--- title: Focus Lab Reviews meta_title: 'Focus Lab Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 41 reviews by the users' company size, role or industry to find out how Focus Lab works for a business like yours. aggregate_rating: rating_value: 4.9 review_count: 41 scale: '5' date_modified: '2026-06-22' parent_category: name: Marketing Services url: https://www.g2.com/categories/marketing-services --- # Focus Lab Reviews **Vendor:** Focus Lab **Category:** [Branding Agencies ](https://www.g2.com/categories/branding-agencies) **Average Rating:** 4.9/5.0 **Total Reviews:** 41 ## About Focus Lab Focus Lab is a global B2B brand agency helping companies solve complex brand challenges with clarity, strategy, and world-class creative. Since 2010, we’ve partnered with 600+ organizations — from early-stage startups to enterprise teams navigating rebrands, M&A, and IPO moments. Our portfolio includes brands like Marketo, LaunchDarkly, Frame.io, Braze, Crossbeam, Deputy, Outreach, Salesloft, Adobe, and Udacity. Our strategy-led projects feature weekly deliverables, transparent communication, and an all-senior team built for the unique demands of B2B. We offer comprehensive brand services across five core disciplines: Brand Strategy: Brand architecture, positioning, qualitative research, discovery audits, competitive and audience analysis, workshops, and interviews. Visual Identity: Logo design, brand guidelines, color palette development, typography, iconography, product visualization, and art direction. Verbal Identity: Voice and tone, messaging frameworks, storytelling, tagline creation, values and internal messaging, and verbal audits. Interactive Design: Prototyping and wireframing, interactive copywriting, site architecture, UI kits/design systems, and full website design. Brand Activation & Retainers: Ongoing design and marketing support including event materials, campaign graphics, social media assets, sales decks, illustration, print collateral, and custom web pages. Retainers function as a force multiplier for in-house teams, delivering consistent, on-brand creative at speed. Our project options are flexible and designed around business needs: early-stage branding (6+ weeks), brand refreshes (9+ weeks), and full-scale rebrands (12+ weeks). Clients choose Focus Lab for our proven B2B branding playbook: weekly delivery cadence, direct access to senior specialists, deep experience across SaaS and technology, and our commitment to S.A.U.C.E. — Seek to Achieve Unforgettable Customer Experiences. It’s how we build brands that are strategically grounded, visually exceptional, and ready to drive growth. Ready for a brand that moves your business forward? Let’s connect. ## Focus Lab Pros & Cons **What users like:** - Users value the **expertise and collaboration** of Focus Lab, ensuring a unified brand transformation process. (8 reviews) - Users value the **outstanding team collaboration and creativity** at Focus Lab, enhancing the project experience significantly. (7 reviews) - Users commend the **strong partnership** with Focus Lab, resulting in effective collaboration and impactful brand transformation. (6 reviews) - Users commend the **clear communication** from Focus Lab, appreciating their responsive and warm interactions throughout the process. (5 reviews) - Users commend the **collaboration** at Focus Lab, enhancing creativity and efficiency throughout the project process. (4 reviews) - Users commend Focus Lab for their **thorough understanding** of client needs, fostering confidence throughout the branding process. (4 reviews) - Users commend Focus Lab for their **unwavering commitment** to client success, consistently delivering exceptional branding results. (3 reviews) - Efficiency (3 reviews) - Users commend the **expert guidance and collaborative process** of Focus Lab, enhancing their rebranding experience significantly. (3 reviews) - Expertise (3 reviews) **What users dislike:** - Users note that the services of Focus Lab are **expensive** , but many find the investment justified by the results. (3 reviews) ## Focus Lab Reviews ### 1. I would work with them again in a heartbeat **Rating:** 5.0/5.0 stars **Reviewed by:** Todd S. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Focus Lab?** They were extremely easy to work with, detail oriented and understood our customer deeply. They went above and beyond throughout the whole process. They did not just stay surface level on our product, the amount of research they did was incredibly impressive. **What do you dislike about Focus Lab?** Really, we had no downsides. I guess it's a bit on the expensive side but you get what you pay for and it is well worth it. I would go with them again in a heartbeat. **Recommendations to others considering Focus Lab:** Make sure you have someone on your team fully dedicated to working with them on the project. They are great, but if there is no owner within your company, it will slow down the process and you'll go around a bit in circles. This really isn't on Focus Lab, moreso on you as the client. Pick an owner of the entire project that can get your internal team aligned. **What problems is Focus Lab solving and how is that benefiting you?** Our company was growing fast, but we did not have a clear identity in the market. We had product, customers, and momentum. What we did not have at the time was a cohesive story or visual identity. They helped us develop a brand, identity, and mission that actually resonated with our customers. A point of view we could stand behind that resonated with our team and our customers. They also helped us turn our vague ideas and thoughts into graphics, visuals and typefonts that represented us. I credit a lot of our success to that work. We went from being the software company of record to the trusted partner our customers brought into their business. We stopped being the vendor at the bottom of a purchase order and started being the people they called when something mattered. We worked closely with them up until the day we got acquired, and highly recommend them. ### 2. The #1 B2B Brand Transformation with Focus Lab: Expert Team, Rock-Solid PMs, On-Time Delivery **Rating:** 5.0/5.0 stars **Reviewed by:** Philip L. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2026 **What do you like best about Focus Lab?** Focus lab has the skilled experts who are the best in their craft. Brand Strategists, Project Managers, Design Leads, Writers, Marketers and more. Unlike other agencies, Focus Lab didn't just start sprinting on design visuals based on our interpretation of our vision for the company. Focus labs infiltrated our company. Interviewed our ideal customers, interviewed our executive team, interviewed pivotal members of the company in different departments. Focus Lab had us create a core team that was going to drive and own this project on our end to create a partnership that wasn't one-sided. We had to own the end result as well. If you want a true brand transformation then the Agency and the Core Team need to be unified. If you don't make the time to do thorough reviews then expect to underdeliver for the Agency. I loved the accountability from project managers (Mason Hawkins is a rockstar PM!). Also the group workshops, weekly internal and external reviews, and timely deliver every Friday on work was impressive. We had an extensive and aggressive timeline with a ton of work... but that didn't stop Focus Lab from being extremely dialed in on keeping our timeline up-to-date and on track. If you have a desire to reimagine your brand with a voice and visual feel that aligns with you aspirations as a business then Focus Lab will deliver and be the perfect partner for you. Invest in your brand and invest in the best talent. The ROI will be 10-100x what you pay in the long term. Guaranteed. **What do you dislike about Focus Lab?** Nothing not to like. They keep you honest with your scope of work. Can always extend or reevaluate your needs at any point in the project. **Recommendations to others considering Focus Lab:** If you can make the investment, don't bother looking anywhere else. The communication skills, passion to do right by the customer, flexibility and realism you get from the Focus Lab team is completely transparent. I appreciated the push and pull on ideas, which delivered on giving our company the best version of ourselves that we would of been unable to do on our own. Focus Lab has set a new foundation for our business with the long-term vision of the company set as the nucleus THEN the brand wrapped around it with a bow. Highly recommend working with Focus Lab, they are the real deal. **What problems is Focus Lab solving and how is that benefiting you?** Focus Lab delivered on a world-class brand transformation for our company, Seamless. As a high-growth B2B SaaS business you often get so focused on delivering revenue for your business that items that don't deliver a direct ROI often get left behind. Brand for us was often an afterthought. We made improvements year of year, but we never accelerated beyond our original vision when the company started 10 years ago. The software and business transformed TREMENDOUSLY, but the brand was relatively a refresh of the original concept. In 2025, we made a decision that we needed to hire the #1 B2B Branding Agency in the world. We remembered Focus Lab had delivered Salesloft's incredible rebrand that was a pivotal part of their $2.3B Valuation post project. However, before making any decisions, I went ahead and read "Conquer Your Brand: Build a B2B Brand That Customers Love and Competitor's Envy" written by Focus Lab CEO, Bill Kenney. Knowing how our business operates, I was completely sold on the process and the expertise from their team. It was the perfect fit for what we needed. I finished reading his book and 2 days later, I pitched a 40+ slide deck to our executive team. We went through formal RFP process, interviewed the best of the best agencies and did our due diligence and even after that process. The expertise, communication, and passion for executing for B2B businesses was uncomparable from Focus Lab. They were the perfect agency hire for us. Focus Lab was the easy decision and I'm so ecstatic with the end result. There rebrand has completely transformed how our employees, users, customers, and prospects look at our company. We finally have a brand that 100% reflects our businesses values and vision. ### 3. Exceptional Rebranding, Rigorous yet Effective Process **Rating:** 4.5/5.0 stars **Reviewed by:** Clare S. | VP of Marketing and Communications **Reviewed Date:** January 26, 2026 **What do you like best about Focus Lab?** Focus Lab brings depth to both strategy and execution. Their ability to translate a pretty ambitious internal vision into a clear, ownable, and scalable narrative and visual identity was the differentiator for us. Their process is structured, collaborative, and grounded in research, which was important to us given our diverse group of opinionated stakeholders. :) The quality of both the verbal identity and the visual system exceeded expectations, and the team operated as true partners rather than a handoff-style vendor. They helped us articulate not just what we do, but who we are and where we’re going. **What do you dislike about Focus Lab?** Focus Lab had a defined process and operating rhythm, which is part of what makes them good, but it did feel rigid at times. I believe they've changed their model a touch since we worked with them to be more flexible, but clients who need more iterative cycles, additional downstream execution support, or non-standard deliverables may find themselves wishing for more flexibility. Not a deal-breaker, but something to be aware of and talk to them about. **What problems is Focus Lab solving and how is that benefiting you?** We engaged Focus Lab to help us rebrand during a period of significant evolution for our company, including positioning for our new services, new audiences, and an ambitious new category narrative. They helped us: 1. Clarify our positioning and strategic story 2. Build a cohesive verbal identity (voice, messaging, language) 3. Create a modern and scalable visual identity system 4. Align leadership around a shared narrative and brand direction The result is a brand that is clearer, more credible, and easier for internal teams to operationalize across marketing, product, and sales. ### 4. Outstanding Branding Partner with Exceptional Communication **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin M. | Head of Demand Generation, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Focus Lab?** I genuinely appreciate Focus Lab's ton of experience in the design and branding field, as well as their multiple in-house experts who handle specific design tasks. Their incredible messaging and brand guidelines exercises help us present our brand through wording and design. Their work is pivotal in refreshing our brand messaging, refining our content, assets, and design to resonate with our target market. I love their exceptional communication, as they are VERY responsive, handle criticism well, and provide detailed context to their work, which eliminates any confusion over tasks, design work, or deliverables. I also appreciate their timely delivery, as they've consistently hit deadlines for design assets like paid search ads and product launches with high-quality results. Additionally, the shared Slack channel makes communication very efficient. **What do you dislike about Focus Lab?** Nothing at all. **What problems is Focus Lab solving and how is that benefiting you?** Focus Lab helps us revise branding and messaging, increasing conversions and awareness. Their expert team delivers content and designs precisely for our audience, enhancing our industry presence. Their communication is excellent, ensuring deadlines are met with clear deliverables. ### 5. The Best in the Business! **Rating:** 5.0/5.0 stars **Reviewed by:** Scott B. | Chief Executive Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Focus Lab?** They are an extremely talented group of creative minds. I appreciate how they challenge us to think differently, which has led to some awesome breakthroughs for how we present our brand. They have a great process that really gets to the heart of what we're trying to achieve. **What do you dislike about Focus Lab?** There is nothing I dislike about the Focus Lab team, except that I don't get to spend more time with them :) **Recommendations to others considering Focus Lab:** I'd hands down recommend Focus Lab to any B2B company looking to build the best brand. They are the best in the business. **What problems is Focus Lab solving and how is that benefiting you?** Focus Lab provides best-in-class design and branding services. We've had the pleasure of working with their team for over a decade, and they have been instrumental in helping us craft our brand, including our online and offline presence. They are a true extension of our team when it comes to anything brand or design. ### 6. A genuine partnership led by Focus Labs unmatched strategy and expertise **Rating:** 4.5/5.0 stars **Reviewed by:** Nick D. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Focus Lab?** People first approach rooted in a strategic process defined by clear goals. **What do you dislike about Focus Lab?** There is nothing to dislike about Focus Lab **Recommendations to others considering Focus Lab:** Be prepared to commit to the process from concept, development, delivery, application and beyond. Branding is a constant and endless journey and they are experts at helping you navigate that journey. **What problems is Focus Lab solving and how is that benefiting you?** Brand solutions that resonate and differentiate. Focus Labs has helped our organization successfully redefine and reposition our brand to reflect and articulate who we are today, why we do the work we do, how we do it and where we want to go in the future. ### 7. Focus Lab Brand Support - Outstanding **Rating:** 5.0/5.0 stars **Reviewed by:** Marcus F. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2025 **What do you like best about Focus Lab?** They’re just easy to work with. The process is structured but never rigid. The team is friendly, fun, and genuinely engaged—they care about the work and how it grows over time, not just delivering a logo and walking away. It felt like working with a partner, not a vendor. **What do you dislike about Focus Lab?** Nothing - it's been smooth sailing since the beginning. **Recommendations to others considering Focus Lab:** Start with a conversation. That’s all it takes to get it. From the first call, you’ll understand why Focus Lab isn’t just another agency—they get it, they get you, and they know how to build brands. If you’re serious about your brand, talk to them. **What problems is Focus Lab solving and how is that benefiting you?** Focus Lab helped us cut through the noise. In a crowded, complex market, they reshaped how Yonda looks, feels, and shows up to our audience. Working closely with our Head of Brand & Marketing, they brought clarity, consistency, and impact to our brand. The result? We look the part, sound the part, and attract the right people. Their work didn’t just make us look good—it sharpened our positioning and gave us the tools to confidently own our space. ### 8. GigSalad Highly Recommends Focus Lab **Rating:** 5.0/5.0 stars **Reviewed by:** Mark S. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2025 **What do you like best about Focus Lab?** They care about their client. It's personal. They will not be satisfied unless they deliver excellence. **What do you dislike about Focus Lab?** There is not a single thing I could say about Focus Lab that's the least bit negative. We liked everything about Focus Lab. **Recommendations to others considering Focus Lab:** Be prepared to work. The client must do their part. It's about collaboration. **What problems is Focus Lab solving and how is that benefiting you?** GigSalad was a thriving nineteen year old business in spite of having no brand. Oh do have one now. Thanks, Focus Lab. ### 9. Working with Focus Lab was the most rewarding experience of my career **Rating:** 5.0/5.0 stars **Reviewed by:** Calvin U. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2025 **What do you like best about Focus Lab?** Brand. Partnership. Process. People. They get "brand" on a whole different level. Focus Lab takes the time to really understand your goals, and work through the whole process, from brand strategy through creative execution as a true partner. The whole process leaves you feeling very confident in every decision. It is an understatement to say that any company, any person, that gets the pleasure to work with Focus Lab will end up better for it. As a in-house creative working with an external agency on a rebrand, I couldn't imagine working with a more talented, genuine, and kind group of people. It was not only rewarding, but a lot of fun. **What do you dislike about Focus Lab?** Nothing! There is absolutely nothing to dislike. I wouldn't have changed a single thing about their process, their work, their people. It's all gold. **Recommendations to others considering Focus Lab:** Look no further. Just do it. Trust their process, it works. **What problems is Focus Lab solving and how is that benefiting you?** We worked with Focus Lab on a comprehensive brand overhaul following a merger. We needed all the things that fuel a successful brand – strategy, voice, tone, and creative. They delivered. We now have a comprehensive brand (we all love) to take us into future. ### 10. The joy was in the journey, and the brand creative results! **Rating:** 5.0/5.0 stars **Reviewed by:** Karen B. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2025 **What do you like best about Focus Lab?** Senior creative talent and collaboration **What do you dislike about Focus Lab?** It took some adjusting to work around asynchronous creative delivery vs live creative presentations. Focus Lab shared the why behind their proven approach, and our team found the right rhythm and internal review cadence to make it work. **Recommendations to others considering Focus Lab:** Have a clear brief and roles & responsibilities on your internal team going into the process -- and then trust the Focus Lab process. It's refreshing when an agency knows what they excel at and focuses on producing the best work, and B2B branding is what they do REALLY well. **What problems is Focus Lab solving and how is that benefiting you?** Following a merger and acquisition, and a shift from being a single product company to a multi-product suite, we needed a new brand strategy and visual identity to match our unified business and product strategy. More than that, we needed an elevated brand that fit the enterprise customers we serve today and aim to attract tomorrow. Focus Lab helped us develop that new brand strategy, visual identity and voice, and website design -- and they absolutely nailed it! ### 11. Best of the best **Rating:** 5.0/5.0 stars **Reviewed by:** Carrie C. **Reviewed Date:** February 08, 2025 **What do you like best about Focus Lab?** The people! The collective creativity, clarity, candor and collaboration were outstanding. I would work with anyone and everyone from the Focus Lab team again. Acting as the project manager, I felt supported and guided at every milestone - very important so that I could enable our team to act swiftly and make decisions with clear direction. **What do you dislike about Focus Lab?** We didn't dislike anything. Working asynchronously on a few of the key deliverables, took some adjustment, but with open communication, we made a few adjustments in the delivery and review of the work, to make it fitting for our expectations and cross-functional needs. **What problems is Focus Lab solving and how is that benefiting you?** We partnered with Focus Lab to refresh the Totango brand following a merger and acquisition. Given these events, we had the pivotal opportunity to re-establish the Totango brand as the leader in customer-led growth - aligning our visual and verbal identifies with our overall category positioning. ### 12. Redefining TV advertising. **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff F. | Advisory Board Member, Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2025 **What do you like best about Focus Lab?** The team and the proess. The team: Focus Lab consists of a group of multi-talented group brand strategists, designers, producers, motion graphic artists, creative directors, website developers, copywriters and UI designers to name a few. The Process: Focus Lab brings an agile process delivering work weekly with an expectation that their client holds up their end of the project - internal alignment and timely feedback **What do you dislike about Focus Lab?** The process wont work for all, see recommendations below. Working with Focus Lab needs to be seen as the #1 priority across the company and CEO, this is true of any brand reinvention, whether you work with Focus Lab or any other partner. **Recommendations to others considering Focus Lab:** As mentioned, some companies and leadership wont be comfortable with the agile process -ie the client project leader needs buy-in from the CEO that 1. The initiative is the #1 priority across the company 2. The project leader (ideally the CMO) has the ability to direct weekly alignment and feedback from internal senior leaders. This is true of every successful rebrand and company reinvention. **What problems is Focus Lab solving and how is that benefiting you?** I hired the Focus Lab team to evolve the Madhive brand. To redefine TV advertising. To guide a complete rebrand evolving from a niche, unknown company to a leader in CTV, building out the strategic positioning that led to a $300MM strategic investment from Goldman Sachs Asset Management; evolving the company with a clear vision, purpose and mission. ### 13. An agency that gets it more than right **Rating:** 5.0/5.0 stars **Reviewed by:** Carly C. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2024 **What do you like best about Focus Lab?** What I appreciate most about Focus Lab is their exceptional people, clear communication, and seamless process. I’ll never forget something that was said during our initial call when we were evaluating Focus Lab as an agency partner: "If you don’t like a process, you won’t enjoy working with us." That statement turned out to be spot-on—in the best way possible. Their process was not only streamlined and easy to follow, but also consistent and reliable, making every step of our collaboration smooth and effective. Throughout our work together, I learned invaluable lessons that I continue to apply in my role every day. The expertise and structure Focus Lab brings to the table are unmatched, and they’ve left a lasting impact on me and my career. **What do you dislike about Focus Lab?** Honestly, nothing negative to say about Focus Lab. You could argue that they are expensive, but I would pay over and over to get the level of attention to detail, expertise, and talent on any brand I'm responsible for building and growing in the future. **Recommendations to others considering Focus Lab:** Come prepared to engage and spend time on your brand and business. Because they aren't messing around! You'll be SO glad you did. **What problems is Focus Lab solving and how is that benefiting you?** The challenges we initially brought to Focus Lab as a brand-led B2B organization appeared, at first glance, to be relatively straightforward. However, Focus Lab helped us uncover that brand runs much deeper. They guided us through a process of ladscape analysis and discovery, revealing underlying complexities within our brand and organization that needed attention. Rebranding—or brand building—goes far beyond simply updating a logo or choosing new colors; it’s about addressing the core elements that define who you are as a business. The Focus Lab team are experts in understanding the complexities of brand. The thoughtful, structured approach that Focus Lab led us through allowed us to peel back the layers and uncover insights we would never have considered. This process not only helped us strengthen our brand, but also positioned us for sustainable growth and alignment inside and out of our organization. ### 14. Perfect for a startup **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2025 **What do you like best about Focus Lab?** They were able to really understand our needs and vision, while still bringing in their branding expertise to make sure it would really shine. They explained all of their choices in depth, and often gave us multiple examples to review for each stage, which was really helpful. **What do you dislike about Focus Lab?** Nothing comes to mind - we picked them because we were confident in their ability to help us based on their previous work. **What problems is Focus Lab solving and how is that benefiting you?** Focus Lab helped us re-imagine our brand from the ground up. As a small startup, having the extra help was amazing. We're incredibly happy with the results. ### 15. The best project I've ever been a part of thanks to Focus Lab **Rating:** 5.0/5.0 stars **Reviewed by:** Will D. | VP, Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Focus Lab?** They're fun, creative, and collaborative. They also manage you very well -- if you follow their process, you'll get things done on time and be thrilled with the result. **What do you dislike about Focus Lab?** Nothing. Seriously. They're great to work with and I loved the process. **What problems is Focus Lab solving and how is that benefiting you?** We went through a full rebrand, including visual identity, verbal identity, and product positioning. We are a smaller player selling something innovative and different to large enterprise brands, and our brand didn’t match the tone or excitement of what we sell. We wanted a firm that had expertise in our space (tech/SaaS) with a proven track record of high-quality work. The new rebrand just launched, but we're already seeing increased branded traffic, lots of positive discussion and feedback from internal and external stakeholders, and a higher velocity of deals advancing through the funnel thanks to clearer, confident messaging. ### 16. A "Wow!" Experience From The Start **Rating:** 5.0/5.0 stars **Reviewed by:** Charles G. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2024 **What do you like best about Focus Lab?** Their communication was outstanding – they were incredibly responsive and always kept us in the loop. But what really impressed us was their commitment to understanding our brand. They went above and beyond, conducting thorough competitor analysis and customer surveys to ensure our new visual identity truly stands out in a crowded market. The result is a brand that perfectly captures our unique value proposition and resonates with our target audience. **What do you dislike about Focus Lab?** Focus Lab's services are not cheap. However, for us, it was absolutely worth it. Their expertise and the quality of their work were exceptional. Focus Lab helped us boost leads and LTV, rebrand our company in a way that attracted an upgraded customer base, streamline our marketing efforts and save us hours each week, and develop a website that converts at twice the rate of our old one. In the end, the value we received far exceeded the cost. **Recommendations to others considering Focus Lab:** Focus Lab's strategic thinking is what sets them apart. They don't just design something that looks good; they create a brand identity that strategically positions you for success in your market. I was blown away by their insights and their ability to translate our vision into a powerful brand. Highly recommend! **What problems is Focus Lab solving and how is that benefiting you?** We partnered with Focus Lab several years ago for a complete brand redesign. The impact was immediate – we saw an increase in conversions and our average deal size grew substantially. Focus Lab's designs truly captured the essence of our brand and resonated with our target audience. Since then, we've continued to rely on their expertise for various marketing materials, including stunning brochures and engaging email templates. We're currently collaborating with them on a comprehensive website refresh, and we're confident that they will deliver another exceptional outcome. We're incredibly impressed with Focus Lab's creativity, professionalism, and dedication to their clients ### 17. Working with Focus Lab has been the best marketing decision we've made as an organization. **Rating:** 5.0/5.0 stars **Reviewed by:** Charley T. | Senior Business Advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2024 **What do you like best about Focus Lab?** The people and their unique ability to do two things the same time: 1. Consistently communicate with clarity and warmth. 2. Challenge you to be open to creating something truly special. **What do you dislike about Focus Lab?** At this point, I've worked with them on multiple companies I've founded and I continue to choose them over their competitors. But I will at least say you need to take seriously the budget allocation as their time is not cheap and deservedly so. **Recommendations to others considering Focus Lab:** If you're looking for a team that has the experience and credibility to create top tier brands but also has the feel of a hometown shop - that's why I keep coming back. I want to believe that a company actually gives a shit about what I'm trying to do and that I'm not another nameless client, but I also never want to sacrifice on quality. That's why I think they are the best. They do both and they do it with joy. **What problems is Focus Lab solving and how is that benefiting you?** Creating a modern brand that still feels both timeless and approachable. The distinct boost to our perception because of our updated design has directly benefited our recruitment efforts as well as networking and negotiating with new vendors, not to mention our client-facing efforts. We stand out now in a way we never did before. ### 18. It's a brand journey to enjoy! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Focus Lab?** Their process is predictable and their team is creative, flexible and great to partner with. **What do you dislike about Focus Lab?** I'd like to see a bit more of the customer validation in their process, or have them help us to get it. **Recommendations to others considering Focus Lab:** It's a partnership from day 1, so you have to set aside the time and resources on your team to get the full benefit of the process. They will push you, ask great questions and challenge you on coming up with the right story and brand image to match it. It's fun, rewarding and a lot of work! **What problems is Focus Lab solving and how is that benefiting you?** Our company was experiencing great growth but we still looked like a start up. We needed a partner that could keep the essence of our mission to serve sellers, while upgrading our brand to a "lifestyle brand" that would resonate with Fortune 100 customers we were serving. That's where Focus Lab came in and we went on journey together to capture teh essense of our brand, enroll our employees in the excitement and launch with a big bang! ### 19. Strategic B2B Brand Agency **Rating:** 5.0/5.0 stars **Reviewed by:** Marissa H. | VP Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2024 **What do you like best about Focus Lab?** They did an excellent job of discovery - digging into what makes us who we are and what sets us apart. They're exceptionally skilled with brand design work, but even more so, they are strategists. They delivered us a strategic, unified, cohesive brand system that helps showcase who we are. **What do you dislike about Focus Lab?** Honestly it was a very smooth process and no downsides to note. **Recommendations to others considering Focus Lab:** If you're looking for the best of the best, Focus Lab should be your agency of choice. They're really masters of their craft and deliver excellent, strategic work. **What problems is Focus Lab solving and how is that benefiting you?** We worked on our brand refresh with Focus Lab because we wanted our brand to match our current company growth and set us up for the next phase. We wanted a more enterprise level, bold, yet still human visual and editorial brand and they gave us just that. ### 20. love focus lab **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2025 **What do you like best about Focus Lab?** very creative. i enjoyed working with them **What do you dislike about Focus Lab?** project scoping & pre-project education could have been more comprehensive **What problems is Focus Lab solving and how is that benefiting you?** helped us rebrand ### 21. Incredible B2B Branding Results from an Impeccably- Honed Process **Rating:** 5.0/5.0 stars **Reviewed by:** Nathan N. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2024 **What do you like best about Focus Lab?** Incredible people using an incredible process to create impactful brand work that can have a tangible benefit to a businesses bottom line. **What do you dislike about Focus Lab?** I do think that for some people the rigidity of the process and feedback gathering can be a challenge. If a leader is used to being coddled when it comes to design-specific decisions, it can be a shock to the system to work with such a laser-focused team that doesn't invest time in circutous thinking. **Recommendations to others considering Focus Lab:** If price is a consideration, know that if you go with the cheapest branding option, you will end up paying more down the line as you seek to improve, refresh or better hit the mark with your branding. I would consider our project to be on the more difficult end of branding projects in terms of stakeholder buy-in. Had we gone a different route than Focus Lab I am not convinced that the project would have been a success and I can see a world in which the new branding never fully launched. **What problems is Focus Lab solving and how is that benefiting you?** I was managing a rebranding project with some very specific constraints. The business and industry had evolved and our core brand had not (nor had it ever really had the brand investment that it needed). The project was high visibility (as almost any branding project is) and needed some specific work to set the foundation of how brand change would work and benefit the company. Focus Lab was able to deliver on each of those and our project was a resounding success. ### 22. Successful Rebrand **Rating:** 5.0/5.0 stars **Reviewed by:** Clint W. | Strategic Business and Innovation Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Focus Lab?** From the outset, working with Focus Lab met my expectations (and they were HIGH, as I've worked in the design industry for over a decade). The team came on board and did exactly what they said they'd do - guide the company based on clear and defined goals and objectives. And they never waivered, even when faced with disparate feedback from the company's executive leadership team. Focus Lab was a true guide in our story, and the results were nothing short of amazing. **What do you dislike about Focus Lab?** There were no downsides. The organization is expertly run, with the right people holding the right positions, and authority given to those people to make key decisions that led to a successful project. **Recommendations to others considering Focus Lab:** If you're looking for a company that is highly-positioned in the branding space, Focus Lab should be your only call. You'll be met with professionalism at every turn. Decisions are not made based on feelings, but on data and goals that are agreed upon at the outset of the project. **What problems is Focus Lab solving and how is that benefiting you?** Focus Lab successfully helped the company (where I was previously employed) to accomplish a re-brand which had been attempted internally THREE times over five years. ### 23. Excellent process. Amazing results. **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin J. | Design Director, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2024 **What do you like best about Focus Lab?** Process: Focus Lab has a strong process that involves their clients every step of the way and is very attentive to feedback. Velocity and Quality: They rapidly iterate through concepts to the final direction while maintaining high quality. Customer Focus: They felt like a natural extension of our team. Truly a great group of people to work with. **What do you dislike about Focus Lab?** I can't think of any. They were a joy to work with. **What problems is Focus Lab solving and how is that benefiting you?** I partnered with Focus Lab for a brand design project to launch Stitch Data. As the head of a small design team, we lacked the bandwidth and expertise to handle the design and launch of our product experience, website, and brand visuals within a short timeframe. After an exhaustive search, we chose Focus Lab, and they exceeded our expectations from the first conversation. Focus Lab's customer-first approach was evident as they took the time to thoroughly understand our goals, company, and team. Their well-structured process allowed for deep investigation while maintaining velocity and quality. With each iteration, they ensured all feedback was considered, guiding us to a truly memorable brand identity. The designers at Focus Lab collaborated closely with our team while building our visual brand guidelines, enabling us to implement the identity rapidly and create a cohesive brand design experience - from website to product UX. ### 24. Got it right with Focus Lab – the secret SAUCE **Rating:** 5.0/5.0 stars **Reviewed by:** Neil C. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Focus Lab?** Rebranding is a risky endeavor for a CMO. Get it right and you’re a hero. Get it wrong, and you’re… in trouble. Fortunately, I chose Focus Lab for our B2B rebrand project and I couldn’t be happier. Sure, they’re experts at branding. But they are also experts at taking their clients along for the journey with a proven process. They helped me avoid pitfalls like design by consensus. I respect that they always told me what I needed to hear versus just telling me what I wanted to hear. The project outcome was much better as a result. When I introduced the new brand to the company, the reactions were overwhelmingly positive. “It feels just like us and something we can all rally behind” is what I heard consistently. Focus Lab captured the essence of who we are, and what we’re about with a bold visual identity and narrative. We could never have done this on our own. It has helped our business in many ways and we’ve never looked back. Highly recommended without hesitation. **What do you dislike about Focus Lab?** Nothing. We worked with brand support to help bring the brand to life beyond the initial rollout. This was very helpful as we had limited in-house creative design resources. **Recommendations to others considering Focus Lab:** Talk to Focus Lab. Their expertise shines from the very first call. **What problems is Focus Lab solving and how is that benefiting you?** Our company was in need of a rebrand. We compete in a crowded market where companies look and sound the same. We wanted something bold that would help differentiate ourselves in the market while bringing out our personality to help with hiring and retaining talent. ### 25. If your rebrand is a BFD, then you can't afford to not use Focus Lab. **Rating:** 5.0/5.0 stars **Reviewed by:** Casey C. | CMO, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2024 **What do you like best about Focus Lab?** Beyond having really talented people and strong B2B experience, we love their operating model of weekly deliverables and reviews. It really fit with how we operate and allowed us to move quickly and iterate throughout the process. As a result, significantly accelerated our timeline while delivering a high quality result. **What do you dislike about Focus Lab?** There really isn't much to not like about the experience with Focus Lab. Rebranding can be hard and expensive, especially if you are changing the name. If you're an early-stage company with limited budget, their new Odi offering may be way to go. **Recommendations to others considering Focus Lab:** This is a much better option than a big, stuffy branding agency if you care about the process and want to make sure you create the best new identity possible. **What problems is Focus Lab solving and how is that benefiting you?** To fuel the next stage of hyper-growth for Gtmhub, we recognized the importance of a compelling brand as the foundation for long-term growth. The challenges with the current brand included: * The current name and visual identity don’t communicate who we are or what we do * Our offerings are transitioning from a point-solution (OKRs) to a multi-capability platform focused on strategy and execution * We are expanding our go-to-market beyond SMBs to include large enterprises * We are increasingly becoming a global company as we focus on expansion in NOAM and other regions outside of Europe ### 26. Great rebranding service from FocusLab **Rating:** 5.0/5.0 stars **Reviewed by:** Olasunkanmi A. | Web Developer web design, Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2024 **What do you like best about Focus Lab?** They were professional throughout the project timeline **What do you dislike about Focus Lab?** To be honest. They're good. They handle projects professionally. **Recommendations to others considering Focus Lab:** Reach out to Focus Lab whenever you're having issues with rebranding. They are very professional **What problems is Focus Lab solving and how is that benefiting you?** I hired Focus Lab for a rebranding project for my freelance business, SoloExpat, and the experience was fantastic. Their team was consistently supportive, addressing all my questions and keeping me updated throughout the process. Even when we hit some unexpected delays, they quickly adjusted the timeline to keep things on track without sacrificing quality. The rebranding they delivered has truly transformed my business’s image, boosted client engagement and improved the overall user experience. The results have been amazing, and my clients are thrilled. ### 27. Focus Lab is THE go-to b2b SaaS brand agency **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel G. | Co-Founder & COO **Reviewed Date:** May 22, 2024 **What do you like best about Focus Lab?** Focus Lab are highly organized and thoughtful partners that become an extension of your team during the engagement. They leave no detail unturned and provide an A+ partnership experience. **What do you dislike about Focus Lab?** Almost nothing to dislike. They ask hard questions to elicit brand characteristics so it can be a time-intensive endeavor, but that's very warranted! **What problems is Focus Lab solving and how is that benefiting you?** Focus Lab helps any B2B team discover and communicate what really matters about their company through cohesive and powerful brand work. It's extremely hard for 99.9% of us to understand the dark art of brand, yet it's truly one of the 10x, long-term levers at the disposal of marketing teams. Focus Lab will help you discover your purpose, mission, values, and identity and communicate it all in a way that clearly and emotionally resonates with the world. ### 28. I refuse to work with anyone else **Rating:** 5.0/5.0 stars **Reviewed by:** Elizabeth H. | Advisory Board Member **Reviewed Date:** May 16, 2024 **What do you like best about Focus Lab?** Focus Lab is the premier, cream of the crop branding agency. I've worked with them on two large rebrands. My career hinged on the success of both and they have never disappointed me. I can trust them to show up, problem solve, and develop world class brands that are wildly differentiated in the market. With something as risky and as expensive as a rebrand, Focus Lab is my go-to. They're equitable, invested in your success, and caring. **What do you dislike about Focus Lab?** Nothing. There is not one thing I don't like about Focus Lab. My only wish is that I could use them for more than just branding. But, that's me being selfish. It's hard to say goodbye to them when the project is done! **What problems is Focus Lab solving and how is that benefiting you?** Rebrands, rollouts, design, positioning, brand strategy, branded mission, vision, value creation. ### 29. Solid value for startups! **Rating:** 3.5/5.0 stars **Reviewed by:** clare b. **Reviewed Date:** November 05, 2024 **What do you like best about Focus Lab?** The branding / visual identity deliverables **What do you dislike about Focus Lab?** They weren't comfortable designing for the goal/audience, wanted in-the-weeds design preferences and more micro-management-type guidance **What problems is Focus Lab solving and how is that benefiting you?** Focus Lab offers accessible design services to early-stage companies like ours, and we benefitted from their design expertise. ### 30. A bunch of smart humans that really know what they're doing. **Rating:** 5.0/5.0 stars **Reviewed by:** Meagan H. | VP of Marketing **Reviewed Date:** May 31, 2024 **What do you like best about Focus Lab?** Their process and the people were amazing. **What do you dislike about Focus Lab?** There isn't much to dislike, I think it would have been good to get more facetime with their stakeholders, but that's likely always the case. **What problems is Focus Lab solving and how is that benefiting you?** Focus Lab brought so much expertise to the process of rebranding our company and our technology product. The questions we came to them with weren't just, "what should our brand guidelines be?" but thorny questions like, "what is our brand hierarchy? how should our two brands be visually connected while still differentiated? how can these brands scale?". They approached to project with empathy and a clearly defined process that we massively benefited from. And ultimately, we were really happy with the end result. ### 31. Two successful brand launches **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Focus Lab?** The team at Focus Lab was incredibly easy to work with and flexible with scheduling meetings. They consistently delivered assets on time, and the designers demonstrated exceptional talent and provided diverse designs. Their collaborative approach and dedication to quality ensured a smooth and successful process. **What do you dislike about Focus Lab?** While Focus Lab has a structured process they like to follow with all their customers, there were moments when it didn't fully align with our leadership's preferences. However, their flexibility and willingness to pivot allowed us to find a mutually agreeable approach, ultimately leading to a successful collaboration. **What problems is Focus Lab solving and how is that benefiting you?** I have had the pleasure of working with Focus Lab on two successful brand refreshes. Our company faced the challenge of a tired, outdated brand that needed revitalization to compete in the market. Additionally, we needed a compelling story to support our new brand. Focus Lab’s team was highly adaptable, catering to our process and accommodating our extended leadership review cycles. They helped us develop a refreshed brand and craft a narrative that earned leadership approval. Thanks to their dedication and expertise, we delivered two new brands on time, elevating our brand presence and providing the necessary assets for ongoing evolution. ### 32. Focus Lab gave us exactly what we needed. **Rating:** 5.0/5.0 stars **Reviewed by:** Rebekka K. | Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2024 **What do you like best about Focus Lab?** They worked thoughtfully and responsively, open to our feedback at every step. We relied on their expertise to help guide us in the right direction resulting in a lasting brand. **What do you dislike about Focus Lab?** Can't think of a thing! They were great to work with and I'd happily look for another opportunity to work with them again. **What problems is Focus Lab solving and how is that benefiting you?** As Brand Design Lead at Nutshell, we worked with Focus Lab on a tactical rebrand. We came to them having already completed some internal work defining our brand so we were very specific on what problems we needed their help solving. Our ask may have been unconventional but we appreciated their willingness to tailor their approach to the specific needs of our rebrand. ### 33. Best in the business for B2B Branding **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2024 **What do you like best about Focus Lab?** Best-in-class process for guiding large, distributed teams from discovery through execution and launch. They bring an inclusive, yet accelerated approach that enables cross-funtional teams to impact the work, and also meet feedback and unforeseeable challenges with speed and agility that keeps up the momentum across diverse teams. **What do you dislike about Focus Lab?** They are no longer a "best kept secret," which means they are in high demand. **Recommendations to others considering Focus Lab:** Do the internal work to build alignment around the need for a branding effort, and make sure that stakeholders are ready to make it a top priority. Collective engagement and commitment will be key to making sure your team gets the most value from Focus Lab's highly collaborative and accelerated approach. **What problems is Focus Lab solving and how is that benefiting you?** “What I’ve found over the years in brand transformation work is that branding is as much about internal transformation as it is external. While the Focus Lab team excels creatively, the real magic comes through in the partnership and process of working through the challenging discussions and continuous iterations that it takes to get to the best outcome.” ### 34. Rebrand With Confidence With Focus Labs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Focus Lab?** I absolutely loved the structure and pace Focus Labs provided. This is my second time leading a company rebrand and I really appreciated how every week we made progress towards our end deliverables. I also felt way more confident in the why behind every element of our new brand being a part of the process, vs it being more of a black box which was my experience with another agency. Additionally, every person on our account was excelllent to work with! **What do you dislike about Focus Lab?** I have no dislikes, I would work with this agency again. **Recommendations to others considering Focus Lab:** Go for it! It's a lot of work but it's so so rewarding and **What problems is Focus Lab solving and how is that benefiting you?** We worked with Focus Labs to overhaul our entire brand. We worked on everything from design look and feel, to brand voice, to product heirarchy and naming, and everything in between. Our updated brand is rooted in the company we are today and every element provides a cohesive and consistent experience for all who engage with us. ### 35. Top Team and Smooth Rebranding Process **Rating:** 5.0/5.0 stars **Reviewed by:** Henrique C. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2024 **What do you like best about Focus Lab?** What I like best about Focus Lab is their team and how they handle the rebranding process. They keep everything running smoothly and make changes quickly based on feedback. They're open to ideas and really work with you to get the best results. If you're thinking about rebranding, Focus Lab is the team you want on your side. They're professional, creative, and dedicated to making your vision come to life. **What do you dislike about Focus Lab?** You need to good a clear idea of what you want out of your brand. I think this is important for any work with a brand agency. **What problems is Focus Lab solving and how is that benefiting you?** Focus Lab was the agency responsible for our rebrand from dashdash to rows. ### 36. One of the best projects of my career **Rating:** 5.0/5.0 stars **Reviewed by:** Kylie W. | Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2024 **What do you like best about Focus Lab?** The work was consistently of the highest quality, with great range that aided internal discussion in a truly helpful way. The process is well-defined but flexible and revolves around rapid iterations, not dozens of multi-hour strategy sessions with busy execs. **What do you dislike about Focus Lab?** Nothing to dislike. Even when weren't sure about some of the early options and gave vague feedback in the vein of, 'We just don't love it,' they listened, understood what we wanted (even when we didn't) and turned around something we loved. **What problems is Focus Lab solving and how is that benefiting you?** We partnered with Focus Lab on a rebrand in 2023 ### 37. One of the best decisions we ever made. **Rating:** 5.0/5.0 stars **Reviewed by:** Mike M. **Reviewed Date:** May 29, 2024 **What do you like best about Focus Lab?** Very professional. Very punctual with deliverables. Very easy to deal with. Very talented. **What do you dislike about Focus Lab?** That their timeline stretches out over months rather than weeks... but that's what it took to do the job right. **What problems is Focus Lab solving and how is that benefiting you?** My firm, locally.com, needed to rebrand the platform and we interviewed a dozen companies before settling on Focus Lab. Focus spent months interviewing our team and developing a strtaegy for voice, logo, art, and on-site overhauls... it was an amazing experience. ### 38. Great experience, great results with Focus Lab **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2023 **What do you like best about Focus Lab?** Focus Lab team, work product, fully concepted brand idea from narratives to creative to expressions, sense of collaboration, project management. **What do you dislike about Focus Lab?** Nothing to note here - the team truly did an incredible job. **Recommendations to others considering Focus Lab:** Trusting your brand to just anyone is not easy, and there are plenty of agencies offering branding and rebranding services. Thankfully, Focus Lab is not just any agency. Focus Lab stood above the others in our RFP process, and choosing the FL team soon became the only choice. After engagement, trom the early stages of the project to delivering a fully conceptualized brand, Focus Lab was a valued, strategic, reliable partner to Salesloft and I would absolutely use them again. **What problems is Focus Lab solving and how is that benefiting you?** We engaged Focus Lab as part of Salesloft's 2021 rebrand when I worked there. The team at Focus Lab was absolutely amazing to work with, and the end result was a brand that was strong, uniquely identifiable, fully realized, and that reflected the character of the company. From positioning and brand narrative creation, to multi-channel activations and primary/secondary palettes, the final product was top notch and served our brand very well. I would absolutely use Focus Lab again. ### 39. Focus Labs helped us build 2x b **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software **Reviewed Date:** May 31, 2024 **What do you like best about Focus Lab?** Their process is super clear and efficient. **What do you dislike about Focus Lab?** Focus Labs has a specific process that needs to work for your culture. **What problems is Focus Lab solving and how is that benefiting you?** Focus Labs is a talented and experienced branding agency for startups that I've worked with not once but twice. Our second brand has now grown to be used by millions of people a month and is a beloved well reconzied brand. ### 40. Professional, easy experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Focus Lab?** Great design asethetic and streamlined processes for communicating and delivering work. **What do you dislike about Focus Lab?** Turnaround are longer than working with a freelancer. **Recommendations to others considering Focus Lab:** I think Focus Lab is great for branding and for building your initial style guide and branding. **What problems is Focus Lab solving and how is that benefiting you?** Focus Lab is a great branding agency for B2B SaaS. I've worked with Focus Lab at two different companies, and they've always done great work. ### 41. Great team, great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services **Reviewed Date:** May 30, 2024 **What do you like best about Focus Lab?** Great team members who truly care about the outcome - backed by a fantastic project management process. One of the best experiences I've had working with an agency. **What do you dislike about Focus Lab?** Nothing to report here - would recommend without any reservations. **What problems is Focus Lab solving and how is that benefiting you?** Focus Lab helped our team execute a corporate rebrand. - [View Focus Lab pricing details and edition comparison](https://www.g2.com/products/focus-lab/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-23+09%3A05%3A08+-0500&secure%5Bsession_id%5D=cff584a4-4367-4dec-8c1c-9b3aa7a010ee&secure%5Btoken%5D=08099ecc089ff5fe8cdd64f6ed870625129b39dab3f187a5c897b008deebee6c&format=llm_user) ## Focus Lab Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Focus Lab Alternatives - [SmartBug Media](https://www.g2.com/products/smartbug/reviews) - 4.8/5.0 (208 reviews) - [SmartSites](https://www.g2.com/products/smartsites/reviews) - 4.8/5.0 (252 reviews) - [Superside](https://www.g2.com/products/superside/reviews) - 4.5/5.0 (113 reviews)