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Buffer Reviews & Product Details

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Buffer Media

Buffer Demo - Publishing
Schedule content to any social platform
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Build a link in bio page in minutes.
Buffer Demo - Analytics
Get insights and answers to help you optimize your content.
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Buffer Reviews (1,031)

View 5 Video Reviews
Reviews

Buffer Reviews (1,031)

View 5 Video Reviews
4.3
1,032 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Buffer for its ease of use and intuitive scheduling capabilities, making it a reliable tool for managing multiple social media accounts. The platform's ability to streamline posting and provide a clear content calendar helps users save time and stay organized. However, some users note that its analytics features could be more comprehensive.

Pros & Cons

Generated from real user reviews
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G2 reviews are authentic and verified.
Verified User in Financial Services
UF
Small-Business (50 or fewer emp.)
"Easy Way to Navigate Your Social Media"
What do you like best about Buffer?

Ease of use. Saves a lot of time as you don't have to log into individual social media accounts. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I wish they would support a few other platforms.. Review collected by and hosted on G2.com.

Lauren W.
LW
Social Media Marketing Associate
Libraries
Small-Business (50 or fewer emp.)
"Good for casual use, needs some features"
What do you like best about Buffer?

I use this in my freelance social media work, and it's easy for me to open an account for a client and quickly walk them through the basics of scheduling and monitoring content. They can easily move things around and see what I've scheduled on their behalf. Most of my clients are people who are unfamiliar with social and need something very basic, so this works well. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

My one gripe is the inability to tag pages on Facebook. This makes it difficult to bring others into the conversation on my clients' pages, which are generally in the early stages and looking for any opportunity to grow and increase awareness. Review collected by and hosted on G2.com.

Verified User in Publishing
CP
Small-Business (50 or fewer emp.)
"Buffer is great for a small business or small agency"
What do you like best about Buffer?

The ability to connect several accounts to a real person(me) and my business persona. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Instagram posting is still a little lumpy. It is ok but still requires real-time smartphone access. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business (50 or fewer emp.)
"Good social media manager that gets the job done."
What do you like best about Buffer?

I like the bulk upload option as well as it's easy to navigate interface. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I don't like how moving/deleting one social post effects the rest of the calendar. I also wish there were a way to see all posts for each platform that are going out on a given day, without having to look at only one client. It's easy to accidentally select the wrong social accounts, and having this feature would make it easier to make sure nothing went into an account it wasn't supposed to. Review collected by and hosted on G2.com.

Joshua J.
JJ
Campus Minister
Non-Profit Organization Management
Mid-Market (51-1000 emp.)
"Buffer"
What do you like best about Buffer?

Buffer is an easy to use social media scheduling tool. When in peak season for our organization, it can be overwhelming to remember to post on social media. Buffer makes it easy to set up and maintain social media presence all over our accounts. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Buffer only has a small limit of items you can place in the queue before having to pay for added abilities. Also, every once in a while, a post won't post correctly, but this is very rare. Review collected by and hosted on G2.com.

Christine L.
CL
Marketing Operations Specialist
Mid-Market (51-1000 emp.)
"A good starter for social media automation"
What do you like best about Buffer?

I like the single sign-on that Buffer offers for the social media accounts, and the ability to post content on multiple platforms at a time. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The analytics aren't robust. The platform has changed a bit over the years. My custom shortened links sometimes change. The @mentions don't always transfer over. Review collected by and hosted on G2.com.

Benjamin E. J.
BJ
Freelance Automotive Writing
Automotive
Small-Business (50 or fewer emp.)
"Easily Schedule Social Media Posts Across Multiple Platforms"
What do you like best about Buffer?

I like how easily Buffer integrates with my browser and enables me to share whatever interests me or whatever I'm working on in just a few clicks. I can also set up multiple blasts on differing schedules. Also provides social media analytics. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I suppose this is because of limitations of the system but Buffer requires additional interaction to share on Instagram and Facebook. Still, it's unobtrusive in my daily interactions. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market (51-1000 emp.)
"Public Relations Specialist "
What do you like best about Buffer?

Easy to use, good quality posts and looks nice on final product Review collected by and hosted on G2.com.

What do you dislike about Buffer?

not great support and not great analytics Review collected by and hosted on G2.com.

AN
Founder & Digital Media Specialist
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Excellent time mgmt app for social media marketing"
What do you like best about Buffer?

Ideal for posting to different social platforms Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Occasional missed posts when using the mobile app for mass scheduling. Review collected by and hosted on G2.com.

Caitlin H.
CH
Chief Amazement Officer
Newspapers
Small-Business (50 or fewer emp.)
"Social Media Management Made Easy"
What do you like best about Buffer?

I love the add-on for Chrome that makes it a cinch to share any article, website or photo I stumble upon and deem relevant for my friends/followers. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I wish the auto-scheduler (in the free version) updated itself to the best times to post automatically. I try to adjust it once a month or so since holidays and football (around here) tend to affect when people are online. Review collected by and hosted on G2.com.

Questions about Buffer? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

MZ
Miila Zarah
Last activity almost 5 years ago

Keep simple step

GU
Guest User
Last activity 5 months ago

What is Buffer used for?

Pricing Options

Pricing provided by Buffer.

Free

Free

Essentials

Starting at $6.00
Per Month

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Buffer Features
Social Analytics
Social Publishing
Campaign Optimization
Content Calendar
Content Library
Shared Inbox
Autonomous Task Execution
Multi-step Planning
Decision Making