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Proxy network software acts as an intermediary between an endpoint device and a source from which the user is requesting a service. These intermediary servers then retrieve data from the source on behalf of the user.
Since proxy server software changes public IP addresses, it can be used to change the perceived location of a device connected to the internet or a server. This feature is beneficial to access internet resources that are blocked for certain geographical locations of IP addresses.
These servers can be either software or hardware. The products you see on G2.com are software products, and they are commonly referred to as web proxy servers or, simply, proxies.
Along with enhancing cybersecurity by anonymizing internal IP addresses and more, organizations can utilize proxy network solutions for performance reasons. For instance, web proxy servers are beneficial for caching content to reduce bandwidth usage and increase transfer speeds.
Different types of proxy server solutions are available to meet various use cases. The following are some of the common types.
Forward proxy software
It is the most common type of proxy server and is an intermediary that sits between endpoint devices and the internet. Instead of directly sending a client request to a server, a forward proxy evaluates the request, takes any action, if needed, and then forwards it to the target server on the client’s behalf.
Reverse proxy software
These servers are the opposite of a forward proxy. It again sits between endpoint devices and the internet, forwarding requests from the internet to the users in an internal network. It is typically implemented to increase security and performance.
Transparent proxy software
Also known as an inline proxy, it is essentially a server that intercepts the connection between an endpoint device and the internet. It does not conceal any identifying information about the user but instead sends the requests to the target server by showing it as coming from the user without any modification. This also means transparent proxies pass a user’s IP address to the target server.
Anonymous proxy software
This type of proxy software is used to maintain anonymity while browsing the internet. It’s also known as an anonymizer and tries to make a user’s activity on the internet untraceable. Although the target website administrator can identify an anonymous proxy, it doesn’t pass along the original IP address of the user.
Distorting proxy software
This proxy tool can be viewed as an advanced version of the anonymous variety. Instead of not passing along the original IP address of the user, it passes along a false IP address to the target website. This will give out the impression to the target website admin that the user is from a different geographical location.
Highly anonymous proxy software
This type of system offers the highest level of privacy to users. Along with concealing the user’s IP address from the target website’s admins, it also provides encryption and periodically changes the outgoing IP address.
Datacenter proxy software
This type of proxy software replaces the access point’s IP address with an address temporarily borrowed from a physical data center. This ensures a higher degree of anonymity and lower latency.
DNS proxy software
Domain name system (DNS) proxy software takes requests in the form of DNS queries and then forwards them to domain servers. It stores client queries in the device, which is essentially caching and is useful to increase the speed of data transfers.
Residential proxy software
This type of network proxy provides real IP addresses offered by internet service providers (ISPs). These IP addresses are usually attached to a physical location at a country or city level.
The following are some core features of network proxy solutions.
Content filters: Proxy servers can act as content filters by blocking undesirable outgoing traffic. This feature will benefit organizations that aspire to prevent employees from accessing certain websites or apps at work.
Translation: Companies can use proxy servers to customize their source site for local users by excluding or substituting content with local content. This helps to route traffic from global users to another web server that hosts the web page’s translated content.
Cache data: Caching is the process of temporarily storing frequently accessed data, which can help improve the performance of a website or application. Proxy servers can cache data of websites or applications so that they will load faster for users.
Bypass content filters: Web proxy servers can also be used to bypass certain content filters by helping to change the IP address. However, this wouldn’t work if access to these web proxies is already blocked.
Tunnel traffic: This feature is associated with a type of proxy server called SOCKS proxy. Traffic tunneling enables users to tunnel web traffic to a different server, either to access another network or to avoid filtering.
Network proxy software can enhance security and network performance for organizations. However, the benefits depend highly on the proxy network’s type and configuration. The following are some of the advantages of using proxy network platforms.
Traffic restriction: Proxy network tools can restrict the traffic between a private network and the internet. In other words, these servers can help IT administrators to isolate private networks from the internet. This can reduce the number of public addresses required.
Resource restriction: Similar to restricting traffic, IT administrators can use proxy server tools to limit access of internal network users to internet resources. Simultaneously, they can restrict internet users' access to private network resources.
Security: Proxy network products can help anonymize internal or private network users. For an outsider or a hacker, for that matter, the users of a network are technically hidden behind the proxy server’s IP address. Hackers will also have difficulty accessing specific devices on the internal network.
Privacy: Both individuals and organizations will find proxy servers beneficial to browse the internet more privately. Since proxy networks typically change the users' IP addresses and other identifying information, the target server wouldn’t know who made the web request. This can help keep the browsing habits of users more private.
Data collection: Proxy networks are useful for web scraping, which is the process of extracting large amounts of data from websites. Proxy networks can avoid bot detection and mask repeated visitors by supplying new IP addresses.
IT administrators: IT admins can use proxy services to restrict workplace internet access. They can also limit access to private network resources and improve network performance by data caching.
Data analysts: Analysts and marketers can use residential proxy pools to perform bulk web scraping with a higher success rate.
Alternatives to proxy server software that can replace this type of software, either partially or completely:
Virtual private network (VPN) software: VPNs enable users to connect to private networks securely. Corporate VPNs prevent unauthorized access to private networks and can also encrypt data by inspecting network traffic at the packet level. While proxy servers work only on a single service or application, VPN can secure the entire internet traffic of the user and encrypt it.
Proxy network software products can do basic website blocking or unblocking. They are not as secure as VPNs. The following are some of the challenges that these services experience.
Lack of encryption: Most proxy server products don’t encrypt traffic. This means that it isn’t the best solution for users who aspire to prevent entities like internet service providers from eavesdropping on their internet activities.
Performance issues: Proxy servers, especially free or public, will have noticeable speed fluctuations with the increase in users and requests.
Data tracking: Caching information is basically data collection. If there’s a malicious actor within the organization, they can easily download all stored data and compromise sensitive information. A workaround is to find a proxy server that offers protection against such downloads.
Requirements gathering is the process of understanding what an organization aspires to accomplish using a software product. Along with requirements gathering, buyers should also have a fair understanding of the software purchasing budget.
Since proxy network solutions can be employed for several use cases, buyers should look closer into the problems the company is trying to solve. If they use proxy servers for web scraping, only a certain number of products will fit the criteria. Similarly, if content filtering is the intention, there are other products specifically for this.
Create a long list
Buyers should then create a long list of potential proxy network tools. This initial list can include any product that meets the basic criteria. At this point, instead of trying to find the best proxy tool, buyers should aim to eliminate just the products that don’t offer critical functionality.
Create a short list
Buyers can create a short list from the initial list by eliminating the products that don’t offer the must-have features. It’s also logical to remove products that don’t fit the budget. Some proxy server solutions may also offer advanced features like firewalls, load balancing, authentication, TLS or SSL encryption, and audit logs. If such features are necessary, removing products that don’t offer those features also makes sense at this stage.
Buyers can compare the remaining products based on their functionality, pricing, vendor support, and more. Ideally, this short list should contain five to seven products.
Conduct demos
Attending product demos will help buyers compare the remaining product on the short list. It’s helpful to check whether the product is user-friendly and compare its functionality with other products on the list. Buyers should also utilize product demos to understand the product's user experience, ask questions about the product's functionality, and check whether the product works as advertised.
Choose a selection team
To ensure the right software purchase decision is made, the buyer should assemble a selection team, including IT administrators, IT managers, security professionals, and other relevant stakeholders. This team must consist of professionals who can use the proxy software and check whether it meets the requirements.
Negotiation
After choosing the most suitable proxy server product, buyers should negotiate with the software vendor regarding pricing and discuss other terms and conditions. Buyers can request to lower the price per seat by removing certain optional features. Vendors may also be keen to offer discounts for multi-year contracts.
Final decision
It’s always important to test the network proxy tool on a small scale before proceeding with the purchase. Buyers can ask for free, short-term product trials and make an informed decision. If the selection team is satisfied with the software product, buyers can proceed with the purchasing or contracting process. If not, buyers can return to the short list and re-evaluate their options.