The overall email marketing tool is decent enough to be a low cost option while starting with a small venture, and it is intuitive enough to learn quickly. The drag and drop is good enough to build emails within the platform (pretty standard by now), and the CRM integration is ok, manages to work without breaking, and even allows for some customization through the attributes option. The only good use of AI within the tool is automating the ideal send time depending on each recipient. Review collected by and hosted on G2.com.

The email templates are easy enough to work with, however without a proper naming convention and organizational schemas, the ID nightmare of separating templates, messages, flows and campaigns can be absolutely frustrating when trying to export information or recognize the proper templates. The most baffling omission for me is the complete lack of an aggregated system of reporting analytics within a single flow, which makes it something I would not recommend at all for a large amount of automations and workflows. It would be ok (not great though) if there were robust API access or third party integrations to close this gap, yet they are both next to nothing, and there's not even an actual tool for exporting bulk data for workflows and automations. On the AI side, the lack of information on which times were used prevents the send-time automation from being 100% reliable. Review collected by and hosted on G2.com.

Data import and export tools matter to me because I regularly import contacts into different mailing lists, and I need that process to be straightforward and reliable. Brevo’s API access is also a major advantage. I use n8n extensively, and connecting Brevo to automated workflows is seamless and takes very little time. Accessing campaign reports and analytics through the API is equally straightforward, which makes it easy to integrate Brevo data into broader reporting and automation workflows. I also use Brevo weekly and help several clients use the platform more efficiently, from simple automations such as abandoned cart reminders to designing, building, and delivering weekly newsletters. Review collected by and hosted on G2.com.

The WYSIWYG editor has been a pain point for me. Review collected by and hosted on G2.com.

HTML building is very crucial for the business, because our designers come up with fancy designs that can only be created with custom HTML. The preview functionality without login is also widely used for getting approvals and for reporting purposes. Marketing automation workflows reach people at the right time consistently. Review collected by and hosted on G2.com.

The direct integration with HubSpot is not up to the mark, and the CRM activity logging in HubSpot is also not very efficient. If we sync a HubSpot segment with Brevo, we have to send the email to the full segment, not just a part of the segment, for the sync activities to push data back to HubSpot. Connecting multiple HubSpot accounts is a nightmare and doesn’t work properly, so I have to rely heavily on the API. Email lists have limits, and segmentation also has a limit, so we end up deleting existing segments just to create new ones and send emails. Also, in email forms, the new Google AMP for Email is not supported. Review collected by and hosted on G2.com.

I love being able to manage lists by targets and sales objectives, because profiles are different and segmentation is important. Importing is also essential since these are important databases: being able to add them to lists and then exploit the data gives me a better overview of what works or not. The dashboard provides valuable information for this. Overall, segmentation and personalization have brought a significant improvement in the relevance of the campaigns. Review collected by and hosted on G2.com.

Despite all the sequencing, list management and CRM database management is sometimes complicated to understand, to be sure to target or avoid certain targets. I also tested AI to rework with proposals, but it doesn't match my expectations and editorial content. And I haven't used multiple channels, my clients use these other channels little and it could be seen as interference or hard selling. Review collected by and hosted on G2.com.

I am using this tool from the last two years and it helped me to create effective email marketing campaigns easily and quickly. The drag and drop editor makes it simple to design your email marketing campaign without any technical knowledge. The platform gives you both free and paid plans, making a good option for beginners who just started to do email marketing. Also you can add unlimited contacts for email marketing. It also gives you multiple templates for email marketing that you can use again and again for future campaigns. The detailed campaign feature is amazing as they allow me to track metrics such as opens, unsubscribes and overall campaign performance. Review collected by and hosted on G2.com.

Its paid plans are too much expensive especially for startups and small businesses. More affordable plans make this tool more accessible. Overall it's an amazing platform for email marketing. Review collected by and hosted on G2.com.

The most helpful thing about brevo is it gives very detailed analytics which are really helpful, it does proper tracking of emails, like opens, clicks, etc. And also tracks deliverability properly. Apart from this, their pricing is very fair, and for beginners they do have a free plan too which is very helpful. Review collected by and hosted on G2.com.

In functionality wise there is nothing that I dislike about brevo, but regarding UI and UX they had to do some improvements, like for a new beginner user its very difficult to find out the API key settings. Review collected by and hosted on G2.com.

What I like best about Brevo Marketing Platform is that the UI is very simple and easy to understand. I especially like the option to create a simple email and convert it into HTML with just one click. The campaign dashboard is also clean and easy to understand. Another useful feature is that when we check open and click reports, they open in a new tab, so it is easy to view the same campaign data while working. The value is good compared to what we are paying. Considering the features like bulk emailing, campaign management, tracking, and detailed reports, Brevo provides good value for money. It makes our sales and marketing outreach easier and saves a lot of time. Review collected by and hosted on G2.com.

There are some limitations in the platform. I have also faced some issues related to bounces and soft bounces, where the handling or reporting could be better. Sometimes the email alignment is not correct on the first attempt, but after making a few tweaks, it is usually achievable. Review collected by and hosted on G2.com.

Brevo makes it easy for business owners to send transactional emails to their customers and to their business staff. It's quick to set up, easy to understand, and it offers a considerable amount of free emails for the starter plan. I would recommend it for every site owner. I've used Brevo for years and it continues to provide value. In addition, the one time I had an issue, their support staff was quick to respond and helpful in resolving the issue. Review collected by and hosted on G2.com.

I can't think of anything that I dislike about Brevo. Their service does what the company promises it will do. Review collected by and hosted on G2.com.

What we like about the Brevo platform is that it is intuitive to use and meets our needs as a growing small business that is wanting to bring in-house more and more of our marketing. The customer success team has been very responsive, and the knowledge base that the team created is actually useful for us. Review collected by and hosted on G2.com.

So far, we aren't having any issues with the platform. We're going to be increasing our usage in the months ahead, and we'll update this review if anything comes up. Review collected by and hosted on G2.com.

Email marketing

Brevo is a useful and easy-to-use email marketing platform for managing B2B email campaigns.

The campaign management and reporting functions are helpful, especially for checking delivery, open rates, and clicks. The email editor is also easy to use, and designing email layouts is simple with the drag-and-drop option. It allows us to create professional-looking emails without needing advanced technical skills.

The interface is relatively easy to understand, and it is convenient to manage contacts and create email campaigns.

Overall, Brevo is a practical and user-friendly solution for businesses that need an email marketing platform. Brevo works well with our existing marketing workflow, including Excel, our customer database. Review collected by and hosted on G2.com.

Email marketing

Japanese is not available as a user interface language, which can be inconvenient for Japanese users. Also, when the contact limit is exceeded, the plan may be upgraded automatically. I would prefer to receive a notification first and confirm the upgrade before it takes effect. Review collected by and hosted on G2.com.