--- title: CreatorIQ Reviews meta_title: 'CreatorIQ Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 581 reviews by the users' company size, role or industry to find out how CreatorIQ works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 581 scale: '5' date_modified: '2026-08-05' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # CreatorIQ Reviews **Vendor:** CreatorIQ **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.6/5.0 **Total Reviews:** 581 ## About CreatorIQ CreatorIQ is the AI-native operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies—including Burson, Delta Air Lines, Google, LVMH, Nestlé, and Sephora—CreatorIQ unifies creator marketing across paid, owned, earned, commerce, and community into one seamless, enterprise-grade ecosystem. With industry-leading intelligence infrastructure, rigorous compliance and security standards, and integrations with Meta, Snapchat, TikTok, YouTube, and more, CreatorIQ empowers brands and agencies to harness the creator economy as a strategic growth engine. Learn more at www.creatoriq.com and follow us on LinkedIn and Instagram. ## CreatorIQ Pros & Cons **What users like:** - Users appreciate the **clear overview of influencer performance** in CreatorIQ, enhancing tracking and impact measurement. (8 reviews) - Users value the **frequent updates and detailed reporting** of CreatorIQ, enhancing their ability to analyze creator performance. (8 reviews) - Users highly value the **helpful customer support** in CreatorIQ, ensuring smooth navigation and effective campaign management. (7 reviews) - Users appreciate the **clear overview of influencer performance and campaign insights** that simplifies tracking results and measuring impact. (6 reviews) - Users appreciate the **ease of use** of CreatorIQ, benefiting from customizable tools and seamless campaign management. (6 reviews) - Users value the **advanced influencer management** features of CreatorIQ, enhancing campaign efficiency and creator relationships. (6 reviews) - Users love the **intuitive interface** of CreatorIQ, which simplifies reporting and management of influencer campaigns. (5 reviews) - Helpful (4 reviews) - Users value the **comprehensive metrics tracking** in CreatorIQ, providing clear insights into influencer performance and campaign results. (4 reviews) - Success Achievement (3 reviews) **What users dislike:** - Users find the **complexity of data management** in CreatorIQ hinders usability and complicates task execution. (4 reviews) - Users experience **technical issues** with outdated analytics and glitches, impacting data access and workflow efficiency. (4 reviews) - Users note the **inadequate sourcing of new creators** , affecting the ease of finding relevant content on the platform. (3 reviews) - Users find **bulk selection issues** and manual processes in campaign management frustrating, complicating their workflow. (2 reviews) - Users report frequent **creator issues** with navigation, data accuracy, and limited efficiency in sourcing creators on CreatorIQ. (2 reviews) - Users find the **insufficient information** on sourcing new creators limits their experience on CreatorIQ. (2 reviews) - Users often face **navigation issues** with CreatorIQ, resulting in a clunky experience and inefficient workflow. (2 reviews) - Users experience **payment issues** with delays and lack of proactive notifications, relying on creators to report problems. (2 reviews) - Users find the **reporting inadequate** , often lacking depth and freshness, affecting their ability to serve clients effectively. (2 reviews) - Users find the **search functionality challenging** , causing frustration in content discovery despite promised improvements. (2 reviews) ## CreatorIQ Reviews ### 1. Great Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Kerry A. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about CreatorIQ?** extremely user friendly, offers great insights, perfect layout **What do you dislike about CreatorIQ?** Doesn't offer total impressions on a campaign **Recommendations to others considering CreatorIQ:** Get this!! Great platform. **What problems is CreatorIQ solving and how is that benefiting you?** Tribe pulls EVERY social post for campaigns. I no longer have to go in and double check that everything is accounted for, as I had to with other platforms. ### 2. The most comprehensive influencer tool on the market! **Rating:** 5.0/5.0 stars **Reviewed by:** Julia B. | Associate Director, Strategic Partnerships and Affiliates, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2020 **What do you like best about CreatorIQ?** The level of audience insights and detailed influence discovery is unparalleled. They also offer strong project management tools and are always working to improve their technology which is awesome! **What do you dislike about CreatorIQ?** Would love the link tracking to be fully built out so we can track clicks, conversions and overall return on campaigns (to the same level of Google Analytics for example). **Recommendations to others considering CreatorIQ:** Make sure to engage with the CIQ customer success team they are extremely helpful and attentive! **What problems is CreatorIQ solving and how is that benefiting you?** Project management efficiencies and refining our internal process in determine influencer selections and their respective performance projections. ### 3. Great for establishing an influencer database! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2020 **What do you like best about CreatorIQ?** How easy it is to track all the influencers on our network! **What do you dislike about CreatorIQ?** The unavailability to see influencer's audience demo. **What problems is CreatorIQ solving and how is that benefiting you?** content files are easy to access. ### 4. Great experience with CreatorIQ **Rating:** 5.0/5.0 stars **Reviewed by:** Reesa L. | Senior Vice President, Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2020 **What do you like best about CreatorIQ?** The team at CreatorIQ is dedicated to support and development. There consistently evolving the platform, always taking customer feedback into account as the product develops. The team is always available for questions and training sessions keeping our team informed with platform updates. The access to custom one sheets and authenticated data has helped DBA improve our marketing materials. **What do you dislike about CreatorIQ?** I do not see a downside to using CreatorIQ there are still features that we do not use. **What problems is CreatorIQ solving and how is that benefiting you?** At DBA we use CreatorIQ for live time authenticated data that is extremely valuable as we are pitching our talent. The custom automated one sheets improve efficiencies in our teams work flow. The reporting feature make it easy to pull in content and data in live time. ### 5. CreatorIQ has Streamlined our Influencer Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Ashley H. | Director of PR & Communicatons , Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2020 **What do you like best about CreatorIQ?** CreatorIQ has been an important tool for my team in terms of both discovery influencers and then making sure their audiences align with our business objectives. It's also helped organize and streamline the way we track and report out results internally. The team has also been extremely hands-on, collaborative and helpful both through onboarding and the continued success of our efforts. **What do you dislike about CreatorIQ?** I'd love to be able to boost content in the future. **What problems is CreatorIQ solving and how is that benefiting you?** Discovery was our biggest problem, particularly as a one-woman team, and CreatorIQ has helped establish our internal efforts. ### 6. Good product but could be expanded **Rating:** 3.5/5.0 stars **Reviewed by:** Robbie S. | Insights Capability & Development Manager - CP&I, Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about CreatorIQ?** You can find the 'unknown' brands and trends as you don't have to tell it what to search for. **What do you dislike about CreatorIQ?** it's not very trends focused so doesn't join types of data together to get to a more holistic set of insights. **What problems is CreatorIQ solving and how is that benefiting you?** tracking influencer performance ### 7. CreatorIQ is a great solution **Rating:** 5.0/5.0 stars **Reviewed by:** Tony D. | Manager, Data & Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2020 **What do you like best about CreatorIQ?** CreatorIQ has been a great solution so far for our company. The onboarding process was seamless and educational, and the enablement team at CreatorIQ made sure to tailor training and information directly to specific use-cases for our team. It' s a great product with a world-class support team. **What do you dislike about CreatorIQ?** So far, nothing. We are happy with implementation and early benefits from everyday use of the platform. **What problems is CreatorIQ solving and how is that benefiting you?** Reporting, discovery, and talent tracking. It is a one-stop-shop for all our talent- and reporting-based needs. ### 8. Great Platform with tons of information **Rating:** 4.0/5.0 stars **Reviewed by:** Roksanna W. | Influencer Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2020 **What do you like best about CreatorIQ?** Creator IQ does a great job of capturing and storing data once the creator authenticates. It's also a really useful platform for when we quickly need to submit a 1 sheet or recap on a specific person or campaign. **What do you dislike about CreatorIQ?** It lags a ton, the discovery search is hard to narrow down your search, not all creators are listed ( need to manually add some) **Recommendations to others considering CreatorIQ:** Voice listening, screen scrapping w/o authentication if possible? **What problems is CreatorIQ solving and how is that benefiting you?** Campagin recaps and being more data and results driven ### 9. Good for when you want an overview of your Instagram ROI **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about CreatorIQ?** I really like that you can put a value against the Instagram features that you receive as a brand and easily see who your most powerful influencers are. **What do you dislike about CreatorIQ?** I think there is a lot going on within the platform. The UX is overwhelming, I need to click 3-5 buttons just to get to where I'm trying to go. I would much prefer a more simple interface that is more intuitive to use. **Recommendations to others considering CreatorIQ:** I would say if you're working with influencers it's a must have. **What problems is CreatorIQ solving and how is that benefiting you?** The company is trying to learn about which influencers provide the most earned media value so we can continue our relationships with the influencers that give us the most impact. ### 10. Very useful and reliable tool! Always updating and adding new features to stay relevant in its field **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2020 **What do you like best about CreatorIQ?** Brand ambassadors and campaigns management, variety of platforms supported, ease of use and expandability. **What do you dislike about CreatorIQ?** Reports & Insights tool is a bit limited and slow **Recommendations to others considering CreatorIQ:** It is the most reliable and accurate tool to track Earned Media Value always offering new features and adding the latest social media platforms **What problems is CreatorIQ solving and how is that benefiting you?** With TribeDynamics I can closely track all the Earned Media Value generated on social media platforms; creating different campaigns and sets of contacts to better manage different activities. ### 11. Helpful **Rating:** 4.0/5.0 stars **Reviewed by:** Kelley T. | Associate, Consumer Engagement, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2020 **What do you like best about CreatorIQ?** What I liked about CreatorIQ is that I am able to manage campaigns and outreach to people via the platform! Recording Instagram Stories has been so helpful. It has definitely made my life easier! **What do you dislike about CreatorIQ?** I do not like that it takes a long time to load, and the interface is sometimes confusing. **What problems is CreatorIQ solving and how is that benefiting you?** I no longer have to screen record instagram stories to my phone - it is all saved into creatoriq. Benefits have been campaign and list managing! Also, for Influencer discovery! ### 12. CIQ Review **Rating:** 5.0/5.0 stars **Reviewed by:** Nina K. | Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2020 **What do you like best about CreatorIQ?** I heavily rely on CIQ for creator discoverability and management. The service allows access to the complete picture of an influencer's audience data and the ability to pull creators based on demographics. The management tool allows our team to track performance, rates and all key information for and ease of execution resulting in ongoing partnership with both creators and brands. **What do you dislike about CreatorIQ?** I wish I had access to gaming creator data on Twitch. **Recommendations to others considering CreatorIQ:** I recommend. **What problems is CreatorIQ solving and how is that benefiting you?** Discoverability and management of creators. ### 13. Overall Tribe has been very helpful and accommodating to our needs. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2020 **What do you like best about CreatorIQ?** Tribe's software is fairly user friendly, offer's insights in an easy to digest way, and provides a lot of great add-ons like competitive reports, etc. **What do you dislike about CreatorIQ?** Tribe sometimes glitches for an hour+ making crucial information inaccessible. We also have quite a few issues with bulk uploading and information seeding properly, despite utilizing the tribe team. **What problems is CreatorIQ solving and how is that benefiting you?** We're able to make number-based decisions, report quickly and easily, and find new talent all within the software. ### 14. Creator IQ Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2020 **What do you like best about CreatorIQ?** CREATORIQ has the most reliable data, that continues to update in real time. I feel comfortable relaying this info to my clients. **What do you dislike about CreatorIQ?** There's SO much information, it can get overwhelming! **What problems is CreatorIQ solving and how is that benefiting you?** Finding influencers and identifying they're weaknesses and strengths. ### 15. Great tool for influencer campaign management **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2020 **What do you like best about CreatorIQ?** I like the fact that is has a lot of capabilities in terms of data. Although it has so much data available it is still quite user-friendly. **What do you dislike about CreatorIQ?** I don't necessarily dislike anything but there are a few things to improve. First one is that it's not possible right now to have internal communication between e.g. campaign manager and account manager about any updates or important notes. Second one is that the UX on influencer and client side could be better. It happens that either one of those people don't really understand what they need to do when seeing a screen. **Recommendations to others considering CreatorIQ:** I would recommend looking carefully in what way CreatorIQ can mimic your current workflow and how it can be incorporated smoothly. Have a clear view of what you want to achieve with the implementation in CreatorIQ. **What problems is CreatorIQ solving and how is that benefiting you?** We have solved the problem we had with an unreliable platform that couldn't handle loads of data and a workflow that wasn't fully incorporated yet. The biggest benefit we are experiencing right now is that CIQ can fetch posts automatically when hashtags and keywords have been setup correctly. Huge win. ### 16. CreatorIQ User Review **Rating:** 5.0/5.0 stars **Reviewed by:** Caroline O. | Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2020 **What do you like best about CreatorIQ?** The user-friendly interface and easy-to-reach customer support. **What do you dislike about CreatorIQ?** Search results aren't always specific or accurate based on the search terms and options selected at the beginning of the campaign. **Recommendations to others considering CreatorIQ:** Get close with your rep- they're there to help you! **What problems is CreatorIQ solving and how is that benefiting you?** We're able to set up and execute influencer campaigns of various audience reach to help achieve our department's overall objectives; micro/nano influencers, in particular, are easily segmented based on the audience we're trying to reach. ### 17. A very comprehensive IM platform **Rating:** 5.0/5.0 stars **Reviewed by:** Claudia C. | Head of Marketing & Insights, Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2020 **What do you like best about CreatorIQ?** It has (almost) all functionality that we needed, it is by far the most ahead in the market. Communication was really professional and not pushy. They took 3 days in house of training to on-board us, with bi-weekly follow-ups to make sure it works. the platform has over 19million influencers with demographics that we can use. **What do you dislike about CreatorIQ?** Things like paid media isn't included, hopefully it is coming soon. The in ability to fully white label - things such as fonts etc. **What problems is CreatorIQ solving and how is that benefiting you?** Our current processes need to be changed slightly to fit the functionality of the platform. Our contact has been very supportive to help us work out the best way forward. ### 18. CreatorIQ is a great platform to identify the right type of influencers for your brand goals. **Rating:** 4.0/5.0 stars **Reviewed by:** Jessica L. | Account Supervisor, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2020 **What do you like best about CreatorIQ?** The backend metrics for influencers are great to see before working with them to ensure you're talking to the right audience based on brand goals and objectives. **What do you dislike about CreatorIQ?** The user interface isn't easy unless you go through the extensive training; some of the metrics aren't accurate as in following **Recommendations to others considering CreatorIQ:** it's a great platform if you're using influencers frequently and have many goals to meet! **What problems is CreatorIQ solving and how is that benefiting you?** Identifying the right people to talk to our target audience ### 19. Invaluable Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about CreatorIQ?** Platform saves so much time day-to-day and customer service is amazing **What do you dislike about CreatorIQ?** Unfortunately right now they do not provide demographic breakdown by country but they are rolling it out soon! **Recommendations to others considering CreatorIQ:** Highly recommend for brands that are active in influencer marketing - an invaluable resource! **What problems is CreatorIQ solving and how is that benefiting you?** We are able to find and connect with influencers who already love and use our products to create more authentic partnerships ### 20. Helpful for influencer searches and campaign execution, start to finish. **Rating:** 4.0/5.0 stars **Reviewed by:** Lindsay N. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2020 **What do you like best about CreatorIQ?** The ease at creating campaigns, the conciseness and organization of the one sheets and final reports. **What do you dislike about CreatorIQ?** The discovery is tricky to use to narrow down the type of influencers we're looking for to participate in brand campaigns. **What problems is CreatorIQ solving and how is that benefiting you?** Access to influencer stats has been extremely helpful in narrowing down the best influencers for client campaigns. The one sheets keep influencer data concise and easy for clients to read, review and select participants. ### 21. Great ! The last influencer marketing software you'll need **Rating:** 4.5/5.0 stars **Reviewed by:** Cécile H. | Chargée de Communication Digitale & Influence, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2020 **What do you like best about CreatorIQ?** I love the interface, easy to use, the reports that are created are very qualitative it saves me a lot of time and allows me to better calculate our results in influence marketing **What do you dislike about CreatorIQ?** When we have a problem or any questions, the Creator IQ team steps in to assist us with. **What problems is CreatorIQ solving and how is that benefiting you?** Build the reports, saves me a lot of time and allows me to better calculate our results in influence marketing ### 22. Working with CIQ has made my life 10x easier. **Rating:** 5.0/5.0 stars **Reviewed by:** Alyssa F. | Associate Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2020 **What do you like best about CreatorIQ?** What has been most helpful are the robust discovery tools. **What do you dislike about CreatorIQ?** I dislike the requirement for the check-ins with the team, we prefer to work more autonomously. **Recommendations to others considering CreatorIQ:** Move forward with it! It's a great investment. **What problems is CreatorIQ solving and how is that benefiting you?** We are able to find influencers for our campaigns quicker. We are also able to get a better look into demographic information than we would be able to without the CIQ platform. ### 23. Love Creator IQ **Rating:** 5.0/5.0 stars **Reviewed by:** Paulina G. | Brand Partnership and Corporate Chair , Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2020 **What do you like best about CreatorIQ?** The one-sheets are the best feature. I also like creating lists as it helps keep our team organized. We also use the reporting feature for our seeding and it has saved us at least 5 hours a month. **What do you dislike about CreatorIQ?** Finally, have a one-sheet templates! That was something we wanted for a while. I wish in the one-sheets the approval/deny was easier interface. Also, wish there was a ranking feature. Also wish there was a faster way to tag people Also wish there was a better way to search for people **What problems is CreatorIQ solving and how is that benefiting you?** Reporting One-Sheets (sending talent to brands) Searching for talent ' Looking at old talent ### 24. Strong End to End Influencer Marketing Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Bryan P. | Chief Innovation Officer, Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2020 **What do you like best about CreatorIQ?** The breadth of services available is one of the biggest strengths. It covers all aspects of Influencer Campaigns from discovery, management, analytics, with a handful of features that make workflow easier and more seamless between teams. **What do you dislike about CreatorIQ?** There are some challenges with refreshing and updating data in real-time. **Recommendations to others considering CreatorIQ:** Strong end-to-end global product. Ensure you have a strong support team in place, as with so many features there will be a greater need for support. Set realistic goals and expectations with the team. **What problems is CreatorIQ solving and how is that benefiting you?** Influencer Marketing. Definite benefits in driving efficiencies and cost savings when it comes to the complexity of running multiple influencer campaigns. ### 25. Slow/Inaccurate **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2020 **What do you like best about CreatorIQ?** I can create informal and bright reports, search for creators all over the world, I can create multiple lists to share with clients and employees **What do you dislike about CreatorIQ?** The site is very slow at times, when I put in specific things I want to find e.g. creators from the UK aged 18-24 it would show me creators from around the world and not the UK, some of the figures are completely wrong which makes it look like I've put in the wrong data into reports or lists **Recommendations to others considering CreatorIQ:** Make sure all the data is correct before sending it off to potential clients as sometimes the data can be wrong. **What problems is CreatorIQ solving and how is that benefiting you?** Nothing ### 26. We license Creator IQ to support and deliver Influencer marketing campaigns for advertisers. **Rating:** 5.0/5.0 stars **Reviewed by:** Mike B. | Vice President, Performance Media, Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2020 **What do you like best about CreatorIQ?** Their Influencer discovery tool is amazing. Their platform creates tremendous efficiencies in recruiting, approving, contracting and measuring Influencer marketing campaigns for our client advertising campaigns. **What do you dislike about CreatorIQ?** Occasionally we experience some minor glitches here and there but their customer support team is extremely responsive to any issues we are having. **Recommendations to others considering CreatorIQ:** I would highly recommend CreatorIQ to any brand or agency that is actively working with multiple Influencers to deliver advertising. **What problems is CreatorIQ solving and how is that benefiting you?** Influencer marketing campaigns require high touch - and Creator IQ provides us with a scaled online Influencer management capability that we did not previously have. The efficiency it creates has reduced our costs to manage these campaigns. ### 27. Great platform, great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Shawn S. | Senior Account Supervisor, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2020 **What do you like best about CreatorIQ?** CreatorIQ has a feature for just about everything relating to influencer/celebrity discovery, campaign management and reporting. Our clients love the clean crisp one sheeters and reports, and we love how easy the platform makes our lives. In addition the platform, everyone on the CIQ team we have worked with so far - Julia, Kara and Jen, have been incredibly helpful, kind and knowledgeable. **What do you dislike about CreatorIQ?** The platform offers so many features which at the end of the day is a great thing, but initially it can be a bit daunting. The CIQ rep and customer service helps alleviate that feeling though. **What problems is CreatorIQ solving and how is that benefiting you?** Ease of sharing talent options, great layout, granular searches, robust reporting offerings and more ### 28. Tribe is useful to track competitor influencer marketing activities. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about CreatorIQ?** Tribe Dynamics is an easy to use platform. **What do you dislike about CreatorIQ?** There are some bugs and kinks in terms of running reports. They cannot track Thailand. **Recommendations to others considering CreatorIQ:** Need to ask them to customize some dashboards and reports to make reporting easier. **What problems is CreatorIQ solving and how is that benefiting you?** We are able to use to track our own and competitor influencer marketing and understand who everyone is working with. ### 29. PR MANAGER **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2020 **What do you like best about CreatorIQ?** An extremely effective tool for tracking influencer campaigns - excellent reporting system to deep-dive and review the success of launches and activations **What do you dislike about CreatorIQ?** Interface and design could be improved slightly **What problems is CreatorIQ solving and how is that benefiting you?** Tribe Dynamics has made internal reporting much easier and allowed us to closely monitor both paid and organic placements from VIP's, influencers and media titles globally ### 30. Creator IQ x SSi **Rating:** 4.5/5.0 stars **Reviewed by:** Jazmin G. | Director of Brand Experience & Strategy , Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2020 **What do you like best about CreatorIQ?** Audience demographics and psychographic data, optimization of our internal process across numerous teams and stakeholders, client services team is extremely responsive and supportive of our ongoing process refinement and one off questions **What do you dislike about CreatorIQ?** It has been challenging aligning our current process with the program, one off issues that we are having to tap our client services lead for **What problems is CreatorIQ solving and how is that benefiting you?** Time efficiencies, client satisfaction ### 31. Good Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Ashly B. | Junior Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2020 **What do you like best about CreatorIQ?** CreatorIQ has a great source of data that can be pulled on thousands of different creators / influencers. This is extremely useful as majority of our clients are looking for this. Another useful tool is that you can track and monitor campaigns which saves a lot of time tracking them manually. **What do you dislike about CreatorIQ?** It is difficult to search for creators discovery section. The tool can be slow at times to generate people, and often it returns too many influencers (including irrelevant ones) or popular / well known celebrities. **What problems is CreatorIQ solving and how is that benefiting you?** Having to calculate impressions, etc & again having to track campaigns manually. ### 32. Amazing team, good platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about CreatorIQ?** Love the Tribe team, everyone from the engineers to our reps are always helpful and fast to respond. Also love the ability to track Instagram stories! **What do you dislike about CreatorIQ?** Wish lifetime EMV could be pulled easier. **What problems is CreatorIQ solving and how is that benefiting you?** Through tracking IG stories, Tribe has helped us identify a larger group of influencers who regularly post about our brand ### 33. We have had an incredible experience using CreatorIQ! **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine S. | Social Media Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2020 **What do you like best about CreatorIQ?** The platform is very easy to use and has helped elevate our brand's influencer strategy. The discovery tool has allowed us to work with new creators and improve our content; the campaign management tool has taken our KPI measurement abilities to new heights. We are so grateful to have found CreatorIQ! **What do you dislike about CreatorIQ?** There were a few glitches at first, but we were able to work through them. **What problems is CreatorIQ solving and how is that benefiting you?** No problems! Benefits: discovery tool is unparalleled, creating lists, campaign management ### 34. Overall very helpful tool, could use some improvements **Rating:** 3.0/5.0 stars **Reviewed by:** Majah C. | Senior Talent Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2020 **What do you like best about CreatorIQ?** CreatorIQ is a great way to easily grab influencer demos and engagement rates. It is also very helpful for campaign tracking and reporting. **What do you dislike about CreatorIQ?** The influencer search tool is very difficult to navigate and often doesn't produce accurate results. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ is a much easier way to track campaigns and create readable reports, VS tracking manually. ### 35. The service our agency needed. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2020 **What do you like best about CreatorIQ?** The CIQ team is very communicative and always available to answer questions, provide support and walk-throughs. The platform's capabilities are exactly what our team needed. **What do you dislike about CreatorIQ?** There are some creators with duplicate profiles or have inaccurate profiles attached to a creator. Also, little things such as having to delete creators one-by-one versus a mass delete option. **What problems is CreatorIQ solving and how is that benefiting you?** It's alleviated a lot of time spent fruitlessly digging and searching various social platforms for accurate creators. We've been able to greatly improve our strategies and make educated decisions to further assist our clients. ### 36. CreatorIQ Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2020 **What do you like best about CreatorIQ?** The data base is super user-friendly and easy to use. The team puts a lot of time into downloading new users, setting up multiple trainings. **What do you dislike about CreatorIQ?** This is a non of most influencer platforms but since the information is first party data, some influencers are included in searches that are not always relevant **Recommendations to others considering CreatorIQ:** It is a great tool for anyone handling influencer marketing. **What problems is CreatorIQ solving and how is that benefiting you?** It has been great for finding influencers and digging more into their engagements, audience, background, etc. The similar creators tool has also been super helpful. ### 37. Wonderful, great customer service team to help with any questions! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about CreatorIQ?** All the tools needed to track are all in one platform. Very easy to use and understand! **What do you dislike about CreatorIQ?** Nothing that I dislike so far, everything has been great **Recommendations to others considering CreatorIQ:** Great platform **What problems is CreatorIQ solving and how is that benefiting you?** Love that Tride Dynamics has the Discover feature - great way to find new talent ### 38. Best in Class Solution **Rating:** 4.5/5.0 stars **Reviewed by:** Mike J. | Head of Digital Strategy, Brand Consulting, Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2020 **What do you like best about CreatorIQ?** I love the thought that has been put into the software and then client success teams are top notch. **What do you dislike about CreatorIQ?** Some of the user experience around creating one-sheets could be more intuitive. **Recommendations to others considering CreatorIQ:** Great solution. Great team. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ helps us scale our business and get to new ideas and creators quickly. ### 39. Great product for influencer discovery **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2020 **What do you like best about CreatorIQ?** We're only in a trial phase right now but can easily see us using this tool afterwards. I can find creators who are already talking about my brand, how and where they're talking about us, and all conveniently in one platform. **What do you dislike about CreatorIQ?** IG stories and TikTok as add-on services. Would be great to have those included. **What problems is CreatorIQ solving and how is that benefiting you?** influencer discovery ### 40. CreatorIQ us a must have! **Rating:** 5.0/5.0 stars **Reviewed by:** Adam L. | Talent Agent - Alt. Programming, Digital Media, Licensing, Branding and Podcast Department, Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2020 **What do you like best about CreatorIQ?** CreatorIQ makes it easy to track metrics for long-term campaigns and create custom one-sheets for clients within minutes! **What do you dislike about CreatorIQ?** Overall a great platform! Would love to view top level TikTok information but understand this is not currently possible due to the API. Would also be helpful to have view to the % growth rate over the past 30/60/90 days. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ saves me a ton of time. One Sheets are my favorite feature, they make it extremely easy to share metrics and materials with brands/agencies. ### 41. Helpful for tracking content **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about CreatorIQ?** Easy user interface , very user friendly **What do you dislike about CreatorIQ?** EMV in general as a metric, not transparent with how it is calculated **Recommendations to others considering CreatorIQ:** Good platform for tracking content, will need to learn about EMV **What problems is CreatorIQ solving and how is that benefiting you?** Easy to track campaign results using tribe dynamic platform ### 42. Tribe Dynamics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about CreatorIQ?** I love the competitive insights and reports they issue. It's great to see where your company falls within a competitive set. **What do you dislike about CreatorIQ?** That you have to pay for more competitive seats. **What problems is CreatorIQ solving and how is that benefiting you?** Tracking EMV for my company and providing competitive insights. ### 43. Key for localised influence marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Sandrine G. | Head of social & brand-writing (France), Enterprise (> 1000 emp.) **Reviewed Date:** March 03, 2020 **What do you like best about CreatorIQ?** Being able to learn more about the audiences of our influencers and celebrities (geography, age, and more) is key to make sure we reach the right audience and adapt our message depending on the influencers we activate. **What do you dislike about CreatorIQ?** Would be great to be able to send payments through Creator IQ to use only one platform to manage our influence marketing campaigns. **What problems is CreatorIQ solving and how is that benefiting you?** We're able to locally target our influence marketing. We've been able to better optimize our selection of influencers or celebrities partners. ### 44. It is very helpful to track what influencera post about your brand **Rating:** 4.0/5.0 stars **Reviewed by:** Oleksandra K. | Communication Manager France, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about CreatorIQ?** Discover part where you can discover who speaks about your brand randomly **What do you dislike about CreatorIQ?** No statistics about percentage of followers by age/city/country **Recommendations to others considering CreatorIQ:** It’s a very nice application that is developing so it’s worth trying **What problems is CreatorIQ solving and how is that benefiting you?** Track all the communications about the brand ### 45. Influencer Marketing Associate **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2020 **What do you like best about CreatorIQ?** I love how easy it is to organize talent, sent talent options to clients and really streamline the approval process. **What do you dislike about CreatorIQ?** I think the Discover page could be a bit more specific. **Recommendations to others considering CreatorIQ:** I would say to set up a call with the team! They're incredibly helpful and resourceful. They're so great at setting up follow up calls, following up on next steps and any additional questions we have, and generally being very easy to work with! **What problems is CreatorIQ solving and how is that benefiting you?** We're solving so many problems with CreatorIQ. It's the easiest way for us to organize our talent, not just storing them but also tagging them by their specific category, interests, locations, etc. I've realized that CreatorIQ we can also do reporting! That was incredibly helpful. ### 46. Great value tool that is will worth in the investment **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** June 07, 2020 **What do you like best about CreatorIQ?** Tribe Dynamics panel function which aggregates posts from prominent influencers even if a company is not tracking them is great. **What do you dislike about CreatorIQ?** The recommended influencer function is a great idea in principle but has yet to suggest any influencers that we have actually engaged **What problems is CreatorIQ solving and how is that benefiting you?** We are no longer missing Instagram stories posts, the insights via engagement and EMV have supported the formation of a much more data-driven influencer strategy. ### 47. Smart talent product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2020 **What do you like best about CreatorIQ?** Functionality, breadth of services and outputs, all-in-one talent platform **What do you dislike about CreatorIQ?** Wildly complex (due to breadth of services), no real calendar solution **What problems is CreatorIQ solving and how is that benefiting you?** Company-wide solution to talent management. We use CIQ for the full cycle of talent review and approvals within our organization -- from discovery and internal review of talent with key stakeholders through to reporting and performance -- but know there are still so many more solutions and efficiencies it can help us with. ### 48. Great platform for tracking Influencer campaigns. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about CreatorIQ?** Great platform for tracking Influencer campaigns. **What do you dislike about CreatorIQ?** Sometimes there are minor glitches and slowdowns. **What problems is CreatorIQ solving and how is that benefiting you?** Tribe has helped us track all product gifting and events, and measure ROI across all Influencer initiatives. ### 49. CIQ is a top-tier influencer marketing platform **Rating:** 4.5/5.0 stars **Reviewed by:** Douglas B. | Associate Director Of Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about CreatorIQ?** The Creator IQ platform is one of the better influencer marketing tools out there. It's amazingly helpful to be able to run our agency's entire influencer program (discovery, outreach, approvals, campaign execution, and reporting) all from one single place. **What do you dislike about CreatorIQ?** I'd like a more clear influencer comparison feature. Something like this could identify potential audience overlap with influencers and help optimize partnership decisions around cost per reach. **What problems is CreatorIQ solving and how is that benefiting you?** A more streamlined client approval process and no more spreadsheets! ### 50. Incredibly efficient and effective, but very expensive! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2020 **What do you like best about CreatorIQ?** tracking capabilities across multiple platforms. **What do you dislike about CreatorIQ?** The price for access and no visibility into EMV calculations. **What problems is CreatorIQ solving and how is that benefiting you?** Efficient tracking of influencer social coverage for brand and launches. ## CreatorIQ Discussions - [what is the formula for calculating earned media value EMV?](https://www.g2.com/discussions/27439-what-is-the-formula-for-calculating-earned-media-value-emv) - 1 comment - [View CreatorIQ pricing details and edition comparison](https://www.g2.com/products/creatoriq/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-08-05+14%3A31%3A09+-0500&secure%5Bsession_id%5D=bef73b4c-6cb1-46ed-aac5-3c7b885bf68e&secure%5Btoken%5D=0642ca2ee96ae09ad957fbd8b71b221e8f0129114793defa7ba8a57ea8aced14&format=llm_user) ## CreatorIQ Integrations - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) ## CreatorIQ Features **** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration - Trend Analysis - Real-Time Analytics - Multi-Campaign - Demographic Data - Social Media Integration - Campaign Segmentation - Communication Management - Influencer Relationship Management - Social Performance Management - Campaign Management - Multi-Channel Management - Contact Management - Content Management - Rewards Management - Workflow Management **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning **** - Data Visualization - Keyword Tracking - Search/Filter - Social Advertising - Influencer Tracking - Social Promotion - Conversion Tracking - Payment Tracking - Customizable Reports - Email Marketing - Approval Process Control - Alerts/Notifications - Performance Metrics - Data Import/Export - Campaign Scheduling - Engagement Tracking - Monitoring - Contact Database - Influencer Discovery - Multi-Channel Marketing - Social Media Monitoring - Activity Tracking - Customizable Branding - ROI Tracking - AI Copilot - Reporting & Statistics - CRM - Faceted Search/Filter - Categorization/Grouping - Filtering - Generative AI - API ## Top CreatorIQ Alternatives - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) - 4.7/5.0 (503 reviews) - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [Later Influence](https://www.g2.com/products/later-influence/reviews) - 4.5/5.0 (457 reviews)