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# Apto vs ClientLook Comparison - What are their main differences?

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Reviews

**Apto** [

3.3/5(37)

](https://www.g2.com/products/apto/reviews#reviews)

**ClientLook** [

3.6/5(12)

](https://www.g2.com/products/clientlook/reviews#reviews)

Pricing

**Apto**
 **$129** per user/month · Apto CRM & Deal Management

**ClientLook**
Free Trial

**$59** per month

**Pricing Insights**
from reviews

Time to Implement

**Apto**
Not enough reviews yet

**ClientLook**
Not enough reviews yet

Return on Investment

**Apto**
Not enough reviews yet

**ClientLook**
Not enough reviews yet

Perceived Cost

**Apto**
$$$$$

**ClientLook**
Not enough reviews yet

Average Discount

**Apto**
Not enough reviews yet

**ClientLook**
Not enough reviews yet

 ![Apto](https://images.g2crowd.com/uploads/product/hd_favicon/cb6af507c882174a52efae0cd64ddfd9/apto.svg "Apto")

 ![ClientLook](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4a2f8eef512eda6438e01e7743192218/clientlook.jpg "ClientLook")

G2 offers free advice on this comparison.

Chat with an expert

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Pros & Cons

**Apto**
Not enough data

**ClientLook**
Not enough data

Screenshots

**Apto**
 ![Apto screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/152054/Apto-Prospecting-Console-Screenshot-_5_.png)

**ClientLook**
 ![ClientLook screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/83604/crm-listings-list.png)

Ratings

Meets Requirements

**Apto**

7.2

7.230

**ClientLook**

7.8

7.89

Ease of Use

**Apto**

6.5

6.530

**ClientLook**

8.3

8.39

Ease of Setup

**Apto**

5.7

5.75

**ClientLook**
Not enough data

Ease of Admin

**Apto**

5.7

5.75

**ClientLook**
Not enough data

Quality of Support

**Apto**

6.3

6.329

**ClientLook**

9.1

9.19

Has the product been a good partner in doing business?

**Apto**

8.3

8.35

**ClientLook**
Not enough data

Product Direction (% positive)

**Apto**

5.7

5.730

**ClientLook**

10.0

10.09

Features

Real Estate CRM[Hide 58 FeaturesShow 58 Features](javascript:void(0);)

7.0

24

8.1

7

Client Management

Lead Scoring

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Task Management

Marketing Automation

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Third-Party Integration

Not enough data

Not enough data

Platform Features

Contact & Account Management

7.7

23

8.8(won by 1.1)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Opportunity & Pipeline Management

7.3

19

8.1(won by 0.8)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Task / Activity Management

7.6

20

7.9(won by 0.3)

7

Listing Management

6.9

13

9.0(won by 2.1)

5

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Email Marketing

4.4

11

8.0(won by 3.6)

5

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Transaction Management

6.7

18

8.3(won by 1.6)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Lead Management

7.0

20

8.6(won by 1.6)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

CMA Management

7.7

11

8.0(won by 0.3)

5

Forecasting & Reporting

7.3(won by 0.1)

14

7.2

6

Dashboards

7.6(won by 0.1)

21

7.5

6

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Appointment Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Commission Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Agentic AI - Real Estate CRM

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Additional Functionality

Reporting/Analytics

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Segmentation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Lead Distribution

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Property Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

For Real Estate

Not enough data

Not enough data

Client/Property Matching

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Lead Nurturing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Omnichannel Outreach

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Apto](https://images.g2crowd.com/uploads/product/hd_favicon/cb6af507c882174a52efae0cd64ddfd9/apto.svg "Apto")](https://www.g2.com/products/apto/reviews)

Apto

Small-Business(50 or fewer emp.)

47.2%

Mid-Market(51-1000 emp.)

16.7%

Enterprise(\> 1000 emp.)

36.1%

[![ClientLook](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4a2f8eef512eda6438e01e7743192218/clientlook.jpg "ClientLook")](https://www.g2.com/products/clientlook/reviews)

ClientLook

Small-Business(50 or fewer emp.)

58.3%

Mid-Market(51-1000 emp.)

41.7%

Enterprise(\> 1000 emp.)

0%

Small-Business

(50 or fewer emp.)

47.2%

58.3%

Mid-Market

(51-1000 emp.)

16.7%

41.7%

Enterprise

(\> 1000 emp.)

36.1%

0%

Reviewers' Industry

[![Apto](https://images.g2crowd.com/uploads/product/hd_favicon/cb6af507c882174a52efae0cd64ddfd9/apto.svg "Apto")](https://www.g2.com/products/apto/reviews)
Apto

Commercial Real Estate

55.6%

Real Estate

38.9%

Retail

2.8%

Legal Services

2.8%

‐

Other

0.0%

[![ClientLook](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4a2f8eef512eda6438e01e7743192218/clientlook.jpg "ClientLook")](https://www.g2.com/products/clientlook/reviews)
ClientLook

Real Estate

41.7%

Commercial Real Estate

33.3%

Information Technology and Services

8.3%

Entertainment

8.3%

Arts and Crafts

8.3%

Other

0.0%

FAQs

## Apto vs ClientLook FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Apto vs ClientLook?

ClientLook stands out over Apto with higher reviewer satisfaction in overall rating, ease of use, and quality of support.

| [Apto](https://www.g2.com/products/apto/reviews) | [ClientLook](https://www.g2.com/products/clientlook/reviews) |
| --- | --- |
| 3.3/5 (37 reviews) | 3.6/5 (12 reviews) |
| Ease of Setup: 5.7 | — |
| Quality of Support: 6.3 | 9.1 |
| Top Reviewer-Cited Strength: Customizable database and reporting | Top Reviewer-Cited Strength: Organization and tracking of listings, properties, and contacts |

### How do the pricing models of Apto and ClientLook compare?

ClientLook is rated higher for value, with reviewers expressing greater satisfaction with its pricing model compared to Apto.

- **Apto:** Reviewers mention the price is a little high and express frustration with value relative to support and feature delivery.
- **ClientLook:** Reviewers appreciate the inclusion of virtual assistant and data entry services, though some note a preference for a trial before purchase.
- **Switching reasons:** Recent Apto reviewers cite switching due to high cost and dissatisfaction with support.

### What are the best alternatives to Apto and ClientLook?

The top three alternatives to Apto and ClientLook are REthink CRM, AscendixRE, and — (no third alternative supported in the data).

| Product | G2 Rating (reviews) | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- |
| [Apto](https://www.g2.com/products/apto/reviews) | 3.3/5 (37) | Reviewers mention high price and value concerns | Customizable database and reporting |
| [ClientLook](https://www.g2.com/products/clientlook/reviews) | 3.6/5 (12) | Reviewers appreciate included virtual assistant services | Organization and tracking of listings, properties, and contacts |
| [REthink CRM](https://www.g2.com/products/rethink-crm/reviews) | 3.3/5 (13) | — | — |
| [AscendixRE](https://www.g2.com/products/ascendixre/reviews) | 4.3/5 (9) | — | — |

### Which Real Estate CRM features should I prioritize when comparing Apto and ClientLook?

Buyers comparing Apto and ClientLook should prioritize ease of use, quality of support, customization, reporting, and contact/property linking.

- **Ease of Use:** Apto scores 6.5, ClientLook scores 8.3.
- **Quality of Support:** Apto scores 6.3, ClientLook scores 9.1.
- **Customization:** Apto is frequently cited for customizable reports and database structure; ClientLook is noted for simplicity but less for deep customization.
- **Reporting:** Apto reviewers highlight customizable and automated reporting; ClientLook reviewers mention limited reporting capabilities.
- **Contact/Property Linking:** Both products are praised for linking contacts to properties, but ClientLook is noted for easier organization and tracking.

### What are the pros and cons of Apto vs ClientLook?

Apto's headline strength is its customizable database and reporting, while ClientLook's is its organization and tracking of listings, properties, and contacts.

- **Apto strengths:** Customizable reports, ability to link properties and contacts, robust database management, integration with Salesforce, and collaboration features.
- **Apto trade-offs:** Reviewers cite high price, time-consuming data entry, frequent technical issues, and inconsistent customer support.
- **ClientLook strengths:** High ease of use, included virtual assistant and data entry services, strong organization and tracking for listings and contacts, and high support satisfaction.
- **ClientLook trade-offs:** Reviewers mention limited reporting capabilities, interface simplicity over deep customization, and some frustration with email integration.

### Is Apto or ClientLook better for small businesses?

ClientLook is the better fit for small businesses, with higher ease of use and support scores and positive sentiment from reviewers in this segment.

- **Apto:** No dominant small-business segment share; reviewers note a steep learning curve and time-consuming setup for smaller teams.
- **ClientLook:** Reviewers highlight ease of use for less tech-savvy team members and value for small real estate teams.

### Which Real Estate CRM platform has better integrations?

Reviewers rate Apto and ClientLook at parity for integrations, with both products supporting property and contact linking but limited recent integration mentions.

- **Apto:** Reviewers mention integration with Salesforce and Outlook, with some noting challenges in syncing with other systems.
- **ClientLook:** Reviewers mention integration with AnalystPro and Office365 Outlook, with some expressing a desire for improved email integration.

### How do Apto and ClientLook compare on customer support?

ClientLook outperforms Apto on Quality of Support by a margin of 2.8 points, with scores of 9.1 versus 6.3.

- **Apto:** Reviewers report inconsistent support experiences, with some citing slow response times and unresolved technical issues.
- **ClientLook:** Reviewers consistently praise responsive and helpful support, with high satisfaction across multiple reviews.

### Which is easier to implement, Apto or ClientLook?

Apto and ClientLook are at parity on Ease of Setup, with Apto scoring 5.7 and ClientLook lacking a published score but receiving positive qualitative feedback.

- **Apto:** Reviewers describe a moderate learning curve and note that setup can be time-consuming, especially for customization.
- **ClientLook:** Reviewers highlight straightforward setup and ease of onboarding, particularly for less tech-savvy users.

Alternatives

**Apto Alternatives**

 ![REthink CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_955bdd47360713388e560e38ef747e13/rethink-crm.png "REthink CRM")

[
REthink CRM
](/products/rethink-crm/reviews)

 ![AscendixRE](https://images.g2crowd.com/uploads/product/hd_favicon/1517227074/ascendixre.svg "AscendixRE")

[
AscendixRE
](/products/ascendixre/reviews)

 ![CoStar Brokerage Applications](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f2bdde07393ba2afa0791b5623260d94/costar-brokerage-applications.jpg "CoStar Brokerage Applications")

[
CoStar
](/products/costar-brokerage-applications/reviews)

 ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown")

[
BoomTown
](/products/boomtown/reviews)

**ClientLook Alternatives**

 ![REthink CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_955bdd47360713388e560e38ef747e13/rethink-crm.png "REthink CRM")

[
REthink CRM
](/products/rethink-crm/reviews)

 ![RealNex CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_dbc1573579774f9612df1bc68cb9b7df/realnex-crm.jpeg "RealNex CRM")

[
RealNex CRM
](/products/realnex-crm/reviews)

 ![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail")

[
BoldTrail
](/products/boldtrail/reviews)

 ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown")

[
BoomTown
](/products/boomtown/reviews)

## Apto vs ClientLook

- Reviewers felt that ClientLook meets the needs of their business better than Apto.
- When comparing quality of ongoing product support, reviewers felt that ClientLook is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of ClientLook over Apto.