Ascend by Evolv is a conversion rate optimization (CRO) solution that allows marketers the ability to test dozens of hypotheses at the same time, on far less traffic than current A/B and multivariate solutions require, which in turn drives faster insights and business results it automates the testing and experimentation process, allowing marketers to focus on generating ideas for improvement, not on test administration and statistics.
I like the ease of setup and the ability to put in multiple variations of text and images for landing pages.
What do you dislike?
It took a while to figure out how to use it right but with help from the Sentient team we are doing fine.
Recommendations to others considering the product
Spend some time learning how scripting works. Make sure you understand how your landing page program works. Review the results of your experiments to drive further experiments and best practices.
What business problems are you solving with the product? What benefits have you realized?
We need to test displaying multiple variations of text and images on landing pages and to be able to measure the results automatically. This has helped us make better decisions about what images to use and what CTA copy to use to get people to click through.
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