Bigin by Zoho CRM Reviews & Product Details

Coming from a CTO background, I appreciate how Bigin strips away the unnecessary complexity of enterprise CRMs. It’s built for speed. The UI is intuitive enough that my team didn't need a month of onboarding to get moving. The "Pipelines" view is particularly clean, making it easy to track lead flow without the clutter. For a founder, the mobile app is a standout—it actually works well for managing deals on the go. Review collected by and hosted on G2.com.

While it’s perfect for small teams, the automation capabilities are a bit "lite" compared to its bigger brother, Zoho CRM. If you have highly complex, multi-stage workflows or need deep custom logic, you’ll hit a ceiling relatively quickly. Also, while the integrations within the Zoho ecosystem are seamless, connecting to some third-party niche tools sometimes requires more Zapier/middle-man work than I’d like. Review collected by and hosted on G2.com.

It is uncomplicated and robust CRM tool to use for mid size or smaller organizations. Review collected by and hosted on G2.com.

Could have a few more features included like Zoho CRM itself, but in this price, it is complete in itself. Review collected by and hosted on G2.com.

We have been using Zoho Bigin to streamline our operations, and honestly, it has been a breath of fresh air. The interface is incredibly clean and user-friendly; unlike bulky enterprise CRMs, Bigin doesn't require a steep learning curve. My team was able to pick it up in a single afternoon. Review collected by and hosted on G2.com.

1. Customization limits: There are some limits on customization that can be slightly frustrating. For example, you are limited to a certain number of custom fields per module, you can't add sections to group the data points, you can't customize the data view (rearrange the fields in the layout), you can't create multiple layouts under modules, etc.

2. The native webforms are a bit too basic for my liking. They lack conditional logic (e.g., showing or hiding questions based on a previous answer) and do not have built-in translation features for multi-language support. Review collected by and hosted on G2.com.

This is a great CRM for managing a large number of team members and customers at scale. Review collected by and hosted on G2.com.

If the user experience is something which can be worked upon little bit Review collected by and hosted on G2.com.

Simple to use, implement and support is phenomenal!! Review collected by and hosted on G2.com.

Could be limited as company scales. But really good for now. Could use more integrations. Claude connections. Performs well. Pricing ok. AI tools are growing Review collected by and hosted on G2.com.

I am revisiting Bigin after trying it out several years ago. What attracts me is the built-in telephony and the workflows, all available at a very attractive price. I am comparing Bigin (again) vs a sales CRM like close.com (which is very expensive: $100/month/user). I will only be managing 200–300 business clients. Review collected by and hosted on G2.com.

You cannot do Marketing Campaigns in Bigin. For that you have to log into Zoho CRM; then sync Bigin to Zoho Campaigns; then learn how to use Zoho Campaigns. Review collected by and hosted on G2.com.

It’s simple and not as complex as other CRM options for small businesses. Review collected by and hosted on G2.com.

The UI feels bloated; it could have been more compact. Review collected by and hosted on G2.com.

The pipeline management is highly visual and intuitive. It’s lightweight, quick to deploy, and simple enough that the team genuinely wants to use it every day. Overall, it helps keep our entire sales process disciplined, consistent, and well organized. Review collected by and hosted on G2.com.

Bigin is purposefully lightweight, which is its main selling point, but it also means it lacks some of the advanced workflow automations and complex custom module building found in full-suite enterprise CRMs. Review collected by and hosted on G2.com.

It's easy to use and very useful always help me to followup leads properly Review collected by and hosted on G2.com.

user interface is not very good according to me it should be simpler Review collected by and hosted on G2.com.

Lightweight yet highly customizable, it suits small- and medium-sized companies. The whole Zoho Suite is a good alternative to Microsoft and other big-tech providers. Review collected by and hosted on G2.com.

Doesent fit to products or services with a lot of custom information who need to be reported/analyzed Review collected by and hosted on G2.com.