--- title: Brevo Customer Data Platform Reviews meta_title: 'Brevo Customer Data Platform Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 95 reviews by the users' company size, role or industry to find out how Brevo Customer Data Platform works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 95 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Brevo Customer Data Platform Reviews **Vendor:** Brevo **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.6/5.0 **Total Reviews:** 95 ## About Brevo Customer Data Platform Brevo's Customer Data Platform (CDP) is a comprehensive solution designed to centralize, manage, and synchronize customer data across various platforms and channels. By consolidating both online and offline data into unified customer profiles, businesses gain a 360-degree view of their clientele, enabling more agile and informed decision-making. Key Features and Functionality: - Multiple Sources Import: Integrate data seamlessly from databases, data warehouses, FTP servers, or via API, ensuring all customer information is housed in a single platform. - Universal Data Model: Utilize standardized business objects to structure data consistently, enhancing scalability and coherence across datasets. - Identity Resolution: Implement custom deduplication rules to assign a unique identifier to each customer, eliminating redundancies and ensuring data accuracy. - Dataprep Custom Rules: Employ no-code recipes to clean and reformat data, preparing it for immediate business use without the need for technical expertise. - Scoring Library: Apply scoring models such as Recency, Frequency, Monetary (RFM) analysis or Lifetime Value (LTV) to refine marketing strategies and personalize customer interactions. - Dashboards & Data Exploration: Integrate with analytics tools to create advanced reports, facilitating better decision-making through comprehensive data visualization. Primary Value and Solutions Provided: Brevo's CDP empowers businesses to transform raw data into actionable insights, accelerating time-to-value and enhancing customer engagement. By unifying disparate data sources, companies can achieve a holistic understanding of their customers, leading to more personalized and effective marketing campaigns. The platform's intuitive tools allow teams to analyze customer behavior, segment audiences precisely, and deliver tailored content without relying on IT support. This streamlined approach not only improves operational efficiency but also drives smarter growth by enabling data-driven decisions that resonate with customers' preferences and behaviors. ## Brevo Customer Data Platform Pros & Cons **What users like:** - Users highlight the **ease of use** of Brevo, remarking on its quick implementation and user-friendly design. (18 reviews) - Users praise the **responsive and helpful customer support** of Brevo, enhancing their overall experience with the platform. (11 reviews) - Users love the **free email marketing features** of Brevo, allowing seamless branding and audience building without initial costs. (10 reviews) - Users find Brevo Customer Data Platform to be **very user-friendly** , facilitating easy integration and a smooth experience. (8 reviews) - Users praise the **easy setup** of Brevo, finding it intuitive and efficient for their marketing needs. (7 reviews) - Intuitive (7 reviews) - Marketing Automation (7 reviews) - Users value the **efficiency of automation** in Brevo, finding it easy and intuitive for their marketing needs. (6 reviews) - Customer Engagement (6 reviews) - Feature Variety (6 reviews) **What users dislike:** - Users find the pricing for Brevo's plans to be **expensive** , especially when compared to competitors' offerings. (4 reviews) - Users face occasional **integration issues** with third-party tools, complicating their experience and requiring extra effort. (3 reviews) - Users find the **learning curve steep** with Brevo, especially for navigation and utilizing advanced features effectively. (3 reviews) - Users express frustration over **missing features** like segmented account access and limited chatbot domain connectivity. (3 reviews) - Users find the platform **not intuitive** , often struggling to navigate menus and perform basic tasks. (3 reviews) - Users often experience **poor support** , facing delays and unresponsiveness when seeking assistance with Brevo's features. (3 reviews) - Users experience **slow performance** with delays in support and issues when managing live data campaigns. (3 reviews) - Platform Limitations (2 reviews) - Poor Customer Support (2 reviews) - Template Issues (2 reviews) ## Brevo Customer Data Platform Reviews ### 1. Brevo has been my reliable system for marketing automation for years. **Rating:** 5.0/5.0 stars **Reviewed by:** Helen W. | Aquarellkünstlerin, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2026 **What do you like best about Brevo Customer Data Platform?** What I particularly like about Brevo is that I can use it easily and intuitively. Marketing automations are created very quickly. The editor can be easily operated via drag and drop. This way, I can see at a glance what is set up. I have been using Brevo for years now and am still very satisfied. I especially like that Brevo is list-based. This is very logical for me and helps me to sort my subscribers sensibly. Brevo can be operated flawlessly. The speed is ideal and there are virtually no outages. Whenever I have needed help from support so far, I have received direct help within a few hours. **What do you dislike about Brevo Customer Data Platform?** In fact, Brevo integrates extremely well into my workflow. I can't think of anything I really dislike. Since I have now set up some automations, I would find it helpful to be able to sort automations into folders as well. Just like I can sort the lists into folders. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** I have no problems with Brevo. ### 2. Easy-to-use tool for Customer Communication and Marketing Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Carmen B. | CM DACH / CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2024 **What do you like best about Brevo Customer Data Platform?** In addition, we find building new campaigns based on old ones very easy. **What do you dislike about Brevo Customer Data Platform?** One simple point of improvement would be to limit campaign preview to the recipients only - after all, this is what one would want to preview (not the entire CRM database of contacts). **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** For our purposes we need an easy-to-use solution that allows us to draft campaigns & to organize marketing automation in an intuitive manner. As we have decided to run our marketing in-house instead of using an agency, simplicity is key. Brevo is doing a very good job here! ### 3. Marketing Automation in Brevo is very nice **Rating:** 5.0/5.0 stars **Reviewed by:** Mohamed I. | Senior Industrial Designer, Design, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2024 **What do you like best about Brevo Customer Data Platform?** Brevo is by far the best email marketing platform I’ve used. It offers powerful features, excellent deliverability, an intuitive interface, and outstanding value for money compared to other email marketing solutions. **What do you dislike about Brevo Customer Data Platform?** While Brevo Customer Data Platform is excellent overall, I would love to see even more advanced analytics and reporting features, along with additional native integrations. These enhancements would make an already powerful platform even better for data-driven marketing teams. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** Send personalized messages and target campaigns with pinpoint precision. Brevo offers a wide range of automation solutions, including contact segmentation and Send-Time Optimization. Convert customers with greater success. Marketing automation helps me score leads and send perfectly timed messages to reach my business goals faster. Marketing automation empowers me to complete routine tasks without any added effort ### 4. Brevo: easy to use, affordable, and ideal for sending newsletters **Rating:** 4.5/5.0 stars **Reviewed by:** Amelie R. | Directrice des communications, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Brevo Customer Data Platform?** I love the ease of use of Brevo, as well as the very affordable cost. The number of sends per month is quite large for the price. There are many possible uses, but our biggest one is for sending newsletters. **What do you dislike about Brevo Customer Data Platform?** There could be a tool that automatically reduces the size of images. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** Brevo allows me to easily create newsletters for different segments of my clientele. ### 5. A complete and intuitive platform for customer data management **Rating:** 5.0/5.0 stars **Reviewed by:** Salima H. | Digital Communication Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Brevo Customer Data Platform?** The interface is clear and easy to use. The platform effectively centralizes customer data, which allows for better segmentation and personalization of marketing campaigns. The analysis and reporting features are also very useful for tracking performance and optimizing actions. **What do you dislike about Brevo Customer Data Platform?** The email editor and campaign creator can sometimes be unstable, with some slowness, bugs, or interface freezes when modifying templates. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** Brevo Customer Data Platform allows us to centralize all customer data scattered across multiple tools, clean it, and segment it automatically. This saves us time, improves the quality of our marketing campaigns, and helps us personalize our messages more relevantly while complying with GDPR. ### 6. BREVO: intuitive templates, quick campaigns, and top-notch customer support **Rating:** 5.0/5.0 stars **Reviewed by:** PIGANI D. | Conseiller en formation, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2026 **What do you like best about Brevo Customer Data Platform?** Importing contacts is very simple - Building templates is very intuitive with many customization possibilities - Campaign delivery is very reliable and very fast - Very good marketing follow-up - Customer support is available and competent **What do you dislike about Brevo Customer Data Platform?** No matter how hard I rack my brains, I have nothing to reproach BREVO for. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** Easy and quick sending of my email campaigns - reliability - security - good message delivery ### 7. Customizable Email Blocks for Better-Looking Designs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2026 **What do you like best about Brevo Customer Data Platform?** Nice blocks that let me customize my emails and create a better-looking design. **What do you dislike about Brevo Customer Data Platform?** The new text editor is now at the top of the page. It used to be within the text block itself, and that layout was better. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** I can send business emails to my customers without any issues. ### 8. Intuitive platform to create and send newsletters quickly **Rating:** 4.5/5.0 stars **Reviewed by:** Mireille L. | Coach de vie, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2026 **What do you like best about Brevo Customer Data Platform?** Very pleasant and intuitive platform. I have all my habits and it only takes me very little time to create and send my newsletters. **What do you dislike about Brevo Customer Data Platform?** The pricing is a bit expensive, otherwise I really appreciate it. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** This is my favorite platform for auto-responders and sending my newsletters. ### 9. Easy to Use Platform with Powerful Capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Amélie P. | Comunication manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Brevo Customer Data Platform?** ease of use, the platform and its capabilities **What do you dislike about Brevo Customer Data Platform?** Automation could be even simpler right from the campaign creation campain, for example. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** involve principaly ### 10. Create a very satisfying example for Marketing Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Marc Salem - Association C. | Fondateur Association, Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2026 **What do you like best about Brevo Customer Data Platform?** Brevo is very useful to us in our communication and our relationships with our donors (we are a charitable organization) **What do you dislike about Brevo Customer Data Platform?** I don't see any negative points. Each use goes well. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** Reach as many interlocutors as possible with a quality interface ### 11. Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Brevo Customer Data Platform?** Cheapest platform for email marketing + very user-friendly **What do you dislike about Brevo Customer Data Platform?** I have nothing to criticize about Brevo. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** It makes email marketing and lead generation in B2B very simple and cost-effective. ### 12. Unbeatable all-in-one solution for our startup **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2025 **What do you like best about Brevo Customer Data Platform?** Brevo checks all the boxes for us. It’s incredibly easy to use and was super quick to implement – we were up and running in no time. The platform offers an impressive range of features, from marketing automation to CRM and segmentation, all seamlessly integrated. We use it daily and keep discovering new possibilities. What really stands out is how often new features are added – it’s clear the product is actively evolving. Also: their customer support is fast, friendly, and actually helpful, which isn’t always a given. **What do you dislike about Brevo Customer Data Platform?** Some menus could be structured a bit more intuitively – occasionally it takes a few extra clicks to find what you need. Integration with some third-party tools could be a little smoother, but overall, nothing that breaks the experience. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** Brevo helps us centralize and automate a huge part of our communication and data management. As a fast-growing nonprofit startup, we needed one tool to handle email campaigns, user segmentation, contact management, and reporting – without juggling five different platforms. Brevo solves that perfectly. It saves us time, reduces manual errors, and makes our outreach way more targeted and effective. Especially for a small team like ours, that’s a game-changer. ### 13. Quick newsletter creation thanks to flexibly customizable templates **Rating:** 4.5/5.0 stars **Reviewed by:** Peter A. | Presse- und Öffentlichkeitsarbeit, Enterprise (> 1000 emp.) **Reviewed Date:** January 21, 2026 **What do you like best about Brevo Customer Data Platform?** Quick creation of a newsletter Pre-made templates that can be quickly customized **What do you dislike about Brevo Customer Data Platform?** It would be nice if one did not need an individual license for each person. A group license in increments of 5, which is more cost-effective, would be helpful. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** We do not sell anything, but only inform about our work or activities. We do not create customer profiles, etc. In this respect, we only need a small part of Brevo. ### 14. Intuitive platform and highly customizable newsletters **Rating:** 5.0/5.0 stars **Reviewed by:** Laurie M. | Chargée du développement des publics et de la communication, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2026 **What do you like best about Brevo Customer Data Platform?** The platform is very easy to use and allows for good customization of newsletters. Adding contacts in bulk using the Excel spreadsheet is also very convenient. **What do you dislike about Brevo Customer Data Platform?** I have nothing particular to report... **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** Brevo solves the issues of mass email sending, a communication can be sent to a very large number of people. ### 15. Using Brevo for a Early stage startup **Rating:** 5.0/5.0 stars **Reviewed by:** siavash r. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Brevo Customer Data Platform?** the ease of use and its user experience and how much it is user centric , the number of features are just enough , its not that much simplified that leads to shortage of features and limitation in actions and nat too much complicated that it is hard to understand all features and just give up on hole process . as a marketing manager my frequency of use of the application should be a lot and a crowd complex UI will distract me and maybe confusing but Brevo is minimal and to the point **What do you dislike about Brevo Customer Data Platform?** however the limitation of its free plan is better than its competitors , the fact that they all have Brevo logo and the least amount you need to pay for no logo emails is more than 13 pounds , as a small marketing manager in a small startup I prefer more limited email numbers with no logo , because we want to work on our own branding and our motivation of purchasing pro plan should be growth of our work , at firs stage Brevo help us to grow our business and after we developed our customer base we will start to pay for pro plan **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** it is a great database for gathering customer data and segment them for different marketing purposes and campaigns , and simply automate different stages of customer journey . I believe it is an all in one CRM for SME and early stage startups. ### 16. User-friendly, quickly integrable, and top-notch customer support! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2026 **What do you like best about Brevo Customer Data Platform?** Easy to use, i.e., high user-friendliness and simplicity in implementation. Customer support responds quickly and competently, i.e., I feel valued and well taken care of as a customer. I use Brevo for my regular newsletters and am very satisfied with it. Furthermore, Brevo can be easily integrated and combined with other tools and platforms. **What do you dislike about Brevo Customer Data Platform?** The slowness. However, that has improved enormously since the beginning of 2026. Therefore, I have no complaints about it anymore. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** I can't mention any problems in this regard. Everything is running smoothly. ### 17. Helpful campaign templates and strong management of contact lists **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Brevo Customer Data Platform?** The creation of templates for campaigns is very helpful, as well as the excellent management of various contact lists. **What do you dislike about Brevo Customer Data Platform?** There are often too many clicks until you reach the point where you want to work. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** Personalized email sending to participants of an event. This is done by us through Brevo. ### 18. I want to write email marketing, and it does it well. **Rating:** 4.5/5.0 stars **Reviewed by:** Holger D. | Unternehmensinhaber, Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2025 **What do you like best about Brevo Customer Data Platform?** Good simple design of emails, quite good support from Zapier for synchronization, good statistics **What do you dislike about Brevo Customer Data Platform?** I would wish for a completely different handling of the forms, or I haven't understood it ;-). In fact, I limit myself to writing emails without the corresponding automations. Currently, the familiarization is too complex for me. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** In fact, I don't quite understand the question. I have a problem and benefit from it.?!? I am now evaluating the solution that I solve a business problem with it. I can reach a good target audience in a personalized way with a spruced-up email at a delayed time. That makes my work easier. ### 19. Great experience with Marketing Automation by Brevo **Rating:** 5.0/5.0 stars **Reviewed by:** Calin D. | Freelancer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Brevo Customer Data Platform?** I use Brevo already from more than 10 years now. Back then, I searched for an email platform and I choose Brevo (former SendinBlue) because it was and still is very easy to use. Surprisingly easy compare to other similar platforms. And, never the less, very intuitive for me. Although it was my first experience with such platforms, I was able, in short time to implement the first features and send the first campaigns. In time Brevo added more and more features such as Conversations, Meetings, Deals or Calls. After Campaigns I discovered the power of Automations feature by Brevo. I use now sending automated emails on a daily basis for my business from more than 5 years. The integration of the requirements for marketing automation was very easy and, not surprisingly, very intuitive. I appreciate very much also the Automation feature were I created a lot of personalized programs to help me send automated emails in various cases for my customers. Because of the ease of use I had to use only twice the customer support and every time it was o good experience because the problems were solved. I will continue to further use Brevo Marketing Automation because it fits very good to my business needs. And because I appreciate very much this ability to make such a comprehensive platform so user friendly. **What do you dislike about Brevo Customer Data Platform?** With such a big platform as Brevo, it is some how normal to occur also some misfunctions. Sometimes, when I want to refresh the Automation Event Logs List occurs an error page ore the list is not loaded. I must retry to reload the list once or twice in order to get the new entries. This situations occures oft, sometimes once or twice per day. Some minor erros I have also noticed by sending the automated emails, but very rare. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** Brevo helps me with the automated interface for my clients. It helps me to send informative emails about my services. Clients are informed this way about what I can provide for them. With a few clicks I set the automations processes and the email with valuable information are sent regularly to the customers. This saves a lot of time for me. ### 20. A readable and intuitive platform **Rating:** 4.0/5.0 stars **Reviewed by:** Christophe F. | Chargé de plaidoyer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Brevo Customer Data Platform?** I find that the platform is as good, if not sometimes better, than Mailchimp. Some things are very intuitive and the layout is well-spaced. **What do you dislike about Brevo Customer Data Platform?** It's a shame there isn't a mobile app. Even if only to manage or cancel a scheduled delivery in case of an emergency, for example. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** I don't believe I had any specific problem. ### 21. Indispensable for our Marketing Automation campaigns, but reporting needs improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Individual & Family Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2025 **What do you like best about Brevo Customer Data Platform?** We are a cultural association and have been using Brevo Marketing Automation for four years now. This tool has become essential for managing our contacts as well as for sending our email campaigns to our members. **What do you dislike about Brevo Customer Data Platform?** Reporting could be simplified, as well as navigation within the campaigns. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** Automation of our email campaigns. Centralized view of our contacts ### 22. At Brevo, you get everything you need. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2025 **What do you like best about Brevo Customer Data Platform?** I am getting along quite well now. Automations are indispensable today, and once you understand them, everything runs smoothly and reliably. The customer support is quick and friendly. **What do you dislike about Brevo Customer Data Platform?** It could be much simpler for my taste. As a layperson, it's all hard to understand. Only when I got an expert who explained everything did I manage to do it on my own. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** I don't quite understand the question. I was looking for a way to automate mail, and that's possible with Brevo. ### 23. Easy UX. Good Marketing Automation Software for people who are just starting out. **Rating:** 4.0/5.0 stars **Reviewed by:** Alessandro M. | Musician, Entrepreneur, composer, producer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2025 **What do you like best about Brevo Customer Data Platform?** I could start for free and send emails without ugly giant logos ruining my branding. The 300 credits limit is fair. It's enough to start out and it gives enough time to build my audience for free and then upgrade to the premium version. **What do you dislike about Brevo Customer Data Platform?** My use is very limited so it's difficult to say. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** I need to send emails to my audience. The ux is easy learn. No big limitations for people who are building their audience from zero. And its free. I didn't want to spend money for a subscription without having an audience or a marketing lead generation process that works constantly. ### 24. Best Integration & Secure Marketing Platform in 2024! **Rating:** 5.0/5.0 stars **Reviewed by:** Charle K. | Business & Team Lead (Accounts Manager), Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2024 **What do you like best about Brevo Customer Data Platform?** We are a creative agency specialising in Wordpress Website Design & Development, online and digital marketing and graphic design. We build Brevo into almost every project we touch, becuase it not only provides valuable insights with customers, but also a great way to track communication via a specific adress! Ease of integration and setup, is a win! This allows us to do a handover, empowering our clients to take the statistics and marketing into their own hands - not all our customers take this option, but for small businesses, this is a must! Brevo gets used daily by many of our customers and we've never had any issues! More than 60 of our customers have Brevo accounts that we manage. Customer support is so great and efficient - we've never had to wait more than two business days to get anything resolved. **What do you dislike about Brevo Customer Data Platform?** We get frustrated with the fact that there is not a merchant account that allows for segmented use/access and that the chatbot can only be connected to one domain. If there were multiple chatbots with various domain settings, it would make the automation and customer communication even better! If we could combine all our accounts into one account and save a little money in doing so, it would be awesome! **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** Automation, communication with clients and tracking/analytics data for more effective marketing! ### 25. Marketing Automation – as simple as it gets **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Brevo Customer Data Platform?** Brevo: My daily dose of Marketing Automation. Setting up is straightforward, and the interface is thoughtfully organized. Every feature is exactly where you would expect it, making navigation and overall use very intuitive. I also love the customer support, they’re always helpful and responsive. **What do you dislike about Brevo Customer Data Platform?** At times, the uploads could be a little quicker. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** Brevo helps me manage contacts and segments easily, automates marketing campaigns, and improves communication with customers. ### 26. Brevo gets the job done. **Rating:** 4.5/5.0 stars **Reviewed by:** Sebastian G. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2025 **What do you like best about Brevo Customer Data Platform?** I always felt that the layout and design of the tool is very easy to comprehend. I always found it very user-friendly. Maybe it's because I've had experiences with other email marketing tools but Brevo always felt very convenient and practical. **What do you dislike about Brevo Customer Data Platform?** If you wanted to expand and test other features from Brevo outside of email marketing, I felt it was a bit complicated. I mean, it all made sense but having someone guide you through the CRM or the automation feature would be great. It's a small problem, though. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** I needed to have an easy-to-use platform that allowed me to communicate to potential leads, clients, and employees. Brevo helped me organize my email marketing efforts and also allowed me to automate some of the sequences so I made sure that specific leads heard from us (using automated drip campaigns). ### 27. Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Dany S. | Webmaster and finance., Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Brevo Customer Data Platform?** Probably the best platform to use for the newbie I was. Simply to use, friendly user and it does keep all data secure. We use it to send campaign to our costumer list and it is so easy to use and build. Costumer support is A+. **What do you dislike about Brevo Customer Data Platform?** Actually, nothing. Can't be more honest than that. I simply love the platform so far. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** Make it easy to send all my campaing. Easy to use for everyone ### 28. Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Tristan M. | Membre communauté privée UMento 🤝, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2025 **What do you like best about Brevo Customer Data Platform?** Brevo is an easy-to-use and very intuitive solution. The interface is clear, the learning curve is quick, and everything is designed to optimize the user experience. An excellent tool for managing campaigns effectively. **What do you dislike about Brevo Customer Data Platform?** Some limitations on advanced automations. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** Brevo's customer data platform centralizes my contacts' information (emails, behaviors, interactions) in one place. This allows me to better segment my campaigns, personalize my messages, and above all, save valuable time in tracking my prospects and customers. Result: more effective communications and a better conversion rate. ### 29. Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Guillaume A. | Chargé d'aide à l'insertion professionnelle, Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Brevo Customer Data Platform?** I use Brevo for a newsletter. Writing and formatting are quick and simple, the tracking tool is comprehensive and relevant. The reading rate is good, it's perfect!! **What do you dislike about Brevo Customer Data Platform?** Given my usage, I see nothing to criticize about this tool. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** I communicate better with my users: I am sure they receive the information quickly and I can assess the interest based on the information transmitted! ### 30. Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Stefan K. | Speaker Wedding Ceremonies, Funerals and Moderations, Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2024 **What do you like best about Brevo Customer Data Platform?** Besides the possibility of using it as a fully GDPR-compliant CRM, automation is a big and important point for me. Automations are so important for working efficiently. Furthermore, the ease of use is another plus point; if a software is not intuitive to use, then you don't use it, I know this from my job. I don't see this issue with Brevo, and I use it more and more for my clients and deals, I use it daily in my routine. Sometimes you also need help, and here you can easily rely on customer support and get a quick response. I also use ZAPIER, and I'm glad that there is an easy integration here, without having to send the GET or POST requests yourself. Regarding implementation or settings, there isn't much to say; the way you have to implement it or how to carry out the important configurations is simply explained. Many topics are described in the help section, or you can just use the support. **What do you dislike about Brevo Customer Data Platform?** Great that the Automation Editor is now equipped with a simpler WYSIWYG and you can logically connect the steps with each other. It is still in the beta version and I still miss the ability to pass variables between each other. The ability to react more precisely to deals would also be interesting, i.e., to recognize who is in the deal and then perform an action accordingly. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** I can seamlessly integrate Brevo into my tools and it mainly takes care of the usual routine jobs because you can use automation. I save time and can focus on the "more important" things. ### 31. Excellent cost-benefit ratio **Rating:** 5.0/5.0 stars **Reviewed by:** Diego R. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2024 **What do you like best about Brevo Customer Data Platform?** I used to use Active Campaign and was paying more and more when I decided to look for an alternative and found Brevo. I find Brevo's pricing method much fairer, limiting by sends, not by contacts. I find it unfair and predatory to charge so much to store an email address that I'm often not even using - including making it difficult to delete contacts I don't want in the database by imposing deletion limits, with the aim of keeping the plan at a higher price for as long as possible, which I consider predatory. Brevo works perfectly, the messages arrive in the inbox, the notifications work, everything is simple to do. I really like Brevo a lot! **What do you dislike about Brevo Customer Data Platform?** When there is a problem (which is not very common), the contact is only through the help desk, which takes more than 1 day to respond to each interaction. To resolve any simple problems takes days because each interaction is another 1 or 2 days for a response. I find the support slow and inefficient. I believe that Brevo should invest more in native integrations with the main tools in the market - this is a point that generates additional cost and work. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** sending of emails ### 32. Brevo is the best at Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Nick C. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2024 **What do you like best about Brevo Customer Data Platform?** Brevo is the best at Marketing Automation. As the late and great Ron Popeil said, "set it and forget it!" " **What do you dislike about Brevo Customer Data Platform?** I think they should incorporate the late and great Ron Popeil's line in connection with their product, "set it and forget it!" It seems like a perfect tagline for marketing automation. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** It helps us to keep in contact with our customers, send them out holiday cards, see what the analytics are doing, etc. And I barely have to do anything. As the late and great Ron Popeil said, "set it and forget it!" ### 33. Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Clémence l. | Chargée de communication, Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Brevo Customer Data Platform?** The solutions offered by BREVO are intuitive, easy to handle, and effective. **What do you dislike about Brevo Customer Data Platform?** Nothing. I have never encountered any difficulties with BREVO solutions. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** Brevo automatically manages inactive, incorrectly entered email addresses and unsubscribes for me. It is easy to manage contacts by merging two similar contacts or performing imports. This saves me a lot of time. ### 34. The pleasure of writing beautiful emails **Rating:** 5.0/5.0 stars **Reviewed by:** Emilie B. | Praticienne en psychologie et interprète pour les animaux, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2024 **What do you like best about Brevo Customer Data Platform?** I like the intuitive approach and the ability to duplicate campaigns to reuse formats, styles, and sometimes content in order to be consistent in my communications with my clients. I like having the ability to upload my images and colors. I like giving precision to the form my content takes. I like being able to send myself tests. I like the "without the Brevo logo" option. **What do you dislike about Brevo Customer Data Platform?** I would like a greater choice of fonts. I would like more options in design possibilities. I would like to have more advice in French to ensure compliance and tips to generate engagement with my community. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** I can send the same email to all my clients, track who opens my newsletters and who takes action (the clicks). I can also create lists based on my clients' interests and needs. Of course, I can also see who leaves me. This way, I can maintain a close relationship with my community. I can also inform my community about my activities. I can also provide them with content. Finally, Brevo can be a tool to help sell my products. ### 35. Best For Marketing Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Aditya A. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2024 **What do you like best about Brevo Customer Data Platform?** I am able to import/export my userbase easily. It allows me to easily set up transactional emails and create marketing campaigns. I can design campaigns using its builder tool, and schedule them. This marketing platform allows me to send mails to targetted demographics as well. I can use this to outreach, cold email, retarget, and reengage employees easily. **What do you dislike about Brevo Customer Data Platform?** Nothing in particular. Pay-as-you-go plans are a bit too costly, and can be improved. But as such I love it. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** It is helping me in user engagement, outreach, and retention. As a web service, I wanted my website to get maximum daily and monthly active users. Brevo helps maximize the results for me. ### 36. Marketing automation that I already recommend! **Rating:** 5.0/5.0 stars **Reviewed by:** Lucie C. | Cheffe d'entreprise, Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Brevo Customer Data Platform?** I am a company founder, and for its development, I send a newsletter, but I didn't know anything about it and thought it was a big deal. However, Brevo is super easy to use and reliable. I don't ask for more ;) Everything related to marketing automation is great! **What do you dislike about Brevo Customer Data Platform?** There are still some automations that I don't understand well: for example, why some contacts are inserted into certain lists and not others. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** The automatic management of the newsletter. It saves me a lot of time and allows me to have visibility and a clean contact database. ### 37. Easy to navigate **Rating:** 4.5/5.0 stars **Reviewed by:** Chourouk M. | Lead Management Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2025 **What do you like best about Brevo Customer Data Platform?** - User friendly - modern features - easy to use **What do you dislike about Brevo Customer Data Platform?** - delays and slow support during peak hours **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** It helps us keep all customer data in one place, making it easier to segment and personalize our campaigns. Saved us time and improved results. ### 38. Marketing automation **Rating:** 5.0/5.0 stars **Reviewed by:** Lina C. | Coach, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2024 **What do you like best about Brevo Customer Data Platform?** I love Brevo and marketing automation for a few reasons. It is effortless to set new automation, and it has so much choice of when, if, what, etc. I have only used it for a few months, but I love it and am still learning the features. It is very easy to use for someone who is not tech-savvy. Support is also brilliant. I had to contact them a lot when I started using the platform, and they are great, fast, and knowledgeable. Easy to integrate with my site. **What do you dislike about Brevo Customer Data Platform?** I cannot think of anything. If I were not happy with the product, I would not be using it. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** I communicate with my existing and potential clients using Bravo. It helps me organise the sales and invitations to my events. I use contact forms to get people to register for my events. ### 39. Marketing Automation **Rating:** 3.5/5.0 stars **Reviewed by:** Nuria S. | Fundadora www.nuriasierra.com, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2024 **What do you like best about Brevo Customer Data Platform?** Everything is in Spanish and the support service is agile and effective. **What do you dislike about Brevo Customer Data Platform?** It doesn't have good integration with WP in the forms plugin and it always gives me problems with sending the Double Optin template. I have already opened several tickets on the issue and they haven't been able to solve it. When it was SendinBlue, everything worked much better. The new editor crashes from time to time and I would like the customer profiles to be clearer. Now it's more expensive and the operation is more cumbersome. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** Integration with the WP plugin. It works very poorly, sending the templates in duplicate, which makes the customer's welcome experience terrible. Additionally, it includes them in the Campaigns blocked list because it sends the emails in duplicate and the system understands it as spam. ### 40. Limited capability and the most challenging customer support experience I have ever experienced **Rating:** 0.5/5.0 stars **Reviewed by:** Andy O. | Commercial Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2025 **What do you like best about Brevo Customer Data Platform?** I love the deals interface its so interactive **What do you dislike about Brevo Customer Data Platform?** Customer service support is disjointed and slow **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** CRM Platform and sales pipeline funnel ### 41. Very useful tool, ergonomic, it gathers many features **Rating:** 5.0/5.0 stars **Reviewed by:** BIBUS F. | Assistante webmarketing et e-commerce, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2024 **What do you like best about Brevo Customer Data Platform?** The advantages are the creative tools, themes, sending options (messages, emails...), the speed of sending campaigns, and the ease of use. **What do you dislike about Brevo Customer Data Platform?** Even though there are many features, the drawback is that you cannot create a page as you wish, for example: inserting 2 icons side by side and practically touching, without having to tinker to try to achieve this result which will not work. Furthermore, creating a more flexible page like on Canva, for example. 2nd point: when we create an email, it must be responsive and adapted for each format (computer, phone...), but when we change something here, it automatically changes there, and we waste time finding a middle ground. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** Create scenarios, for example, that will allow for good management of statistics. ### 42. Marketing Automation Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Olasubomi O. | Junior Brand Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2024 **What do you like best about Brevo Customer Data Platform?** We used Brevo since it was Sendinblue till now. What our company likes best is that it's easy to use and has automation paths that are very intuitive. I joined the company as an intern and had previously never used the platform, but I was able to figure it out really easily, and used the automation feature without anyone overseeing. We also like that we can carry out serveral campaigns (email, SMS, etc) as well as segment our customers. **What do you dislike about Brevo Customer Data Platform?** We had some problems with the insights we were drawing from the platform because they didn't align with our website analytics. We wrote to the team, but didn't get a response from their customer support. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** We needed one point for all our digital marketing and targeted campaigns and Brevo provided that. ### 43. Easy to use. Quick to send. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Brevo Customer Data Platform?** The pre-existing models. The simplicity of use. **What do you dislike about Brevo Customer Data Platform?** The lack of flexibility in creating blocks. The lack of fonts. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** The contact with the client ### 44. Excellent experience **Rating:** 4.5/5.0 stars **Reviewed by:** Lucia L. | Digital Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2025 **What do you like best about Brevo Customer Data Platform?** The platform is intuitive, simple to use to send campaigns, provides complete data and creates engaging emails that are pleasant to read. Technical support always responds competently. **What do you dislike about Brevo Customer Data Platform?** Some things are not easy to understand and find especially in contact segmentation. You cannot unsubscribe a contact from a sales funnel without unsubscribing from the entire list. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** With Brevo I can create and send my email marketing campaigns easily and track what users do. ### 45. Truly multi-purpose platform perfect **Rating:** 5.0/5.0 stars **Reviewed by:** Laetitia m. | Chef d’entreprise, Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Brevo Customer Data Platform?** the simplicity of making a beautiful design and one file per client with the tracking of their actions. **What do you dislike about Brevo Customer Data Platform?** The handling is a bit complex, it takes a moment to get the hang of it. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** a space that brings together multiple platforms, such as email, SMS, push... ### 46. For our club, a user-friendly newsletter software. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2025 **What do you like best about Brevo Customer Data Platform?** The user-friendliness as well as an excellent price-performance ratio. **What do you dislike about Brevo Customer Data Platform?** Tables can be poorly displayed. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** The user-friendliness as well as an excellent price-performance ratio. ### 47. Marketing Automation is the best! **Rating:** 5.0/5.0 stars **Reviewed by:** Patrizia C. | Titolare, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2024 **What do you like best about Brevo Customer Data Platform?** They have many free services and you can also just purchase credits, when necessary, to send more emails, without necessarily having a monthly subscription. So very useful for small businesses like mine, which do not want to have too many fixed costs. The automation part works great: you can fully customize the sending of emails. Excellent support: I had an initial problem connecting the site (wanting to do everything myself and not being an expert) and they supported me. **What do you dislike about Brevo Customer Data Platform?** For now, I have nothing to report. Selfishly, I would prefer to have more daily emails available in the free package (lol) **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** Without having great skills in email marketing, thanks also to their webinars and blog articles, I managed to create my automations and my email campaigns. ### 48. Enriching and effective **Rating:** 4.5/5.0 stars **Reviewed by:** Ibrahim B. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2025 **What do you like best about Brevo Customer Data Platform?** The simplicity of use and the functional richness **What do you dislike about Brevo Customer Data Platform?** Nothing special apart from the subscription deadlines that should be notified well in advance. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** The most is the responsiveness of the teams. ### 49. Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Christian V. | Directeur, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Brevo Customer Data Platform?** Bravo offers a trial period for the service. **What do you dislike about Brevo Customer Data Platform?** Not very intuitive to start with. A quick tutorial would be very handy. Then everything is very well organized. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** Sending emails that do not end up in the spam boxes of my correspondents ### 50. Marketing Automation made easy **Rating:** 4.5/5.0 stars **Reviewed by:** Tine B. | Chef d'entreprise - Photographe Artisan d'Art - Portraitiste de France, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2024 **What do you like best about Brevo Customer Data Platform?** What I love about Brevo is the effectiveness of the transactional campaigns, using several ways to communicate with our clients. We use it every day to serve our clients. **What do you dislike about Brevo Customer Data Platform?** It takes some time to understand the power of Brevo, but once you get it, it is a very powerfull tool. **What problems is Brevo Customer Data Platform solving and how is that benefiting you?** All the information about our customers and the exchanges we have are traceble. - [View Brevo Customer Data Platform pricing details and edition comparison](https://www.g2.com/products/brevo-customer-data-platform/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-21+13%3A10%3A05+-0500&secure%5Bsession_id%5D=05aff5f1-cc9d-480d-891c-f741adae3884&secure%5Btoken%5D=9280ee729646128d5f420baa1dc77be5faee861f7af26776c4327c484bf8e726&format=llm_user) ## Brevo Customer Data Platform Integrations - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) - [ROLLER Software](https://www.g2.com/products/roller-software/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Youday CRM](https://www.g2.com/products/youday-crm/reviews) ## Brevo Customer Data Platform Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Brevo Customer Data Platform Alternatives - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.5/5.0 (1,311 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,396 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,213 reviews)