--- title: CreatorIQ Reviews meta_title: 'CreatorIQ Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 580 reviews by the users' company size, role or industry to find out how CreatorIQ works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 580 scale: '5' date_modified: '2026-08-03' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # CreatorIQ Reviews **Vendor:** CreatorIQ **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.6/5.0 **Total Reviews:** 580 ## About CreatorIQ CreatorIQ is the AI-native operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies—including Burson, Delta Air Lines, Google, LVMH, Nestlé, and Sephora—CreatorIQ unifies creator marketing across paid, owned, earned, commerce, and community into one seamless, enterprise-grade ecosystem. With industry-leading intelligence infrastructure, rigorous compliance and security standards, and integrations with Meta, Snapchat, TikTok, YouTube, and more, CreatorIQ empowers brands and agencies to harness the creator economy as a strategic growth engine. Learn more at www.creatoriq.com and follow us on LinkedIn and Instagram. ## CreatorIQ Pros & Cons **What users like:** - Users appreciate the **clear overview of influencer performance** in CreatorIQ, enhancing tracking and impact measurement. (8 reviews) - Users value the **frequent updates and detailed reporting** of CreatorIQ, enhancing their ability to analyze creator performance. (8 reviews) - Users highly value the **helpful customer support** in CreatorIQ, ensuring smooth navigation and effective campaign management. (7 reviews) - Users appreciate the **clear overview of influencer performance and campaign insights** that simplifies tracking results and measuring impact. (6 reviews) - Users appreciate the **ease of use** of CreatorIQ, benefiting from customizable tools and seamless campaign management. (6 reviews) - Users value the **advanced influencer management** features of CreatorIQ, enhancing campaign efficiency and creator relationships. (6 reviews) - Users love the **intuitive interface** of CreatorIQ, which simplifies reporting and management of influencer campaigns. (5 reviews) - Helpful (4 reviews) - Users value the **comprehensive metrics tracking** in CreatorIQ, providing clear insights into influencer performance and campaign results. (4 reviews) - Success Achievement (3 reviews) **What users dislike:** - Users find the **complexity of data management** in CreatorIQ hinders usability and complicates task execution. (4 reviews) - Users experience **technical issues** with outdated analytics and glitches, impacting data access and workflow efficiency. (4 reviews) - Users note the **inadequate sourcing of new creators** , affecting the ease of finding relevant content on the platform. (3 reviews) - Users find **bulk selection issues** and manual processes in campaign management frustrating, complicating their workflow. (2 reviews) - Users report frequent **creator issues** with navigation, data accuracy, and limited efficiency in sourcing creators on CreatorIQ. (2 reviews) - Users find the **insufficient information** on sourcing new creators limits their experience on CreatorIQ. (2 reviews) - Users often face **navigation issues** with CreatorIQ, resulting in a clunky experience and inefficient workflow. (2 reviews) - Users experience **payment issues** with delays and lack of proactive notifications, relying on creators to report problems. (2 reviews) - Users find the **reporting inadequate** , often lacking depth and freshness, affecting their ability to serve clients effectively. (2 reviews) - Users find the **search functionality challenging** , causing frustration in content discovery despite promised improvements. (2 reviews) ## CreatorIQ Reviews ### 1. Great tool for Influencer Marketing! **Rating:** 5.0/5.0 stars **Reviewed by:** Lawrence D. | Lead, Influencer Relations, Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2020 **What do you like best about CreatorIQ?** Super user friendly, clean UX, awesome support team. They are very knowledgeable about the space and provide amazing insight into the effectiveness of our campaign reporting. **What do you dislike about CreatorIQ?** The platform could use some improvements in the creator profiles and data enrichment. Some profiles must manually be updated or merged together. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ allows us to market to new audiences and report on the results more effectively. We are realizing new revenue streams and amplifying lots of Disney's larger company-wide marketing efforts. ### 2. Best Social Tracking Platform EVER **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about CreatorIQ?** CreatorIQ has been immeasurably useful, the way we track our social coverage is now seamless and so much more accurate than it have ever been. I would never use anything else. The whole platform is so user freindly. **What do you dislike about CreatorIQ?** The only issue we are finidng is some coverage not being catergorised which is affecting our rankings - this is something continuing to be developed and so hopefully resolved soon. **What problems is CreatorIQ solving and how is that benefiting you?** The time saved using CreatorIQ is a huge benefit, it its a fantastic way to show results to the team. ### 3. Great Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Kendra R. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2023 **What do you like best about CreatorIQ?** In addition to being super user friendly, Tribe also has an extremely helpful team. **What do you dislike about CreatorIQ?** Nothing, so far Tribe has been the best influencer platform I've used so far. **What problems is CreatorIQ solving and how is that benefiting you?** Tribe helps our team track influencers and metrics on their post. I also love to use if for creator discovery. ### 4. CreatorIQ is Creating Success **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about CreatorIQ?** The ease at which management and agencies can search creator audience demos and build pitch decks. The one-sheets are an absolute game changer for in-house talent tracking and verticals. **What do you dislike about CreatorIQ?** Would like to have more control on customizing fields or creator pages. Make it more clear cut when you are customizing your own page vs the public page for all users. **What problems is CreatorIQ solving and how is that benefiting you?** Talent tracking and real-time audience demographics. We did an audit of the provided demos vs. our talent analytics, which was pretty accurate, only off by a small percentage. ### 5. CreatorIQ Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2023 **What do you like best about CreatorIQ?** The Enterprise Dashboard is the most helpful tool within CIQ - this allows me to pull and splice social data in many different ways which is helpful for reporting. **What do you dislike about CreatorIQ?** While the Discovery took is very robust, it can be difficult to use in the sense that there are so many results and its difficult to wade through the quality matches. **What problems is CreatorIQ solving and how is that benefiting you?** CIQ is solving a gap in our reporting - by using CIQ, we're able to pull detailed social media metrics for reporting to understand our performance. ### 6. Single Social Source Provider **Rating:** 4.0/5.0 stars **Reviewed by:** Cj (Clay) B. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about CreatorIQ?** Reduces our need to work with a multitude of social networks simplify the tech lift to report on social performance. **What do you dislike about CreatorIQ?** The documentation had been a struggle with CreatorIQ but this has been remeidate recently. **What problems is CreatorIQ solving and how is that benefiting you?** Reducing the complexity in our integration layer social platforms. ### 7. CreatorIQ Review **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2023 **What do you like best about CreatorIQ?** I really appreciate that the stats update on their own - that was the most time consuming part of my job without CreatorIQ. **What do you dislike about CreatorIQ?** There are still some finicky aspects when it comes to connecting with Twitch. I know that my team will be very excited when the demo also incorporates Twitch data. **What problems is CreatorIQ solving and how is that benefiting you?** We present Twitch streamers we would like to partner with on sponsored campaigns and CreatorIQ is a very efficient and effective tool for my team to put together those suggestions! ### 8. Tribe is great! **Rating:** 5.0/5.0 stars **Reviewed by:** Caitlin C. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about CreatorIQ?** Tribe is such a useful tool for tracking influencers. I love how easy the dashboards are to use and how there are constant updates to the software! **What do you dislike about CreatorIQ?** I wish there were updates to the filters. It would be very helpful to have more options when sorting influencers. **What problems is CreatorIQ solving and how is that benefiting you?** Tribe is helping us track our growing community of influeners and keep track of all of our events and mailers. It is so helpful to have all of this info in one place! ### 9. CreatorIQ is great for sourcing influencers and creators **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2023 **What do you like best about CreatorIQ?** The opportunity to discover influencers through Discovery rather than manually. **What do you dislike about CreatorIQ?** Feel like the platform could be better updated and current **What problems is CreatorIQ solving and how is that benefiting you?** Helping to find new influencers **Official Response from Taylor Andrews:** > Thank you for your feedback! We're happy to hear CreatorIQ helps you find new influencers. ### 10. Influencer Marketing Made Easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Rose R. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2023 **What do you like best about CreatorIQ?** Amazing user experience, easy dashboard, amazing metrics! **What do you dislike about CreatorIQ?** Having a limited number of competitors without adding to your package. **What problems is CreatorIQ solving and how is that benefiting you?** Visibility of our community and competitors. Especially as our brand has been around for much longer than others, it provides detailed metrics for our influencers ### 11. Lots of great information! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2023 **What do you like best about CreatorIQ?** Opportunities to expand knowledge/learn more **What do you dislike about CreatorIQ?** We are currently using Tribe, but looking to expand with CreatorIQ **What problems is CreatorIQ solving and how is that benefiting you?** CRM and content tracking via Tribe Dynamics **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great to see CreatorIQ offers opportunities to learn more. ### 12. Digital PR Specialist of Xplace (Italy) **Rating:** 5.0/5.0 stars **Reviewed by:** Ilaria T. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2023 **What do you like best about CreatorIQ?** Creator IQ supports me in every step of my digital pr activities, from recruiting influencers' profiles to the report to send to the client. **What do you dislike about CreatorIQ?** Sometimes I need to request the creators' data and it could take some time to get them. **What problems is CreatorIQ solving and how is that benefiting you?** It has become an essential tool for the digital pr department of the agency, it helps us to give real datas of the content creator chosen for a digital pr campaign. ### 13. Director of Communications, Social Media **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about CreatorIQ?** Great tool for uncovering influencers in different verticals and for monitoring analytics for the influencers we have activated. It's also been extremely helpful in setting up various campaigns for different company initiatives and for tracking which influencers we have activated for those campaigns. **What do you dislike about CreatorIQ?** There are few downsides to CreatorIQ but if we had to nitpick, I might say the platform itself can be a bit overwhelming to understand from a new user perspective. However once you've navigated around on the site, it becomes fairly intuitive. **What problems is CreatorIQ solving and how is that benefiting you?** We are looking to further our reach and awareness as an organization and look to work with influencers who are relevant to our industry to do so. ### 14. A Good Option for Influencer Marketing Management **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Restaurants | Enterprise (> 1000 emp.) **Reviewed Date:** May 24, 2023 **What do you like best about CreatorIQ?** CreatorIQ makes it easy to source creators using specific criteria then build a campaign that can invite those creators to join in bulk. **What do you dislike about CreatorIQ?** There isn't an easy way to manage agreements/contracts within the platform. We still have a lot of manual work going back and forth for signatures. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ helps filter through the masses of creators and contact them quickly, making things more productive and efficient when building a campaign. ### 15. Great for Talent Managers **Rating:** 4.0/5.0 stars **Reviewed by:** Lauren F. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2023 **What do you like best about CreatorIQ?** Fantastic for organizing large rosters or groups of talent **What do you dislike about CreatorIQ?** Would love some more customization options in how talent is presented or linked within Onesheets **What problems is CreatorIQ solving and how is that benefiting you?** We're able to organize our roster & view important data insights ### 16. Sr. Communications Specialist **Rating:** 4.5/5.0 stars **Reviewed by:** Jessica A. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about CreatorIQ?** Creating campaigns based on seeding or focus for that month. **What do you dislike about CreatorIQ?** If a creator is in our community and mentions similar words or phrases we are focusing on that month, it pulls that content in which is confusing and skews our EMV. **What problems is CreatorIQ solving and how is that benefiting you?** Seeing all tagged content and seeing our Global EMV from all the influencers we work with. Able to pull analytics for each seeding for the influencers across all platforms. ### 17. CreatorIQ is our main tool for creating talent one sheets and pulling data. **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron Y. | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about CreatorIQ?** Ability to create one sheets and view social metrics. **What do you dislike about CreatorIQ?** Some of the social metrics don't come in accurately. However, the overall experience is good. **What problems is CreatorIQ solving and how is that benefiting you?** Creating decks and analyzing social metrics and demographics. ### 18. Brand Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Jill B. | Sr. Brand Manager, Influencers & Partnerships, Enterprise (> 1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about CreatorIQ?** I like using the Payments and search functions **What do you dislike about CreatorIQ?** Sometimes I have issues logging in. Wish there was a way to see funds balance within the platform. **What problems is CreatorIQ solving and how is that benefiting you?** Managing and keeping track of my influencer campaigns. ### 19. Streamlined Influencer Discovery Process **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about CreatorIQ?** Overall, CreatorIQ is easy to learn/use for influencer discovery. I found that this tool performed better than others. It also allows many different employees at our agency to collaborate. **What do you dislike about CreatorIQ?** I wish CreatorIQ had LinkedIn data, but I know that's not available. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ allows for collaboration between employees. Client support is also strong on this platform, as they help you optimize Creator IQ's features with your org's needs. ### 20. The best influencer marketing platform I have used! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about CreatorIQ?** The ease of use, the access to an account manager and the data it provides me and my business.The best feature is definitely the one to one account manger. **What do you dislike about CreatorIQ?** There can be delays sometimes, the site can be a bit laggy. Also sometimes frustrating when big creators are not registered on the site. **What problems is CreatorIQ solving and how is that benefiting you?** Tracking content from campaigns with ease, giving a monetary value to influencer marketing projects/work. ### 21. Very handy tool for capturing social coverage and monitoring performance **Rating:** 5.0/5.0 stars **Reviewed by:** Grace S. | PR & Communications Assistant Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2022 **What do you like best about CreatorIQ?** By far the easiest and most user friendly tool of this kind I have used. Captures all content where the brand is mentioned on all social platforms and gives an easy and clear way of measuring success. The team is also super reactive to any additional tools we might need and is constantly improving the site to be even more helpful. **What do you dislike about CreatorIQ?** This is not so much an issue for Tribe but just generally the influencer marketing space in general - EMV is such a useful but confusing tool to benchmark against especially for smaller brands who haven't had too much experience of it's percieved 'value'. **What problems is CreatorIQ solving and how is that benefiting you?** Capturing content which is near impossible on platforms like IG where stories dissapear after 24hrs. It gives us one place to have all of our details for all influencers which has saved immeasurable time and also allows us to easily benchmark against previous years, quarters or months with clear KPIs and easy ways to increase these. ### 22. Tribe is such a useful platform for influencer marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Dominique G. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about CreatorIQ?** Tribe helps with the organization of all things influencer data and posts. It is so helpful for tracking all creators and keeping up with everything mentioned about the brand! **What do you dislike about CreatorIQ?** Tribe can sometimes have some minor glitches such as duplicates and issues with imported data within a large spreadsheet **What problems is CreatorIQ solving and how is that benefiting you?** Tribe is solving our problems related to creating influencer lists and tracking our top creators ### 23. Influencer marketing work with CreatorIQ **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about CreatorIQ?** I love the variety of tools available at my fingertips and the amazing team of individuals always ready to help at a moment's notice. **What do you dislike about CreatorIQ?** At times, CreatorIQ can be difficult to explain or understand and requires multiple learning sessions. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ is solving the business problem of trying to have all influencers for a campaign in one place, from sourcing to reporting. ### 24. Great Influencer Discovery & Tracking Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandra D. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2023 **What do you like best about CreatorIQ?** The discovery aspect of CreatorIQ is far more in-depth than any others we've come across. We also love that it can track "truer" impressions. **What do you dislike about CreatorIQ?** We prefer the tracking and content capturing in Tribe, love how easily the stories capture and estimated impressions are. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ helps us easily discover new influencers for not only on-going seeding, but also very specific campaigns. ### 25. Effective **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2023 **What do you like best about CreatorIQ?** Love how we're able to track everything we need from gifting, paid partnerships, events etc. **What do you dislike about CreatorIQ?** At times there can be glitches that impact my workflow when running EMV. **What problems is CreatorIQ solving and how is that benefiting you?** Competitive insights - think this is the best when scoping out our competition and how they're excelling in all aspects. Also great to help track and analyze our performance. ### 26. Great program allowing for efficiencies in the workflow **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2023 **What do you like best about CreatorIQ?** The one-sheet feature is really great. Clients love the interface, and it offers a great snapshot of creators metrics/demographics. **What do you dislike about CreatorIQ?** I dislike that CIQ doesn't measure IG stories without paying for a seperate service. **What problems is CreatorIQ solving and how is that benefiting you?** CIQ solves efficiencies in the sourcing and campaign process. This benefits my team by creating a consistent approach that allows us to measure metrics more fruitfully. ### 27. Creator IQ has made managing my influencer marketing campaigns efficient, effective and organized **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about CreatorIQ?** Managing multiple campaigns at once, being able to search multiple creators and see insights in real-time. The reporting tool is also very effective and reliable! **What do you dislike about CreatorIQ?** Some creator information is dated (via discovery tool), would be best if you could pay multiple currencies within one campaign & also have the option of paying out via gift card. **What problems is CreatorIQ solving and how is that benefiting you?** Reporting no longer has to be done manually, as well as managing campaigns and tracking influencers within the campaign. This was previously done manually, I am able to cut down on tracking / admin time by populating campaigns ### 28. Creator IQ Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about CreatorIQ?** One sheets All data being highlighted in one place including all social platforms **What do you dislike about CreatorIQ?** Tracking could be built out better with more analytics for Tik Tok **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ helps us vet talent and advocate which creators to sign. Having all of their data analytics in one place is very valuable and pulling their live content is great. ### 29. Great discovery and CRM tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about CreatorIQ?** Finding influencers, the discovery dashboard with demographic filters allows you to find and connect with relevant creators that will hit your target **What do you dislike about CreatorIQ?** Limited features for analysts, metric availability is limited. Dashboards could be more interactive and easier to get in platform data analysis ans insights **What problems is CreatorIQ solving and how is that benefiting you?** Finding creators and understanding their follower base with demographic insights ### 30. CreatorIQ Has Been Essential To Our Influencer Initiatives **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** April 26, 2023 **What do you like best about CreatorIQ?** CreatorIQ is a wonderful, easy to use and more importantly, easy to understand tool that has helped us advance our efforts in the creator economy. **What do you dislike about CreatorIQ?** As a relatively new user, there aren't any immediate callouts that make me "dislike" CreatorIQ. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ is giving us the ability to quickly analyze, vet quickly, and contract influencers to include as part of our audio influencer campaigns. ### 31. CIQ Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 31, 2023 **What do you like best about CreatorIQ?** I like how I can pay people through this. It's also great source for me to look up new/lookalike influencers for specific campaigns. **What do you dislike about CreatorIQ?** Setting people up for payment is hard sometimes, I think that is more to do with the creator and not CIQ. CIQ doesn't always pull in all the creators post either. **What problems is CreatorIQ solving and how is that benefiting you?** The payment system has gotten better from when we first started with this software. It would be nice to be able to set up automatic reminder emails. ### 32. All-in-one platform that is easy to use! **Rating:** 5.0/5.0 stars **Reviewed by:** Kaitlyn R. | Senior Marketing Program Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2022 **What do you like best about CreatorIQ?** CreatorIQ is simple to use and includes all the data you could possibly need! I love that there is even a personalized report that can be created to send out to clients with personalized metrics. I also love that you can message within the platform to simplify the communication process. Overall, I think CreatorIQ is a useful platform that can help you not only manage influencers but also recruit them! **What do you dislike about CreatorIQ?** I wish there was an option to download reports with a customized date range, versus just by month. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ is pulling all of our social media metrics for our campaigns - because it pulls everything except for IG Stories when a user is unauthenticated, we no longer have to manually track any ig reels, posts, or tiktoks of any user who becomes unauthenticated at any point. It has truly simplified our reporting process! ### 33. Tribe is very helpful with influencer discovery. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2023 **What do you like best about CreatorIQ?** Tribe Dynamics is very helpful with influencer discovery and research. It's so helpful to see who is posting about our brand and who is new to the community. **What do you dislike about CreatorIQ?** One pain point with Tribe is the filters glitch quite often and when I'm trying to filter/sort it doesn't always work the way it should. **What problems is CreatorIQ solving and how is that benefiting you?** Tracking mailers and events - with mailers we need to see who is posting/who is not posting. Tribe is essential when creating our mailing and event lists and it helps us stay organized. ### 34. I love Tribe Dynamics! **Rating:** 5.0/5.0 stars **Reviewed by:** Vanessa P. | Director of Influencers and PR, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2022 **What do you like best about CreatorIQ?** Very easy to use and understand, very intuitive and keeps up with trends and new and emerging platforms. Love that it shows a lot of good data and able to set benchmarks. **What do you dislike about CreatorIQ?** I wish it had more capabilities as a one-stop-shop for influencer management similar to Grin, being able to create custom email templates thru the platform and do bulk outreach. Or even create partnerships or campaigns with individual influencers, as well as have some shopify integration. **Recommendations to others considering CreatorIQ:** Great platform to see EMV, engagement, influencers talking about competitors, etc. **What problems is CreatorIQ solving and how is that benefiting you?** Just would love more robust features that can help us scale more on the influencer side, like the ability to discover new influencers even who are not part of the panel (like a discovery tool vs. looking at our competitors). ### 35. Quality CRM Influencer tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2023 **What do you like best about CreatorIQ?** creator discovery and competitor tracking **What do you dislike about CreatorIQ?** sometimes the difficulty it has pulling content on its own from the creators in our community **What problems is CreatorIQ solving and how is that benefiting you?** quantify influencer marketing for our executive board – EMV and impressions something that is measurable in their eyes for something like brand awareness which is hard to quantify ### 36. Your best influence tracking tool! **Rating:** 4.0/5.0 stars **Reviewed by:** mehdy m. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about CreatorIQ?** The platform is very easy to use and it helps to manage your influence campaign in a good efficient way ! **What do you dislike about CreatorIQ?** The fact that you need to follow influencer to track their mentions **What problems is CreatorIQ solving and how is that benefiting you?** track some relevent KPI (EMV) and manage influencers stats to choose right profile to collaborate ### 37. Awesome Influencer Relationship Management Tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2022 **What do you like best about CreatorIQ?** I love that Tribe helps me efficiently track all of our campaign content in one place, measure campaign success, manage existing influencer relationships, discover new talent & brand mentions and analyze competitive insights. **What do you dislike about CreatorIQ?** The only downside to the platform is that it tracks insights within the Tribe panel so you can miss mentions if you are not following certain influencers or they are not influential enough to be tracked in the panel. The discovery tab is also a bit limited with the terms it tracks and for those it does track, you are unable to look into the influencers insights for those mentions and see what they were specifically talking about to ensure its a good match for your brand. **What problems is CreatorIQ solving and how is that benefiting you?** Tribe is helping our brands become a lot more streamlined and efficient with our influencer marketing efforts. Having a central hub for all our campaign insights, influencer relationships and monthly insights reporting has been a game changer! ### 38. Easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2023 **What do you like best about CreatorIQ?** their employee are always available to help us if we have any question **What do you dislike about CreatorIQ?** Sometimes content collected isn't affected to the right campaign even though the influencer tagged the right hashtag **What problems is CreatorIQ solving and how is that benefiting you?** It collect all the content and help us analyze numbers for internal report ### 39. Director, Influencer Partnerships **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2023 **What do you like best about CreatorIQ?** - client servicing - business model (first and foremost a tech platform/no managed services) - education / training process **What do you dislike about CreatorIQ?** - updates to roadmap/requests are sometimes slow to be considered - some platform challenges (customizations, etc.) **What problems is CreatorIQ solving and how is that benefiting you?** streamline workflow, API access, reporting, proposal estimations, Talent ID ### 40. Super helpful, supportive and strategic **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah J. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2023 **What do you like best about CreatorIQ?** Strategic guidance on Brand PR strategies and results **What do you dislike about CreatorIQ?** Would be helpful to be able to clearly see Paid vs Organic coverage **What problems is CreatorIQ solving and how is that benefiting you?** How to gain EMV rank and share of voice in the beauty industry across categories for all Brands in the portfolio ### 41. Great tool and team who will listen and help you at all time. **Rating:** 5.0/5.0 stars **Reviewed by:** Jeroen v. | Eigenaar, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about CreatorIQ?** Personaly I love all the data that is available **What do you dislike about CreatorIQ?** The bugs we have with tracking influencer content. **What problems is CreatorIQ solving and how is that benefiting you?** It helps us put the science behind influencer marketing. CIQ gives us the opportunity to create campaigns based on data. ### 42. CIQ Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about CreatorIQ?** CreatorIQ is great for pulling influencer performance stats and audience demographics. **What do you dislike about CreatorIQ?** CIQ requires influencers to authenticate to pull in IG story content, unlike Tribe. **What problems is CreatorIQ solving and how is that benefiting you?** We use CIQ to pull influencer stats and audience demographics. ### 43. Community, your next big growth channel... **Rating:** 5.0/5.0 stars **Reviewed by:** Amelia S. | Co-Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2022 **What do you like best about CreatorIQ?** Earned and Owned Media performance metrics should be looked at as closely as your paid media programs. Without Tribe, this would not be possible. Period. Tribe's Earned Media Value measurement is, without a doubt, the industry standard and north star. Tribe's data allows teams to spend more efficiently, measure partner and team performance and provide insights for Organizations and Retail partners on the business's overall health. In addition, Tribe has the most knowledgeable and attentive team. I have never received better support from a SaaS platform. **What do you dislike about CreatorIQ?** My wishlist is minor - I would like to more easily access the Top Ten Reports directly from the dashboard (you currently need to download each time). And now that I am on the Agency side of things, it would be great if Tribe offered an Ala-Carte service where brands could pay to receive their monthly ranking - EMV, Community size, potency, and frequency. **What problems is CreatorIQ solving and how is that benefiting you?** While running the highest performing Community in color cosmetics for several years, I used EMV to make data based decisions for more obvious initiatives such as: Influencer Relations, Partner and customer acquisition, product development/feedback, etc. However, Tribe was also critical in providing insights for inventory forecasting, sku management (when to extend, when to discontinue). And yes, I was even able to make a direct correlation/calculation between Earned Media performance and revenue - real money you can take to the bank. ### 44. Completely changed our process for influencer strategy! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2022 **What do you like best about CreatorIQ?** Tribe has helped us track and collect content in one spot -- making it easy to see whether our campaigns are successful. It's been so great to update all our influencer data in one platform as well and see how people are performing for our brand. Completely changed the game for our small brand! **What do you dislike about CreatorIQ?** Tribe is expensive - it was hard for our small brand to make the jump into this platform. It would be great to have more features that manage all aspects of a creator campaign, from reaching out to paying creators. Only other small issue is that tags auto-save as a new tag as an unfinished word when you don't delete the letters. Also that addresses sometimes don't save right away! Would be great to be able to paste address fields into Tribe if they could auto-sort into the right line. **What problems is CreatorIQ solving and how is that benefiting you?** Tribe helps solve what used to be a huge pain point for us - tracking content. With Tribe, we're able to capture all the content we're tagged in, track them by campaign, and also update our creator database all in one place. ### 45. CreatorIQ is user-friendly, has top-notch staff, and makes influencer marketing smooth and simple. **Rating:** 5.0/5.0 stars **Reviewed by:** Libby E. | Influencer Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2022 **What do you like best about CreatorIQ?** The staff and one-on-one coaching that I have received from CreatorIQ have made a robust and multi-faceted platform feel simple and user-friendly. The tools I have access to make my job as an influencer coordinator more streamlined and keep all my data and creators organized in one place. **What do you dislike about CreatorIQ?** The only downside of CreatorIQ might be that it takes some time to learn and remember all the tools and processes, simply because there are so many ways to use the platform. **What problems is CreatorIQ solving and how is that benefiting you?** A potential problem is users not knowing how to use the tools to their strongest potential, but CreatorIQ is holding virtual learning seminars available to users to learn more and strategize how to maximize their experience. I have already signed up for 2! ### 46. tribe Dynamics user **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2023 **What do you like best about CreatorIQ?** Tribe sucessfully helps us track content Tribe sucessfully helps us benchmark against competitors Tribe sucessfully helps us measure the sucess of campaigns **What do you dislike about CreatorIQ?** We are happy with the service It would be great to have further insights into competitors (i.e. track campaigsns/hashtags) **What problems is CreatorIQ solving and how is that benefiting you?** Tribe sucessfully helps us track content Tribe sucessfully helps us benchmark against competitors Tribe sucessfully helps us measure the sucess of campaigns ### 47. So useful **Rating:** 5.0/5.0 stars **Reviewed by:** Pamela L. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2023 **What do you like best about CreatorIQ?** Tribe helps see our EMV and overall helps track our campaigns **What do you dislike about CreatorIQ?** The glitches experienced through imports **What problems is CreatorIQ solving and how is that benefiting you?** Having to track campaigns and EMV ### 48. Highly Customizable and Easy to Use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about CreatorIQ?** CIQ allows us to share a wealth of data in a customized way that feels tailored to influencer marketers **What do you dislike about CreatorIQ?** my only complaint is that I can't export pdf/ppt directly, but have to wait for an email. it's minor. **What problems is CreatorIQ solving and how is that benefiting you?** CIQ allows us to create good looking and data-rich presentations about influencers, automatically updates their stats, and provides insights unavailable publically ### 49. Very useful in the research and operation of campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Luis C. | Digital Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about CreatorIQ?** The functions to search for and add influencers are very useful, as is the campaign tagging. We really like the one-pager reports and the engagement graph! **What do you dislike about CreatorIQ?** Some of the functions require additional training, but overall it is a great tool. **What problems is CreatorIQ solving and how is that benefiting you?** Mainly preliminary research topics for influencer selection and campaign tracking **Official Response from Taylor Andrews:** > Thank you for your feedback, Luis! We're happy to hear CreatorIQ supports in finding creators and managing campaigns. ### 50. Great software for end-to-end solutions **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2022 **What do you like best about CreatorIQ?** This is my first year using CreatorIQ and here's how it's helped me the most: 1) Providing accurate data for vetting potential influencer partners 2) Streamlining reports & analysis 3) Streamlining campaign communication & content review with influencer partners If you need to streamline in-house influencer operations & reference accurate data, I highly recommend this software. Additionally, their customer support team is extremely responsive & helpful if you encounter an issue. **What do you dislike about CreatorIQ?** There is a limitation in tracking evergreen campaigns with a large number of partners and keywords. With every software, there's limitations. We've seen that with more partners, keywords, and length of tracking time, it's more likely the software may not pull in all posts or provide data discrepancies. However, the customer support team has always helped us in these situations and now, we use the Enterprise Dashboard to comprehensively analyze our campaigns over longer periods of time. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ has greatly streamlined our influencer operations such as: 1) Influencer research & discovery based on data 2) Content & campaign analysis & reporting 3) Partner payments 4) Communication with partners These solutions are making it possible for my team to effectively & efficiently scale our influencer programs, so they contribute the most impact to my company. ## CreatorIQ Discussions - [what is the formula for calculating earned media value EMV?](https://www.g2.com/discussions/27439-what-is-the-formula-for-calculating-earned-media-value-emv) - 1 comment - [View CreatorIQ pricing details and edition comparison](https://www.g2.com/products/creatoriq/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-03+03%3A23%3A42+-0500&secure%5Bsession_id%5D=8a363a02-5204-4a67-8af6-cdb06acc6195&secure%5Btoken%5D=d08d2347dbc324e42a8a400044c7676bf34f0e71921c02b66589ea8fbfa7d5a6&format=llm_user) ## CreatorIQ Integrations - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) ## CreatorIQ Features **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top CreatorIQ Alternatives - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) - 4.7/5.0 (503 reviews) - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [Later Influence](https://www.g2.com/products/later-influence/reviews) - 4.5/5.0 (457 reviews)