CreatorIQ Reviews & Product Details

CreatorIQ is enterprise infrastructure for creator marketing, trusted by more than 1,300 of the world’s leading brands and agencies, including Burson, Delta Air Lines, Google, Nestlé, and Wella. Powered by the Creator Graph®, CreatorIQ’s proprietary AI and intelligence foundation grounded in over 11 years of data, it delivers the governance, measurement, and scale that enterprise programs demand. Built for teams, agents, and the entire enterprise tech stack, CreatorIQ connects every creator, campaign, and signal into one source of truth, and its intelligence compounds with every use, giving organizations a data advantage that grows over time. With rigorous compliance and security standards and integrations with Meta, Snapchat, TikTok, YouTube, and more, CreatorIQ helps brands and agencies turn creator data into decisions that win. Learn more at www.creatoriq.com and follow us on LinkedIn and Instagram.

Seller

CreatorIQ

Discussions

CreatorIQ Community

Solution Type

Best-of-Breed

Used by Hill+Knowlton Strategies and 2 others

Beta

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

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CreatorIQ Integrations

(12)

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Ketan D.

Director

Small-Business (50 or fewer emp.)

10/13/2026

"Easy Way to Connect with Creators and Platforms"

4.5/5

What do you like best about CreatorIQ?

The ease of use to connect with creators and platforms within the social and creator space Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

There is a fair bit of competition so you need to watch out for that and the space in which they deal with is huge Review collected by and hosted on G2.com.

Response from Jessica Yu of CreatorIQ

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Thank you so much for the kind review! We’re thrilled CreatorIQ makes it easy to connect with creators and platforms, and that it’s making those connections so much simpler for you. The creator space is big and moving fast, and our goal is to help you navigate it with confidence. We appreciate you taking the time to share your experience.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

9/25/2026

"Outstanding Team and Top-Notch Support"

4.5/5

What do you like best about CreatorIQ?

the team and level of support is what I like the most Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

contract changes happened mid year and payment systems changed Review collected by and hosted on G2.com.

Response from Jessica Yu of CreatorIQ

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Thank you for the kind words about our team and support. We're glad CreatorIQ has pulled your influencer communication into one place and made building rosters and lists for your brand partners easier. We also appreciate your candor about the mid-year contract and payment changes, and your feedback has been shared with our team.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

7/24/2026

"Easy Onboarding, Great Support, High-Quality Creators, Ease of Use, & Great Features"

4.5/5

What do you like best about CreatorIQ?

Very easy to use, and the onboarding and support process has been great. I’m able to find high-quality creators who help us build strong campaigns. We also love the messaging platform, which lets us connect directly with creators and keep communication simple. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

Some creators reach out via email, and when those messages come through the messaging platform, they can appear disjointed. Aside from that, we haven’t run into any major issues so far. Review collected by and hosted on G2.com.

Response from Jessica Yu of CreatorIQ

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Thank you for the thoughtful review. We're glad to hear onboarding and support have been smooth, and that you're finding high-quality creators and getting good use out of the messaging platform. Thanks also for flagging the issue with email replies, we'll make sure that reaches the right team. We appreciate you being a CreatorIQ customer!

emma l.

Small-Business (50 or fewer emp.)

10/13/2026

"Explore Section Makes Discovering New Creators Easy"

5/5

What do you like best about CreatorIQ?

I like the explore section that allows you to see new creators mentioning us. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

Sometimes creator posts don’t load in the campaign, so I end up having to add them manually. Review collected by and hosted on G2.com.

Response from Jessica Yu of CreatorIQ

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Thank you for the review! We’re so glad the Explore section helps you spot new creators talking about your brand, and that you can see your campaign analytics in one place. We’re sorry creator posts sometimes don’t load in your campaign. We’ve shared this with our product team so we can make that experience smoother for you.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

10/19/2026

"Slightly clunky, but helps effectively manage program at scale"

3.5/5

What do you like best about CreatorIQ?

Easy way to streamline brand ambassador campaigns and workflows Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

Cache issues between users on the same license. Clunky copy-paste formatting errors in-platform. Antiquated messaging features in-app. Review collected by and hosted on G2.com.

Response from Jessica Yu of CreatorIQ

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Appreciate you taking the time to review CreatorIQ! We’re glad it helps you streamline brand ambassador workflows and run your program at scale. Thank you for pointing out the cache issues, copy-paste formatting, and in-app messaging, and we’ve passed all three along to our product team so day-to-day use feels smoother.

Verified User in Consumer Goods

Mid-Market (51-1000 emp.)

7/31/2026

"Data-Driven Insights for Smarter Creator and Campaign Reviews"

4.5/5

What do you like best about CreatorIQ?

allows me to use data to review creator profiles & campaign successes Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

the platform feels overly busy, like it is trying to do too much all at once. it would be easier to use if it wasn't as cluttered and instead just had the information that i actually need day-to-day Review collected by and hosted on G2.com.

Response from Jessica Yu of CreatorIQ

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Thank you for the review! It's great to hear EMV is helping you measure campaign effectiveness and collaborate with agency partners. We appreciate the feedback on the clutter too, we'll share it with our product team as we work to simplify the day-to-day experience.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

10/14/2026

"Extremely User-Friendly and Loved by the Team"

4.5/5

What do you like best about CreatorIQ?

It is extremely user-friendly and the creators love it Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

The messaging could be better and the formatting of copy and pasting emails! Review collected by and hosted on G2.com.

Response from Jessica Yu of CreatorIQ

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Huge thanks for the kind words! Hearing that creators enjoy using CreatorIQ and that it’s lightening your workload is exactly what we hope for. We’ve passed along your thoughts on messaging and email formatting to our product team so that part keeps getting smoother.

Allie L.

Enterprise (> 1000 emp.)

10/13/2026

"technologically advanced"

5/5

What do you like best about CreatorIQ?

Portal has everything you need and the team is great to work with. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

The portal is a bit non user friendly and not intuitive Review collected by and hosted on G2.com.

Response from Jessica Yu of CreatorIQ

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Really appreciate you taking the time to review CreatorIQ. We’re happy the team has been a good partner and that managing your creator programs feels well supported. Your thoughts on how intuitive the portal is have been shared with our product team, and we’re working to make it easier to use.

Verified User

Enterprise (> 1000 emp.)

7/23/2026

"Streamlines Influencer Sourcing with Ease"

4/5

What do you like best about CreatorIQ?

I really like CreatorIQ's interface. It's relatively easy to use, and the earned media value and social media value of influencer content and partnerships is really helpful in our business. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

I find it not the best at monitoring new creators or influencers who are just entering the space, and I think it could do a better job picking up the content they produce without the required tagging. Review collected by and hosted on G2.com.

Response from Jessica Yu of CreatorIQ

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Thanks so much for taking the time to leave a review! We're so happy to hear that CreatorIQ has made it easier to measure and standardize your influencer performance across the business. We also appreciate your feedback on discovering emerging creators and tracking untagged content. It's incredibly helpful as we continue to improve the platform. Thanks again for being a valued CreatorIQ customer!

Verified User in Retail

Mid-Market (51-1000 emp.)

6/9/2026

"My experience with CreatorIQ helps streamline influencer campaigns and simplify tracking."

4/5

What do you like best about CreatorIQ?

The reporting and analytics are helpful for measuring campaign performance and for seeing the strengths of each creator we work with. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

The discovery feature took a bit of time to get used to, and I’ve noticed that some creators who are relevant to our brand, and who I can find on Instagram, don’t show up in the discovery results here. Review collected by and hosted on G2.com.

Response from Amanda Kahn of CreatorIQ

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Thank you for sharing your experience with CreatorIQ. We're pleased to hear that our platform helps streamline influencer campaigns and simplify tracking for you. We understand your concerns about the discovery feature and will work to enhance its functionality.