--- title: Brevo Reviews meta_title: 'Brevo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 2757 reviews by the users' company size, role or industry to find out how Brevo works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 2757 scale: '5' date_modified: '2026-10-08' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Brevo Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Brevo, finding it straightforward to navigate and manage their marketing efforts. (270 mentions)
Users appreciate the easy campaign scheduling and automation features of Brevo, making email marketing efficient and effective. (166 mentions)
Users find Brevo Marketing Platform's easy setup and automation features greatly enhance their email marketing experience. (149 mentions)
Users appreciate the convenient and efficient email marketing features of Brevo, making automation and scheduling a breeze. (145 mentions)
Users appreciate the simplicity of Brevo, noting its ease in creating effective marketing campaigns without complexity. (135 mentions)
Users find the missing features in Brevo's automation and design limits frustrating for complex marketing tasks. (93 mentions)
Users note the limited features in Brevo, particularly in customization and automation options, affecting functionality. (72 mentions)
Users find the limited customization options restrict their ability to create unique and visually appealing designs. (63 mentions)
Users find the learning curve steep initially, with some features feeling unintuitive for beginners. (58 mentions)
Users find Brevo Marketing Platform expensive, especially with rising SMS costs and navigating complex pricing tiers. (49 mentions)

5 Pros or Advantages of Brevo

5 Cons or Disadvantages of Brevo

Litun N.
LN
Litun N.
Founder
Small-Business (50 or fewer emp.)
"Intuitive Drag-and-Drop Builder with Budget-Friendly Pricing"
5/5
What do you like best about Brevo?

What I like best about Brevo is its intuitive drag-and-drop email builder paired with generous, budget-friendly pricing. Setting up automated email campaigns, managing subscriber lists, and tracking delivery performance is straightforward and fast, even without technical expertise. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

As of my usecase I have not face any problem to dislike this product Review collected by and hosted on G2.com.

Bhavya D.
BD
Bhavya D.
Digital Marketing Manager
Small-Business (50 or fewer emp.)
"Brevo: Easy Email Campaigns with Solid Features at a Lower Price"
5/5
What do you like best about Brevo?

Brevo is an overall suite that offers solid functionality with less complexity and lower pricing.

Its email campaigns are easy to learn, set up, design, and analyze.

Domain setup is quick, and the audience segmentation is helpful when building email automation drip campaigns. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

The AI integration could be improved, and the output could be more helpful overall.

This isn’t a major dislike, but having more direct AI features built into the dashboard—especially while designing emails and creating campaigns—would make the experience smoother and more useful.

The performance tracking interface of the campaigns can be better and more explained. Review collected by and hosted on G2.com.

Verified User in Retail
IR
Verified User in Retail
Small-Business (50 or fewer emp.)
"Solid for managing contact attributes and segments, but APIs and imports feel limiting"
5/5
What do you like best about Brevo?

I like that one person can run the whole process from a screen in our internal portal, and Brevo can just receive our data. Each contact carries its own attributes (country, purchases, average ticket, last purchase date), and marketing builds the segments in Brevo on top of those. When a new segmentation is needed, we add a column instead of building a new file. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

The 10 MB limit per import call means a base of more than 300,000 contacts has to be split into batches, and we had to build that batching ourselves. Segments can be read through the API but not created, so every new segmentation still needs a manual step in Brevo's interface. Deliverability depends on the sending domain setup (SPF, DKIM, DMARC) and on IP reputation, and none of that can be seen or managed from the data side. Social media integration doesn't connect to our customer data, so it runs as a separate workflow. Also, multichannel isn't plug and play, it's a series of integrations that take time. Review collected by and hosted on G2.com.

Fabiola F.
FF
Fabiola F.
Director of Marketing & Customer Experience
Mid-Market (51-1000 emp.)
"Easy Newsletter Creation, Needs Better Customer Support"
4/5
What do you like best about Brevo?

I really appreciate how easy Brevo Marketing Platform is to use and navigate, which makes creating newsletters a breeze. The platform offers templates for newsletters, so there's no need for a design background, which is incredibly helpful for me. Overall, I like what I get so far with this platform. The setup was also straightforward, and that makes a huge difference for me in getting started. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

Maybe offer a customer service number. I tried to speak with someone to address billing and couldn't reach anyone. Review collected by and hosted on G2.com.

Hardik C.
HC
Hardik C.
Digital Marketing Executive
Marketing and Advertising
Mid-Market (51-1000 emp.)
"All-in-One Marketing Platform That Simplifies Automation, Improves Targeting, and Drives Better ROI"
5/5
What do you like best about Brevo?

What I like most about Brevo Tool is how it balances ease of use with powerful functionality. The user interface is very clean and intuitive, especially the drag-and-drop email builder. It genuinely saves time when creating campaigns.

Another big plus is the integrations. It connects smoothly with tools we already use, which makes syncing contacts and tracking performance much easier without relying heavily on developers. In terms of performance, image deliverability has been reliable, and the analytics dashboard gives clear insights into open rates, CTR, and conversions.

From a pricing perspective, it offers solid value compared to other platforms, especially considering the features like email + sms marketing in one place. Also, their onboarding experience is straightforward, and support has been responsive whenever we needed help.

What stands out additionally is Brevo's AI / Intelligence capabilities. The AI-powered content suggestions and subject line recommendations help speed up campaign creation and improve open rates. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

One drawback of Brevo is that, while the platform is simple to use, several advanced functions (particularly in automation and segmentation) feel constrained when compared to larger enterprise-level technologies. The reporting is adequate, but it might be more thorough for further study.

When working with a huge database, there may be intermittent email sending delays or UI latency. Finally, while the AI elements are useful, they feel basic and should be improved for better personalisation and prediction. Review collected by and hosted on G2.com.

Verified User in Recreational Facilities and Services
AR
Verified User in Recreational Facilities and Services
Small-Business (50 or fewer emp.)
"Brevo: Powerful Automation with Exceptional Campaigns, Great Value"
5/5
What do you like best about Brevo?

What I like best about the Brevo Marketing Platform is how it combines powerful marketing automation with an intuitive and easy-to-use interface. It makes managing contacts, creating personalized email campaigns, and automating customer communication incredibly straightforward, even for complex workflows. The contact segmentation, transactional emails, and API integrations are reliable and flexible, making it suitable for both small businesses and growing organizations. I also appreciate the excellent value for money compared to other marketing platforms, as well as the responsive customer support and continuous feature improvements. Overall, Brevo helps save time, increase engagement, and streamline communication from a single platform. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

While Brevo is an excellent platform overall, there are a few areas that could be improved. The email editor can occasionally feel less responsive when working with large or complex templates, and some advanced reporting and analytics features are not as detailed as those offered by more enterprise-focused platforms. I would also like to see more customization options in the automation builder and additional pre-built workflow templates. Despite these minor limitations, the platform is reliable, easy to use, and offers outstanding value for its price, making these issues relatively minor in day-to-day use. Review collected by and hosted on G2.com.

Verified User in Design
ED
Verified User in Design
Small-Business (50 or fewer emp.)
"Brevo is best for me"
4.5/5
What do you like best about Brevo?

It gives me the opportunity to provide updates to my community via email blasts. I can create custom campaigns, add, export contacts easily. I can even create groups and schedule the emails in advance. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

When creating campaigns, sometimes the platform deletes the information I type and it won't undo, and didn't autosave so I have to retype it again. There have been times when the platform erased a paragraph or two and I couldn't get it back. Review collected by and hosted on G2.com.

Verified User in Real Estate
GR
Verified User in Real Estate
Small-Business (50 or fewer emp.)
"Versatile Platform with Extensive Features, Could Benefit from Simpler Automations"
4.5/5
What do you like best about Brevo?

I love that the Brevo Marketing Platform is very versatile, even in the free version, making it easy to use and accessible. The ability to upload contacts either via a file or manually is great. I appreciate being able to create my own templates, especially using my brand's colors and logo, which saves me a lot of time when sending email newsletters. The range of features like email campaigns and automatic actions based on recipient responses are very valuable. I also value the generous number of emails you can send with the free version. Overall, I believe it's one of the best marketing tools out there. The initial setup is straightforward, with the platform guiding you step-by-step, which is something I think everyone can manage. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

Some things are quite complicated to use. Trying to build automated responses was a bit too complicated for me, so I had to get my IT manager to help out. I'm not entirely inexperienced with technology, so I can imagine it being a roadblock for people who aren't IT experts. I'd appreciate a more detailed and clear tutorial to help with this. Brevo has a YouTube channel with tutorials, but sometimes they don't match up with what's on the platform (possibly due to updates) or they're just more complicated than they appear. Review collected by and hosted on G2.com.

AS
Amanda S.
Senior Business Analyst
Small-Business (50 or fewer emp.)
"Intuitive and Cost-Effective Alternative to Mailchimp"
5/5
What do you like best about Brevo?

I really like that the Brevo Marketing Platform is very easy to use and intuitive. All of the options are listed along the left-hand panel, so I'm easily able to find what I'm doing. None of the options or features are hidden, and I don't have to dig for them. Everything is right on the front page, making it easy to find and easy to use. Also, the initial setup was very easy, and I was able to set it up and send our first email within an hour. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

I do feel like designing emails is a little bit clunky. Sometimes the drag and drop doesn't work so well, but that's really my only complaint. Review collected by and hosted on G2.com.

Krunal S.
KS
Krunal S.
Business Development Manager
Information Technology and Services
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Great Reports, Limited Contacts"
4.5/5
What do you like best about Brevo?

I appreciate the ability to send 300 emails per day in the free package, which helps my business promote our platform. I really value the detailed reports provided by Brevo Marketing Platform. They give me insights into who opened my emails and clicked on the links. This information is crucial for me to identify qualified leads and follow up effectively. Additionally, I find the platform easy to use, thanks to the in-built manual and Aura AI, which help me understand it better. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

In the paid tool, they are giving fewer contacts to reach out to per month. It should be unlimited in terms of contacts. They only provide 500, 1000, or 1500 contacts to reach out for 10,000 emails, and it should be more than the number of email credits. Review collected by and hosted on G2.com.