--- title: CreatorIQ Reviews meta_title: 'CreatorIQ Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 580 reviews by the users' company size, role or industry to find out how CreatorIQ works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 580 scale: '5' date_modified: '2026-08-04' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # CreatorIQ Reviews **Vendor:** CreatorIQ **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.6/5.0 **Total Reviews:** 580 ## About CreatorIQ CreatorIQ is the AI-native operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies—including Burson, Delta Air Lines, Google, LVMH, Nestlé, and Sephora—CreatorIQ unifies creator marketing across paid, owned, earned, commerce, and community into one seamless, enterprise-grade ecosystem. With industry-leading intelligence infrastructure, rigorous compliance and security standards, and integrations with Meta, Snapchat, TikTok, YouTube, and more, CreatorIQ empowers brands and agencies to harness the creator economy as a strategic growth engine. Learn more at www.creatoriq.com and follow us on LinkedIn and Instagram. ## CreatorIQ Pros & Cons **What users like:** - Users appreciate the **clear overview of influencer performance** in CreatorIQ, enhancing tracking and impact measurement. (8 reviews) - Users value the **frequent updates and detailed reporting** of CreatorIQ, enhancing their ability to analyze creator performance. (8 reviews) - Users highly value the **helpful customer support** in CreatorIQ, ensuring smooth navigation and effective campaign management. (7 reviews) - Users appreciate the **clear overview of influencer performance and campaign insights** that simplifies tracking results and measuring impact. (6 reviews) - Users appreciate the **ease of use** of CreatorIQ, benefiting from customizable tools and seamless campaign management. (6 reviews) - Users value the **advanced influencer management** features of CreatorIQ, enhancing campaign efficiency and creator relationships. (6 reviews) - Users love the **intuitive interface** of CreatorIQ, which simplifies reporting and management of influencer campaigns. (5 reviews) - Helpful (4 reviews) - Users value the **comprehensive metrics tracking** in CreatorIQ, providing clear insights into influencer performance and campaign results. (4 reviews) - Success Achievement (3 reviews) **What users dislike:** - Users find the **complexity of data management** in CreatorIQ hinders usability and complicates task execution. (4 reviews) - Users experience **technical issues** with outdated analytics and glitches, impacting data access and workflow efficiency. (4 reviews) - Users note the **inadequate sourcing of new creators** , affecting the ease of finding relevant content on the platform. (3 reviews) - Users find **bulk selection issues** and manual processes in campaign management frustrating, complicating their workflow. (2 reviews) - Users report frequent **creator issues** with navigation, data accuracy, and limited efficiency in sourcing creators on CreatorIQ. (2 reviews) - Users find the **insufficient information** on sourcing new creators limits their experience on CreatorIQ. (2 reviews) - Users often face **navigation issues** with CreatorIQ, resulting in a clunky experience and inefficient workflow. (2 reviews) - Users experience **payment issues** with delays and lack of proactive notifications, relying on creators to report problems. (2 reviews) - Users find the **reporting inadequate** , often lacking depth and freshness, affecting their ability to serve clients effectively. (2 reviews) - Users find the **search functionality challenging** , causing frustration in content discovery despite promised improvements. (2 reviews) ## CreatorIQ Reviews ### 1. Tribe has been an integral part of our reporting for influencer marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2022 **What do you like best about CreatorIQ?** It's extremely easy to create campaigns and bulk upload creators for tracking purposes. **What do you dislike about CreatorIQ?** I would love to see an email integration to better manage campaign communication. **What problems is CreatorIQ solving and how is that benefiting you?** Tribe enables us to track our performance accurately and easily. ### 2. User Friendly Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Justin E. | Associate Brand Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2022 **What do you like best about CreatorIQ?** Being able to navigate through various social media platforms **What do you dislike about CreatorIQ?** It takes a while when updates their platform to reflect on the user side which then creates a delay in seeing data. **What problems is CreatorIQ solving and how is that benefiting you?** n/a ### 3. Easy to Use, Efficient for Business, and Excellent Client-Facing Abilities **Rating:** 5.0/5.0 stars **Reviewed by:** Samantha S. | Owner & Blogger, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2022 **What do you like best about CreatorIQ?** The Discovery and Client-Facing Capabilities **What do you dislike about CreatorIQ?** Nothing! Everything so far is working well. **Recommendations to others considering CreatorIQ:** CIQ is a service to streamline your workflow and make bringing influencer marketing even easier. **What problems is CreatorIQ solving and how is that benefiting you?** The ability to find creators quickly and with the right client themes in mind. Organizing client-facing content in a simple, but meaningful way. Solving day-to-day issues with an easy to use, straightforward system. ### 4. It is so helpful when pitching clients! Buyers are always so impressed with our materials. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2022 **What do you like best about CreatorIQ?** Having the socials linked and updated constantly - being able to show the featured + sponsored posts. It also just looks beautiful! **What do you dislike about CreatorIQ?** I like everything about the platform! Nothing to complain about. **What problems is CreatorIQ solving and how is that benefiting you?** Having all of our client materials in one place ### 5. Extremely Beneficial **Rating:** 5.0/5.0 stars **Reviewed by:** Sybil G. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2020 **What do you like best about CreatorIQ?** The talent discovery features and customizable client facing one-sheets make CreatorIQ invaluable when kicking off influencer discovery for new campaigns. The ability to authenticate talent into the platform makes campaign management efficient, and streamlines detailed reporting. When I am running large influencer teams across multiple geographical locations, and hiring a substantial number of talent in each geo, with deliverables spread out across social media platforms over months, it is necessary to have a platform that al of my employees can log into, leave comments for each other, and receive detailed information in real time to keep the program running smoothly. For longer term campaigns, this also helps us to be able to optimize the campaign to keep creating the content that is performing best for the brand. **What do you dislike about CreatorIQ?** While it is easy to add talent to the platform, I look forward to even more micro-influencers, and bloggers already being included in the platform along with their key metrics. As dollars continue to shift more to influencer marketing, and additional social media platforms grow and become of interest to brands, it will be even more important to have a single platform, such as CreatorIQ, that will be able to track talent's audiences and engagement across all social platforms and across all tiers of potential talent required for each program. **Recommendations to others considering CreatorIQ:** I highly recommend CreatorIQ. It has become the industry standard for influencer marketing, providing key metrics, insights and ease in influencer discovery, comparison, as well as campaign management and reporting. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ makes it extremely efficient to discover new creators similar to a prototype talent or brand approved influencer, as well as compare creators within specific parameters. Being able to quickly see past content and engagement per post helps shape the direction and deliverables we may look to engage the talent to create for our upcoming campaigns. And being able to quickly check for growth, and flag potential "fake" audiences is mandatory. ### 6. Leading edge platform for Influencer Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Steve V. | EVP, Executive Director, Marketing Science, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2022 **What do you like best about CreatorIQ?** The platform unlocks access to hard to capture metrics from influencers **What do you dislike about CreatorIQ?** It's hard to dislike anything from the CreatorIQ right now. They are definitely leading the way for influencer marketing analytics. **What problems is CreatorIQ solving and how is that benefiting you?** Finding the right influencers and measuring the success of campaights. ### 7. Long-time User **Rating:** 5.0/5.0 stars **Reviewed by:** Adrianna A. | PR and Influencer Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2021 **What do you like best about CreatorIQ?** Absolutely love the support from Tribe Dynamics. The team doesn't just sign you up and leave you. They are always available for any questions, insights and support! They give you quarterly take aways that are really valuable for strategy and c-suite execs. Its a platform AND a resources that will allow your team to be truly successful in the long run. **What do you dislike about CreatorIQ?** When I first started using Tribe years ago, it was always glitchy, not always uploading content and missed valuable data that would benefit us. However, those issues with API changed dramatically. EMV is a love-hate number and they also updated that to allow using multiple ways of reporting to define success. **Recommendations to others considering CreatorIQ:** We RFP'd alot of influencer platforms and we strongly suggest the same. Depending on the needs and goals of your business ensure your utilizing the platforms potential. Also, know that there is ONE platform that solves ALL your problems. More than likely you will need at least 2. I found that Tribe and GRIN work the best for us and our needs in influencer and affiliate marketing. **What problems is CreatorIQ solving and how is that benefiting you?** Setting KPIs and goals based on year over year AND month over month metrics. We also get to look at our competitors and see how we can raise the bar by making qualitative assumptions on who and how they are working in the space. ### 8. CreatorIQ has been one of the key factors that aided the growth of our influencer program! **Rating:** 5.0/5.0 stars **Reviewed by:** Sabrina P. | Marketing and Communications Intern, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2022 **What do you like best about CreatorIQ?** Easy to create client-facing One-Sheets. **What do you dislike about CreatorIQ?** Search terms have to be perfect to have good results. **Recommendations to others considering CreatorIQ:** Having good communication with your CreatorIQ assigned "helper" is going to make your job 100 times easier! **What problems is CreatorIQ solving and how is that benefiting you?** It is much easier to manage communication with influencers through the Creator Dashboard. ### 9. Very East to Navigate and an Amazing resource for businesses to use. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2022 **What do you like best about CreatorIQ?** My community, as it has all the good figures to help a business improve their strategy. **What do you dislike about CreatorIQ?** The campaigns can be a bit confusing to organise and start, and the wrong data sometimes gets pulled. **What problems is CreatorIQ solving and how is that benefiting you?** Keep track of our influence and understand what we are doing well and what we can do better. ### 10. Marias Review **Rating:** 5.0/5.0 stars **Reviewed by:** Maria M. | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2022 **What do you like best about CreatorIQ?** I love how easy and visual the website is! I appreciate that you can toggle between social platforms. I use all the tools but especially use it to look for content. **What do you dislike about CreatorIQ?** Would love to see more data on influencers that have tiktok! It works great, would just like more insights on TikTok, especially views for each video, and average view. **What problems is CreatorIQ solving and how is that benefiting you?** Problems that involve picking content and influencers we should be working with! It is excellent for picking content to be able to repost on our social media platforms. ### 11. Great platform, event better team. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2022 **What do you like best about CreatorIQ?** Not only is the platform extremely digestible & helpful, but the team at Tribe is always there to help, answer questions and are very knowledgable in the beauty space. **What do you dislike about CreatorIQ?** Due to our package, I think we are limited on the number of competitors we are able to track, but overall would love to track our top 5 competitors against the industry averages. **What problems is CreatorIQ solving and how is that benefiting you?** Quick, easy and digestible analysis on all influencer activity is a huge benefit to myself and my team. One problem i run into here and there are some posts not being automatically picked up and having to upload manually (few and far between) ### 12. Tribe is super user friendly, and provides so much useful data. **Rating:** 5.0/5.0 stars **Reviewed by:** Desirae P. | Assistant Manager -Influencer Relations, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2022 **What do you like best about CreatorIQ?** I love the brand buzz feature, I'm able to see any and everyone who mentions our brand! Helps with gaining and retaining new members. With my experience, Tribe has helped more than other companies with the amount of information provided. **What do you dislike about CreatorIQ?** I wish there was an app for the dashboard, to scroll through a "feed" of brand buzz or any filters. **What problems is CreatorIQ solving and how is that benefiting you?** Tribe has helped with discovery of new influencers tremendously. I'm able to acknowledge the overachievers through their tribe profiles is also a plus! I LIVE FOR CAMPAIGNS! ### 13. Tribe has a lot of ways to view data **Rating:** 3.5/5.0 stars **Reviewed by:** Sophie V. | Social Media Intern, Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2021 **What do you like best about CreatorIQ?** I like the filters feature. It's the easiest way to find people I am looking for even without a first or last name on hand. When looking for different influencers to reach out to its nice to have those filters so i can see who is posting about us and who isn't. **What do you dislike about CreatorIQ?** I don't like the fact i cant mass contact influencers through the website. Also sometimes the tags when added to a new profile can be a little glitchy and dissapear. **What problems is CreatorIQ solving and how is that benefiting you?** We have a lot of influencers on our tribe that don't talk about us. The gives us more room to find newer influencers who do want to work with us. Using tribe we are able to weed out who is not worth following anymore and who is. ### 14. Powerful software and helpful team! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2022 **What do you like best about CreatorIQ?** Data available for social profiles, trend analysis of Youtube channels and other platforms, the CIQ team has been very responsive for any issues that have popped up. **What do you dislike about CreatorIQ?** The questionnaire for onboarding a creator is a bit limited and not flexible for what we need. **What problems is CreatorIQ solving and how is that benefiting you?** Social analytics for our network of creators. Profile data about ad preferences and other important selling info. ### 15. Efficient and Effective **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2022 **What do you like best about CreatorIQ?** I enjoy using the filters when I need to look for specific content from specific campaigns. I appreciate the thorough reports that are easy to navigate and the additional support from our rep. **What do you dislike about CreatorIQ?** I think the platform could benefit from a smarter search/discover feature for new influencers that included specific features such as locatio, following, brand affinity tags, etc. **What problems is CreatorIQ solving and how is that benefiting you?** We are able to easily track which influencers are supporting our mailers and which are not to better strategize future giftings and campaigns. We are also using this information to re-ignite old relationships. The competitve stats are helping us see what other brands in our space are doing and where we stand against their activations. ### 16. Robust Platform - Best in Class Influencer Marketing Full-Service Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Jackie Z. | Chief Executive Officer and Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2021 **What do you like best about CreatorIQ?** • Robust discovery features that allow you to filter for any topic/interest/niche you can think of. • Large collection of influencers. • Saveable templates with lots of custom branding capabilities baked in. • Easily create client-ready influencer lists for review that include all the information they'll want to know. • Invite creators into the campaign to track and measure their analytics. • Create vibrant wrap reports with influencer content and data in a few quick steps. • Save and easily share internal influencer lists and notes with team mates. • Brief influencers in the platform and track their individual deliverables automatically once they're hooked into the system. • Pay influencers from the platform either on a project basis or post by post basis. **What do you dislike about CreatorIQ?** Because this tool does so much, it can be overwhelming at times. There are a LOT of toggles and tricks to learn. However, I'd say the tool helps you out as much as it can along the way, considering everything it can do. **What problems is CreatorIQ solving and how is that benefiting you?** Problems: • Limited filters to find influencers that fit specific criteria on other influencer tools. • Limited platform options to search by on other influencer tools. • Poor analytics tracking and influencer onboarding with other influencer tools. • Inability to communicate with influencers from within the platform on other influencer tools. • Inability to generate client-ready lists and reports for review on other influencer tools. I didn't realize the payment and briefing options built-in, nor the custom branding capabilities until we started the onboarding process. Those are big bonuses! ### 17. VKTRY Review of CIQ **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2022 **What do you like best about CreatorIQ?** The wrap reports / easy to find analytics **What do you dislike about CreatorIQ?** Would like to customize my campaigns more - can't require my athletes to post monthly, only a certain # annually **What problems is CreatorIQ solving and how is that benefiting you?** Organization has been a huge problem - keeping tabs on who has posted. We're much more capable of handling large volumes of athletes with our small team ### 18. Paid Media Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Building Materials | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2022 **What do you like best about CreatorIQ?** They have an excellent customer service team, who took the time to understand our needs and help us find personalized solutions **What do you dislike about CreatorIQ?** The tool takes some time to understand fully and is ever-evolving but to be fair, that is a function of the influencer/social space. **What problems is CreatorIQ solving and how is that benefiting you?** Standardizing reporting. CRM management of influencers across our entire organization ### 19. Head of PR **Rating:** 5.0/5.0 stars **Reviewed by:** Olivia K. | Head of PR, Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2020 **What do you like best about CreatorIQ?** It has an easy platform to use, it collates all social in one place and we have a great brand manager who gives us great customer service. **What do you dislike about CreatorIQ?** After a certain period you can see that an influencer posted but it doesn't show you the actual post which can be frustrating, **Recommendations to others considering CreatorIQ:** You won't regret it, it is worth every penny but you do need time to get the most out of it. **What problems is CreatorIQ solving and how is that benefiting you?** Visibility on who is talking about us and our competitor set ### 20. Hands on and helpful team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2022 **What do you like best about CreatorIQ?** I like the option of having biweekly calls to go over any questions I have throughout my time using the platform **What do you dislike about CreatorIQ?** I've had issues with some glitches/errors that aren't self explanatory to fix **What problems is CreatorIQ solving and how is that benefiting you?** Being able to find niche creators for campaigns ### 21. Great support from the CIQ team and robust capabilities to help organize projects **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2022 **What do you like best about CreatorIQ?** The team is always available to help and solve problems **What do you dislike about CreatorIQ?** Sometimes it is a bit confusing given all of the capabilities the platform offers **What problems is CreatorIQ solving and how is that benefiting you?** Organizing and executing a complicated project with multiple influencers and specific creators ### 22. Great platform for finding influencer and incredible reporting system. **Rating:** 4.5/5.0 stars **Reviewed by:** Drea G. | Director, Digital and Media Stratgey, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2022 **What do you like best about CreatorIQ?** Reporting system, discovery tool, and direct contact for support. Sameem is the best! **What do you dislike about CreatorIQ?** More al-la-chart options i.e. white labeling only **What problems is CreatorIQ solving and how is that benefiting you?** Solving issues with finding influencers and keeping database up-to-date. Can still use some work, but I know you guys are on it. ### 23. CreatoriQ is our one source of truth for influencer marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Helen W. | Director of Content + Publishing Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2021 **What do you like best about CreatorIQ?** CreatoriQ brings together the functionality we need for identification, campaign management and tracking into one place. Customisation is also essential as we often need to adapt to client, influencer, and internal requests at speed. **What do you dislike about CreatorIQ?** To get the best from the platform we need to make sure we're training up our teams efficiently and convincing influencers and agents of the benefits of linking their accounts. **What problems is CreatorIQ solving and how is that benefiting you?** CreatoriQ is helping us create a consistent approach to influencer marketing across all our global offices. This is really important as we want our clients to have the same experience wherever they work with H+K. ### 24. Loyal Tribe Dynamics User! A Must-Have. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2022 **What do you like best about CreatorIQ?** - User-friendly dashboard allows our team to pull all relevant KPIs and insights quickly and as needed, avoiding any tedious and manual work - Campaign management is seamless from start to finish **What do you dislike about CreatorIQ?** At the moment, there is nothing I dislike about Tribe Dynamics. In the ever-changing field of digital and influencer marketing, the platform makes continues to evolve and make updates based on what brands are looking for. **Recommendations to others considering CreatorIQ:** N/A **What problems is CreatorIQ solving and how is that benefiting you?** - Our teams have saved an incredible amount of time on campaign management & results and reporting - Tribe Dynamics Competitor insights have helped to shape some of our goals and benchmarks ### 25. TikTok Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2022 **What do you like best about CreatorIQ?** I like that tribe is very simple to use, and it makes it very easy to stay on top of content and UGC **What do you dislike about CreatorIQ?** It would be nice to see it catch content from those not already in our creator database, making it easier to find new talent. **Recommendations to others considering CreatorIQ:** It's a great platform that makes it easy to track influencers and to truly see the large impact they have **What problems is CreatorIQ solving and how is that benefiting you?** We no longer work with creators in a paid aspect if they don't frequently post about us organically. It's easy to track who is a genuine brand fan. ### 26. An efficient, super helpful tool that redefines the influencer outreach experience **Rating:** 4.5/5.0 stars **Reviewed by:** Farhan N. | Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2020 **What do you like best about CreatorIQ?** I personally am fond on how the platform collates all information together in a single page. Previously, I would have to have 2-3 tabs open just to source out an influencer's engagement rate, profiles, etc. But with CreatorIQ, all these more accurate information are displayed together, which helps me to better assess on whether the influencer is someone I would recommend to client. **What do you dislike about CreatorIQ?** What I would like to recommend is that CreatorIQ creates a security access for each campaign; perhaps to key in a security passcode, etc. This is to provide assurance to campaign owners that no one else can have access to the campaign. Similarly to Google sheet, other people can have a look at the sheet, but without the authority to edit it. **Recommendations to others considering CreatorIQ:** It can be a bit confusing and overwhelming during your first few times; but CreatorIQ has a set of materials i.e. videos, decks that'll help with the transition. They have also sessions where they will walk you through the platform to ensure a smoother transition. **What problems is CreatorIQ solving and how is that benefiting you?** Previously, I would have spent many hours searching and filtering influencers for a current/potential client. And even then, the influencers have a high chance of not being relevant to the client's criteria. But with CreatorIQ, that time is reduced significantly. By simply adding a few keywords relevant to the client's business and criteria, I am able to group together influencers, that now have a lower margin of being rejected. ### 27. CreatorIQ is a leading platform and the ultimate agency partner. **Rating:** 5.0/5.0 stars **Reviewed by:** Tyler K. | U.S Influencer Lead/ Content and Publishing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** July 13, 2021 **What do you like best about CreatorIQ?** CiQ - streamlined workflow and process, helped in pitching with authenticated metrics and campaign predictions, also made exporting custom client-ready proposals or reports turnkey! In addition to the platform being standout amongst its peers, the team behind CiQ are attentive, knowledgeable, and agile! the set up process was phenomenal - we received dedicated time with senior leaders and dedicated account managers who were with us every step of the way and continue to meet with us on a monthly basis to address any Qs we have, influencer trends and best practice from the broader space. The dedicated time and solution-focused approach was very helpful as our team expanded and client demands increased. **What do you dislike about CreatorIQ?** One issue I did hear from the teams was that there were sometimes too many influencers to comb through. The CreatorIQ team spent some time upskilling and training to ensure that our agency team was set up for success with search and discovery in order to produce more manageable lists. The team was always quick to respond to any IT support needed or share functions in beta/ the pipeline. **Recommendations to others considering CreatorIQ:** Spend time exploring all the features - they really have thought of everything to simplify anyone working in influencer marketing 's role! from account exec to strategist there is value here for all. **What problems is CreatorIQ solving and how is that benefiting you?** influencer discovery, influencer outreach to managing large inter-agency campaigns and reporting with fast turn around! Having a global team using one intuitive tool to produce consistent results has been a huge benefit. Presenting influencer options to clients and influencer outreach are two processes that would normally take a lot of time and billable hours - were both cut into fractions and streamlined across accounts. Campaign reporting was made super-intuitive, even brand new users were able to deliver informative reports on their first go - that were customized to client branding, and with results and metrics unique to individual campaigns. ### 28. Very time consuming **Rating:** 0.5/5.0 stars **Reviewed by:** Stephanie L. | Account Executive, PR & Influencer Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2020 **What do you like best about CreatorIQ?** How easy it is to search for influencers and that the platform allows you to view key metrics at a glance! **What do you dislike about CreatorIQ?** The platform doesn't capture all the analytics and sections often need to be updated manually. There also are not a lot of relevant one-sheet sorting options (ability to sort by engagement rate) **What problems is CreatorIQ solving and how is that benefiting you?** Creator IQ presents a more appealing way to present influencer lists to clients and it streamlines the approval process. ### 29. Christina **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2022 **What do you like best about CreatorIQ?** CIQ is a great platform to help us with vetting and organizing our creators. The CIQ team is also very responsive and helpful! **What do you dislike about CreatorIQ?** I haven't found anything to dislike about CIQ. **What problems is CreatorIQ solving and how is that benefiting you?** We can track all of our current campaigns and engaged creators. It's also a foolproof way to present creators and their information (specifically demographics and type of content) to clients before reaching out. ### 30. Helpful Tool + Team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2022 **What do you like best about CreatorIQ?** Tribe has been a wonderful tool for our team. It is extremely useful in tracking content and reporting data. The Tribe team is receptive to feedback and always ready to answer any questions for us or help us in any way possible. **What do you dislike about CreatorIQ?** Would love to see more insights and reporting on competitor data. **What problems is CreatorIQ solving and how is that benefiting you?** Tracking EMV and saving so much time in being able to see our data and outcomes of various campaigns. ### 31. I would recommend Tribe! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2020 **What do you like best about CreatorIQ?** The IG Story tracking is great and helps a ton and the tracking for TikTok is super helpful **What do you dislike about CreatorIQ?** Would love if it could track TikTok stitches and "reactions" to our TikTok videos **Recommendations to others considering CreatorIQ:** It is best of the best influencer marketing social tracking service! They continue to impress me with all of the analytics they supply! **What problems is CreatorIQ solving and how is that benefiting you?** great IG Story tracking and social tracking for influencers in general ### 32. Great insight and influencer management **Rating:** 4.5/5.0 stars **Reviewed by:** David W. | Digital Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2021 **What do you like best about CreatorIQ?** Their EMV metric to measure estimated value of influencers and their posts helps establish an ROI that was missing. I also loved the onboarding process - a free month with weekly catch ups to train our team. **What do you dislike about CreatorIQ?** Very little. It requires some work on the user's part to get the system up and running but this is unavoidable with any system. But once the data is in you're off! **What problems is CreatorIQ solving and how is that benefiting you?** Not being able to establish and measure what business benefits influencers gave to the company. Also keeping track on who has - or had not - posted was time consuming and this solved it. ### 33. Comprehensive Influencer Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2021 **What do you like best about CreatorIQ?** CreatorIQ was high on Healthline Media's list while searching for a tool, and we've been pleased with our choice so far! From the detailed "one-sheets" to filtered lists to detailed metrics (including EMVs and paid media integrations), CreatorIQ has been our one-stop shop. The CreatorIQ team has been great to work with, and they've made our processes so much easier. **What do you dislike about CreatorIQ?** There are so many great features within CreatorIQ, and the platform takes some time to figure out. Everything we need is built-in. It's a matter of finding the right way to do it for our team. **What problems is CreatorIQ solving and how is that benefiting you?** There are so many features that we haven't explored yet! I know there is so much more untapped potential within the platform. We need a bigger team to help us maximize all that CreatorIQ offers. ### 34. Tribe is the BEST **Rating:** 5.0/5.0 stars **Reviewed by:** Jessie G. | Influencer Relations Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2022 **What do you like best about CreatorIQ?** Amazing customer service from Keri! Amazing creator insights! **What do you dislike about CreatorIQ?** Uploading mass creator lists to campaigns **Recommendations to others considering CreatorIQ:** It is SO easy and user-friendly! **What problems is CreatorIQ solving and how is that benefiting you?** Creator performance and who should be in our network. ### 35. CreatorIQ helped bundle our Influencer Marketing business into one tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2020 **What do you like best about CreatorIQ?** We love a lot of CIQ features, but we specifically geek out about the Campaign abilities. We love that we can edit value metrics on the backend to properly calculate metrics like Media Value and Impressions, and the client-facing features like Content Approvals and Reporting. **What do you dislike about CreatorIQ?** We would love to be able to breakout Creator Audience Demographics in a more thorough and granular way. **Recommendations to others considering CreatorIQ:** This is a helpful tool for influencer marketing whether you're new to the space or a veteran. You can manage an entire campaign within CIQ and get very granular with tracking, measurement, and reporting. If you're looking to automate your influencer program process, I highly recommend CIQ as a starting point. **What problems is CreatorIQ solving and how is that benefiting you?** We are able to manage an entire influencer campaign from start to finish within the tool. In the past, we were doing a lot of the measurement and client-facing deliverables manually, so we feel more efficient and organized using CIQ. ### 36. Good software for your influencer/celebrity needs **Rating:** 4.5/5.0 stars **Reviewed by:** Sümmani D. | Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** April 07, 2022 **What do you like best about CreatorIQ?** Discovery where I can search/filter and find influencers. One-sheets where I can simply see all influencers with all metrics. **What do you dislike about CreatorIQ?** Micro influencers still not big enough for all markets **What problems is CreatorIQ solving and how is that benefiting you?** Influencer/celebrity identification and validation ### 37. Been great! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2022 **What do you like best about CreatorIQ?** Indexing creators to find demos, campaign management. Getting live data. **What do you dislike about CreatorIQ?** Some data seems off (not updated). Also, a lot of creators are not on the platform. We've prospected everyone we'd reasonably want to work with on CIQ. Also, need to fix mass-outreach. **What problems is CreatorIQ solving and how is that benefiting you?** Scale. Prospecting. Getting additional data on youtube channels. ### 38. A Must Have for All Influencer Marketing Efforts **Rating:** 4.5/5.0 stars **Reviewed by:** Anna Lisa J. | Social Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2020 **What do you like best about CreatorIQ?** CreatorIQ has been a crucial part of our Influencer marketing strategy. The reporting feature and connectivity into influencers analytics is a massive win for us. The customization of the reports is also very beneficial, as I can tailor each report to my liking before exporting. I also love how simple it is to search and find the perfect creator using CreatorIQ's discovery tool. There are so many filter fields which makes finding the right creator super easy. **What do you dislike about CreatorIQ?** There are not many things I dislike about CreatorIQ. I have had a couple of issues sending messages to my influencers through the platform, but the team was constantly quick to assist and resolve this issue. I also wish the reporting allowed me to pull data from a particular time frame versus the whole campaign. **Recommendations to others considering CreatorIQ:** A fantastic software platform for running any Influencer campaigns. Very pleased with it. If you are still pulling manual analytics or asking for screenshots- it's time to switch to CreatorIQ! **What problems is CreatorIQ solving and how is that benefiting you?** We have solved our problems of reporting on our creator's analytics. Before CreatorIQ, we had to pull and ask for their analytics physically, and now it is automatic and effortless. ### 39. Amazing experience - great for growing brands! **Rating:** 4.5/5.0 stars **Reviewed by:** Kelsey P. | Influencer & Affiliate Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2021 **What do you like best about CreatorIQ?** The team at Tribe Dynamics has done an amazing job of educating and supporting without being overbearing. I am just in the test phase but will very likely move forward with a contract. I've looked at numerous influencer support softwares but they repeatedly fall short of capturing the full picture when it comes to influencer performance and how it impacts the brand. **What do you dislike about CreatorIQ?** I wish there were other integrated features like communication from the platform and/or whitelisting capabilities and usage rights or negotiation/buying options to buy content for brand use. **Recommendations to others considering CreatorIQ:** I've now spent time with a few different softwares and Triby Dynamics is just more malleable with how we currently work with influencers. We know that influencers have value for our company beyond direct conversions and this gives us an amazing way to measure and retain and optimize those opportunities. I do see this as a tool that can be used by our social media coordinator as well - to be able to catch social mentions as we scale and engage or catalog those accordingly. Perhaps above all - the team has done an amazing job in the testing process and I feel informed but not overwhelmed. Great job all! **What problems is CreatorIQ solving and how is that benefiting you?** A primary problem is the value of earned media tags for us - reporting the value of the overall influencer program back to our leadership team. ### 40. Tribe Dynamics has helped our brand expand from 500 to 10,00 retained influencers in over 2 years **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2022 **What do you like best about CreatorIQ?** I love the analytics they provide. We use EMV and Impressions to measure the success of all of our campaigns. **What do you dislike about CreatorIQ?** I wish there were more ways to interact with influencers on the platform. **What problems is CreatorIQ solving and how is that benefiting you?** We are naming sure our influencer network is healthy, meeting KPI's, and staying engaged with our brand ### 41. Great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Amica G. | Sr. Content, Social Media, and Reputation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2021 **What do you like best about CreatorIQ?** CreatorIQ allows you to have a streamlined influencer marketing experience; from using the discovery feature to find influencers by location and demographic make-up of their audience, all the way through to activating and completing a campaign. **What do you dislike about CreatorIQ?** I did not have any dislikes about the product. **Recommendations to others considering CreatorIQ:** CreatorIQ is a fully integrated platform that allows for a streamless influencer marketing campaign from end-to-end. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ helps us reach new audiences in a way that wasn't previously accessible without having the tools that CreatorIQ offers. ### 42. Onboarding and client services have been good thus far. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2022 **What do you like best about CreatorIQ?** Great customer service with everybody we've encountered during the onboarding and latter processes. **What do you dislike about CreatorIQ?** Nothing so far, but we haven't initiated a paid campaign yet. **What problems is CreatorIQ solving and how is that benefiting you?** The ability to source quality creators for paid campaigns. ### 43. Kyra **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2022 **What do you like best about CreatorIQ?** The part I utilize the most is the keyword content search and discovery. **What do you dislike about CreatorIQ?** The part I dislike the most is the limited audience data. **What problems is CreatorIQ solving and how is that benefiting you?** Identifying influencers for campaigns ### 44. Quality insights allow for quality talent curations. **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan K. | Senior Manager, YouTube, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2021 **What do you like best about CreatorIQ?** CIQ provides a streamlined and easy-to-navigate interface that allows for the quick reference and reporting needed when searching for relevant talent. **What do you dislike about CreatorIQ?** Having localized notes on talent appear within the reports that are generated would be extremely helpful for us to see at a glance our internal feedback and histories with specific creators. **What problems is CreatorIQ solving and how is that benefiting you?** CIQ is solving our talent curation needs. We've realized that the talent discovery functionality allows to reach out to a wider net of creators that we would otherwise not work with due to lack of awareness. ### 45. Re-visiting Tribe Dynamics **Rating:** 4.5/5.0 stars **Reviewed by:** Alison A. | Vice President of Community and Social Media, R+Co, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2021 **What do you like best about CreatorIQ?** I love having 30-day archived access to Instagram Stories and TikToks where we've been @ tagged by people we're tracking. I also love the competitor visibility and sophisticated reporting that's easy to export and gives a tangible (EMV) way to show ROI on social media activity and influencer mailers. I also love the support team and love learning from them. **What do you dislike about CreatorIQ?** I don't like that we can't see @ tags or mentions if we aren't tracking the person within Tribe, except for every 28 days in the "Discover" section. We do invest in other platforms that provide visibility into the world of the Internet and who is talking about us, giving us real-time discovery tools--but not for Stories, only feed posts. I also wish we had a window longer than 30 days to download Story tags before losing access. In the trial period, I loved having unlimited access to competitor tracking. The platform is pretty pricey, even without all-inclusive access. **What problems is CreatorIQ solving and how is that benefiting you?** Absolutely Instagram Stories visibility for easier re-posts. We also love being able to see growth spurts on competitor pages with insight into what happened to make that growth occur--gives us a better look at contextual insights. ### 46. Great creator search engine **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2022 **What do you like best about CreatorIQ?** The number of creators in the CreatorIQ database. **What do you dislike about CreatorIQ?** Best practice for searching the database takes time to learn. **What problems is CreatorIQ solving and how is that benefiting you?** Lead gen for email campaigns ### 47. Best, User-Friendly Influencer Tracking Tool! **Rating:** 5.0/5.0 stars **Reviewed by:** April L. | Influencer & Partnerships Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2021 **What do you like best about CreatorIQ?** The Brand Buzz section is so great at showing an overview of content, and helping us benchmark monthly, quarterly and annually. We've also been finding the Discover tool very useful at helping us catch great influencers who are organically talking about the brand that we might not be looking at. Also excited that impressions have been added back into the tool, and it's easy to measure our campaigns. Tribe's technology really is best in class at capturing all the influencer content we garner, and helping us not to miss a beat. **What do you dislike about CreatorIQ?** We don't have much we dislike -- it would be great to have an easier upload process so that we don't have to reformat lists each time into the Tribe excel format, but we've found formulas around it. **Recommendations to others considering CreatorIQ:** It's a huge time saver, and a great tool to fight for your influencer activations by being able to benchmark past success. **What problems is CreatorIQ solving and how is that benefiting you?** Major time solve! We are way past the days of screenshotting, but Tribe helps us not to worry about missing influencer content and successfully tracking and measuring campaigns. We're able to really take a step back and compare our campaigns against each other the longer we've been with Tribe. We also find huge value in seeing who our most active influencers are, and who those "lost" influencers are that we may need to win over again. ### 48. Amazing! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2022 **What do you like best about CreatorIQ?** Love how organized and easy it is to track just what we are looking for! **What do you dislike about CreatorIQ?** Nothing, very positive experience with Tribe! **What problems is CreatorIQ solving and how is that benefiting you?** Keeping all information organized; from tags, to addresses, to campaigns, etc. ### 49. Excellent Product and Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2021 **What do you like best about CreatorIQ?** The platform provides the right insights, metrics and access to a vast creator network that supports our current business structure. We love the wide variety of tools available within the platform that allows us to dissect information in multiple ways. Additionally, it's hugely helpful to have such a helpful service team that checks in often, troubleshoots when necessary and ensure we're up to speed on the innerworkings of the platform. **What do you dislike about CreatorIQ?** The setup of the tool isn't the most intuitive and requires a lot of check-in's with the supprot team but overall, the customer service is top notce and really helps us to optimze the platform in a more effective manner. **What problems is CreatorIQ solving and how is that benefiting you?** We are able to solve for a more quantitative, performance-driven approach that supports our robust talent partnerships, pulling in key metrics that better help us determine ROI across programming. CreatorIQ also helps us in the realm of discovery, as our company works with a large network of talent which scales across indutstry from enteratinment to music to influencers. CreatorIQ helps us hone in on our key talent parameters when selecting the best talent for a featured campaign. ### 50. An amazing + user friendly influencer platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2022 **What do you like best about CreatorIQ?** I love the filter capabilities for reporting or finding specific content I am looking for as well as the competitive data analysis. Use the data portion every day! **What do you dislike about CreatorIQ?** Sometimes the home page will reload randomly while I am putting filters in, but other than that, I have nothing! **What problems is CreatorIQ solving and how is that benefiting you?** Making sure that all content we are tagged in, we have visibility to! ## CreatorIQ Discussions - [what is the formula for calculating earned media value EMV?](https://www.g2.com/discussions/27439-what-is-the-formula-for-calculating-earned-media-value-emv) - 1 comment - [View CreatorIQ pricing details and edition comparison](https://www.g2.com/products/creatoriq/reviews?page=6§ion=pricing&secure%5Bexpires_at%5D=2026-08-04+04%3A52%3A31+-0500&secure%5Bsession_id%5D=c0d66589-8386-43e0-b3ac-f753d1555bed&secure%5Btoken%5D=3f383793896c8de44bc2263bb0cccf4f73dbee1c1ac2702f23db320501f9680b&format=llm_user) ## CreatorIQ Integrations - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) ## CreatorIQ Features **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top CreatorIQ Alternatives - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) - 4.7/5.0 (503 reviews) - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [Later Influence](https://www.g2.com/products/later-influence/reviews) - 4.5/5.0 (457 reviews)