# CloseFactor Reviews **Vendor:** CloseFactor **Category:** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) **Average Rating:** 4.3/5.0 **Total Reviews:** 33 ## About CloseFactor CloseFactor is the world’s first GTM operating system for revenue teams. With its quickly evolving set of tools, CloseFactor helps businesses fill their pipeline with their ICP. Using machine learning to automatically curate unstructured information about companies and extract meaningful insights that go-to-market teams can act on, CloseFactor identifies your best customers, empowering sales and marketing teams to hit their goals. Learn more at closefactor.com. ## CloseFactor Reviews ### 1. Fantastic Audience Building for B2B Advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Ben A. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about CloseFactor?** CloseFactor allows us to get highly specific in building advertising audiences that match our ICP. Instead of just being able to target by standard demographic factors like company size and industry, CloseFactor allows us to include factors like 'does this account employ more 20 people who work on [insert specific technology here]?' This allows us to be very efficient in our advertising. CloseFactor has also been very responsive when we've had suggestions for small updates that could improve their platform. **What do you dislike about CloseFactor?** There was a bit of a learning curve in getting up to speed on how to use the platform, but the customer success team has been very good about walking us through everything. **What problems is CloseFactor solving and how is that benefiting you?** The main problem that CloseFactor solves for us is allowing us to be extremely specific in defining our ideal customer profile. In addition to this, once our target accounts have been identified, we're able to build audiences of our target personas who work for those accounts. ### 2. Easy to use, relevant information & quick results **Rating:** 4.5/5.0 stars **Reviewed by:** Nick B. | Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2023 **What do you like best about CloseFactor?** As a whole the tool is pivitol to my day to day. It's extremly easy to navigate, the support associated with the tool is outstanding, and the're continuously improving and updating the features associated within. The ability to quickly find and filter across accounts, relevant info, and whatever else you may need is why I start most of my days within the tool helping prep for the day/week ahead. Team is also very responsive with ideas or critiques and have been working to continuously grow the toolset. **What do you dislike about CloseFactor?** Nothing at the moment, I think the tool as a whole has been great so far. **What problems is CloseFactor solving and how is that benefiting you?** Too much noise. Researching today can take extremly long across multiple accounts ultimiately eating up a good portion of your day. CF helps me find said information, appropriate contacts, and gives me time back in my day to actually accomplish what needs to be done. ### 3. My experience using CloseFactor. **Rating:** 5.0/5.0 stars **Reviewed by:** Felix M. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about CloseFactor?** The number one thing that Is most helpful in using Closefactor for me Is the deep dive feature that gives me plenty of narrowed down and useful info, that I can use In my strategic account research and outreach. This Is the main upside, It has saved me tons of hours looking through 10k reports and press releases for my top accounts. **What do you dislike about CloseFactor?** No dislikes. However, if I could and HAD to suggest one thing, It would be to include a section in the deep dives that goes over how MY company can help and aligns with the business initiatives, technological struggles, recent news, etc. that the prospective company has. **What problems is CloseFactor solving and how is that benefiting you?** #1 Time it takes to do research on top accounts #2 Time it takes to identify teams and/or prospects that are using specific technologies within accounts. (i.e. spinnaker, k8s, etc) #3 Lengthy tasks like connecting with people on Linkedin ### 4. Deep Dive Feature is a Game Changer! **Rating:** 4.0/5.0 stars **Reviewed by:** Erin S. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2023 **What do you like best about CloseFactor?** CloseFactor's introduction of the Deep Dive feature has been a true game changer in our never ending pursuit to align value to a business's challenges and goals. The Deep Dive feature makes it easy to understand a company's buisness model, financial performance, initatives, market expansion and competitors all in one, intutitive place, making conversations more effective for outreach and continued discovery. **What do you dislike about CloseFactor?** I've only really used the Deep Dive functionality and need to do a better job exploring the other features of the product. **What problems is CloseFactor solving and how is that benefiting you?** CloseFactor does the research in the background to pull together what sellers are looking for in an overview about a company. This makes it easier to align value to a business's challenges and goals. ### 5. Best Prospecting Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about CloseFactor?** I love Closefactor because it is so simple to use. The UI is easy to navigate and all of the features are actually useful. The customer support is amazing. The Closefactor team is always communicating new features and helping onboard my team. I always use Clsoefactor to begin any new campaigns because of the value it provides. I find so many good contacts in a quick efficient way. I can also export them in many forms. I use it everyday. It recommends contacts and sends tips on what I should reach out in. It was also super easy to implement! **What do you dislike about CloseFactor?** I wouldn't say I dislike anything. I wish there was a Salesforce integration where I could export bulk contacts over there. **What problems is CloseFactor solving and how is that benefiting you?** It is solving prospecting and the value of contacts. It benefits my sales team because we are able to reach out to people who will find value in my campaign. I am not blindly reaching out. ### 6. Great for generating top of the funnel activity **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about CloseFactor?** As a sales rep in a large territory, it can be difficult to priortize breaking into hundreds of accounts. CloseFactor provides great top of the funnel insight into which accounts might be best to target based on factors most relevant to your business (e.g. revenue, cloud investment, competitors being used, etc). Once you choose your accounts to target for the week, CloseFactor also provides a long list of relevant contacts to reach out to, based on your buying personas. This reduces the time and effort needed manually searching through other methods. The team is also great to work with and open to customer feedback. **What do you dislike about CloseFactor?** I think CloseFactor has the opportunity to strengthen their deeper insights of accounts, which will help ensure we stay aligned to overall business drivers/goals as opps move through the sales process. **What problems is CloseFactor solving and how is that benefiting you?** It's mainly helpful for prioritizing accounts to target for weekly/monthly/quarterly sales outreach. ### 7. Territory planning made simple **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about CloseFactor?** CloseFactor delivers a reasonable territory plan at a glance. As a sales rep, I'm able to immediately identify accounts in my territory deserve special attention. **What do you dislike about CloseFactor?** It requires a lot of customization to assure the information that's delivered is as relevant as possible to your specific organization. I often see internal requests to tweak certain criteria. Also, I've found it's most helpful to new reps who are brand new to their territory or account list. I don't find myself using CloseFactor actually all that often. **What problems is CloseFactor solving and how is that benefiting you?** It can be time-consuming to identify specific accounts, and then the right individuals within those accounts, to target with sales outreach. CloseFactor solves this problem by delivering it to you automatically using its built-in intelligence. This means more time for me to come up with custom messaging, work on proposals, etc. ### 8. Helpful insights without cumbersome research **Rating:** 4.0/5.0 stars **Reviewed by:** Tyler H. | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about CloseFactor?** The most helpful thing about CloseFactor is the ability to quickly see information about my customers and prospects, without having to do tons of googling or tedious Linkedin filtered searches. I use Closefactor daily and it provides great insights! **What do you dislike about CloseFactor?** I think CloseFactor still has a ways to go on data validation. I frequently see 'hiring indicators' that, when clicked into, don't populate anything. So whatever is scraping the careers/now hiring pages of these companies doesn't seem to be able to capture anythin.g Additionally, the barometers are shown to be one or two bars high, and then there's nothing associated with that element when I click into it. **What problems is CloseFactor solving and how is that benefiting you?** CloseFactor is helping me find information about my prospects and customers, so I can craft better and more relevant messaging/talk tracks. ### 9. Great approach to targeting your IDEAL ICP very quickly! **Rating:** 5.0/5.0 stars **Reviewed by:** Stephen M. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about CloseFactor?** CloseFactor's ability to quickly bubble up the most likely accounts for your campaigns is awesome. Typically reps spend lots of time and energy trying to manually determine how to build out their accounts strategy - CF makes this simple with their advanced approach. **What do you dislike about CloseFactor?** So far, so good! I've used CF now in my past several roles/companies and it has proven to provide a great advantage compared to others. **What problems is CloseFactor solving and how is that benefiting you?** CF is able to quickly and easliy identify accounts and ICPs for fast targeting. ### 10. CloseFactor is the best! **Rating:** 5.0/5.0 stars **Reviewed by:** Catherine C. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about CloseFactor?** CloseFactor helps us find the right contacts for our ICP accounts! It also helps us find the right information about the accounts as well through the deep dive feature. My favorite feature is by far the deep dives! **What do you dislike about CloseFactor?** There are sometimes bugs. But our customer success manager, Joyce, always responds promptly and gets things fixed. **What problems is CloseFactor solving and how is that benefiting you?** Finding the right contacts; i can book more meetings and hit my quota. - [View CloseFactor pricing details and edition comparison](https://www.g2.com/products/closefactor/reviews/closefactor-review-8850611?section=pricing&secure%5Bexpires_at%5D=2026-05-12+23%3A00%3A49+-0500&secure%5Bsession_id%5D=5e6909a4-79d0-4310-b021-c5c21c499ef0&secure%5Btoken%5D=1d141c80fe0b9598c48e07a862fbedc3795ac35fb1d7cce8d2f839cb50b99df0&format=llm_user) ## CloseFactor Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Facilitation** - Lead Qualification **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs **Performance Analysis** - Peformance Tracking **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - APIs **Sales Analysis** - ROI Forecasting - Sales Forecasting **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting ## Top CloseFactor Alternatives - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - 4.7/5.0 (9,307 reviews) - [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) - 4.5/5.0 (8,853 reviews) - [Instantly](https://www.g2.com/products/instantly/reviews) - 4.8/5.0 (4,075 reviews)