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G2 recognized Brevo Customer Data Platform
Brevo Customer Data Platform

By Brevo

4.6 out of 5 stars

How would you rate your experience with Brevo Customer Data Platform?

Share your insights with Brevo Customer Data Platform

Thousands of people like you come to G2 to find out whether solutions like Brevo Customer Data Platform are the right fit for them. Share your real experiences with Brevo Customer Data Platform and the G2 community and help someone make the right decision about their software.

Brevo Customer Data Platform Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users highlight the ease of use of Brevo, making marketing automation accessible for everyone, even the non-tech savvy. (27 mentions)
Users highly value Brevo's fast and helpful customer support, enhancing their overall experience with the platform. (16 mentions)
Users love the easy setup and clever automation of Brevo, making email marketing efficient and user-friendly. (15 mentions)
Users value the effortless automation efficiency of Brevo, enabling easy setup of targeted campaigns and emails. (13 mentions)
Users find Brevo's easy setup invaluable, simplifying marketing automation even for those not tech-savvy. (12 mentions)
Users find the pricing complicated and costly, which can detract from their overall experience with Brevo's platform. (5 mentions)
Users find the learning curve challenging, particularly with configuration and understanding various features of Brevo. (5 mentions)
Users find the lack of unique unsubscribe options limiting, hindering effective customer communication and automation. (5 mentions)
Users find the non-intuitive customization of email templates and menus occasionally frustrating, yet manageable over time. (4 mentions)
Users experience slow performance with Brevo, facing delays in customer support and upload speeds during peak times. (4 mentions)
Users report frequent bugs in the Brevo platform, including login issues and errors with Automation Event Logs. (3 mentions)
Users experience frequent error issues with Brevo, including login problems and glitches that disrupt functionality. (3 mentions)

Top Pros or Advantages of Brevo Customer Data Platform

1. Ease of Use
Users highlight the ease of use of Brevo, making marketing automation accessible for everyone, even the non-tech savvy.
See 27 mentions

See Related User Reviews

Calin D.
CD

Calin D.

Small-Business (50 or fewer emp.)

5.0/5

"Great experience with Marketing Automation by Brevo"

What do you like about Brevo Customer Data Platform?

I use Brevo already from more than 10 years now. Back then, I searched for an email platform and I choose Brevo (former SendinBlue) because it was and

Lina C.
LC

Lina C.

Small-Business (50 or fewer emp.)

5.0/5

"Marketing automation"

What do you like about Brevo Customer Data Platform?

I love Brevo and marketing automation for a few reasons. It is effortless to set new automation, and it has so much choice of when, if, what, etc. I h

2. Customer Support
Users highly value Brevo's fast and helpful customer support, enhancing their overall experience with the platform.
See 16 mentions

See Related User Reviews

Ari M.
AM

Ari M.

Small-Business (50 or fewer emp.)

4.5/5

"After trying a bunch of applications, this one works, especially its marketing automation."

What do you like about Brevo Customer Data Platform?

We are a not-for-profit organisation and use Brevo primarily to contact our members. It is a versatile tool that is easy to set up and has features su

Miguel C.
MC

Miguel C.

Small-Business (50 or fewer emp.)

5.0/5

"Best CRM Platform ever"

What do you like about Brevo Customer Data Platform?

Easy to use and very effective. Most of all, the platform is very reliable. You rarely have technical problems, which is good since many platforms sho

3. Email Marketing
Users love the easy setup and clever automation of Brevo, making email marketing efficient and user-friendly.
See 15 mentions

See Related User Reviews

Calin D.
CD

Calin D.

Small-Business (50 or fewer emp.)

5.0/5

"Great experience with Marketing Automation by Brevo"

What do you like about Brevo Customer Data Platform?

I use Brevo already from more than 10 years now. Back then, I searched for an email platform and I choose Brevo (former SendinBlue) because it was and

AA

Aditya A.

Small-Business (50 or fewer emp.)

4.5/5

"Best For Marketing Automation"

What do you like about Brevo Customer Data Platform?

I am able to import/export my userbase easily. It allows me to easily set up transactional emails and create marketing campaigns. I can design campaig

4. Automation Efficiency
Users value the effortless automation efficiency of Brevo, enabling easy setup of targeted campaigns and emails.
See 13 mentions

See Related User Reviews

Calin D.
CD

Calin D.

Small-Business (50 or fewer emp.)

5.0/5

"Great experience with Marketing Automation by Brevo"

What do you like about Brevo Customer Data Platform?

I use Brevo already from more than 10 years now. Back then, I searched for an email platform and I choose Brevo (former SendinBlue) because it was and

Lina C.
LC

Lina C.

Small-Business (50 or fewer emp.)

5.0/5

"Marketing automation"

What do you like about Brevo Customer Data Platform?

I love Brevo and marketing automation for a few reasons. It is effortless to set new automation, and it has so much choice of when, if, what, etc. I h

5. Easy Setup
Users find Brevo's easy setup invaluable, simplifying marketing automation even for those not tech-savvy.
See 12 mentions

See Related User Reviews

Calin D.
CD

Calin D.

Small-Business (50 or fewer emp.)

5.0/5

"Great experience with Marketing Automation by Brevo"

What do you like about Brevo Customer Data Platform?

I use Brevo already from more than 10 years now. Back then, I searched for an email platform and I choose Brevo (former SendinBlue) because it was and

Lina C.
LC

Lina C.

Small-Business (50 or fewer emp.)

5.0/5

"Marketing automation"

What do you like about Brevo Customer Data Platform?

I love Brevo and marketing automation for a few reasons. It is effortless to set new automation, and it has so much choice of when, if, what, etc. I h

Top Cons or Disadvantages of Brevo Customer Data Platform

1. Expensive
Users find the pricing complicated and costly, which can detract from their overall experience with Brevo's platform.
See 5 mentions

See Related User Reviews

Miguel C.
MC

Miguel C.

Small-Business (50 or fewer emp.)

5.0/5

"Best CRM Platform ever"

What do you dislike about Brevo Customer Data Platform?

Honestly, I would like the pricing to be less complicated. The price is fair, but sometimes, understanding that can be tricky.

AA

Aditya A.

Small-Business (50 or fewer emp.)

4.5/5

"Best For Marketing Automation"

What do you dislike about Brevo Customer Data Platform?

Nothing in particular. Pay-as-you-go plans are a bit too costly, and can be improved. But as such I love it.

2. Learning Curve
Users find the learning curve challenging, particularly with configuration and understanding various features of Brevo.
See 5 mentions

See Related User Reviews

Miguel C.
MC

Miguel C.

Small-Business (50 or fewer emp.)

5.0/5

"Best CRM Platform ever"

What do you dislike about Brevo Customer Data Platform?

Honestly, I would like the pricing to be less complicated. The price is fair, but sometimes, understanding that can be tricky.

Sebastian G.
SG

Sebastian G.

Small-Business (50 or fewer emp.)

4.5/5

"Brevo gets the job done."

What do you dislike about Brevo Customer Data Platform?

If you wanted to expand and test other features from Brevo outside of email marketing, I felt it was a bit complicated. I mean, it all made sense but

3. Missing Features
Users find the lack of unique unsubscribe options limiting, hindering effective customer communication and automation.
See 5 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Great for small businesses doing marketing automation"

What do you dislike about Brevo Customer Data Platform?

I haven't been able to find a way to create unique unsubscribe options for my customers (i.e. "I prefer to receive emails only once a month" or "I pre

RG

Ray G.

Small-Business (50 or fewer emp.)

4.0/5

"Easy to Use, Works Well"

What do you dislike about Brevo Customer Data Platform?

Nothing bad, but could do with a few more pre-set integrations.

4. Not Intuitive
Users find the non-intuitive customization of email templates and menus occasionally frustrating, yet manageable over time.
See 4 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Unbeatable all-in-one solution for our startup"

What do you dislike about Brevo Customer Data Platform?

Some menus could be structured a bit more intuitively – occasionally it takes a few extra clicks to find what you need. Integration with some third-pa

Ari M.
AM

Ari M.

Small-Business (50 or fewer emp.)

4.5/5

"After trying a bunch of applications, this one works, especially its marketing automation."

What do you dislike about Brevo Customer Data Platform?

Customising the email templates isn't as intuitive as it could be, but fortunately it's a process that doesn't require much attention once it's done.

5. Slow Performance
Users experience slow performance with Brevo, facing delays in customer support and upload speeds during peak times.
See 4 mentions

See Related User Reviews

Chourouk M.
CM

Chourouk M.

Mid-Market (51-1000 emp.)

4.5/5

"Easy to navigate"

What do you dislike about Brevo Customer Data Platform?

- delays and slow support during peak hours

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Marketing Automation – as simple as it gets"

What do you dislike about Brevo Customer Data Platform?

At times, the uploads could be a little quicker.

6. Bugs
Users report frequent bugs in the Brevo platform, including login issues and errors with Automation Event Logs.
See 3 mentions

See Related User Reviews

Anchal A.
AA

Anchal A.

Enterprise (> 1000 emp.)

5.0/5

"Great Value for money"

What do you dislike about Brevo Customer Data Platform?

Should use it from a laptop, in my opinion, as the program is glitchy and keeps asking you to log in even when you are already logged in.

Kumar E.
KE

Kumar E.

Small-Business (50 or fewer emp.)

3.5/5

"Multi template designs"

What do you dislike about Brevo Customer Data Platform?

I think you should use it from laptop because app is not good has bugs, asks to login again and again even if you are logged in.

7. Error Issues
Users experience frequent error issues with Brevo, including login problems and glitches that disrupt functionality.
See 3 mentions

See Related User Reviews

Anchal A.
AA

Anchal A.

Enterprise (> 1000 emp.)

5.0/5

"Great Value for money"

What do you dislike about Brevo Customer Data Platform?

Should use it from a laptop, in my opinion, as the program is glitchy and keeps asking you to log in even when you are already logged in.

Kumar E.
KE

Kumar E.

Small-Business (50 or fewer emp.)

3.5/5

"Multi template designs"

What do you dislike about Brevo Customer Data Platform?

I think you should use it from laptop because app is not good has bugs, asks to login again and again even if you are logged in.

Brevo Customer Data Platform Reviews (84)

Reviews

Brevo Customer Data Platform Reviews (84)

4.6
84 reviews
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Salima H.
SH
Digital Communication Officer
Mid-Market (51-1000 emp.)
"A complete and intuitive platform for customer data management"
What do you like best about Brevo Customer Data Platform?

The interface is clear and easy to use. The platform effectively centralizes customer data, which allows for better segmentation and personalization of marketing campaigns. The analysis and reporting features are also very useful for tracking performance and optimizing actions. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

The email editor and campaign creator can sometimes be unstable, with some slowness, bugs, or interface freezes when modifying templates. Review collected by and hosted on G2.com.

Verified User in Education Management
AE
Small-Business (50 or fewer emp.)
"Unbeatable all-in-one solution for our startup"
What do you like best about Brevo Customer Data Platform?

Brevo checks all the boxes for us. It’s incredibly easy to use and was super quick to implement – we were up and running in no time. The platform offers an impressive range of features, from marketing automation to CRM and segmentation, all seamlessly integrated. We use it daily and keep discovering new possibilities. What really stands out is how often new features are added – it’s clear the product is actively evolving. Also: their customer support is fast, friendly, and actually helpful, which isn’t always a given. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

Some menus could be structured a bit more intuitively – occasionally it takes a few extra clicks to find what you need. Integration with some third-party tools could be a little smoother, but overall, nothing that breaks the experience. Review collected by and hosted on G2.com.

siavash r.
SR
Marketing Specialist
Small-Business (50 or fewer emp.)
"Using Brevo for a Early stage startup"
What do you like best about Brevo Customer Data Platform?

the ease of use and its user experience and how much it is user centric , the number of features are just enough , its not that much simplified that leads to shortage of features and limitation in actions and nat too much complicated that it is hard to understand all features and just give up on hole process .

as a marketing manager my frequency of use of the application should be a lot and a crowd complex UI will distract me and maybe confusing but Brevo is minimal and to the point Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

however the limitation of its free plan is better than its competitors , the fact that they all have Brevo logo and the least amount you need to pay for no logo emails is more than 13 pounds , as a small marketing manager in a small startup I prefer more limited email numbers with no logo , because we want to work on our own branding and our motivation of purchasing pro plan should be growth of our work , at firs stage Brevo help us to grow our business and after we developed our customer base we will start to pay for pro plan Review collected by and hosted on G2.com.

Holger D.
HD
Unternehmensinhaber
Small-Business (50 or fewer emp.)
"I want to write email marketing, and it does it well."
What do you like best about Brevo Customer Data Platform?

Good simple design of emails, quite good support from Zapier for synchronization, good statistics Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

I would wish for a completely different handling of the forms, or I haven't understood it ;-). In fact, I limit myself to writing emails without the corresponding automations. Currently, the familiarization is too complex for me. Review collected by and hosted on G2.com.

Calin D.
CD
Freelancer
Small-Business (50 or fewer emp.)
"Great experience with Marketing Automation by Brevo"
What do you like best about Brevo Customer Data Platform?

I use Brevo already from more than 10 years now. Back then, I searched for an email platform and I choose Brevo (former SendinBlue) because it was and still is very easy to use. Surprisingly easy compare to other similar platforms. And, never the less, very intuitive for me. Although it was my first experience with such platforms, I was able, in short time to implement the first features and send the first campaigns. In time Brevo added more and more features such as Conversations, Meetings, Deals or Calls. After Campaigns I discovered the power of Automations feature by Brevo. I use now sending automated emails on a daily basis for my business from more than 5 years. The integration of the requirements for marketing automation was very easy and, not surprisingly, very intuitive. I appreciate very much also the Automation feature were I created a lot of personalized programs to help me send automated emails in various cases for my customers. Because of the ease of use I had to use only twice the customer support and every time it was o good experience because the problems were solved. I will continue to further use Brevo Marketing Automation because it fits very good to my business needs. And because I appreciate very much this ability to make such a comprehensive platform so user friendly. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

With such a big platform as Brevo, it is some how normal to occur also some misfunctions. Sometimes, when I want to refresh the Automation Event Logs List occurs an error page ore the list is not loaded. I must retry to reload the list once or twice in order to get the new entries. This situations occures oft, sometimes once or twice per day. Some minor erros I have also noticed by sending the automated emails, but very rare. Review collected by and hosted on G2.com.

Christophe F.
CF
Chargé de plaidoyer
Small-Business (50 or fewer emp.)
"A readable and intuitive platform"
What do you like best about Brevo Customer Data Platform?

I find that the platform is as good, if not sometimes better, than Mailchimp. Some things are very intuitive and the layout is well-spaced. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

It's a shame there isn't a mobile app. Even if only to manage or cancel a scheduled delivery in case of an emergency, for example. Review collected by and hosted on G2.com.

Verified User in Individual & Family Services
UI
Small-Business (50 or fewer emp.)
"Indispensable for our Marketing Automation campaigns, but reporting needs improvement"
What do you like best about Brevo Customer Data Platform?

We are a cultural association and have been using Brevo Marketing Automation for four years now. This tool has become essential for managing our contacts as well as for sending our email campaigns to our members. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

Reporting could be simplified, as well as navigation within the campaigns. Review collected by and hosted on G2.com.

Verified User in Consulting
AC
Small-Business (50 or fewer emp.)
"At Brevo, you get everything you need."
What do you like best about Brevo Customer Data Platform?

I am getting along quite well now. Automations are indispensable today, and once you understand them, everything runs smoothly and reliably. The customer support is quick and friendly. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

It could be much simpler for my taste. As a layperson, it's all hard to understand. Only when I got an expert who explained everything did I manage to do it on my own. Review collected by and hosted on G2.com.

AM
Musician, Entrepreneur, composer, producer
Small-Business (50 or fewer emp.)
"Easy UX. Good Marketing Automation Software for people who are just starting out."
What do you like best about Brevo Customer Data Platform?

I could start for free and send emails without ugly giant logos ruining my branding. The 300 credits limit is fair. It's enough to start out and it gives enough time to build my audience for free and then upgrade to the premium version. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

My use is very limited so it's difficult to say. Review collected by and hosted on G2.com.

Carmen  B.
CB
CM DACH / CMO
Small-Business (50 or fewer emp.)
"Easy-to-use tool for Customer Communication and Marketing Automation"
What do you like best about Brevo Customer Data Platform?

We're most impressed by the relative ease of using Brevo to reach out to existing customers as well as prospects (collected via double sign-up or personal contact, e.g. during trade shows).

Also, Marketing Automation workflows are easy to master - especially compared to complicated systems such as Hubspot.

Also, the implementation & deployment as well as the integration with existing tools was pretty easy!

Regarding customer support, we found Brevo very responsive & helpful (even though we did not need to interact with the support team a lot, since the functions are pretty self-explanatory). Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

Some features are not totally intuitive, but that might be due to a generational gap & the habit of jumping right into a text instead of reading the headline/instructions.

But overall, it's very easy to use. Review collected by and hosted on G2.com.