BL.INK Features
Metrics (14)
-
Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly.
-
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
-
Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly.
-
Standard Event Tracking
Software automatically tracks standard user actions.
-
Custom Event Tracking
Able to set up custom variables to track any user activity on the site.
-
Return
Track user return rates and related metrics.
-
Conversions
Track what proportion of users convert via a certain action.
-
Funnels
See how many users proceed down a certain path to conversion.
-
Entry and Exit Pages
Accurately determine your websites most common entry and exit points, while displaying data elegantly.
-
Sessions
Accurately measure total web traffic and display data logically.
-
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
-
Return
Track user return rates and related metrics.
-
Conversions
Track what proportion of users convert to customers via specific actions.
-
Search Rank
Gives users accurate reflection of how their search ratings compare with competitors.
Reporting (9)
-
Real-Time Reporting
Obtain live data for who is currently accessing your site.
-
Trending
Report on how any user activity has changed over time.
-
Retroactive Reporting
Report on user activity in the past and set up predictive models for the future.
-
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
-
Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites.
-
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards.
-
Dashboards
Provides customizable dashboards that allow users to view and manage data.
-
Data Visualizations
Displays attribution data through easy-to-interpret charts and graphs.
-
Custom Reporting
Allows users to build custom reports.
Other (3)
-
User Data
Able to access user-specific data such as location, language, gender, and activity while on the site.
-
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best.
-
Administration Alerts
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (3)
-
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
-
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
-
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Tools (3)
-
Contact Collection
Gives users the ability to subscribe to unique content or otherwise share contact information.
-
Audience Insights
Helps users understand audience demographics and evaluate visitor behavior
-
Social Sharing
Adds intelligent social share buttons to your campaigns and content. Tracks who is sharing your content and driving conversions.
URL Shortener (9)
-
Branded Shortlinks
Enables users to select custom and branded vanity URLs.
-
Link Analytics
Displays analytics such as clicks, sources, and demographics.
-
Bulk URL Creation
Allows users to create multiple shortlinks at once.
-
Historical Shortlink Tracking
Records and stores past links associated with a user's account.
Bulk Uploading
Upload multiple documents at once
Customer Activity Tracking
A report showing what actions customers perform
Click Tracking
Track the amount of clicks on individual products to measure campaign results
Campaign Analytics
Track and interpret campaign performance metrics
Secured Links
Links protected by security features such as SSO, HTTP/HTTPS encryption, and access controls.
Attribution Modeling (6)
-
Single-Touch Attribution
Uses an attribution model that assigns credit to one touchpoint in the customer’s journey.
-
Multi-Touch Attribution
Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.
-
Cross-Device Attribution
Tracks customer interactions across mobile and desktop.
-
Offline Attribution
Allows users to track touchpoints through offline channels, such as events.
-
Custom Attribution
Allows the user to create a custom attribution model.
Cross Channel Attribution
Track user conversions from all digital sources
Marketing (5)
-
B2B Attribution
Provides features for B2B marketers.
-
B2C Attribution
Provides features for B2C marketers.
-
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
-
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Audience Targeting (3)
-
Geographic Targeting
Directs traffic based on user's location
-
Device/OS Targeting
Directs traffic based on user's device and/or operating system
-
Retargeting
Offers pixel tracking or similar features to help users create retargeting campaigns
Analytics (3)
-
Digital Analytics
Tracks visitor engagement metrics such as visits and clicks
-
Attribution
Offers attribution data to provide insight into which links are generating the most streams or sales
-
Data Sharing and Exporting
Tools for sharing or exporting analytics data
Development (5)
-
Low-Code or No-Code
Allows users to embed QR codes onto mobile platforms with little to no coding
-
Bulk Creation
Enables the creation of bulk quantities of QR codes as CSV files
-
Analytics
Provides analytical measures of customer interactions with the QR code
-
Intuitive Dashboards
Features dashboards that help manage and design QR codes and landing pages. They include the ability to download reports, add team members, and manage workflows
Audience Analytics
Track and analyze various metrics such as demographics, psychographics, behavior and other insights
Formatting (3)
-
Dynamics Codes
Allows users to create dynamic QR codes that regularly update and can be edited
-
File Formats
Allows QR codes to be exported as various different file formats, such as PDFs and PNGs
-
Customization
Offers customizations of logos with various color schemes and capacities to brand QR codes
Agentic AI - Attribution (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Sales Room (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
UTM Parameters Integration
Text-based tags or codes added to the end of a URL that monitor and track link performance
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Agentic AI - Business Continuity Management (4)
Multi-step Planning
Ability to break down and plan multi-step processes
Adaptive Learning
Improves performance based on feedback and experience
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
Scenario Planning
Develop potential scenarios to identify risks and opportunities
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Penetration Testing (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Multi-Language
Manage and support multiple languages
Agentic AI - Content Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Additional Functionality (87)
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
Multi-Channel Management
Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels
Multi-Campaign
Manage multiple campaigns in one system
Campaign Segmentation
Group campaigns by project, client, or campaign for better management.
Channel Management
Manage various distribution channels, build relations with channel partners, and track their performance
Advertising Management
Manage advertising space and its sales within your network or publication
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Campaign Planning
Plan and strategize marketing campaigns
Customer Activity Tracking
A report showing what actions customers perform
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
API
Application programming interface that allows for integration with other systems/databases
Data Import/Export
Import and export data to and from software applications
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
Affiliate Management
Track an affiliate partner's promotion of a product or service and any associated sales
Predictive Analytics
Predict future data based on historical data sets
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Lead Capture
Automatically identify and save contact information of potential customers
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
Attribution Modeling
Analyzes the amount of credit that should be assigned to sales and conversion touchpoints.
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Conversion Rate Optimization
Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Lead Management
Store information about leads or contacts and track, manage and nurture them throughout the sales process
Campaign Analytics
Track and interpret campaign performance metrics
Visitor Tracking
Track visitors and purpose of visits
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Customizable Reports
Alter the layout and content of reports
Dashboard Creation
Creation and customization of dashboards
Website Analytics
Track and analyze information regarding website visitors
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Lead Qualification
Score a lead on their quality or likelihood to buy based on certain behaviors
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Landing Pages/Web Forms
Create landing pages or online forms designed to capture new leads and prospects
Retargeting
Adding retargeting pixels to track users who click a link and show them targeted ads
Dashboard
Assembly of graphs and charts for visualizing and tracking statistics/metrics
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Link Shortening
Shorten long links into custom or branded links
Link Cloaking
Also called URL masking and link disguising; in which the actual destination URL is hidden from users.
Real-Time Data
Receive data and information in real time
Tag Management
Generate or append custom campaign parameters to URLs
Custom Domains
Create branded link campaigns or short links with one or multiple custom domains.
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
For Marketing and Advertising
Used by marketers and advertisers
QR Codes
Matrix barcode that stores information
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Link Expiration and Deactivation
Configure a URL to become inactive/invalid automatically after a period of time
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
API
Application programming interface that allows for integration with other systems/databases
For Mobile
Compatible with mobile devices
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Data Aggregation
Collect, process and structure data from multiple sources for further analysis
Link Sharing
Distribution of URLs across various platforms, such as email, social media, or messaging apps
Link Management
Monitoring and organizing references from a webpage to external sites and internal pages
Link Editing
Change or redirect the destination URL of a short link
Link Redirection/Link Rotator
Redirecting domain's visitors to a new or updated URL
Download
Saves generated content in various formats
Landing Pages/Web Forms
Create landing pages or online forms designed to capture new leads and prospects
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Scannability Score
Get real-time feedback on your QR code’s scan reliability during design.
QR Code Printing
Allows the printing and management of QR Codes
Retargeting
Adding retargeting pixels to track users who click a link and show them targeted ads
Multiple QR Code Types
Generate QR codes for URLs, vCards, WiFi, Email, SMS, and more.
Expiration Management
Track and manage expiration of various items including products, warranties, licenses, and contracts
Templates
Sample files or documents that could be customized as needed or used as is
QR Code Generation
Creates scannable QR codes from text, URLs, or other data inputs
GPS
System to support the positioning, navigation, and timing (PNT) measurements of an object or individual
Campaign Segmentation
Group campaigns by project, client, or campaign for better management.
QR Code Duplication
Copy an existing QR code, including all settings and customizations.
Single Sign On
Allow users to access multiple services after entering their login credentials once
Custom Frames & CTA Text
Add decorative frames and call-to-action labels to your QR codes.
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Bulk QR Code Generation
Create multiple QR codes at once using batch data import.
Image Embedding
Insert brand logos or images into your product for enhanced branding.
Embeddable Widget
Allows you to easily add interactive elements to your website or blog with a simple embed code.
Lead Capture
Automatically identify and save contact information of potential customers
Password Protection
Protect passwords from security threats
White Label
Ability that lets users rebrand the software to make it look like their own
API
Application programming interface that allows for integration with other systems/databases
Embeddable
Allows you to easily add interactive elements to your website or blog with a simple embed code.
Top-Rated Alternatives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.


