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Focus Lab Reviews & Provider Details

Focus Lab is a global B2B brand agency helping companies solve complex brand challenges with clarity, strategy, and world-class creative. Since 2010, we’ve partnered with 600+ organizations — from early-stage startups to enterprise teams navigating rebrands, M&A, and IPO moments. Our portfolio includes brands like Marketo, LaunchDarkly, Frame.io, Braze, Crossbeam, Deputy, Outreach, Salesloft, Adobe, and Udacity. Our strategy-led projects feature weekly deliverables, transparent communication, and an all-senior team built for the unique demands of B2B. We offer comprehensive brand services across five core disciplines: Brand Strategy: Brand architecture, positioning, qualitative research, discovery audits, competitive and audience analysis, workshops, and interviews. Visual Identity: Logo design, brand guidelines, color palette development, typography, iconography, product visualization, and art direction. Verbal Identity: Voice and tone, messaging frameworks, storytelling, tagline creation, values and internal messaging, and verbal audits. Interactive Design: Prototyping and wireframing, interactive copywriting, site architecture, UI kits/design systems, and full website design. Brand Activation & Retainers: Ongoing design and marketing support including event materials, campaign graphics, social media assets, sales decks, illustration, print collateral, and custom web pages. Retainers function as a force multiplier for in-house teams, delivering consistent, on-brand creative at speed. Our project options are flexible and designed around business needs: early-stage branding (6+ weeks), brand refreshes (9+ weeks), and full-scale rebrands (12+ weeks). Clients choose Focus Lab for our proven B2B branding playbook: weekly delivery cadence, direct access to senior specialists, deep experience across SaaS and technology, and our commitment to S.A.U.C.E. — Seek to Achieve Unforgettable Customer Experiences. It’s how we build brands that are strategically grounded, visually exceptional, and ready to drive growth. Ready for a brand that moves your business forward? Let’s connect.

Provider Website

Seller

Focus Lab

Discussions

Focus Lab Community

Languages Supported

English

Services Offered

Brand Strategy, Verbal Identity, Visual Identity, Interactive/Web Design, Monthly Retainer

Locations Serviced

Australia, Israel, United Kingdom, United States

Provider Description

Focus Lab is an established brand agency helping B2B companies resonate with their customers and stand out as industry leaders.

Overview by

Focus Lab

Pricing

Pricing provided by Focus Lab.

6+ Week Project

Starting at $30,000.00

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Focus Lab Media

Focus Lab Reel (2025)

Official Downloads

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Marcus F.

Small-Business (50 or fewer emp.)

6/2/2025

"Focus Lab Brand Support - Outstanding"

5/5

What do you like best about Focus Lab?

They’re just easy to work with. The process is structured but never rigid. The team is friendly, fun, and genuinely engaged—they care about the work and how it grows over time, not just delivering a logo and walking away. It felt like working with a partner, not a vendor. Review collected by and hosted on G2.com.

What do you dislike about Focus Lab?

Nothing - it's been smooth sailing since the beginning. Review collected by and hosted on G2.com.

Recommendations to others considering Focus Lab:

Start with a conversation. That’s all it takes to get it. From the first call, you’ll understand why Focus Lab isn’t just another agency—they get it, they get you, and they know how to build brands. If you’re serious about your brand, talk to them. Review collected by and hosted on G2.com.

What problems is Focus Lab solving and how is that benefiting you?

Focus Lab helped us cut through the noise. In a crowded, complex market, they reshaped how Yonda looks, feels, and shows up to our audience. Working closely with our Head of Brand & Marketing, they brought clarity, consistency, and impact to our brand. The result? We look the part, sound the part, and attract the right people. Their work didn’t just make us look good—it sharpened our positioning and gave us the tools to confidently own our space. Review collected by and hosted on G2.com.

Mark S.

Small-Business (50 or fewer emp.)

9/13/2025

"GigSalad Highly Recommends Focus Lab"

5/5

What do you like best about Focus Lab?

They care about their client. It's personal. They will not be satisfied unless they deliver excellence. Review collected by and hosted on G2.com.

What do you dislike about Focus Lab?

There is not a single thing I could say about Focus Lab that's the least bit negative. We liked everything about Focus Lab. Review collected by and hosted on G2.com.

Calvin U.

Mid-Market (51-1000 emp.)

2/15/2025

"Working with Focus Lab was the most rewarding experience of my career"

5/5

What do you like best about Focus Lab?

Brand. Partnership. Process. People. They get "brand" on a whole different level. Focus Lab takes the time to really understand your goals, and work through the whole process, from brand strategy through creative execution as a true partner. The whole process leaves you feeling very confident in every decision. It is an understatement to say that any company, any person, that gets the pleasure to work with Focus Lab will end up better for it. As a in-house creative working with an external agency on a rebrand, I couldn't imagine working with a more talented, genuine, and kind group of people. It was not only rewarding, but a lot of fun. Review collected by and hosted on G2.com.

What do you dislike about Focus Lab?

Nothing! There is absolutely nothing to dislike. I wouldn't have changed a single thing about their process, their work, their people. It's all gold. Review collected by and hosted on G2.com.

Recommendations to others considering Focus Lab:

Look no further. Just do it. Trust their process, it works. Review collected by and hosted on G2.com.

What problems is Focus Lab solving and how is that benefiting you?

We worked with Focus Lab on a comprehensive brand overhaul following a merger. We needed all the things that fuel a successful brand – strategy, voice, tone, and creative. They delivered. We now have a comprehensive brand (we all love) to take us into future. Review collected by and hosted on G2.com.

Karen B.

Mid-Market (51-1000 emp.)

1/30/2025

"The joy was in the journey, and the brand creative results!"

5/5

What do you like best about Focus Lab?

Senior creative talent and collaboration Review collected by and hosted on G2.com.

What do you dislike about Focus Lab?

It took some adjusting to work around asynchronous creative delivery vs live creative presentations. Focus Lab shared the why behind their proven approach, and our team found the right rhythm and internal review cadence to make it work. Review collected by and hosted on G2.com.

Recommendations to others considering Focus Lab:

Have a clear brief and roles & responsibilities on your internal team going into the process -- and then trust the Focus Lab process. It's refreshing when an agency knows what they excel at and focuses on producing the best work, and B2B branding is what they do REALLY well. Review collected by and hosted on G2.com.

What problems is Focus Lab solving and how is that benefiting you?

Following a merger and acquisition, and a shift from being a single product company to a multi-product suite, we needed a new brand strategy and visual identity to match our unified business and product strategy. More than that, we needed an elevated brand that fit the enterprise customers we serve today and aim to attract tomorrow. Focus Lab helped us develop that new brand strategy, visual identity and voice, and website design -- and they absolutely nailed it! Review collected by and hosted on G2.com.

Carrie C.

2/8/2025

"Best of the best"

5/5

What do you like best about Focus Lab?

The people! The collective creativity, clarity, candor and collaboration were outstanding. I would work with anyone and everyone from the Focus Lab team again. Acting as the project manager, I felt supported and guided at every milestone - very important so that I could enable our team to act swiftly and make decisions with clear direction. Review collected by and hosted on G2.com.

What do you dislike about Focus Lab?

We didn't dislike anything. Working asynchronously on a few of the key deliverables, took some adjustment, but with open communication, we made a few adjustments in the delivery and review of the work, to make it fitting for our expectations and cross-functional needs. Review collected by and hosted on G2.com.

What problems is Focus Lab solving and how is that benefiting you?

We partnered with Focus Lab to refresh the Totango brand following a merger and acquisition. Given these events, we had the pivotal opportunity to re-establish the Totango brand as the leader in customer-led growth - aligning our visual and verbal identifies with our overall category positioning. Review collected by and hosted on G2.com.

Jeff F.

Advisory Board Member

Mid-Market (51-1000 emp.)

1/6/2025

"Redefining TV advertising."

5/5

What do you like best about Focus Lab?

The team and the proess. The team: Focus Lab consists of a group of multi-talented group brand strategists, designers, producers, motion graphic artists, creative directors, website developers, copywriters and UI designers to name a few. The Process: Focus Lab brings an agile process delivering work weekly with an expectation that their client holds up their end of the project - internal alignment and timely feedback Review collected by and hosted on G2.com.

What do you dislike about Focus Lab?

The process wont work for all, see recommendations below. Working with Focus Lab needs to be seen as the #1 priority across the company and CEO, this is true of any brand reinvention, whether you work with Focus Lab or any other partner. Review collected by and hosted on G2.com.

Recommendations to others considering Focus Lab:

As mentioned, some companies and leadership wont be comfortable with the agile process -ie the client project leader needs buy-in from the CEO that 1. The initiative is the #1 priority across the company 2. The project leader (ideally the CMO) has the ability to direct weekly alignment and feedback from internal senior leaders. This is true of every successful rebrand and company reinvention. Review collected by and hosted on G2.com.

What problems is Focus Lab solving and how is that benefiting you?

I hired the Focus Lab team to evolve the Madhive brand. To redefine TV advertising. To guide a complete rebrand evolving from a niche, unknown company to a leader in CTV, building out the strategic positioning that led to a $300MM strategic investment from Goldman Sachs Asset Management; evolving the company with a clear vision, purpose and mission. Review collected by and hosted on G2.com.

Carly C.

Mid-Market (51-1000 emp.)

12/4/2024

"An agency that gets it more than right"

5/5

What do you like best about Focus Lab?

What I appreciate most about Focus Lab is their exceptional people, clear communication, and seamless process. I’ll never forget something that was said during our initial call when we were evaluating Focus Lab as an agency partner: "If you don’t like a process, you won’t enjoy working with us." That statement turned out to be spot-on—in the best way possible. Their process was not only streamlined and easy to follow, but also consistent and reliable, making every step of our collaboration smooth and effective. Throughout our work together, I learned invaluable lessons that I continue to apply in my role every day. The expertise and structure Focus Lab brings to the table are unmatched, and they’ve left a lasting impact on me and my career. Review collected by and hosted on G2.com.

What do you dislike about Focus Lab?

Honestly, nothing negative to say about Focus Lab. You could argue that they are expensive, but I would pay over and over to get the level of attention to detail, expertise, and talent on any brand I'm responsible for building and growing in the future. Review collected by and hosted on G2.com.

Recommendations to others considering Focus Lab:

Come prepared to engage and spend time on your brand and business. Because they aren't messing around! You'll be SO glad you did. Review collected by and hosted on G2.com.

What problems is Focus Lab solving and how is that benefiting you?

The challenges we initially brought to Focus Lab as a brand-led B2B organization appeared, at first glance, to be relatively straightforward. However, Focus Lab helped us uncover that brand runs much deeper. They guided us through a process of ladscape analysis and discovery, revealing underlying complexities within our brand and organization that needed attention. Rebranding—or brand building—goes far beyond simply updating a logo or choosing new colors; it’s about addressing the core elements that define who you are as a business. The Focus Lab team are experts in understanding the complexities of brand. The thoughtful, structured approach that Focus Lab led us through allowed us to peel back the layers and uncover insights we would never have considered. This process not only helped us strengthen our brand, but also positioned us for sustainable growth and alignment inside and out of our organization. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

6/2/2025

"Perfect for a startup"

5/5

What do you like best about Focus Lab?

They were able to really understand our needs and vision, while still bringing in their branding expertise to make sure it would really shine. They explained all of their choices in depth, and often gave us multiple examples to review for each stage, which was really helpful. Review collected by and hosted on G2.com.

What do you dislike about Focus Lab?

Nothing comes to mind - we picked them because we were confident in their ability to help us based on their previous work. Review collected by and hosted on G2.com.

Will D.

VP, Marketing

Mid-Market (51-1000 emp.)

11/7/2024

"The best project I've ever been a part of thanks to Focus Lab"

5/5

What do you like best about Focus Lab?

They're fun, creative, and collaborative. They also manage you very well -- if you follow their process, you'll get things done on time and be thrilled with the result. Review collected by and hosted on G2.com.

What do you dislike about Focus Lab?

Nothing. Seriously. They're great to work with and I loved the process. Review collected by and hosted on G2.com.

What problems is Focus Lab solving and how is that benefiting you?

We went through a full rebrand, including visual identity, verbal identity, and product positioning. We are a smaller player selling something innovative and different to large enterprise brands, and our brand didn’t match the tone or excitement of what we sell. We wanted a firm that had expertise in our space (tech/SaaS) with a proven track record of high-quality work.

The new rebrand just launched, but we're already seeing increased branded traffic, lots of positive discussion and feedback from internal and external stakeholders, and a higher velocity of deals advancing through the funnel thanks to clearer, confident messaging. Review collected by and hosted on G2.com.

Charles G.

Small-Business (50 or fewer emp.)

10/5/2024

"A "Wow!" Experience From The Start"

5/5

What do you like best about Focus Lab?

Their communication was outstanding – they were incredibly responsive and always kept us in the loop. But what really impressed us was their commitment to understanding our brand. They went above and beyond, conducting thorough competitor analysis and customer surveys to ensure our new visual identity truly stands out in a crowded market. The result is a brand that perfectly captures our unique value proposition and resonates with our target audience. Review collected by and hosted on G2.com.

What do you dislike about Focus Lab?

Focus Lab's services are not cheap. However, for us, it was absolutely worth it. Their expertise and the quality of their work were exceptional. Focus Lab helped us boost leads and LTV, rebrand our company in a way that attracted an upgraded customer base, streamline our marketing efforts and save us hours each week, and develop a website that converts at twice the rate of our old one. In the end, the value we received far exceeded the cost. Review collected by and hosted on G2.com.

Recommendations to others considering Focus Lab:

Focus Lab's strategic thinking is what sets them apart. They don't just design something that looks good; they create a brand identity that strategically positions you for success in your market. I was blown away by their insights and their ability to translate our vision into a powerful brand. Highly recommend! Review collected by and hosted on G2.com.

What problems is Focus Lab solving and how is that benefiting you?

We partnered with Focus Lab several years ago for a complete brand redesign. The impact was immediate – we saw an increase in conversions and our average deal size grew substantially. Focus Lab's designs truly captured the essence of our brand and resonated with our target audience. Since then, we've continued to rely on their expertise for various marketing materials, including stunning brochures and engaging email templates. We're currently collaborating with them on a comprehensive website refresh, and we're confident that they will deliver another exceptional outcome. We're incredibly impressed with Focus Lab's creativity, professionalism, and dedication to their clients Review collected by and hosted on G2.com.