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Compare CreatorIQ and Upfluence 
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At a Glance
Market Segments
Mid-Market (42.9% of reviews)
Small-Business (68.8% of reviews)
Entry-Level Pricing
No pricing available
Starting at $478.00 1 Search and Contact Module Per Month
CreatorIQ
Star Rating
(566)4.6 out of 5
Market Segments
Mid-Market (42.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about CreatorIQUpfluence
Star Rating
(139)4.6 out of 5
Market Segments
Small-Business (68.8% of reviews)
Entry-Level Pricing
Starting at $478.00 1 Search and Contact Module Per Month
Learn more about UpfluenceSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Upfluence excels in its User-Generated Content (UGC) Management feature, scoring 9.4, which allows brands to effectively curate and manage content created by their audience. In contrast, CreatorIQ's UGC Management received a lower score of 7.4, indicating a less robust offering in this area.
- Reviewers mention that Upfluence's Influencer Collaboration feature is highly rated at 9.0, facilitating seamless partnerships with influencers. On the other hand, CreatorIQ's collaboration tools scored only 7.9, suggesting that users may find it less effective for managing influencer relationships.
- G2 users highlight Upfluence's superior Campaign Analytics capabilities, with a score of 9.1, which provides detailed insights into campaign performance. CreatorIQ, while still competent, scored 8.7, indicating that its analytics may not be as comprehensive or user-friendly.
- Users on G2 appreciate Upfluence's Content Scheduling feature, which received an impressive score of 9.7, making it easy to plan and execute marketing campaigns. In contrast, CreatorIQ's scheduling tools did not perform as well, reflecting a score that may hinder users' ability to manage their content effectively.
- Reviewers say that Upfluence's Influencer Compensation feature is particularly strong, scoring 9.1, which helps brands manage payments and contracts with influencers efficiently. CreatorIQ, however, scored only 6.6 in this area, indicating potential challenges for users in managing influencer payments.
- Users report that Upfluence's Reporting and Dashboards feature is highly intuitive, with a score of 9.1, allowing for easy visualization of campaign data. CreatorIQ's reporting tools, scoring 8.8, may not provide the same level of clarity or ease of use, which could impact decision-making for users.
Pricing
Entry-Level Pricing
CreatorIQ
No pricing availableUpfluence
Modular Custom Pricing
Starting at $478.00
1 Search and Contact Module Per Month
Scale effectively with tailored modules that maximize value and ROI as your business evolves.
- Search and Contact
Free Trial
CreatorIQ
No trial information availableUpfluence
Free Trial is available
Ratings
Meets Requirements
8.5
450
8.8
118
Ease of Use
8.6
455
8.8
119
Ease of Setup
8.4
187
8.7
57
Ease of Admin
8.7
167
8.7
50
Quality of Support
9.5
446
9.3
116
Has the product been a good partner in doing business?
9.5
172
8.8
48
Product Direction (% positive)
9.5
437
8.7
105
Features by Category
Identify
Not enough data
9.1
33
Not enough data
9.3
34
Not enough data
9.2
33
Manage
Not enough data
9.2
30
Not enough data
9.4
12
Not enough data
9.0
28
Not enough data
9.3
25
Not enough data
9.7
13
Results
Not enough data
9.5
13
Not enough data
9.4
29
Not enough data
9.4
27
Influencer Marketing
7.8
356
|
Verified
8.9
82
|
Verified
8.1
340
8.9
84
|
Verified
8.4
326
|
Verified
8.9
86
|
Verified
8.1
346
|
Verified
8.8
85
|
Verified
7.8
309
|
Verified
9.0
79
|
Verified
7.3
186
9.4
54
7.7
232
|
Verified
9.2
71
|
Verified
8.7
373
|
Verified
9.1
75
|
Verified
8.8
377
|
Verified
9.0
74
|
Verified
8.5
361
|
Verified
9.0
71
|
Verified
6.9
113
|
Verified
9.2
41
|
Verified
6.6
120
|
Verified
9.1
42
6.4
109
|
Verified
8.9
19
6.2
101
|
Verified
9.1
25
Agentic AI - Influencer Marketing Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
CreatorIQ and Upfluence are categorized as Influencer Marketing Platforms
Reviews
Reviewers' Company Size
CreatorIQ
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Upfluence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
30.5%
Cosmetics
15.9%
Consumer Goods
9.7%
Public Relations and Communications
8.6%
Apparel & Fashion
5.5%
Other
29.8%
Marketing and Advertising
18.1%
Retail
6.5%
Health, Wellness and Fitness
6.5%
Consumer Goods
6.5%
Apparel & Fashion
5.8%
Other
56.5%
Discussions
what is the formula for calculating earned media value EMV?
1 Comment
MP
Hey Dan, great question! EMV is calculated based on 2 variables:
1. The type of post. Each piece of content starts off at a baseline EMV value based on...Read more
CreatorIQ has no more discussions with answers
Can I contact influencers directly within the platform?
1 Comment
Official Response from Upfluence
Upfluence software is an all-in-one influencer software that allows you to identify influencers, contact them at scale, and manage your campaign all in one...Read more
How can I manage my campaign on Upfluence Software?
1 Comment
Official Response from Upfluence
With Upfluence software, you can manage your influencer campaign from start to finish. Once you have defined your campaign objectives, you can create and...Read more
How can I analyze my campaign’s performance?
1 Comment
Official Response from Upfluence
Upfluence Software includes a social stream tool that allows you to monitor your brand mentions across social media and measure the impact of your campaign....Read more
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