Captora Reviews & Product Details

Captora ToFu Marketing helps you target, launch and optimize high-performing campaign portfolios at scale across search, advertising and social channels. With Captora, your marketing team can: - Know with confidence which opportunities, content and channels will drive the best conversions. - Launch and optimize one-to-one campaigns at scale, delivering optimal content to each target - Demonstrate success by driving high-quality, cross-channel leads through the funnel Companies like DocuSign, Marketo, Cvent, MongoDB, and Acquia are leveraging Captora to significantly scale new revenue and conversion rates across search, advertising, and social channels.

Seller

Captora

Discussions

Captora Community

Languages Supported

English

Overview by

Aya (Fawzy) Cockcroft (Director of Demand Generation at Ordr Inc.)

Top-Rated Alternatives

View All Alternatives

G2 reviews are authentic and verified.

Here's how.

AK

Ankit K.

Senior Field Marketing Manager

Mid-Market (51-1000 emp.)

9/3/2024

"A one-of-a-kind data-driven marketing tool"

2.5/5

What do you like best about Captora?

I used captora for marketing campaign automation and optimization. It was easy to use cloud based solution. Review collected by and hosted on G2.com.

What do you dislike about Captora?

While Captora was great at campaign automation and optimization of campaigns in English, it failed at campaigns in Asin languanges like Chinese and Japanese. Review collected by and hosted on G2.com.

UC

Verified User in Computer Software

Mid-Market (51-1000 emp.)

10/20/2016

"Great Tool for Maximizing SEO"

4/5

What do you like best about Captora?

Captora is great for being able to gain presence on a large number of keywords. We found that using Captora gave us the ability to find which keywords are best for the business and optimize pages for those keywords. We were also able to use a variety of long and short tail keywords so build our brand and utilize content for multiple areas.

Their customer success team is awesome. They are very knowledgeable and always have good suggestions as they learn your business. Review collected by and hosted on G2.com.

What do you dislike about Captora?

It is difficult to scale. Creating the pages is time consuming and you need a large quantity for it to be effective. That said, it is worth the time put in when you see the results of web traffic increase and boost in lead conversions. Review collected by and hosted on G2.com.

Recommendations to others considering Captora:

It will take awhile to see results, but they are worth it if you keep going with it. We use Captora for a small marketing team to generate a large presence. You get out what you put in. Review collected by and hosted on G2.com.

What problems is Captora solving and how is that benefiting you?

Solving the problem of getting people into the our funnel that would not have found us otherwise. Organic search is a great avenue to educate people on our product and the problems we solve. We were also able to identify which terms are better for lead conversion and use that information on search marketing. Review collected by and hosted on G2.com.

CR

Chelsea R.

Senior Marketing Operations Manager

Marketing and Advertising

Mid-Market (51-1000 emp.)

4/4/2016

"Interesting option for generating organic landing pages"

3/5

What do you like best about Captora?

I liked the feature that you can keep tabs on what keywords your competitors are ranking for and what content that they are having success with. I also liked that switching in and out specific CTAs was pretty simple. Review collected by and hosted on G2.com.

What do you dislike about Captora?

Tagging in the UI was a little clunky. I wish there a way to rank specific leads that convert on your Captora pages. The idea being that we'd like to treat people differently, depending on which pages they convert on, their company, location, etc. Review collected by and hosted on G2.com.

Recommendations to others considering Captora:

While I think Captora is doing a lot of innovative things, we decided it didn't make sense for our team currently. There is a relatively high likelihood that we could decide to use Captora again, especially if our internal team grows, but we weren't able to justify the time this year. Review collected by and hosted on G2.com.

What problems is Captora solving and how is that benefiting you?

Testing message, measuring which CTAs seem to resonate with our audience. Review collected by and hosted on G2.com.