--- title: Apptimize Reviews meta\_title: 'Apptimize Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 17 reviews by the users' company size, role or industry to find out how Apptimize works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 17 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Development url: https://www.g2.com/categories/development --- # Apptimize Reviews & Product Details Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens. Because Apptimize comes from mobile, we are particularly positioned to move fast, overcome great engineering challenges, and think about user experiences with unique users in mind. Our users are extremely innovative and intelligent. We let them innovate quickly, easily, and cheaply by removing barriers and risk so they can make better apps for their users. We think experimentation is the key to discovering the truth. At Apptimize, we constantly question our beliefs and love getting feedback. * * * Seller [Apptimize](https://www.g2.com/sellers/apptimize) Discussions [Apptimize Community](https://www.g2.com/products/apptimize/discuss) Languages Supported English Overview by Hannah Ulman Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/apptimize/pricing) ## Top-Rated Alternatives [ ![Optimizely Web Experimentation](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Optimizely Web Experimentation") Optimizely Web Experimentation 4.2/5(411) ](https://www.g2.com/products/optimizely-web-experimentation/reviews) [ ![VWO Testing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "VWO Testing") VWO Testing 4.4/5(929) ](https://www.g2.com/products/wingify-vwo-testing/reviews) [ ![AB Tasty](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AB Tasty") AB Tasty 4.4/5(416) ](https://www.g2.com/products/ab-tasty/reviews) [ View All Alternatives ](https://www.g2.com/products/apptimize/competitors/alternatives) ## User Insights Average based on 17 real user reviews. Implementation Time 1 month [Log in to unlock pricing and user insights](/login) ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 9/22/2017 "Apptimize offers great service while giving you what you need in A/B testing" 4/5 What do you like best about Apptimize? I like the responsiveness and the quality of support. Questions are addressed in timely manner, and the Apptimize team genuinely want to see us to realize the benefits of A/B testing. The service team actually performed tests for us to show what kind of benefit we could be seeing. Review collected by and hosted on G2.com. What do you dislike about Apptimize? Integration with m-particle is limited. Ability to map user based actions to user behaviors is somewhat limited. User interface has been buggy. The startup cost outweighs the usage, want a full service solution, I don't want to have to admin the campaigns, just want to see results for the service we pay for. Review collected by and hosted on G2.com. What problems is Apptimize solving and how is that benefiting you? We have found just by switching the text on a few buttons and fields we were able to dramatically change user behavior. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in E-Learning](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in E-Learning") UE Verified User in E-Learning Small-Business (50 or fewer emp.) 9/21/2017 "Awesome product " 4/5 What do you like best about Apptimize? Satisfied with the product, but happy with their customer success team Review collected by and hosted on G2.com. What do you dislike about Apptimize? I don’t think there’s a lot to dislike in Apptimize. One thing that I would love in the product is a web testing platform. Review collected by and hosted on G2.com. Recommendations to others considering Apptimize: Go for it if you are looking for a tool that caters to your mobile AB testing requirements. Review collected by and hosted on G2.com. What problems is Apptimize solving and how is that benefiting you? Using this product, I am trying to improve KPIs like conversion rate, usage, and retention. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Enterprise (\> 1000 emp.) 9/21/2017 "Works, but too much magic" 3.5/5 What do you like best about Apptimize? When it works it "just" works with minimal work from dev side Review collected by and hosted on G2.com. What do you dislike about Apptimize? In most of the cases when it doesn't work there is no way to find out why. Documentation is not intuitive. Review collected by and hosted on G2.com. Recommendations to others considering Apptimize: Nice product, but sometimes hard to fix problems. Review collected by and hosted on G2.com. What problems is Apptimize solving and how is that benefiting you? A/B testing Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Lauren E T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren E T.") LT Lauren E T. Marketing Director Small-Business (50 or fewer emp.) 9/21/2017 "Very friendly for a non-tech staff member" 4/5 What do you like best about Apptimize? Ease of use. Apptimize makes it easy for a non-technical staff member to run tests. Review collected by and hosted on G2.com. What do you dislike about Apptimize? The layout of the experiments can be confusing. Review collected by and hosted on G2.com. What problems is Apptimize solving and how is that benefiting you? A/B testing quickly and instant updates when in a pinch. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Paul G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul G.") PG Paul G. Product Manager - Connect Enterprise (\> 1000 emp.) 9/14/2017 "Great Pre-sales support" 4/5 What do you like best about Apptimize? Strong nderstanding of problems in business issues Review collected by and hosted on G2.com. What do you dislike about Apptimize? No sigificant issues. We did have technical trial implimentation issues,but I was happy with how these were handled. Review collected by and hosted on G2.com. What problems is Apptimize solving and how is that benefiting you? Implimenting A/Btesting in our mobile apps in order to innovate quickly. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![O S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "O S.") OS O S. Business Intelligence Manager E-Learning Small-Business (50 or fewer emp.) 9/14/2017 "Great platform" 4/5 What do you like best about Apptimize? Reliability and options do to nested experiments Review collected by and hosted on G2.com. What do you dislike about Apptimize? We don't rely on Apptimize's reporting bu Review collected by and hosted on G2.com. What problems is Apptimize solving and how is that benefiting you? Monetisation and improving customer journeys Review collected by and hosted on G2.com. Show More 9/21/2017 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Entertainment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Entertainment") AE Verified User in Entertainment Small-Business (50 or fewer emp.) 11/4/2016 "Apptimize is used for real-time changes to the our apps behavior, as well as A/B testing features" 4/5 What do you like best about Apptimize? The available SDKs for iOS and Android platforms. Web-based managment console. Price to feature ratio. Review collected by and hosted on G2.com. What do you dislike about Apptimize? The real-time changes that we can deploy are acutally limited in the scope - so, not all of our original goals can be met with this tool. Also, we have to plan in advance what sections of parts of our app we would like to change, and only after that we can start using this feature, which means that there is a lag/delay between the time that we want to change something and the time when it actually becomes a reality. For example, with our sprint structure this delay can be as long as 3 - 4 weeks. Review collected by and hosted on G2.com. Recommendations to others considering Apptimize: Negotiate your custom long term price Review collected by and hosted on G2.com. What problems is Apptimize solving and how is that benefiting you? Our main goal with Apptimize is to tailor our application and its particular modules/features to the precise needs of our users. So, far we seen most benefts from the A/B testing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller CC Casey C. Mid-Market (51-1000 emp.) 11/4/2016 "Apptimize helps us easily a/b test" 4/5 What do you like best about Apptimize? It's easy to set up and track tests. The code needed to implement the tests is straightforward. It integrates with Localytics. Review collected by and hosted on G2.com. What do you dislike about Apptimize? codeless visual tests have not been useful for us. Review collected by and hosted on G2.com. What problems is Apptimize solving and how is that benefiting you? Testing variations of designs. Testing the impact of changes on conversion and retention. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") EI Verified User in Internet Mid-Market (51-1000 emp.) 11/1/2016 "More than a year an a half using Apptimize for optimize our mobile channel" 4/5 What do you like best about Apptimize? Easy to integrate, easy to use. Good customer service. Review collected by and hosted on G2.com. What do you dislike about Apptimize? Sometimes the user interface is not the most user friendly as it should be. Review collected by and hosted on G2.com. What problems is Apptimize solving and how is that benefiting you? We use optimize for: - Find ways to solve the bottleneck in our apps - optimize the template on product pictures - Identify the indivudual up-lift for any new feature we are lunching on the mobile channel As mayor benefits, increase of conversion rate in more than 5% and reduce cost of pictures production by 2% Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Pricing Options Pricing provided by Apptimize. ### Custom Pricing Options Request a Demo [ View More Pricing Information ](https://www.g2.com/products/apptimize/pricing) Apptimize Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c73a6cc10ab731dbf2a60faddcd17402/optimizely-web-experimentation.png "Product Avatar Image") Optimizely Web Experimentation 4.2/5(411) [ Compare Now ](https://www.g2.com/compare/apptimize-vs-optimizely-web-experimentation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d603db6b9ab8029ccf346a90bdbee1c3/wingify-vwo-testing.jpeg "Product Avatar Image") VWO Testing 4.4/5(929) [ Compare Now ](https://www.g2.com/compare/apptimize-vs-wingify-vwo-testing) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c185744c5a348e3dc26961d0528be28a/ab-tasty.png "Product Avatar Image") AB Tasty 4.4/5(416) [ Compare Now ](https://www.g2.com/compare/ab-tasty-vs-apptimize) ##### ##### Apptimize Features Variation Testing A/B Testing WYSIWYG Editor Percentage of Traffic Reporting Segmentation Reports and Dashboards Personalization Standard Targeting Administration QA Testing Performance and Reliability User, Role, and Access Management [ View More Features ](https://www.g2.com/products/apptimize/features) ##### Categories on G2 [Mobile App Optimization](https://www.g2.com/categories/mobile-app-optimization)[Feature Management](https://www.g2.com/categories/feature-management) ##### Explore More [Which cloud content service is ideal for team collaboration](https://www.g2.com/discussions/which-cloud-content-service-works-best-for-team-collaboration)[Best performance management software for small tech startups](https://www.g2.com/discussions/what-s-the-best-performance-management-software-for-small-tech-startups)[Which education ERP suites automate degree audits and graduation requirement tracking across multiple programmes and departments?](https://www.g2.com/discussions/which-education-erp-suites-automate-degree-audits-and-graduation-requirement-tracking-across-multiple-programs-and-departments) [What is the best cloud-based lease administration solution?](https://www.g2.com/discussions/what-is-the-best-cloud-based-lease-administration-solution)[Top account-based platforms for marketing automation](https://www.g2.com/discussions/top-account-based-platforms-for-marketing-automation-in-2025)[Which insurance policy administration platforms streamline quoting, binding, rating and renewal processes efficiently for carrier teams?](https://www.g2.com/discussions/which-insurance-policy-administration-platforms-streamline-quoting-binding-rating-and-renewal-processes-efficiently-for-carrier-teams) [Show MoreShow Less](javascript:void(0);)