Captora Reviews & Product Details

Captora Overview

What is Captora?

Captora ToFu Marketing helps you target, launch and optimize high-performing campaign portfolios at scale across search, advertising and social channels. With Captora, your marketing team can: - Know with confidence which opportunities, content and channels will drive the best conversions. - Launch and optimize one-to-one campaigns at scale, delivering optimal content to each target - Demonstrate success by driving high-quality, cross-channel leads through the funnel Companies like DocuSign, Marketo, Cvent, MongoDB, and Acquia are leveraging Captora to significantly scale new revenue and conversion rates across search, advertising, and social channels.

Captora Details
Website
Languages Supported
English
Product Description

Top Of Funnel Marketing Platform

How do you position yourself against your competitors?

Captora’s top of the funnel automation platform positions users with a workflow to prioritize, launch and optimize campaign portfolios across search, advertising and social channels at scale without hiring additional resources. Captora’s content crawling and relevance technologies aim to enable demand prioritization based on customer and competitor content and projected impact.


Seller Details
Seller
Captora
Company Website
HQ Location
Mountain View, CA
Twitter
@Captora
1,981 Twitter followers
LinkedIn® Page
www.linkedin.com
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Captora Reviews

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UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Captora is great for being able to gain presence on a large number of keywords. We found that using Captora gave us the ability to find which keywords are best for the business and optimize pages for those keywords. We were also able to use a variety of long and short tail keywords so build our brand and utilize content for multiple areas.

Their customer success team is awesome. They are very knowledgeable and always have good suggestions as they learn your business. Review collected by and hosted on G2.com.

What do you dislike?

It is difficult to scale. Creating the pages is time consuming and you need a large quantity for it to be effective. That said, it is worth the time put in when you see the results of web traffic increase and boost in lead conversions. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It will take awhile to see results, but they are worth it if you keep going with it. We use Captora for a small marketing team to generate a large presence. You get out what you put in. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Solving the problem of getting people into the our funnel that would not have found us otherwise. Organic search is a great avenue to educate people on our product and the problems we solve. We were also able to identify which terms are better for lead conversion and use that information on search marketing. Review collected by and hosted on G2.com.

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Senior Marketing Operations Manager
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I liked the feature that you can keep tabs on what keywords your competitors are ranking for and what content that they are having success with. I also liked that switching in and out specific CTAs was pretty simple. Review collected by and hosted on G2.com.

What do you dislike?

Tagging in the UI was a little clunky. I wish there a way to rank specific leads that convert on your Captora pages. The idea being that we'd like to treat people differently, depending on which pages they convert on, their company, location, etc. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

While I think Captora is doing a lot of innovative things, we decided it didn't make sense for our team currently. There is a relatively high likelihood that we could decide to use Captora again, especially if our internal team grows, but we weren't able to justify the time this year. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Testing message, measuring which CTAs seem to resonate with our audience. Review collected by and hosted on G2.com.

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