--- title: Brevo Reviews meta_title: 'Brevo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 2759 reviews by the users' company size, role or industry to find out how Brevo works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 2759 scale: '5' date_modified: '2026-10-08' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Brevo Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Brevo, finding it straightforward to navigate and manage their marketing efforts. (270 mentions)
Users appreciate the easy campaign scheduling and automation features of Brevo, making email marketing efficient and effective. (166 mentions)
Users find Brevo Marketing Platform's easy setup and automation features greatly enhance their email marketing experience. (149 mentions)
Users appreciate the convenient and efficient email marketing features of Brevo, making automation and scheduling a breeze. (145 mentions)
Users appreciate the simplicity of Brevo, noting its ease in creating effective marketing campaigns without complexity. (135 mentions)
Users find the missing features in Brevo's automation and design limits frustrating for complex marketing tasks. (93 mentions)
Users note the limited features in Brevo, particularly in customization and automation options, affecting functionality. (72 mentions)
Users find the limited customization options restrict their ability to create unique and visually appealing designs. (63 mentions)
Users find the learning curve steep initially, with some features feeling unintuitive for beginners. (58 mentions)
Users find Brevo Marketing Platform expensive, especially with rising SMS costs and navigating complex pricing tiers. (49 mentions)

5 Pros or Advantages of Brevo

5 Cons or Disadvantages of Brevo

Kevin W.
KW
Kevin W.
Marketing professional
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Simple, straightforward layout, but multichannel and personalization didn’t help"
5/5
What do you like best about Brevo?

I like that it’s simple to use and easy to navigate, with a straightforward layout that makes finding what I need quick and hassle-free. The AI also perfectly described what I was needing. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

The multi-user account feature wasn’t there for me. Managing email, SMS, WhatsApp, and other campaigns from one platform did not simplify multichannel marketing at all, and I saw no improvement from the segmentation and personalization tools. Review collected by and hosted on G2.com.

Alvaro D.
AD
Alvaro D.
Founder
Small-Business (50 or fewer emp.)
"Advanced Integration with Multiple Channels"
4.5/5
What do you like best about Brevo?

I like that Brevo Marketing Platform is an advanced software with all channels integrated. Additionally, it saves me manual work and speeds up the process, which is valuable for our team. I also noticed a remarkable improvement in all functionalities compared to other platforms we have used. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

It does not allow modifying already active flows, which makes it a bit less flexible than we would like. Review collected by and hosted on G2.com.

BR
Brittany R.
Executive Administrative Assistant
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Great for multichannel campaigns and workflows, but reporting felt limited"
4.5/5
What do you like best about Brevo?

Brevo was a great tool for us when we were doing email marketing. Managing email lists and A/B testing were indispensable. It also simplified multichannel marketing greatly since all of the channels were easily managed for our company, and the workflows consistently delivered at the right time. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

I don't feel like the reporting features were as good and broad as other platforms. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"A must for a communication package even in this AI-game-changing times!"
5/5
What do you like best about Brevo?

I use it to manage email lists and handle high-volume sending. The data import and export tools do what I need, and having multichannel marketing in one platform has simplified things to a degree. The automation workflows generally reach people at the right time, which helps keep communication on track. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

Just some struggling with APIs testing and integration. Review collected by and hosted on G2.com.

Verified User in Machinery
UM
Verified User in Machinery
Enterprise (> 1000 emp.)
"All-in-One Marketing Platform That Boosts Efficiency with Easy Automations"
4/5
What do you like best about Brevo?

The combination of several marketing tools in one platform that makes our team more efficient. The user friendly interface. The email automations features for setting up customer journeys. The connection of third party software via API is also very useful. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

Editing templates feels less intuitive than it could be. Reporting and analytics could be more in depth. Certain workflows take more clicks than expected. Review collected by and hosted on G2.com.

Ishan S.
IS
Ishan S.
Manager and Dietician at Chaitanya Homoeo Clinic, Medical Store Owner, Content Creator
Hospital & Health Care
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Clean and consistent email outreach for clinic updates and wellness tips"
4.5/5
What do you like best about Brevo?

I work as a Dietician & Nutritionist and help manage a small homeopathy clinic. For some time, I used Brevo to send basic email updates like clinic timings, follow-up guidance, and short wellness tips to people who had contacted us.

What I liked most was being able to keep contacts in one place and send the same update to many people at once. Earlier, I had to reply one by one, which took time and sometimes people were missed. With Brevo, I could prepare one clear email and send it to a selected list. This saved time and made communication more consistent. Customer support is Quick and helpful.

The email editor felt easy for simple clinic messages. I did not need much learning to write and format a basic email. After using it a few times, creating a new email and choosing the right list became quick. This helped when I was handling clinic work and content tasks together.

Another useful part was being able to prepare messages in advance. On busy days, having a ready draft helped me send updates without rushing. This was helpful for weekly wellness tips and common clinic information like timings or follow-up guidance.

Overall, Brevo helped make clinic communication more planned instead of random. It reduced repeated typing, saved time on follow-ups, and helped me share health content in a more organized way through email. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

Sometimes it feels like there are a lot of buttons and sections before you reach the email editor, which can be a bit confusing the first time. For simple clinic updates and wellness messages, a more direct “quick start” layout for routine email drafts could save time and make everyday use even smoother. Otherwise, the main features work well. Review collected by and hosted on G2.com.

Gaurav S.
GS
Gaurav S.
Associate Vice President
Enterprise (> 1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Solid for outbound email and deliverability, limited for high-volume and integrations"
4.5/5
What do you like best about Brevo?

I like using Brevo for sending outbound emails, managing email deliverability, and email campaign management. It generally meets my requirements and is reasonably easy to use, and support quality has been good. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

High-volume sending and cross-system integration have been weak points for me. I also only found the multichannel aspect to simplify things somewhat. Review collected by and hosted on G2.com.

Verified User in Management Consulting
GM
Verified User in Management Consulting
Enterprise (> 1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Brevo Marketing Platform review - Overall 4/5"
4/5
What do you like best about Brevo?

I like the email-building and personalization features, and the automated email responses. The AI in Brevo has helped in drafting bulk responses to outbound emails that were sent and ensured they were personalized. A/B testing has also been useful. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

High-volume sending, sending outbound emails, and managing email deliverability haven’t worked well for me. The AI isn’t always consistent, and when it makes a mistake it’s not that easy to catch and correct. I’m only moderately confident about how my data is handled and the controls/explanations around AI. Review collected by and hosted on G2.com.

Rajat B.
RB
Rajat B.
Director Of Operations & Delivery
Small-Business (50 or fewer emp.)
"Great for previews, high-volume campaigns, and exporting data, but integrations are hard"
3.5/5
What do you like best about Brevo?

It simplified multichannel marketing greatly. I also really value being able to collect my data from multiple tools and excels, export it, and preview everything before we run the campaign, along with the volume sending. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

The integrations are very difficult to connect with, so I don’t use some of those features because they’re anyways difficult to get with. Review collected by and hosted on G2.com.

SHILADITYA B.
SB
SHILADITYA B.
Owner
Small-Business (50 or fewer emp.)
"Top-Notch Email Deliverability and Effortless Workflows with Brevo"
5/5
What do you like best about Brevo?

I am using the Brevo platform mainly for email to a large number of my trusted clients.The email workflow and deliveribility is top notch and super easy. Just upload schedule and boom. Certainly the freemium plan is just enough for a small business like me. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

No such feature about dislike has occured to me as I use limited resourses available. Review collected by and hosted on G2.com.