Overall it pretty much does everything we need to run full campaigns, and has saved my company a ton of work hours that used to go into executing them!

  ### 45. CreatorIQ is a great asset for the team

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jasmina T. | Freelance Writer , Mid-Market (51-1000 emp.)

**Reviewed Date:** March 05, 2020

**What do you like best about CreatorIQ?**

Overall, the platform has great features and is easy to use. CreatorIQ allows the team to save time in content tracking and is an amazing asset for managing campaign execution. The platform also has a great influencer discovery tool.

**What do you dislike about CreatorIQ?**

It would be beneficial to have more functionalities to ensure better internal communication when it comes to the content preview process, for instance.

**What problems is CreatorIQ solving and how is that benefiting you?**

The tool saves us time as we no longer need to track content manually and it provides insightful data on campaign-related content, such as impressions and other relevant metrics.

  ### 46. CreatorIQ is a great tool for everyone working with creators!

**Rating:** 3.5/5.0 stars

**Reviewed by:** Stefanie G. | Junior Influencer Account Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 25, 2020

**What do you like best about CreatorIQ?**

CreatorIQ has been helping with a lot of steps in our everyday workflow. Especially One-Sheets is something we use every day. It helps keep track of our campaigns and gives us an automatic reporting for it.

**What do you dislike about CreatorIQ?**

Sometimes it can take a while to load. A lot of things seem very complex that could maybe be solved easier.

**What problems is CreatorIQ solving and how is that benefiting you?**

It's a great chance for us to have everything in one tool. This is especially helpful for the work with our clients as it is a lot easier for them to just have one tool to work in.

  ### 47. New Experiences with CreatorIQ

**Rating:** 3.0/5.0 stars

**Reviewed by:** Leslie R. | Influencer Marketing Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 25, 2020

**What do you like best about CreatorIQ?**

I love being able to talk to all of the creators within a campaign all from one dashboard. The fact that you can add anyone to your personal network is a great feature that separates them from other platforms.

**What do you dislike about CreatorIQ?**

The discovery process can be a little more tricky or limited unlike some other platforms, but I do like being able to search key words in creators bios.

**What problems is CreatorIQ solving and how is that benefiting you?**

Being able to see all the live posts in one dashboard is FANTASTIC not only for our specialists working with the platform, but for our clients as well.

  ### 48. Tribe Dynamics is very insightful!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 26, 2020

**What do you like best about CreatorIQ?**

Tribe Dynamics has an abundance of features that can help your company grow! They also have great data analysis tools. It is very user friendly!

**What do you dislike about CreatorIQ?**

Tribe is a little confusing at first but you will quickly learn how to use!

**Recommendations to others considering CreatorIQ:**

Tribe Dynamics will improve how your company makes progress and looks at its EMV! The platform is very user friendly and they have a great support team!

**What problems is CreatorIQ solving and how is that benefiting you?**

Tribe helped me understand the top competitors of the brand and it also gave me valuable insights about our influencers!

  ### 49. Creator IQ helps our agency's influencer offering stand-out!

**Rating:** 4.5/5.0 stars

**Reviewed by:** E Yiwei Z. | Digital & Influencer Marketing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 25, 2020

**What do you like best about CreatorIQ?**

We love Creator IQ's custom functions to allow our agency to customize how we present influencer options and wrap reports. It makes the influencer review process much easier and aesthetically appealing. We have received a ton of positive feedback from our clients regarding our influencer review process. It is also very easy to use for us to review the analytics of each influencer campaign. With stellar customer services, we are constantly learning more about the services from the Creator IQ team.

**What do you dislike about CreatorIQ?**

There have been times where it is challenging to use Creator IQ to discover the right types of niche influencers. Sometimes the system takes a bit longer time to process customizations as well.

**What problems is CreatorIQ solving and how is that benefiting you?**

1. Influencers Search
2. Influencer Option Review 
3. Content Management & Review Process with Clients 
4. Reporting

  ### 50. CreatorIQ is a practical platform that brings a sense of order to the world of influencer marketing.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jazmin S. | Influencer Marketing Coordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 28, 2020

**What do you like best about CreatorIQ?**

I really like that the platform features thousands of influencers, allowing access to useful marketing insights. I also like that team behind the platform is very responsive and caring when it comes to their customers.

**What do you dislike about CreatorIQ?**

The numeric data (audience demographics, engagement rate, etc.) is not always accurate. This can be a bit overwhelming when pulling numbers for influencers. It would also be very helpful if the bios were updated and revised.

**What problems is CreatorIQ solving and how is that benefiting you?**

CreatorIQ has given my team access to useful marketing insights that allow us to vet ideal influencers for our brand partnerships.


## CreatorIQ Discussions
  - [what is the formula for calculating earned media value EMV?](https://www.g2.com/discussions/27439-what-is-the-formula-for-calculating-earned-media-value-emv) - 1 comment

- [View CreatorIQ pricing details and edition comparison](https://www.g2.com/products/creatoriq/reviews?page=9&section=pricing&secure%5Bexpires_at%5D=2026-08-05+15%3A37%3A13+-0500&secure%5Bsession_id%5D=5580d49e-4842-405b-aa23-3aacaf05c0d5&secure%5Btoken%5D=84c14ec2ff21ecb943ce77a15abcb25d3b3688a52eb70cad8a0d9fc5637b9d4b&format=llm_user)
## CreatorIQ Integrations
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)

## CreatorIQ Features
****
- Customer Segmentation
- Conversion Tracking
- Post Scheduling
- Automated Scheduling
- Content Management
- Campaign Planning
- Content Library
- Multi-Channel Management
- Campaign Management
- Trend Analysis
- Drag & Drop
- Activity Dashboard
- Customizable Reports
- Multi-Channel Marketing
- Social Promotion
- Data Import/Export
- Contact Management
- Social Media Monitoring
- A/B Testing
- Generative AI
- Customizable Branding
- Email Marketing
- Automated Publishing
- Image Library
- AI Copilot
- Tagging
- Campaign Analytics
- Reporting/Analytics
- Keyword Filtering
- Customizable Templates
- Real-Time Data
- Workflow Management
- Calendar Management
- Data Visualization
- Multi-Campaign
- Social Media Integration
- Multi-Account Management
- Commenting/Notes
- Engagement Tracking
- Third-Party Integrations
- Performance Metrics
- Click Tracking

**Influencer Marketing**
- Influencer Recruitment
- Influencer Scoring
- Audience Analysis
- Influencer Segmentation
- Influencer Collaboration
- User-Generated Content (UGC) Management
- Content Approval
- Campaign Analytics
- Reporting and Dashboards
- Data Importing and Exporting Tools
- Influencer Whitelisting
- Influencer Compensation
- Social Commerce
- E-Commerce Integration
- Trend Analysis
- Real-Time Analytics
- Multi-Campaign
- Demographic Data
- Social Media Integration
- Campaign Segmentation
- Communication Management
- Influencer Relationship Management
- Social Performance Management
- Campaign Management
- Multi-Channel Management
- Contact Management
- Content Management
- Rewards Management
- Workflow Management

**Agentic AI - Influencer Marketing Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Third-Party Integrations
- Campaign Planning

****
- Data Visualization
- Keyword Tracking
- Search/Filter
- Social Advertising
- Influencer Tracking
- Social Promotion
- Conversion Tracking
- Payment Tracking
- Customizable Reports
- Email Marketing
- Approval Process Control
- Alerts/Notifications
- Performance Metrics
- Data Import/Export
- Campaign Scheduling
- Engagement Tracking
- Monitoring
- Contact Database
- Influencer Discovery
- Multi-Channel Marketing
- Social Media Monitoring
- Activity Tracking
- Customizable Branding
- ROI Tracking
- AI Copilot
- Reporting & Statistics
- CRM
- Faceted Search/Filter
- Categorization/Grouping
- Filtering
- Generative AI
- API

## Top CreatorIQ Alternatives
  - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) - 4.7/5.0 (503 reviews)
  - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews)
  - [Later Influence](https://www.g2.com/products/later-influence/reviews) - 4.5/5.0 (457 reviews)

