[ Constan... Reviews ](https://www.g2.com/products/constant-contact/reviews) [ Constan... Reviews ](https://www.g2.com/products/constant-contact/reviews) # Constant Contact Features ##### ## Integration (7) Data Import & Export Tools Tools for importing/exporting data to/from the platform to support campaign setup and reporting. Integration APIs Supports extensibility through APIs to build and manage integrations with third-party tools. Breadth of Partner Applications "Offers a wide range of plug-and-play integrations with third-party applications. " CRM Integration Integrates with CRM software, which can help provide context to your mailing lists. Social Media Integration Integrates with Social Media platforms, which can help expand your reach. E-Commerce Integration Integrates with e-commerce platforms, which can link directly to your online store. Third-Party Integrations Set up connections to third-party platforms to improve business processes Show More ##### ## Email Marketing (9) Email and Mobile Preview Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues. Manage Email Lists List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences. High-Volume Sending Ability to send thousands of unique, personalized emails per second. Building and Personalizing Emails Tools for designing, editing, and personalizing email content for recipients. Sending Outbound Emails Supports the ability to send outbound email campaigns to external recipients. Manage Email Deliverability Maximizes inbox placement by managing spam compliance and sender reputation. Automated Email Responses Automatically respond to user actions or triggers with predefined email messages. Multi-user Account Enables multiple users to login to the same account to maintain a single account for your entire marketing team. Surveys Ability to send secure and personalized survey invites to your contact list. Show More ##### ## Reporting & Analytics (2) A/B Testing Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates. Basic Reporting Basic campaign performance reporting such as delivery, open, click, and unsubscribe rates. Show More ##### ## Social Management (10) Social Analytics Reports on the performance of social media posts and campaigns. Social Publishing Allows the creation, management, and scheduling of content to be shared across social media channels. Multi-Account Management Manage and post content across multiple social media accounts and platforms simultaneously Social Ads Provides features for managing and optimizing paid advertisements across social channels. Campaign Planning Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. Hashtag Capabilites Monitor hashtags, their trends, and analytics across all social media platforms Multi-Campaign Manage multiple campaigns in one system Customer Engagement Initiate interactions with customers by proactively starting conversations or providing informational content Automated Publishing Establish rules for automatic propagation of social media posts across one or more channels Real-Time Analytics Analyze and gain insights into data in real-time Show More ##### ## Social Functionality (1) Social Functionality Product functionality for social advertising. Show More ##### ## Campaign Management (15) Campaign Dashboard Overview of all media purchases and campaigns in a single interface. Campaign Optimization Enables marketer to set metrics by which their campaigns are automatically optimized. Reach Amount and quality of inventory partner sites on which ads can be placed. Bulk Editing Enables marketers to edit campaigns in bulk as opposed to one piece at a time. Batch Uploading Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. Brand Safety Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. Fraud Protection Ensures marketer's ad reach and performance is not inflated by bots or spam websites. Frequency Capping Allows marketer to set a limit on how many times a consumer sees their ad. Budget Pacing Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. Creative Optimization Tools offered for creating and optimizing creative components of campaigns. Rich Media Capabilties Supports rich media display and video ads that involve user interaction. In-App Ads Allows for ads to be placed in mobile apps. Mobile Rich Media Capabilities Supports rich media mobile ads that involve user interaction. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Retargeting Ads Ads that target individuals who have previously interacted with a brand or visited a specific website Show More ##### ## Targeting (5) Targeting Able to target desired audiences based on demographics and behavior variables. Retargeting Able to retarget previous impressions to your site across the web to increase conversion rates. Geo-Targeting Able to tailor ads based on consumer general region, state or designated market area (DMA). Contextual Targeting Able to match the marketer's ad with specific content on a site or page. Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Show More ##### ## Platform (25) API / Integrations Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. Custom Reports Able to create custom reports to cater to specific metrics and key performance indicators. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Enterprise Scalability Provides features to allow scaling for large organizations. Customization Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. Workflow Capability Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. Internationalization Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. Notifications Alerts marketer of the performance of particular campaigns. Budget Management Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure Display Ad Management Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Ad Inventory Management Manage advertised inventory that is featured and tracked across marketing campaigns Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Document Management Store, manage, and track all electronic documents in a centralized location File Management Create, save, and store files Workflow Management Create, design and manage workflows for repetitive tasks Email Management Manage, store and organize emails within the system or via third-party apps Display Ad Management Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. Calendar Management Track and manage schedules and meetings via an integrated calendar Task Management Create, manage and track all task activities and progression Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Deadline Management Specify or track the date/time a project, task, etc., is due for completion Client Management Manage contact details and communication with clients Project Management Plan and coordinate all the resources, costs and time needed to execute assignments Show More ##### ## Customizations (4) Custom Domains Create branded link campaigns or short links with one or multiple custom domains. Customizable Forms Customize contracts and forms to collect specific information Customizable Branding Add customized logos and colors to align with company branding Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Show More ##### ## Growth (2) Online Booking Tools Add tools to web pages to handle online bookings Website Analytics Track and analyze information regarding website visitors Show More ##### ## Content (7) Design Management Collaborate on creating a product by sharing and adjusting designs through a shared portal Website Management Built-in website builder or integration with third-party site eCommerce Management Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products SEO Management Optimize and manage the search engine optimization efforts for a website or digital content Website Integration Seamlessly integrates with 3rd party websites Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Third-Party Integrations Set up connections to third-party platforms to improve business processes Show More ##### ## Diagnosis (4) IP Address IP address quality analysis. Domains Sending domain quality analysis. Content Email content analysis. Policy Compliance Determing email and domain compliance with policies such as DMARC. Show More ##### ## Tracking (2) Open Rate Tracking open rate across recipients. Alerts Notifications related to placement and opening. Show More ##### ## Reporting (2) Campaign Performance Measuring overall campaign performance across recipients. Blacklist and Whitelist Tracking recipient tagging of domains for blacklists and whitelists. Show More ##### ## Grammar (4) Grammar Check Checks for grammar errors like misspellings, sentence run-on, etc. Tone Check Evaulates emotional tone of words written. Sentence Formatting Ensures sentences are formatted properly. Spell Check Show More ##### ## Formatting (4) Plagiarism Check Checks for instances of plagirism. Style Editor Evalutes that work has been done within the guildlines of a given writing style (MLA, APA, Chicago, etc.). Citation Finder Finds and formats citations for works mentioned. Rich Text Editor Input different types of content and edit text formats, fonts, font sizes, and colors Show More ##### ## Content (3) Content Ideas Assists in the ideation process for creating new content, including themes, content types, titles and more Content Generation Generates sentences, paragraphs, or papers based on sample text or a topic. Form Generation Generates a form based on information presented. Show More ##### ## Product Type (2) Standalone Application Application is available as a standlone product. Plugin Application is available as a plugin used with another document creation product. Show More ##### ## Templates (4) Text and Themes Allow users to edit text and themes on email templates Stock Images Provide a library of stock images to use for emails Proofing Offer email proofing capabilities Mobile Responsive Provide mobile responsive email templates Show More ##### ## Edit (3) Pre-Made Offer pre-made email templates Build Allow users to create their own email templates HTML Use drag-and-drop HTML editing to create email templates Show More ##### ## Logistics (4) Analytics Provide analytics reporting so that users can see how their campaigns perform Issues Allow for users to identify potential issues that would stop their emails from sending Integrations Integrate with email software or email marketing and marketing automation platforms Shareable Link Ability to share email templates via a link to collect feedback on the created emails easily Show More ##### ## Marketing and Communications (20) Lead generation and retrieval Tools for capture and follow-up of leads generated during an event. Social media promotion Advertise and promote event using social media integrations. Event website creation Design and manage a dedicated event website. Email customization Customize email communications. Contact list management Organize and manage contact list of attendees. Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Calendar Management Track and manage schedules and meetings via an integrated calendar Event Management Schedule and manage the logistics of activities and other gatherings Badge Management Create, manage, and print wearable badges Vendor Management Ability to track and store all vendor-related information, such as contacts, services offered, terms, etc. Website Management Built-in website builder or integration with third-party site Registration Management Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc. Forms Management Store, manage and track all forms in a centralized location Template Management Create, save, and re-purpose templates for emails, forms, etc. Employee Management Track employee schedules, availability, and performance across projects and tasks Attendance Management Manage attendance for classes, shifts, meetings, or events Promotions Management Design, communicate, and distribute incentives to perform a specific action Meeting Management Manage the process of planning and scheduling meetings, including agenda creation Email Management Manage, store and organize emails within the system or via third-party apps For Virtual Events Designed for events that occur online Show More ##### ## Attendee Engagement (3) Social media integrations Tools for attendees to post to social media during an event. Attendee networking Tools to enable networking for attendees during an event. Attendee surveys-attendee engagement Tools for gathering feedback from attendees during and after an event. Show More ##### ## Registration (4) Event creation Process of creating a new event. User registration process User experience of registering for an event Mobile check-in Check attendees into events and sessions using a mobile device Visitor Registration Make a list and register visitors Show More ##### ## Text Messaging (13) Bulk SMS Enables users to send mass text message campaigns Two-Way Text Messaging Facilitates two-way text messaging to encourage consumer engagement and loyalty Text Scheduler Provides the ability to schedule single or bulk text messages to recipients on a specific date and time Automatic Replies Provides automatic text message replies to recipients Automatic URL Shortening Provides automatic URL shortening to use less characters via text MMS Marketing Sends out multimedia via text messages, such as coupons, pictures, and audio Personalization Offers features for personalizing text messages based on customer information or past behavior Transactional SMS Allows users to establish automated workflows and triggers to deliver transactional text messages Link Shortening Shorten long links into custom or branded links SMS Messaging Send messages via SMS Scheduled Messaging Send individual or bulk text messages at predetermined times Chat/Messaging Communicate using direct chat or messages within the system 2-Way Messaging Send and receive text messages to communicate with clients or prospects in real-time Show More ##### ## Content & Collaboration (5) Content Calendar Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. Content Library Allows users to upload and publish brand content from a shared library. Shared Inbox Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. Content Creation Provides features for creating or editing social media assets. Image Library Store and manage images Show More ##### ## SMS Platform (7) Reporting Provides pre-built or customizable performance reports Marketing Automation Automate workflows and trigger campaigns based on customer actions White Label Offers a white labeling service for agencies or resellers to customize platform branding Text-to-Landline Text enables landline phones so users can receive text messages sent to an existing business number Short Codes Provides businesses with 5- to 6-digit short codes for running text marketing campaigns API Integration Facilitates the integration of text messaging into existing business applications through an SMS gateway API QR Codes Matrix barcode that stores information Show More ##### ## Survey Management (6) Survey Builder Enables users to create surveys through a simple drag-and-drop or WYSIWYG editor Customizable Questions Tailored or customizable questions for more targeted and relevant data collection Survey Distribution Provides tools for distributing surveys through email, SMS, social media, etc. Mobile Survey Distribute a survey via mobile devices Site Intercept Survey Survey popup over a webpage to specific users based on their behavior Pulse Surveys Short, frequent surveys designed to quickly gauge the ongoing attitudes or feelings of a specific group Show More ##### ## Survey Customization (2) Branding Allows users to customize survey colors, logos, and URLs to match company branding Multimedia Support Ability to embed videos, photos, or other rich media Show More ##### ## Survey Insights (7) Reporting & Analytics Provides tools to visualize and analyze data Data Exporting Allows users to export reports from the product into an .xsl, .csv, or .pdf file Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Presentation Tools Share and present designs Data Analysis Tools Analyze survey results via statistical testing or crosstabs directly within the software Real-Time Data Receive data and information in real time Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Show More ##### ## Support (1) Customer Support Customer Support Show More ##### ## Generative AI (10) AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. Generative AI Use AI to generate content in the form of text, images, videos, etc. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. Generative AI Use AI to generate content in the form of text, images, videos, etc. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text Generation Allows users to generate text based on a text prompt. Generative AI Use AI to generate content in the form of text, images, videos, etc. Show More ##### ## Agentic AI - SMS Marketing (9) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Third-Party Integrations Set up connections to third-party platforms to improve business processes Campaign Planning Plan and strategize marketing campaigns Multi-Language Manage and support multiple languages Show More ##### ## Agentic AI - Email Marketing (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Social Media Management (9) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Third-Party Integrations Set up connections to third-party platforms to improve business processes Show More ##### ## Agentic AI - Social Media Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Email Deliverability (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Email Template Builder (2) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Event Marketing (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Survey (4) Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Dynamic Content Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Show More ##### ## AI Automation - SMS Marketing (1) AI SMS Uses AI to automate audience targeting, SMS message personalization, and performance optimization. Show More ##### ## AI Content Generation - SMS Marketing (1) AI SMS Use AI to generate personalizaed SMS copy for SMS campaigns Show More ##### ## Additional Functionality (227) Shopping Cart Checkout of online store Online Store Builder Includes functionalities for creating custom eCommerce websites Real Time Editing Preview and make real-time changes in the web content Multi-Language Manage and support multiple languages Landing Pages/Web Forms Create landing pages or online forms designed to capture new leads and prospects CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system API Application programming interface that allows for integration with other systems/databases Activity Tracking Track and document all activities across devices, networks, and other systems Generative AI Use AI to generate content in the form of text, images, videos, etc. Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Visitor Tracking Track visitors and purpose of visits Survey Builder Create and manage surveys Auto Update Automatic update of information / software Widgets An extended application or connector that enables users to perform additional services with their current set of tools AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users SSL Security Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access Data Import/Export Import and export data to and from software applications Customizable Fields Customize data fields to support various needs and use cases Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Media Library Collection of images, videos and other digital content that can be used WYSIWYG Editor What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Customizable Reports Alter the layout and content of reports Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Customizable Branding Add customized logos and colors to align with company branding Social Advertising Create and manage advertising campaigns on social media networks Filtering Find & retrieve relevant data or documents Approval Process Control Manage the process of evaluating documents or requests submitted for approval Keyword Tracking Track and monitor a specific set of keywords Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Calendar Management Track and manage schedules and meetings via an integrated calendar Workflow Management Create, design and manage workflows for repetitive tasks Post Scheduling Schedules specific times for content to appear on social media platforms, blogs, websites etc. Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Trend Analysis Review data from past periods to reveal recurring tendencies and predict future performance API Application programming interface that allows for integration with other systems/databases Data Visualization Graphical representation of data Sentiment Analysis Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Social Promotion Market event via social media tools @mentions An @mention is a way to tag or notify a specific person about a message/post Social Media Monitoring Track activity on sites such as Facebook, Twitter, Instagram, etc. Generative AI Use AI to generate content in the form of text, images, videos, etc. Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Brand Tracking Monitor social media posts or web that mention a particular brand Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Commenting/Notes Leave comments and notes on documents for others to view Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Template Management Create, save, and re-purpose templates for emails, forms, etc. Single Sign On Allow users to access multiple services after entering their login credentials once Phone Polling Survey or poll in which voice broadcast recipients can communicate responses via the phone Online Polling Survey or poll in which participants communicate responses via the internet, typically by completing a questionnaire on a web page Support Audio/Images/Video Allow media to be embedded in the question or answer options Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Question Library Pre-written repository of questions that can be reused within a course or for assessment or interviews Data Visualization Graphical representation of data Survey/Poll Management Create and administer polls and surveys Generative AI Use AI to generate content in the form of text, images, videos, etc. Word Clouds Visual representations of words that give greater prominence to words that appear more frequently Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Customizable Fields Customize data fields to support various needs and use cases Template Management Create, save, and re-purpose templates for emails, forms, etc. Email Management Manage, store and organize emails within the system or via third-party apps Interactive Content Allow the audience to interact or engage with the content Q&A Management Allow users to collaborate and ask questions regarding folders and/or documents within the system Surveys & Feedback Gauge satisfaction and receive information for improvement and success Activity Tracking Track and document all activities across devices, networks, and other systems Feedback Management Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service API Application programming interface that allows for integration with other systems/databases Data Cleansing Removes data that is incomplete, inaccurate, or irrelevant from a dataset Email Marketing Create and send email blasts/campaigns Data Security Protect sensitive data for digital privacy Anonymous Feedback Allow reviewers to provide anonymous feedback to encourage honest conversations URL Customization Modifying a website's URL to enhance readability, branding, or campaign alignment Question Piping Integration of respondents' answers from previous survey questions into subsequent questions or text Offline Response Collection Practice of collecting data and responses for market research/surveys without an internet connection Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities NPS Survey Structure Measuring and analyzing Net Promoter Scores to evaluate customer loyalty and satisfaction levels Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Data Import/Export Import and export data to and from software applications Response Validation Ensure the answer provided fits set parameters (numerical, positive number, etc.) Customer Segmentation Process of dividing customers into groups based on common characteristics Response Quotas Limit the number of participants with certain characteristics you want to complete the survey Multi-Language Manage and support multiple languages Sentiment Analysis Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Email Reminders Reminders sent via email Gamification Games or game-like elements to track progress and reward accomplishments Randomization Randomize the displayed order of questions and answer options Campaign Scheduling Set campaign schedules by selecting start, pause, and end dates Reputation Management Monitor and manage customers' perceptions about a business, product, or service Polls/Voting Enable custom polls/voting to facilitate decision-making or increase engagement Compliance Management Track and manage adherence to policies for any service, product, process, or supplier Customer Segmentation Process of dividing customers into groups based on common characteristics Landing Pages/Web Forms Create landing pages or online forms designed to capture new leads and prospects AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users API Application programming interface that allows for integration with other systems/databases Text-to-Win Messaging system designed for contests and sweepstakes Mobile Coupons Electronic coupons delivered to a mobile device that can be exchanged for a discount Natural Language Processing Process and analyze human language in text or audio form Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Drip Campaigns Send automated marketing emails based on user actions over a predetermined period Contact Management Manage, organize, and store contact information Activity Tracking Track and document all activities across devices, networks, and other systems Communication Management Manage and track all internal and external communication conducted via calls, email, text, or chat Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Keyword Tracking Track and monitor a specific set of keywords Multi-Campaign Manage multiple campaigns in one system Mass Texting Send messages to multiple subscribers at the same time Interaction Tracking Track interaction history by documenting conversations for contacts Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Consent Management Manage user consent requests and documents Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Open Rate Tracking Track the number of open emails, messages, and texts for any campaign Generative AI Use AI to generate content in the form of text, images, videos, etc. Automated Responses Automatic reply functionality for incoming messages Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Templates Sample files or documents that could be customized as needed or used as is Survey Builder Create and manage surveys Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. Real-Time Notifications Notifications that are delivered to users as soon as an event occurs Customizable Fields Customize data fields to support various needs and use cases Reminders Timed notification for any upcoming task, deadline, appointment, or activity Mobile Alerts Notifications via mobile devices Automated Scheduling Automatically create schedules based on business needs or employee availability and qualifications Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results MMS Sending/receiving messages with multimedia content like images, audio, or video over a cellular network Event Triggered Actions Predefined actions automatically performed on the occurance of specific events Mobile Keywords Unique word that contains letters or numbers that identifies specific campaigns Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Template Management Create, save, and re-purpose templates for emails, forms, etc. Autoresponders Create and automatically send premade copy in response to customer messages Survey/Poll Management Create and administer polls and surveys Revision History Track what was updated, who made the changes, compare two revisions, and revert or perform another revision Assisted Content Creation Utilizes artificial intelligence to provide content suggestions to users as they type Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Templates Sample files or documents that could be customized as needed or used as is Search Search and/or filter for items using names, keywords, descriptions, tags, metadata, etc. Tone Selection Choose the desired tone for content to be generated Multi-Language Manage and support multiple languages Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes Autocomplete Autocompletion of a word or phrase that the user is typing Document Export Export content in multiple document formats such as .pdf, .txt, .doc, .xls, and more based on requirements Dictionary/Thesaurus Dictionary/Thesaurus Snippets Create and save approved content for re-use across the team or business AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Third-Party Integrations Set up connections to third-party platforms to improve business processes Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Workflow Management Create, design and manage workflows for repetitive tasks Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Customizable Rules Rules followed by the software/AI can be configured by users to suit their specific needs API Application programming interface that allows for integration with other systems/databases Autocorrect Automatic correction of spelling and/or grammatical mistakes Natural Language Processing Process and analyze human language in text or audio form Language Detection Identify different languages Keyword Research Tools Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns Plagiarism Detection Text Editing Edit text as needed Auto-Save Automatically saves entered text/data Brand Guidelines Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines Personalization Adjust communications based on previous interactions or personal preferences Autoresponders Create and automatically send premade copy in response to customer messages Customer Segmentation Process of dividing customers into groups based on common characteristics Newsletter Management Create and update newsletter content to increase engagement AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users WYSIWYG Editor What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Preview Functionality Preview materials before finalizing projects Email Tracking Track delivered, received, and opened emails Email Campaign Management Plan, execute, and analyze email marketing campaigns Landing Pages/Web Forms Create landing pages or online forms designed to capture new leads and prospects Customizable Branding Add customized logos and colors to align with company branding Lead Capture Automatically identify and save contact information of potential customers Mobile Optimization Optimize content to ensure it is easily accessible for mobile users Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Customizable Fields Customize data fields to support various needs and use cases Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Click Tracking Track the amount of clicks on individual products to measure campaign results List Management Manage contacts across multiple mailing lists GDPR Compliance Ensure compliance with the General Data Protection Regulation protocols Subscriber Management Add or remove subscribers from mailing lists Email Sequences Set up automated email sequences to streamline outreach and engage leads/contacts Campaign Scheduling Set campaign schedules by selecting start, pause, and end dates Event Triggered Actions Predefined actions automatically performed on the occurance of specific events Multi-Language Manage and support multiple languages Template Management Create, save, and re-purpose templates for emails, forms, etc. Customizable CTAs Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Real-Time Analytics Analyze and gain insights into data in real-time Dynamic Content Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience CAN-SPAM Compliance Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) HTML Editor Add, edit, and manipulate HTML code directly Contact Management Manage, organize, and store contact information Drip Campaigns Send automated marketing emails based on user actions over a predetermined period Campaign Analytics Track and interpret campaign performance metrics Product Recommendations Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history Image Library Store and manage images Workflow Automation Streamlining repetitive tasks and activities through automated and predefined workflows Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Event Scheduling Plan an event's time and location Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Custom Domains Create branded link campaigns or short links with one or multiple custom domains. Email Marketing Create and send email blasts/campaigns Customizable Forms Customize contracts and forms to collect specific information Customizable Branding Add customized logos and colors to align with company branding Real-Time Notifications Notifications that are delivered to users as soon as an event occurs Email Reminders Reminders sent via email Lead Capture Automatically identify and save contact information of potential customers Location-Based Marketing CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Event Calendar A list of events with their respective dates Surveys & Feedback Gauge satisfaction and receive information for improvement and success Reminders Timed notification for any upcoming task, deadline, appointment, or activity Event Ticketing Manage tickets for specific events Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Landing Pages/Web Forms Create landing pages or online forms designed to capture new leads and prospects Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Electronic Payments Electronically collect payments for goods or services API Application programming interface that allows for integration with other systems/databases Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Real-Time Analytics Analyze and gain insights into data in real-time Show More ## Top-Rated Alternatives [ ![Brevo Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/6e2ff100220158bc579d1ee68289d603/brevo-marketing-platform.svg "Brevo Marketing Platform") Brevo Marketing Platform 4.5/5(2,621) ](https://www.g2.com/products/brevo-marketing-platform/reviews) [ ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ActiveCampaign 4.4/5(14,780) ](https://www.g2.com/products/activecampaign/reviews) [ ![Intuit Mailchimp All-in-One Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/302d00e021ff406c195b03ba50832862/intuit-mailchimp-all-in-one-marketing-platform.svg "Intuit Mailchimp All-in-One Marketing Platform") Intuit Mailchimp All-in-One Marketing Platform 4.4/5(5,429) ](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) [ View All Alternatives ](https://www.g2.com/products/constant-contact/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Content Libraries](/glossary/content-libraries-definition) Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies. [Social Engagement](/glossary/social-engagement) Social engagement is the level of interaction people or brands have with online communities, helping build relationships, trust, and audience loyalty. Constant Contact Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image") Intuit Mailchimp Email... 4.3/5(12,984) [ Compare Now ](https://www.g2.com/compare/constant-contact-vs-intuit-mailchimp-email-marketing) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,921) [ Compare Now ](https://www.g2.com/compare/constant-contact-vs-hubspot-marketing-hub) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ecffbcc525c61efc944dafcc553f01b8/agentforce-marketing-formerly-salesforce-marketing-cloud.jpg "Product Avatar Image") Agentforce Marketing... 4/5(4,629) [ Compare Now ](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-constant-contact) ##### Categories on G2 [AI Writing Assistant](https://www.g2.com/categories/ai-writing-assistant)[Survey](https://www.g2.com/categories/survey)[Social Media Management](https://www.g2.com/categories/social-media-mgmt) [AI Writing Assistant](https://www.g2.com/categories/ai-writing-assistant)[Survey](https://www.g2.com/categories/survey)[Social Media Management](https://www.g2.com/categories/social-media-mgmt)[Website Builder](https://www.g2.com/categories/website-builder)[SMS Marketing](https://www.g2.com/categories/sms-marketing)[Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Email Deliverability](https://www.g2.com/categories/email-deliverability)[Email Marketing](https://www.g2.com/categories/email-marketing)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[Event Marketing](https://www.g2.com/categories/event-marketing) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Travel Management Systems](https://www.g2.com/discussions/travel-management-systems-what-has-been-your-experience)[Which screen and video capture software offers the highest resolution?](https://www.g2.com/discussions/which-screen-and-video-capture-software-offers-the-highest-resolution)[Is Otter PR worth it for reputation management services?](https://www.g2.com/discussions/is-otter-pr-worth-it-for-reputation-management-services) [Best core HR software for small business](https://www.g2.com/discussions/what-s-the-best-core-hr-software-for-small-businesses)[Best tools for managing subcontractor performance](https://www.g2.com/discussions/best-tools-for-managing-subcontractor-performance)[Pros and Cons Details](https://www.g2.com/products/constant-contact/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)