Brame Reviews & Product Details

BRAME is a software-as-a-service (SaaS) company in martech that offers the leading solution for Gamification Marketing. BRAME built the industry's leading drag-and-drop Gamification Builder that enables the creation and implementation of Gamification mechanics and campaigns in zero time and without any programming or design effort. BRAME's Gamification Builder works similarly to common website builders like Square Space or Wix. Instead of websites, you create Gamification mechanics such as scratch cards, quizzes, hit the target, and many more and personalize them with your desired game flows, rules, and corporate identity. Gamifying existing initiatives such as sweepstakes, content, promotions, and loyalty programs significantly improves results throughout the customer journey and helps you engage, convert, and retain more customers. In addition to BRAME's intuitive self-service solution for Gamification Marketing, including customer success enablement from senior Gamification Marketing experts, BRAME offers premium services such as Gamification consulting and managed services.

Seller

Brame AG

Discussions

Brame Community

Languages Supported

German, English

Overview by

Pascal Späni

Top-Rated Alternatives

Spinify

4.6/5

(883)

Hacker Rangers Security Awareness

View All Alternatives

Brame Integrations

(1)

Integration information sourced from real user reviews.

Brame Media

A visually engaging collection of branded gamification experiences from well-known companies like Nespresso, Lindt, and McDonald's. The interactive designs encourage customer participation through quizzes, mini-games, and challenges, enhancing engagement and brand loyalty.

Brame Demo - BRAME's Gamification Marketing Builder

A promotional visual highlighting BRAME's platform, which enables brands to create scalable Gamification Marketing campaigns. Trusted by major brands, the tool focuses on boosting engagement and conversions.

Dropper Game

Brame Demo - Heineken & SPAR Gamification Experiences

A showcase of Heineken and SPAR’s Gamification campaigns, including quizzes and advent calendar games. These mobile-first experiences enhance customer interaction and brand loyalty.

Advent Calendar

Brame Demo - Nespresso Coffee Personality Quiz

An interactive brand experience by Nespresso that allows customers to discover their "celebrity coffee type." A personalized approach to engagement through Gamification.

G2 reviews are authentic and verified.

Here's how.

CP

Carla P.

Small-Business (50 or fewer emp.)

3/10/2026

"Flexible gamification tool with easy handling"

5/5

What do you like best about Brame?

I appreciate the flexibility of Brame. It allows for easy handling to independently set up a game, which is ideal for short-term implementations without long lead times. Review collected by and hosted on G2.com.

What do you dislike about Brame?

It takes some time the first time until everything is captured. Review collected by and hosted on G2.com.

UP

Verified User in Publishing

Mid-Market (51-1000 emp.)

10/10/2025

"Great gamification solution for engagement and lead generation!"

4.5/5

What do you like best about Brame?

Once the templates are set up, creating a new campaign is super quick and easy. The features in the basic license are sufficient for regular use. The analytics for evaluating the most important KPIs are very clear. Customer support was always reachable and quickly addressed the tickets. Review collected by and hosted on G2.com.

What do you dislike about Brame?

The user-friendliness within campaign creation could still be improved a bit (layout, text boxes, etc., for example, the registration form is very static, drag & drop would be great). Review collected by and hosted on G2.com.

UT

Verified User in Textiles

Small-Business (50 or fewer emp.)

3/19/2026

"Driving Customer Loyalty with BRAME"

5/5

What do you like best about Brame?

With BRAME, we strengthen customer loyalty through an interactive and engaging brand experience. Review collected by and hosted on G2.com.

What do you dislike about Brame?

Getting familiar with some of BRAME’s more advanced features is taking longer than we initially anticipated. Review collected by and hosted on G2.com.

MH

Merve H.

Marketing Manager

Small-Business (50 or fewer emp.)

4/15/2025

"Great software that is simple and innovative!"

5/5

What do you like best about Brame?

We’ve been customers of Brame for years, and I’m very satisfied. Customer service is always helpful whenever we have questions, and the software itself is super easy to use. You can personalize everything to match your own brand. Review collected by and hosted on G2.com.

What do you dislike about Brame?

There’s really nothing I’m genuinely unhappy with when it comes to Brame. Review collected by and hosted on G2.com.

TS

Verified User in Sports

Mid-Market (51-1000 emp.)

9/9/2025

"Diverse games and great service!"

4.5/5

What do you like best about Brame?

Number of games, communication, service Review collected by and hosted on G2.com.

What do you dislike about Brame?

Currently no leaderboard, terminations not possible independently Review collected by and hosted on G2.com.

BN

brooke n.

Business Development Representative

Mid-Market (51-1000 emp.)

7/19/2022

"BRAME review"

3/5

What do you like best about Brame?

BRAME is a great software for making gamification campaigns. Not expensive at all and very user friendly. Review collected by and hosted on G2.com.

What do you dislike about Brame?

Not the cheapest and by far not the most expensive. It's easy to use but at the same time has maximum benefit. Good for something similar to a WIX page - not too customizable. Review collected by and hosted on G2.com.