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Compare BrightEdge and Moz Pro 
Featured Products
At a Glance
Market Segments
Enterprise (39.9% of reviews)
Small-Business (58.1% of reviews)
Entry-Level Pricing
No pricing available
$49.00 1 User Per Month
BrightEdge
Star Rating
(764)4.4 out of 5
Market Segments
Enterprise (39.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BrightEdgeMoz Pro
Star Rating
(606)4.3 out of 5
Market Segments
Small-Business (58.1% of reviews)
Pros & Cons
Entry-Level Pricing
$49.00 1 User Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that BrightEdge excels in customer support, with users highlighting the personal touch during onboarding. One user mentioned that the guidance provided made it easy to set up and use the platform independently, showcasing BrightEdge's commitment to helping users succeed.
- Users say that Moz Pro offers a range of powerful SEO tools, particularly praising features like the Moz Rank Checker and link research capabilities. Reviewers appreciate how these tools provide valuable insights that inform their PPC and Merchant Center strategies, making it a favorite among SEM specialists.
- According to verified reviews, BrightEdge has a slight edge in ease of use overall, although Moz Pro is noted for its intuitive interface. Users find Moz Pro easy to implement, but BrightEdge's comprehensive features, like the data cube, allow for streamlined access to insights, which some users find more beneficial.
- Reviewers mention that while Moz Pro is favored by small businesses, BrightEdge is more aligned with enterprise needs. This distinction is important for users looking for a tool that fits their organizational scale, with BrightEdge providing robust solutions for larger companies.
- Users highlight that BrightEdge's data visualization and reporting capabilities are superior, with many finding the custom reports and insights from the platform invaluable for tracking performance. In contrast, while Moz Pro offers solid reporting features, some users feel they could be more comprehensive.
- G2 reviewers indicate that Moz Pro shines in link building features, receiving positive feedback for its effectiveness in this area. However, BrightEdge's overall performance in SEO auditing and technical SEO is rated higher, suggesting that users may find more value in BrightEdge for comprehensive SEO strategies.
Pricing
Entry-Level Pricing
BrightEdge
No pricing availableMoz Pro
Starter
$49.00
1 User Per Month
$39/mo when you pay yearly. For small businesses or startups with only one website.
- User seats - 1
- MozBar Premium
- 24/7 Support
Free Trial
BrightEdge
No trial information availableMoz Pro
Free Trial is available
Ratings
Meets Requirements
8.8
630
8.4
527
Ease of Use
8.0
639
8.6
530
Ease of Setup
8.2
342
8.8
323
Ease of Admin
8.5
253
8.9
248
Quality of Support
9.3
621
8.5
430
Has the product been a good partner in doing business?
9.1
265
8.9
238
Product Direction (% positive)
9.2
626
8.3
521
Features by Category
SEO Auditing & Monitoring
8.3
412
8.1
246
8.6
406
8.4
232
8.6
408
Feature Not Available
8.5
406
8.1
232
Agentic AI - SEO Tools
8.1
62
5.6
28
7.9
60
5.7
27
7.7
59
5.8
28
7.9
59
6.3
29
7.8
58
6.1
28
7.9
58
5.8
28
7.9
59
5.8
28
SEO Content & Rankings
7.1
467
7.8
450
9.0
556
8.5
458
8.9
530
8.6
449
8.0
371
7.4
240
8.7
402
7.5
220
SEO Reporting
8.7
554
8.4
453
8.6
421
7.7
242
8.5
419
7.4
241
7.8
320
6.8
225
Generative AI
7.9
218
6.0
202
8.0
214
6.1
202
AI Visibility & Tracking
9.0
24
Not enough data
9.0
24
Not enough data
Sentiment & Brand Analysis
8.8
24
Not enough data
Feature Not Available
Not enough data
Competitive Benchmarking
8.3
24
Not enough data
8.4
24
Not enough data
AI Content Optimization
8.4
22
Not enough data
8.8
23
Not enough data
Reporting & Alerts
7.6
22
Not enough data
8.8
25
Not enough data
Categories
Categories
Shared Categories
BrightEdge and Moz Pro are categorized as SEO Tools
Unique Categories
BrightEdge is categorized as Answer Engine Optimization (AEO)
Moz Pro has no unique categories
Reviews
Reviewers' Company Size
BrightEdge
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moz Pro
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.4%
Retail
6.1%
Computer Software
5.3%
Hospital & Health Care
4.9%
Financial Services
4.7%
Other
63.6%
Marketing and Advertising
30.4%
Information Technology and Services
8.8%
Computer Software
8.0%
Internet
7.3%
Retail
2.9%
Other
42.5%
Discussions
How do you feel about Content IQ?
2 Comments
KK
Ambivalent. It promises more than it delivers, IMO.Read more
What do you think of the platform?
1 Comment
JP
I have been using the platform for over 5 years. It has really helped with the success of all our clients. The platform continues to evolve and grow over...Read more
What is BrightEdge used for?
1 Comment
JO
BrightEdge is a powerful tool for search engine optimization of new and existing web-based content. Used by marketers for keyword research, this program also...Read more
How to get audit report of my website?
3 Comments
MP
You can do that with more affordable tools like https://seodity.com/seo-checkerRead more
What is Moz Pro used for?
2 Comments
SP
To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your...Read more
What does Moz Pro do?
1 Comment
MM
Moz Pro helps users monitor, manage, and improve their website's online visibility in search engines. With Moz Pro, users can perform keyword research, track...Read more
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