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# Apto vs REthink CRM Comparison - What are their main differences?

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AptoREthink CRM[+ Add Product](#)

Reviews

**Apto** [

3.3/5(37)

](https://www.g2.com/products/apto/reviews#reviews)

**REthink CRM** [

3.3/5(13)

](https://www.g2.com/products/rethink-crm/reviews#reviews)

Pricing

**Apto**
 **$129** per user/month · Apto CRM & Deal Management

**REthink CRM**
 **$99** per month per user · Starting at 

**Pricing Insights**
from reviews

Time to Implement

**Apto**
Not enough reviews yet

**REthink CRM**
5 months

Based on 6 responses

Return on Investment

**Apto**
Not enough reviews yet

**REthink CRM**
Not enough reviews yet

Perceived Cost

**Apto**
$$$$$

**REthink CRM**
Not enough reviews yet

Average Discount

**Apto**
Not enough reviews yet

**REthink CRM**
Not enough reviews yet

 ![Apto](https://images.g2crowd.com/uploads/product/hd_favicon/cb6af507c882174a52efae0cd64ddfd9/apto.svg "Apto")

 ![REthink CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_955bdd47360713388e560e38ef747e13/rethink-crm.png "REthink CRM")

G2 offers free advice on this comparison.

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Pros & Cons

**Apto**
Not enough data

**REthink CRM**
Not enough data

Screenshots

**Apto**
 ![Apto screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/152054/Apto-Prospecting-Console-Screenshot-_5_.png)

**REthink CRM**
 ![REthink CRM screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/8068/ipad_reports.jpg.jpg)

Ratings

Meets Requirements

**Apto**

7.2

7.230

**REthink CRM**

7.0

7.011

Ease of Use

**Apto**

6.5

6.530

**REthink CRM**

5.9

5.911

Ease of Setup

**Apto**

5.7

5.75

**REthink CRM**

6.7

6.76

Ease of Admin

**Apto**

5.7

5.75

**REthink CRM**

7.1

7.17

Quality of Support

**Apto**

6.3

6.329

**REthink CRM**

5.7

5.710

Has the product been a good partner in doing business?

**Apto**

8.3

8.35

**REthink CRM**

6.4

6.47

Product Direction (% positive)

**Apto**

5.7

5.730

**REthink CRM**

6.8

6.811

Features

Real Estate CRM[Hide 58 FeaturesShow 58 Features](javascript:void(0);)

7.0

24

7.7

8

Client Management

Lead Scoring

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Task Management

Marketing Automation

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Third-Party Integration

Not enough data

Not enough data

Platform Features

Contact & Account Management

7.7

23

8.1(won by 0.4)

8

Opportunity & Pipeline Management

7.3(won by 0.1)

19

7.2

6

Task / Activity Management

7.6

20

8.3(won by 0.7)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Listing Management

6.9(tied score)

13

6.9(tied score)

6

Lead Management

7.0

20

7.2(won by 0.2)

6

Forecasting & Reporting

7.3

14

7.7(won by 0.4)

5

Dashboards

7.6

21

8.3(won by 0.7)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Email Marketing

4.4(won by default)

11

Not enough data

Transaction Management

6.7(won by default)

18

Not enough data

CMA Management

7.7(won by default)

11

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Appointment Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Commission Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Agentic AI - Real Estate CRM

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Additional Functionality

Reporting/Analytics

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Segmentation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Lead Distribution

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Property Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

For Real Estate

Not enough data

Not enough data

Client/Property Matching

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Lead Nurturing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Omnichannel Outreach

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Apto](https://images.g2crowd.com/uploads/product/hd_favicon/cb6af507c882174a52efae0cd64ddfd9/apto.svg "Apto")](https://www.g2.com/products/apto/reviews)

Apto

Small-Business(50 or fewer emp.)

47.2%

Mid-Market(51-1000 emp.)

16.7%

Enterprise(\> 1000 emp.)

36.1%

[![REthink CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_955bdd47360713388e560e38ef747e13/rethink-crm.png "REthink CRM")](https://www.g2.com/products/rethink-crm/reviews)

REthink CRM

Small-Business(50 or fewer emp.)

53.8%

Mid-Market(51-1000 emp.)

38.5%

Enterprise(\> 1000 emp.)

7.7%

Small-Business

(50 or fewer emp.)

47.2%

53.8%

Mid-Market

(51-1000 emp.)

16.7%

38.5%

Enterprise

(\> 1000 emp.)

36.1%

7.7%

Reviewers' Industry

[![Apto](https://images.g2crowd.com/uploads/product/hd_favicon/cb6af507c882174a52efae0cd64ddfd9/apto.svg "Apto")](https://www.g2.com/products/apto/reviews)
Apto

Commercial Real Estate

55.6%

Real Estate

38.9%

Retail

2.8%

Legal Services

2.8%

‐

Other

0.0%

[![REthink CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_955bdd47360713388e560e38ef747e13/rethink-crm.png "REthink CRM")](https://www.g2.com/products/rethink-crm/reviews)
REthink CRM

Real Estate

46.2%

Commercial Real Estate

38.5%

Marketing and Advertising

7.7%

Internet

7.7%

‐

Other

0.0%

FAQs

## Apto vs REthink CRM FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between REthink CRM vs Apto?

REthink CRM and Apto are rated identically by G2 reviewers, but REthink CRM is easier to set up while Apto is favored for support and business relationships.

| [REthink CRM](https://www.g2.com/products/rethink-crm/reviews) | [Apto](https://www.g2.com/products/apto/reviews) |
| --- | --- |
| 3.3/5 (13 reviews) | 3.3/5 (37 reviews) |
| — | — |
| 6.7 | 5.7 |
| 5.7 | 6.3 |
| All-in-one data center for commercial real estate, advanced reporting | Customizable, fast data input, strong collaboration features |

### How do the pricing models of REthink CRM and Apto compare?

REthink CRM and Apto are rated at parity for value, with no significant difference in reviewer satisfaction on price or cost.

- **REthink CRM:** Reviewers describe the product as expensive, especially for limited use cases, but appreciate its comprehensive data management.
- **Apto:** Reviewers note that Apto's pricing is high for the level of manual effort required, but value its all-in-one solution for commercial real estate.

### What are the best alternatives to REthink CRM and Apto?

The top three alternatives to REthink CRM and Apto are ClientLook, AscendixRE, and — (no third alternative supported in the data).

| Product | G2 Rating (reviews) | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- |
| [REthink CRM](https://www.g2.com/products/rethink-crm/reviews) | 3.3/5 (13 reviews) | Described as expensive for some use cases | All-in-one data center, advanced reporting |
| [Apto](https://www.g2.com/products/apto/reviews) | 3.3/5 (37 reviews) | High price for manual effort, valued for all-in-one solution | Customizable, fast data input, strong collaboration |
| [ClientLook](https://www.g2.com/products/clientlook/reviews) | 3.6/5 (12 reviews) | — | — |
| [AscendixRE](https://www.g2.com/products/ascendixre/reviews) | 4.3/5 (9 reviews) | — | — |

### Which Real Estate CRM features should I prioritize when comparing REthink CRM and Apto?

Buyers comparing REthink CRM and Apto should prioritize ease of setup, quality of support, ease of use, reporting capabilities, and customization.

- **Ease of Setup:** REthink CRM scores 6.7, Apto scores 5.7.
- **Quality of Support:** REthink CRM scores 5.7, Apto scores 6.3.
- **Ease of Use:** REthink CRM scores 5.9, Apto scores 6.5.
- **Reporting Capabilities:** Both products are frequently cited for advanced reporting and pipeline management in recent reviews.
- **Customization:** Apto is highlighted for its customization and fast data input, while REthink CRM is noted for its all-in-one data center and advanced reporting.

### What are the pros and cons of REthink CRM vs Apto?

REthink CRM's headline strength is its all-in-one data center and advanced reporting, while Apto is praised for customization and collaboration features.

- **REthink CRM strengths:** All-in-one data center for commercial real estate, advanced reporting, increased productivity, and detailed client tracking.
- **REthink CRM trade-offs:** Reviewers cite tedious setup, need for a full-time admin, limited customer support, and high cost for some use cases.
- **Apto strengths:** Customizable, fast and easy data input, strong collaboration, and comprehensive linking of contacts and properties.
- **Apto trade-offs:** Reviewers mention high manual effort for data entry, dated interface, and inconsistent customer support experiences.

### Is REthink CRM or Apto better for small businesses?

REthink CRM and Apto both serve small businesses, but recent reviews highlight Apto's ease of use and collaboration as advantages for small teams.

- **REthink CRM:** No explicit small-business segment share, but reviewers note the need for a full-time admin and mention setup complexity.
- **Apto:** No explicit small-business segment share, but reviewers highlight ease of use, fast data input, and office collaboration as benefits for small teams.

### Which Real Estate CRM platform has better integrations?

REthink CRM and Apto are rated at parity for integrations, with both products supporting integrations but no clear reviewer preference.

- **REthink CRM:** Recent reviews mention integration with Dialpad and connections with team members and programs.
- **Apto:** Recent reviews mention integrations with Salesforce and streamlined setup, as well as linking with email and phone systems.

### How do REthink CRM and Apto compare on customer support?

Apto is rated higher for Quality of Support, with a 0.6-point advantage over REthink CRM (6.3 vs 5.7).

- **REthink CRM:** Reviewers describe support as inconsistent, with some citing helpful customization assistance and others noting unhelpful responses and reliance on articles.
- **Apto:** Reviewers highlight quick, friendly, and helpful customer service, though some mention slow ticket response times and inconsistent support quality.

### Which is easier to implement, REthink CRM or Apto?

REthink CRM is rated higher for Ease of Setup, with a 1.0-point advantage over Apto (6.7 vs 5.7).

- **REthink CRM:** Reviewers note that setup can be complex and may require a dedicated admin, but also mention that the learning process is well-supported by the vendor team.
- **Apto:** Reviewers describe the setup process as involving a learning curve and requiring time investment, with some noting that configuration can be intensive but ultimately beneficial for business processes.

Alternatives

**Apto Alternatives**

 ![ClientLook](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4a2f8eef512eda6438e01e7743192218/clientlook.jpg "ClientLook")

[
ClientLook
](/products/clientlook/reviews)

 ![AscendixRE](https://images.g2crowd.com/uploads/product/hd_favicon/1517227074/ascendixre.svg "AscendixRE")

[
AscendixRE
](/products/ascendixre/reviews)

 ![CoStar Brokerage Applications](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f2bdde07393ba2afa0791b5623260d94/costar-brokerage-applications.jpg "CoStar Brokerage Applications")

[
CoStar
](/products/costar-brokerage-applications/reviews)

 ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown")

[
BoomTown
](/products/boomtown/reviews)

**REthink CRM Alternatives**

 ![ClientLook](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4a2f8eef512eda6438e01e7743192218/clientlook.jpg "ClientLook")

[
ClientLook
](/products/clientlook/reviews)

 ![AscendixRE](https://images.g2crowd.com/uploads/product/hd_favicon/1517227074/ascendixre.svg "AscendixRE")

[
AscendixRE
](/products/ascendixre/reviews)

 ![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail")

[
BoldTrail
](/products/boldtrail/reviews)

 ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown")

[
BoomTown
](/products/boomtown/reviews)

## Apto vs REthink CRM

When assessing the two solutions, reviewers found Apto easier to use and do business with overall. However, reviewers preferred the ease of set up with REthink CRM, along with administration.

- Reviewers felt that Apto meets the needs of their business better than REthink CRM.
- When comparing quality of ongoing product support, reviewers felt that Apto is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of REthink CRM over Apto.